What New Frontier Data does

New Frontier Data, founded in 2014 and operating as Frontier Financial Group, Inc. from Washington, D.C., is a privately held analytics company focused exclusively on the cannabis industry. The firm operates a proprietary big data engine that ingests, normalizes, and processes publicly available data, proprietary survey data (3,000+ consumer respondents annually), and licensed third-party feeds to deliver cannabis market intelligence, consumer behavior insights, and verified foot-traffic attribution. Its platform covers 274M+ US consumer profiles with 80%+ device match rates and 3-to-9-meter geofencing precision, supported by GDPR and CCPA-compliant anonymized mobile ad identifiers.

The company monetizes through a hybrid model. Equio, a subscription SaaS platform, is offered in three tiers (Explore freemium, Basic, Pro) with Pro carrying redistribution licensing rights. NXTeck, a mobile-first advertising and attribution platform, sells campaign activation via insertion orders and is bundled with three analytics sub-products (MarketEQ for retail behavior, ShopEQ for foot traffic, and AdEQ for omnichannel attribution). Additional revenue streams include custom research engagements, sponsorships of analyst reports/webinars/podcasts, and a Data Marketplace selling raw data bundles. Distribution combines a self-serve online portal with enterprise field sales targeting multi-location dispensaries, major brands, and institutional investors.

The company serves four horizontal segments: dispensaries and retailers (customer acquisition and competitive conquesting), institutional investors (due diligence and market sizing), agencies and consultants (audience targeting and campaign measurement), and academia and policymakers (regulatory and public health research). Named customers include Cookies, Pleasantrees, Elevated Roots, Nature's Care and Wellness, Mother Earth, Deep Roots Harvest, and Redi, alongside an acquired medical cannabis data arm (CannaMedData) inherited from the November 2021 acquisition of Skylight Health Group's certification businesses. The company is led by CEO Gary Allen, has 11-50 employees, and has completed six acquisitions since 2014 without disclosed external equity funding.

Name

New Frontier Data

Legal name

Frontier Financial Group, Inc.

Website

https://newfrontierdata.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Frontier Data is a Washington, D.C.-based analytics company founded in 2014 that provides cannabis industry market intelligence, consumer behavior data, and verified foot-traffic attribution through its Equio subscription platform and NXTeck advertising platform, serving dispensaries, institutional investors, agencies, and researchers.

Ownership category

akta.pro rank

Product category

Cannabis market intelligence

NAICS

Portfolio Management and Investment Advice (523940), Information (51), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Investment Advice (6282)

akta.pro primary industry

Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

akta.pro secondary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Cannabis market intelligence
• Data analytics platform
• Retail attribution analytics
• Consumer behavior data
• Industry research reports

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (Equio): Equio offers three subscription tiers (Explore, Basic, Pro) billed monthly, quarterly, or annually. Subscriptions provide access to interactive data dashboards, analyst reports, and resource content library. Pro subscribers receive licensing rights to repurpose charts and graphs commercially.
2. NXTeck Campaign Services: NXTeck provides campaign activation and attribution measurement services through insertion orders (IOs), where clients pay for media activation and performance measurement tied to verified foot traffic outcomes. Services are sold on a per-campaign or retainer basis.
3. Custom Research Engagements: The company offers bespoke research and survey services tailored to specific client needs, including market analysis, consumer behavior studies, and regulatory impact assessments. Engaged via direct sales outreach.
4. Sponsorships: Sponsorship opportunities across analyst reports, webinars, podcasts (CannaWeek), and newsletters allow partners to leverage New Frontier Data's reach across the global cannabis market, tailored by geography, vertical, channel, and frequency.
5. Data Licensing / Data Marketplace: Equio's Data Marketplace allows users to purchase and download data bundles (e.g., Global Cannabis Report datasets, Consumer Archetypes and Trends bundles) containing raw data sets for internal analysis and resultant data creation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

New Frontier Data operates an analytics SaaS platform serving the cannabis industry. Its core product, Equio, is a business intelligence dashboard that aggregates regulatory, retail, and consumer data for dispensaries, multi-state operators, investors, and other industry stakeholders. The company complements this with NXTeck, a mobile advertising and attribution suite, plus subscription-based analyst reports and curated datasets such as CannaMedData.

