What Anuprerna does

Anuprerna Artisan Alliance Pvt. Ltd. (operating as Anuprerna / Anuprerna Atelier) is a West Bengal-based, for-profit sustainable textile manufacturer that produces handwoven fabrics, apparel, homeware, and accessories made from 100% natural fibres, including organic khadi cotton, handspun khadi, linen, hemp, bamboo, merino wool, and mulberry and ahimsa silk. The company operates an in-house production unit and dyeing studio in Burdwan, West Bengal, and works directly with a network of 300+ weavers spread across multiple handloom clusters in West Bengal (including 200+ Handloom weavers in a single Nadia cluster) plus generational block printers in Bengal and Rajasthan, with broader reach to 500+ artisans in East India. Technical capabilities span handloom jacquard weaving, jamdani loom embroidery, kantha, tie-dye, shibori, ikat, batik, hand block printing, screen printing, and digital printing, using GOTS-certified chemicals and azo-free or natural vegetable dyes.

The company's proprietary technology layer is ArtisanFlow, a supply-chain tracking and analytics platform that captures real-time carbon offset, artisan hours, and water savings metrics across the production chain and surfaces them to wholesale partners. The product portfolio is anchored on four finished categories (Handwoven Fabrics, Accessories, Homeware, Apparel) sold both as ready-made goods and as the input for custom manufacturing, supplemented by five B2B service modules: Custom Eco-Printing, Natural Sustainable Custom Dyeing, Order Fabric Swatches, Wholesale Production & PreOrder, and Custom Clothing/Accessories & Homewares. The catalog exceeds 2,945 products in the Handloom cluster alone.

Anuprerna runs a hybrid go-to-market combining direct-to-consumer e-commerce (anuprerna.com) with worldwide shipping (DDP for most of USA and Canada, DDU globally) and a B2B Wholesale Partner Program that offers discounted trade pricing, custom colorway/pattern development, priority production slots, and ArtisanFlow transparency. Pricing is modular: retail fabrics INR 432-1,360 per meter, individual swatches INR 15.39, a Complete SwatchKit at INR 16,700 for 700-1,200 swatches, custom fabric MOQs of 50-100 meters, garment MOQs of 5 units per design, and 50% advance / 50% pre-shipment payment terms. Customers span independent designers and emerging ethical fashion brands, established wholesale partners, and DTC hobbyists/sewists; supply is sourced from West Bengal artisan clusters. The company holds GOTS (chemicals and colourants), Woolmark, and RWS certifications, and has been recognised by the 2024 Meaningful Business 100, Acumen, 60 Decibels, and Nest.

Name

Anuprerna

Legal name

Anuprerna Artisan Alliance Pvt. Ltd.

Website

https://anuprerna.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Anuprerna is a West Bengal-based, for-profit manufacturer of sustainable handwoven fabrics, apparel, homeware, and accessories, operating an in-house production unit and a 500+ artisan network in East India and selling through an DTC e-commerce site and a B2B Wholesale Partners Program supported by its ArtisanFlow supply-chain platform.

Ownership category

akta.pro rank

Product category

Artisanal Handloom Textiles and Apparel

NAICS

Broadwoven Fabric Mills (313210), Apparel Knitting Mills (3151), Broadwoven Fabric Mills (31321)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Broadwoven Fabric Mills, Cotton (2211), Knitting Mills (2250), Wholesale-Apparel, Piece Goods & Notions (5130), Textile Mill Products (2200)

akta.pro primary industry

Denim & Twill Mills (IMAOABAG)

akta.pro secondary industries

Knitted Fabric Mills (IMAOABAB), Woven Fabrics (CRAAAMAB), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Handwoven fabrics
• Custom textile manufacturing
• Artisanal apparel
• Natural dyeing services
• Sustainable handloom textiles

Headquarters

HQ city

Burdwan

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Fabric and Finished Goods Sales: Retail e-commerce sales of fabrics by the meter, apparel, homeware, and accessories priced per unit/per meter (e.g., INR 432–1,360 per meter for fabrics). One-time transactional sales via own storefront anuprerna.com.
2. Wholesale Partner Program: B2B wholesale to ethical fashion businesses with discounted trade pricing, custom development for colorways/patterns, priority production/delivery slots, and transparent supply chain via ArtisanFlow.
3. Custom Manufacturing and Pre-Order Services: Made-to-order and pre-order production of custom textiles, apparel, homeware, and accessories for designers and retailers, with sampling charged separately and 50% advance / 50% before shipment terms.
4. Swatch and SwatchKit Sales: Sale of individual fabric swatches (e.g., INR 15.39 per swatch) and curated SwatchKits (e.g., Complete Swatchkit Bundle INR 16,700 for 700–1,200 swatches) to support buyer sampling and evaluation.
5. Custom Printing and Dyeing Services: Specialty services covering block, batik, screen, digital printing and natural/Azo-free dyeing on natural base fabrics, with MOQs from 12m (dyeing) and 50m (printing).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Anuprerna manufactures and sells 100% natural-fiber handwoven fabrics (cotton, khadi, linen, wool, mulberry and ahimsa silk, hemp, bamboo, khesh recycled yarn) along with finished apparel, homeware, and accessories, produced by 300+ weavers across West Bengal artisan clusters. It also offers B2B low-MOQ custom manufacturing, custom eco-printing, natural/Azo-free dyeing, and an ArtisanFlow platform that provides real-time supply chain tracking, carbon offset, artisan hours, and water savings metrics to wholesale partners.

