Studio Grey
Studio Grey is a women-owned architecture and interior design firm in Minneapolis, founded in 2013, specializing in hospitality-driven environments including restaurants, hotels, multifamily, workplace, retail, and residential projects for clients such as Marriott and Westin.
- Company typePrivate
- Founded2013
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Studio Grey does
Studio Grey is a women-owned architecture and interior design firm headquartered in Minneapolis, Minnesota, founded in 2013 by Amanda Maday. The firm operates with a small team of 1–10 employees and is purpose-built around hospitality-driven environments, with stated practice areas spanning restaurants, hotels, multifamily, workplace, retail, and residential projects. Named clients include Marriott and Westin, indicating penetration into branded hospitality chains. The firm holds WBENC certification, which positions it for corporate and government supplier diversity procurement channels.
Studio Grey's core deliverable is design services — architectural and interior design work produced primarily using Revit for building information modeling and Enscape for real-time visualization. These are industry-standard third-party platforms rather than proprietary technology, and the firm's competitive differentiation rests on creative direction and hospitality specialization rather than tooling. The firm has built brand visibility through repeat wins on HGTV's "Rock the Block" television program in Seasons 1, 3, and 5, which functions as a marketing and lead-generation channel disproportionate to the firm's size.
The business model is project-based professional services, the standard fee structure for architecture and interior design firms: clients are billed per project or per phase, with revenue tied to active project pipeline and utilization. The firm is actively hiring across delivery (Project Architect/Project Coordinator, Intermediate Interior Designer) and commercial (Business Development & Operations Manager) functions, and has entered a partnership with Building Assets for the expansion of Diane's Place, both of which suggest an effort to scale capacity and pipeline beyond the current small team.
Studio Grey firmographics
Firmographics- Name
- Studio Grey
- Legal name
- Studio Grey
- Website
- https://studiogreydesign.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio Grey is a women-owned architecture and interior design firm in Minneapolis, founded in 2013, specializing in hospitality-driven environments including restaurants, hotels, multifamily, workplace, retail, and residential projects for clients such as Marriott and Westin.
- Ownership category
- akta.pro rank
Where Studio Grey is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Studio Grey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architecture & Interior Design Services: Professional services revenue generated through project-based consulting engagements for architecture and interior design. Projects span from concept planning through construction administration, with deliverables including design development, construction documents, and furniture procurement.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Studio Grey product offering
Product offeringCore offering
Studio Grey is a women-owned architecture and interior design firm that delivers full-service design from concept planning through construction administration. Their work spans hospitality-driven environments including restaurants, hotels, multifamily residential developments, workplaces, retail spaces, and residential projects, with complementary brand enhancement and furniture procurement capabilities.
Product overview
Studio Grey is a women-owned architecture and interior design firm specializing in hospitality-driven commercial environments. The company offers a unified service platform combining architecture, interior design, brand enhancements, and furniture procurement. Their portfolio spans restaurants, hotels and retreats, multifamily residential, workplace and retail, residential projects (including HGTV appearances), and development concepts. All services are delivered through a collaborative design process emphasizing brand alignment and hospitality principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture & Interior Design
- Brand Enhancements
- Furniture Design & Procurement
- Restaurant Design
- Lodging & Retreats Design
- Multifamily Design
- Workplace & Retail Design
- Residential Design
- Development Concepts
Companies that use Studio Grey
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Studio Grey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studio Grey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Building AssetscoreBuilding construction management partner for Diane's Place expansion project. Both Studio Grey (design) and Building Assets (construction) are Minneapolis-based companies collaborating on the 6,000-square-foot restaurant expansion.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Studio Grey competitors and assessment
Company assessmentBroad incumbents
- Rockwell Group: Large cross-disciplinary design and architecture firm with a substantial hospitality, restaurant, hotel, and workplace portfolio. Overlaps with Studio Grey in hospitality interior design but operates at a much larger scale and broader scope.
- CetraRuddy: Architecture and interior design firm with deep experience in multifamily, hospitality, and commercial developments. Comparable to Studio Grey's multifamily and mixed-use design work, though at a larger project scale.
Direct peers
- AvroKO: Hospitality-focused design firm creating restaurants, hotels, and residential projects with a strong brand-to-space philosophy. Directly comparable to Studio Grey's hospitality-infused design practice and restaurant/hotel client base.
- ForrestPerkins: Interior design firm specializing in hospitality, club, and residential projects with a strong brand-to-experience approach. Overlaps with Studio Grey in hospitality interior design and branded environments.
- Studio Tack: Boutique interior design practice specializing in hospitality, restaurant, and commercial environments with a strong emphasis on craft and brand identity. Comparable scale and sector focus to Studio Grey.
- Meyer Davis Studio: Boutique New York-based interior design and architecture firm specializing in hospitality, residential, and commercial environments. Highly comparable to Studio Grey's hospitality-first, brand-aligned approach serving restaurants, hotels, and developers.
- Yabu Pushelberg: Internationally recognized interior design studio working across hospitality, residential, and retail. Comparable to Studio Grey in integrating interior design with brand strategy for hotels, restaurants, and developers.
- Daroff Design: Philadelphia-based interior design firm with a hospitality, restaurant, and hotel focus. Comparable scale and sector focus to Studio Grey's boutique hospitality design practice.
- Rottet Studio: Luxury interior design and architecture firm with strong hotel, restaurant, and residential portfolios. Comparable to Studio Grey's hospitality design philosophy and enterprise hotel clientele.
- DesignAgency: Design studio focused on hospitality, food & beverage, and lifestyle brands, integrating interior design with brand storytelling. Closely comparable to Studio Grey's restaurant/hospitality focus and brand enhancement services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Studio Grey social profiles
Digital presenceStudio Grey compliance and trust
Trust signalCompliance4 records
Studio Grey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Grey leadership team
Management profileNumber of profiles
Profiles5 records
Studio Grey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Grey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Grey
What does Studio Grey do?
Studio Grey is a women-owned architecture and interior design firm that delivers full-service design from concept planning through construction administration. Their work spans hospitality-driven environments including restaurants, hotels, multifamily residential developments, workplaces, retail spaces, and residential projects, with complementary brand enhancement and furniture procurement capabilities.
Is Studio Grey a public or private company?
Studio Grey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio Grey founded?
Studio Grey was founded in 2013. It employs 1 to 10 people.
Where is Studio Grey based?
Studio Grey is headquartered in Minneapolis, United States, in the North America region.
How does Studio Grey make money?
One revenue line is on record: architecture & Interior Design Services.
Who are Studio Grey's main competitors?
Broad incumbents on record are Rockwell Group and CetraRuddy. Direct peers are AvroKO, ForrestPerkins, Studio Tack, Meyer Davis Studio, Yabu Pushelberg, Daroff Design, Rottet Studio and DesignAgency.
Does Studio Grey have an API?
No public API is recorded for Studio Grey.