Refyld
Refyld is a Paris-based brand under HELLO NEO SAS that sells refillable body, hair, and dental care products to consumers and hospitality businesses across eight European countries, using a glass-bottle-plus-paper-refill system.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Refyld does
Refyld is a Paris-based private brand owned by HELLO NEO SAS that sells refillable body, hair, and dental care products to environmentally conscious consumers in eight European countries. Its catalog spans refillable glass-bottle shower gels, body creams, shampoos, conditioners, toothpastes, and deodorants, paired with paper-based refill pouches designed to be recycled through standard paper streams. Products are Cosmos Organic certified with 99-100% natural origin ingredients and are manufactured in the French Alps by a family soap-making facility with over two centuries of expertise; accessories include a rechargeable wooden toothbrush, ceramic candle and bottle holder, toiletry bag, and wall mounts.
The company's core technology is a closed-loop refillable packaging system: durable amber-glass bottles with integrated pumps designed for indefinite reuse, complemented by paper-based refill pouches. This is paired with a sub-brand (Spa Time) and a custom formulation capability for hospitality clients. The business model combines D2C one-time bottle sales with a recurring subscription refill plan (monthly, bi-monthly, or quarterly, with free shipping and no commitment), and a parallel B2B Professional channel that delivers bespoke, branded care products and operational accessories to hotels, spas, boutique gyms, and restaurants across Europe. Pricing is unit-based in EUR, ranging from €22 for toothpaste to €59 for the ceramic candle, with subscription orders encouraged by free shipping and a 75€ threshold for standard orders.
Refyld distributes through a Shopify-powered e-commerce storefront localized across Belgium, France, Germany, Italy, Luxembourg, the Netherlands, Portugal, and Switzerland, accepting multiple payment methods including Visa, Mastercard, Amex, PayPal, Klarna, and Shop Pay. The company is bootstrapped, with no external funding rounds disclosed, and operates with a small team (1-10 employees). Named B2B customers include JAM Hôtel, Maison Sportive, and Side House, and the brand has obtained Cosmos Organic, GOTS, and PEFC certifications along with Yuka excellent ratings on its products.
Refyld firmographics
Firmographics- Name
- Refyld
- Legal name
- HELLO NEO SAS
- Website
- https://refyld.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Refyld is a Paris-based brand under HELLO NEO SAS that sells refillable body, hair, and dental care products to consumers and hospitality businesses across eight European countries, using a glass-bottle-plus-paper-refill system.
- Ownership category
- akta.pro rank
Refyld industry classification
Industry- Product category
- Natural and Organic Personal Care
- NAICS
- Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)
- akta.pro secondary industries
- Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF), Refill Systems & Tablets for All-Purpose Cleaners (CRAJAMAO)
Keywords
Where Refyld is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Refyld business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (One-Time): Initial purchase of refillable bottles and accessories (travel kits, toiletry bags, ceramic candle holders, wall mounts). Customers buy the durable glass bottle once and purchase refills separately.
- Subscription Refills: Recurring subscription model delivering refills every 1, 2, or 3 months with free shipping. No commitment, no cancellation fees. Provides predictable recurring revenue and customer retention.
- B2B Professional/Hospitality: Custom care products sold to hotels, spas, boutique-gyms, and restaurants. Includes custom formulation, branded packaging, and operational accessories like anti-theft wall brackets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry products (hand soap, body wash) |
| Unit Pricing | Pay-as-you-go | Premium care products |
| Unit Pricing | Pay-as-you-go | Personal care essentials |
| Unit Pricing | Pay-as-you-go | Refill-only options |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Travel Ritual gift set |
| Subscription | Monthly | Subscription Refill Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Refyld product offering
Product offeringCore offering
Refyld designs, formulates, and sells refillable body, hair, and dental care products (shower gel, body cream, shampoo, conditioner, toothpaste, deodorant) in reusable amber glass bottles paired with paper-based recyclable refill pouches. Products are Cosmos Organic certified with 99-100% natural origin ingredients, manufactured in the French Alps, and sold direct-to-consumer via a Shopify e-commerce store across 8 European countries plus a recurring subscription refill program. A parallel B2B Professional channel supplies custom-branded toiletry products and accessories to hotels, spas, boutique gyms, and restaurants.