Product overview

Anuprerna (Anuprerna Artisan Alliance Pvt. Ltd.) offers a portfolio of sustainable artisanal handloom textile products manufactured by 300+ artisans in East India, centered on four core product categories — Handwoven Fabrics (cotton, khadi, linen, wool, bamboo, mulberry and ahimsa silk), Accessories (scarves, stoles, dupattas, handbags), Homeware, and Apparel — sold both as standalone finished goods and as the input for custom manufacturing. A suite of B2B service modules extends the portfolio: Custom Eco-Printing (hand block, batik, screen, and digital print), Natural Sustainable Custom Dyeing, Order Fabric Swatches, Wholesale Production & PreOrder, and Custom Clothing/Accessories & Homewares (low-MOQ end-to-end manufacturing). ArtisanFlow, the company's in-house supply chain tracking and analytics platform, sits alongside the commerce offering to give wholesale partners real-time visibility into artisan-led production, carbon offset, and water savings. The fabric line is the foundation that feeds into accessories, homeware, and apparel — both as ready-made goods and as the basis for custom orders.

Differentiator

Problem solved

Functional benefit

Brands

• ArtisanFlow: Anuprerna's proprietary supply-chain transparency and analytics platform providing real-time tracking, carbon-offset, hours-of-artisan-work, and water-savings metrics for the artisanal production chain.

Products and services

• Handwoven Fabrics Core handloom textile offering of 100% natural-fiber fabrics in cotton, handspun khadi, organic khadi, hemp, linen, merino wool, bamboo, mulberry silk, ahimsa silk, and khesh recycled fibers, available in stock and made-to-order across multiple craft categories including yarn-dyed khadi cotton, khesh recycled fabric, handloom jacquard, jamdani loom embroidery, kantha embroidery, tie-dye, shibori, ikat, batik, hand block printing, screen printing, and digital printing.
• Accessories Finished accessory products made from Anuprerna's handwoven fabrics, including scarves, stoles, dupattas, and handbags, with low-MOQ (25 pieces per color/design) custom manufacturing.
• Homeware Finished home furnishing products crafted from Anuprerna's artisanal handloom textiles, available as custom-manufactured wholesale offerings.
• Apparel Ready-made and custom-manufactured clothing made from handwoven natural-fiber fabrics, with low-MOQ production (minimum 5 units per design, size and color) for B2B partners.
• Custom Eco-Printing Service Custom sustainable printing service offering hand block printing, batik (wax-resist), screen printing, and digital printing on natural fiber bases (handwoven cotton, khadi, silk blends) using azo-free and natural dyes, with MOQs of 50 meters for prints and 12 meters for dyeing.
• Natural Sustainable Custom Dyeing Service Custom yarn and piece dyeing service using azo-free and natural vegetable dyes on cotton, khadi, linen, silk, and other natural fibers, supporting custom color development for fabric, apparel, and accessories.
• Order Fabric Swatches Sample-ordering service offering fabric swatches and curated swatch kits (e.g., Complete SwatchKit Bundle INR 16,700 for 700–1,200 swatches; individual swatches INR 15.39) to allow designers and buyers to assess texture, color, weight, and quality before placing bulk orders.
• Wholesale Production & PreOrder Service B2B wholesale production and pre-order service with discounted trade pricing, custom development for colorways and patterns, priority sampling and delivery slots, and transparent supply chain visibility via ArtisanFlow.
• Custom Clothing, Accessories & Homewares Service End-to-end B2B custom manufacturing service for clothing, accessories, and homewares with low-MOQ (50-100 meters for new fabric designs, 5 units per design for garments), sample development, and bulk production managed through Anuprerna's in-house production unit and 300+ weavers.
• ArtisanFlow Platform In-house supply chain tracking and analytics platform that simplifies artisanal supply chain complexity by providing real-time tracking and analytics at every stage of production, including metrics on carbon offset, hours of artisan work (500+ artisans), and litres of water savings, used by the wholesale Partners Program.