Product overview

New Frontier Data operates as a cannabis business intelligence platform with a multi-product architecture centered on two core platforms: Equio™ and NXTeck™. Equio™ provides centralized online access to vetted cannabis data, interactive dashboards, and Analyst Reports for executives, investors, and researchers. NXTeck™ is a mobile-first advertising and attribution platform focused on connecting digital campaigns to real-world store visits. The NXTeck suite includes three analytics modules: MarketEQ™ for retail behavior insights, ShopEQ™ for physical location intelligence and foot traffic analysis, and AdEQ™ for omnichannel attribution and campaign measurement. Additional offerings include Analyst Reports distributed through Equio, CannaBit multimedia content library, CannaWeek™ podcast, and CannaMedData medical cannabis data (acquired from Skylight Health Group). The portfolio is unified through shared data infrastructure including a big data engine that ingests, normalizes, and processes proprietary, licensed, and public data sources.

Differentiator

Problem solved

Functional benefit

Brands

• Equio: Cannabis industry data analytics platform offering market trends, forecasts, and business intelligence. Also includes sub-products MarketEQ (retail behavior analytics), ShopEQ (physical location intelligence), and AdEQ (omnichannel media measurement).
• NXTeck
• CannaMedData
• CannaBit

Products and services

• Equio
• NXTeck (MarketEQ, ShopEQ, AdEQ)
• Analyst Reports
• CannaMedData

Quantifiable outcome

• 8.5x return on investment for Nevada dispensary campaigns (NXTeck Nevada Dispensary Case Study, Jul 2024 – Mar 2025)
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Skylight Health Group IncminorStrategic or Co-development Partner · 1 November 2021New Frontier Data acquired Skylight Health Group Inc's medical cannabis certification businesses for $8.63 million in cash. The acquired businesses operated under CannaMedData, focusing on industry research, data, and analytics related to medical cannabis. The transaction was expected to close by late November 2021, and Skylight Health planned to use the proceeds to acquire primary care practices in the United States.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Treez: Treez is a cannabis point-of-sale and retail management platform with built-in analytics for dispensaries — partially overlapping with Equio's dispensary traffic, shopper density, and competitive intelligence capabilities.
• SpringBig: SpringBig is a cannabis CRM and consumer loyalty/marketing platform used by dispensaries for customer engagement, retention, and campaign analytics — overlapping with New Frontier Data's NXTeck customer acquisition and audience targeting capabilities.
• Fyllo: Fyllo provides cannabis-specific marketing compliance and audience targeting infrastructure, including location-based targeting and attribution — directly comparable to NXTeck's MAID-based audience activation and AdEQ attribution layer.
• Alpine IQ: Alpine IQ provides cannabis retail CRM, loyalty, and marketing automation tools for dispensaries, with audience segmentation and attribution — partially comparable to NXTeck's targeting and MarketEQ's shopper-density analytics.

Broad incumbents

• Weedmaps: Weedmaps is a large cannabis marketplace and consumer platform with significant proprietary audience and advertising data — a broad incumbent with overlapping market intelligence and ad activation capabilities, though not a pure data analytics competitor.
• Cannection / Euromonitor Cannabis (Cannabis Market Reports): Euromonitor publishes syndicated cannabis market research and consumer reports through its Cannection/Cannabis Market Reports line, competing with New Frontier Data's Analyst Reports for institutional investor and brand demand.
• LeafLink: LeafLink is a leading cannabis B2B wholesale marketplace with extensive order and brand-level sales data — overlapping with New Frontier Data's market intelligence and competitive intelligence offerings for brands, distributors, and investors.

Direct peers

• Headset: Headset is a cannabis-specific retail and consumer data analytics platform serving dispensaries, brands, and investors with sales, market share, and consumer insights — directly comparable to New Frontier Data's Equio platform in product, customer base, and category focus.
• Cannabis Benchmarks: Cannabis Benchmarks (by Whitney Economics) delivers wholesale price benchmarks and market data for the cannabis industry, serving investors and operators — a narrower but directly comparable market data product line to New Frontier Data's analyst reports.
• BDSA: BDSA provides global cannabis market intelligence, consumer research, and point-of-sale data for retailers, brands, and investors — overlapping closely with New Frontier Data's market intelligence and forecasting offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewFrontierData
• YouTubeyoutube.com/channel/UCm965QVxHCf50rzoxbOOxKg
• Facebookfacebook.com/NewFrontierData
• LinkedInlinkedin.com/company/9244748
• Instagraminstagram.com/newfrontierdata

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Frontier Data