Scatterday & Associates

What Scatterday & Associates does

Scatterday & Associates is a privately held business strategy consulting firm headquartered in New York that serves firms entering or operating in the New York market. The firm delivers strategic growth advisory services — market sizing, competitive analysis, market entry readiness, go-to-market and commercialization planning — alongside execution support covering strategic stakeholder development, organizational alignment, and performance management. Its target verticals include cannabis, clean energy, digital media, healthcare, mobility, property technology, smart infrastructure, venture capital, and utilities.

The company's core technology is the New York Intelligence Suite, a proprietary SaaS platform that provides always-on market intelligence powered by big data analytics. The suite comprises modules for Real Estate Technology and Consumer Technology (live) and Mobility Technology (listed as coming soon), and includes features for Market Scenario Development, Outcome Sensitivity Analysis, Time Series Forecasting, and Data Alerts & Results Updates. A complementary sub-product, NYC UrbanScape, helps cannabis entrepreneurs identify zoning-compliant sites for production, cultivation, processing, distribution, and retail dispensaries. The firm pairs this technology with advisory and implementation services sold through direct, enterprise field sales motions, using quote-based engagement pricing and a 'Request a Demo' CTA for the SaaS product. Go-to-market is supported by a content-driven thought-leadership engine (Insights blog, Expert Insights series) covering New York urban policy, cannabis regulation, COVID-era land use, affordable housing, and equitable micromobility. The firm is led by Managing Partner David Scatterday Treviño and Partner Chante Harris, with 1–10 employees and no disclosed external funding.

Name

Scatterday & Associates

Legal name

Scatterday & Associates

Website

https://scatterdayassociates.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scatterday & Associates is a New York-based strategy consulting firm that combines project-based advisory services with a proprietary SaaS market intelligence platform (New York Intelligence Suite) to help firms enter and operate in the New York market across multiple verticals.

Ownership category

akta.pro rank

Product category

Business Strategy Consulting

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Competitive Intelligence & Benchmarking (BPAHALAB), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Market intelligence software
• Strategic growth advisory
• Go-to-market consulting
• Real estate intelligence
• Market entry services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Advisory Services: Data-fueled advisory services providing market intelligence for intelligent market entry decision making and execution support
2. SaaS Subscriptions - New York Intelligence Suite: Proprietary market intelligence software delivered as subscription-based SaaS for real estate, consumer, and mobility technology verticals

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Scatterday & Associates provides data-fueled strategic growth advisory services for firms entering or operating in the New York market, covering market sizing, competitive analysis, market entry readiness, and go-to-market planning. The firm also sells a proprietary SaaS platform, the New York Intelligence Suite, delivering always-on market intelligence across real estate, consumer, and mobility technology verticals. A complementary cannabis-focused tool, NYC UrbanScape, supports zoning-compliant site identification for dispensaries and related operations.

Product overview

Scatterday & Associates operates as a two-part offering: a proprietary SaaS platform called the New York Intelligence Suite (comprising modules for Real Estate Technology, Consumer Technology, and Mobility Technology) delivering always-on market intelligence powered by big data analysis; and a complementary set of advisory and implementation services (market sizing, competitive analysis, market entry planning, stakeholder development, organizational alignment, and performance management). An ancillary product, NYC UrbanScape, provides zoning-compliant site identification for cannabis businesses in New York. The firm specializes in serving cannabis, clean energy, digital media, healthcare, mobility, property technology, smart infrastructure, venture capital, and utilities industries.

Differentiator

Problem solved

Functional benefit

Brands

• New York Intelligence Suite: High performance market intelligence software for selected enterprise and consumer technology verticals, including modules for Real Estate Technology, Consumer Technology, and Mobility Technology.
• NYC UrbanScape

Products and services

• New York Intelligence Suite High-performance market intelligence SaaS platform providing instant access to unique data insights that drive growth strategy and product commercialization for firms entering or operating in New York. Includes modules for Real Estate Technology, Consumer Technology, and Mobility Technology, with features for market scenario development, outcome sensitivity analysis, time series forecasting, and data alerts and results updates.
• NYC UrbanScape Real estate site identification tool that helps cannabis entrepreneurs quickly identify prospective sites for production, cultivation, processing, distribution, and retail dispensaries that comply with local zoning requirements in New York. Also enables customer profile insights and site prioritization overlays.
• Advisory Services Data-fueled strategic advisory services encompassing market sizing, competitive analysis, market entry readiness, and go-to-market and commercialization planning for firms entering or operating in New York. Built around rigorous quantitative analysis, top-down and bottom-up methodologies, regulatory compliance assessment, and solution packaging and pricing recommendations.
• Delivery & Implementation Services Execution support services including strategic stakeholder development, organizational alignment analysis, and internal performance management to ensure successful market entry and growth for clients entering or operating in New York.

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CBRE Group: Global commercial real estate services and advisory firm with deep New York presence. Comparable because CBRE combines real estate advisory with proprietary market intelligence for enterprise tenants and investors, overlapping with Scatterday's Real Estate Technology module.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and advisory. Comparable as a broad incumbent that bundles market research and advisory for firms operating in NY, competing for the same enterprise buyer.
• CoStar Group: Leading provider of commercial real estate information, analytics, and online marketplaces. Comparable as a scaled SaaS-based real estate intelligence platform whose data depth and incumbency pose a direct competitive threat to Scatterday's Real Estate Technology module.
• JLL (Jones Lang LaSalle): Global real estate and investment management firm with significant NY operations. Comparable because it delivers integrated advisory, market intelligence, and site-selection services to enterprise occupiers, overlapping with Scatterday's real estate intelligence offering.

Emerging players

• Placer.ai: Location analytics platform providing foot-traffic and consumer behavior data. Comparable as an emerging SaaS market-intelligence provider serving real estate, retail, and consumer technology verticals — the same buyer segments targeted by Scatterday's modules.
• CB Insights: Market intelligence platform focused on technology and venture capital data. Comparable as a SaaS-led intelligence provider serving VC and enterprise tech clients, illustrating a viable scaled version of Scatterday's enterprise intelligence thesis.
• Local Logic: Location and neighborhood intelligence platform for real estate and urban planning. Comparable as an emerging data-driven site-selection and market-intelligence tool for real estate developers and operators, with partial overlap to NYC UrbanScape.

Direct peers

• Headset: SaaS-delivered cannabis retail and consumer market intelligence platform. Comparable because it offers subscription-based cannabis market data products to operators, mirroring the SaaS-plus-advisory model Scatterday is pursuing.
• BDSA (formerly BDS Analytics): Provider of syndicated cannabis market research, consumer insights, and retail tracking. Comparable as a competing source of cannabis market sizing and category intelligence for enterprise and investor clients.
• New Frontier Data: Cannabis-focused market research and intelligence provider serving enterprises and investors. Directly comparable as both firms monetize proprietary cannabis data, market sizing, and regulatory insight, with overlapping enterprise customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/scatterday-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scatterday & Associates