Quantifiable outcome

• 500+ artisans employed/empowered across East India
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• PayPalcoreTechnology or IntegrationPayPal Internet Payment Gateway processes all online credit card payments for Anuprerna's e-commerce transactions per the Terms & Conditions. Card holders may view PayPal security policy at www.paypal.com.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL is one of the express courier networks used for all international orders from Anuprerna; for some B2B/wholesale orders Anuprerna may use the buyer's own DHL account if agreed in advance.
• UPScoreChannel Partner/ Reseller/ DistributorUPS is one of the express courier networks used for international shipping of Anuprerna orders. Routing is selected based on reliability, coverage, and cost per country and weight band.
• FedExcoreChannel Partner/ Reseller/ DistributorFedEx is one of the express courier networks used for international orders; for some B2B/wholesale orders Anuprerna may use the buyer's own FedEx account if shared in advance.
• Generational Block Printers in Bengal and RajasthanflagshipChannel Partner/ Reseller/ DistributorCollaboration with generational block printers in Bengal and Rajasthan who work with wooden hand-carved blocks to create rich repeat patterns; the slow manual process consumes significantly less energy and water while supporting traditional livelihoods.
• 60 DecibelscoreOthers60 Decibels published an impact insights feature 'Empowering India's Artisans: Anuprerna's Journey to Impactful, Sustainable Craftsmanship' on 60decibels.com/insights.
• Buildanest (Nest)coreStrategic or Co-development PartnerAnuprerna is a Guild Member of Nest (buildanest.org), featured in the article 'Preserving India's Khadi Tradition with Guild Member, Anuprerna', supporting traditional handmade craft and artisan welfare.
• Meaningful BusinesscoreOthersFeatured in the 2024 Meaningful Business 100 listing (meaningful.business) and team profile of Amit Singha, recognizing Anuprerna for combining purpose and profit to tackle social and environmental challenges.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fabindia: India's largest heritage textile and apparel brand, combining artisanal craft (including khadi and handloom) with a national retail and wholesale network. Most directly comparable to Anuprerna on heritage craft positioning, multi-channel DTC + B2B distribution, and natural-fibre sourcing from Indian artisan clusters.
• Goodearth: Premium Indian sustainable home-textiles and apparel brand working with artisanal weaving and craft clusters. Comparable to Anuprerna on premium sustainable positioning, multi-category handwoven offering (homeware + apparel), and ethically-minded consumer targeting.
• Anokhi: Rajasthan-based heritage brand specialising in hand block printing on natural fibres with a retail and wholesale footprint. Comparable to Anuprerna on craft-led textiles, natural/Azo-free dyeing philosophy, and partnerships with generational block printers in India.
• BackLoom: Indian handloom textile brand offering custom and made-to-order fabrics for designers and brands. Closely comparable to Anuprerna on handwoven focus, B2B custom-development model for fashion designers, and online-first distribution.
• Jaipur Rugs: Large Indian artisanal rugs and home-textiles company that sources from a vast rural artisan network with a B2B and DTC model. Comparable to Anuprerna on artisan-empowerment narrative, rural Indian supply base, and global distribution of handmade textiles.

Broad incumbents

• Etsy: Global marketplace for handmade and craft goods including a large fabric and textile category. Comparable as a broad incumbent channel through which Anuprerna-style artisanal fabrics reach international buyers, though Etsy does not manufacture and operates at vastly larger scale.
• Khadi India (KVIC): Government-backed Khadi and Village Industries Commission operating a national network of Khadi producers and outlets. Comparable as a broad incumbent in handwoven Indian textiles with an empowerment-of-artisans mandate and wide distribution, but at much greater scale and with a regulatory mandate.

Regional players

• Avani Kumaon: Kumaon (Uttarakhand)-based artisanal handloom and natural-dye cooperative producing textiles and apparel with a strong sustainability narrative. Comparable on artisanal handloom production, natural dyeing, and social-enterprise positioning, though operating in a different Indian region.

Emerging players

• iTokri: Online Indian handicrafts and handloom marketplace connecting artisan clusters to global buyers. Comparable on sourcing from Indian artisan clusters and selling handwoven textiles and craft-based products, though iTokri is a marketplace aggregator rather than a manufacturer.
• Loomtra: Indian startup aggregating handloom weavers onto a digital supply-chain platform with wholesale and white-label offerings. Comparable to Anuprerna's B2B digital-supply-chain thesis, handloom sourcing model, and effort to digitise artisan production for fashion brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Anuprerna6
• Facebookfacebook.com/anuprernatelier
• LinkedInlinkedin.com/company/anuprerna
• Instagraminstagram.com/anuprerna_atelier
• Pinterestin.pinterest.com/anuprernas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anuprerna