Product overview
Refyld is a refillable personal care brand offering a comprehensive ecosystem of body, hair, and dental care products designed for sustainability. The core product line includes refillable body gels, body creams, shampoos, conditioners, toothpastes, and deodorants—all featuring 99-100% natural origin ingredients in reusable glass bottles. The refill system uses paper-based recyclable refills to eliminate single-use plastic. Accessories include toiletry bags, ceramic candle holders, wall mounts, and rechargeable wooden toothbrushes. Products are manufactured in the French Alps using traditional soap-making expertise, certified Cosmos Organic. The brand also serves the hospitality industry (hotels, spas, restaurants) with custom and bulk solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Spa Time: A signature aromatic line featuring deep and enveloping accords evoking a forest bath in the sun, the warmth of wood in a sauna, and fresh notes of plants opening in warm air. Includes top notes of mint, black pepper, lemon and bergamot; heart notes of eucalyptus, lavandin and nutmeg; base notes of cedar, sandalwood and myrtle.
Products and services
- Refyld Refillable Body/Hand Gel (Shower Gel) Refillable shower gel and hand soap in 500ml glass bottle with 99-100% natural origin formula including coconut oil. Pine and cardamom scented. From 25.00 EUR.
- Refyld Body Cream Refillable body and hand cream (99% natural origin) with sweet almond oil, sunflower seed oil, and roasted almond fragrance. From 37.00 EUR.
- Refyld Shampoo Refillable shampoo (99% natural origin) with almond and bergamot fragrance, coconut-derived cleansing agents, and aloe vera. From 30.00 EUR.
- Refyld Conditioner Refillable hair conditioner (99% natural origin) with coconut oil, shea butter, and vanilla/ylang-ylang fragrance. Silicone-free and sulfate-free. From 37.00 EUR.
- Refyld Natural Mint Toothpaste & Refill Refillable toothpaste (99% natural origin) with natural mint, silica for teeth whitening, and fluoride (1450ppm). Rated 100/100 on Yuka. 22.00 EUR.
- Refyld Aloe Vera Cream Deodorant & Refill Refillable cream deodorant (99% natural origin) with corn starch and aloe vera. Almond and sandalwood fragrance. Free from aluminum salts and alcohol. 32.00 EUR.
- Refyld Paper-Based Refills (Body Cream, Shower Gel, Deodorant, Toothpaste) Paper-based recyclable refills designed for use with Refyld glass bottles. Available for body cream, shower gel, deodorant, and toothpaste in 5L or 90ml formats. Toothpaste refills 3-pack at 27.00 EUR; deodorant refills 3-pack at 30.00 EUR.
- The Travel Ritual Gift Set Travel set of four refillable essentials (deodorant, shower gel, toothpaste, shampoo) in 30ml glass bottles with gift-ready packaging. 38.00 EUR.
- The Toiletry Bag GOTS certified organic cotton toiletry bag with zipper and handle, designed for travel use. 45.00 EUR.
- The Ceramic Candle Glazed ceramic candle designed with ceramicist Eve Schneider, made in Grasse with plant-based wax and cedar, patchouli, and sandalwood fragrance. 59.00 EUR.
- The Ceramic Bottle Holder Handcrafted glazed ceramic bottle holder designed in collaboration with ceramicist Eve Schneider in Nice. Each piece is unique.
- Wall Mount (Adhesive and Screw-Mounted) Stainless steel wall mount made in Ile-de-France, water-resistant and weather-resistant. Adhesive version 29.00 EUR; screw-mounted version 35.00 EUR.
- Refyld Rechargeable Wooden Toothbrush PEFC-certified wooden toothbrush made in France with interchangeable head system. Available in soft and medium bristle options. 33.00 EUR.
- Refyld Professional (B2B Hospitality Custom Care Program) Bespoke refillable care products and amenities for hospitality businesses (hotels, spas, boutique gyms, restaurants). Includes custom formulation, customizable graphic identity and olfactory signatures, branded packaging, and operational accessories such as anti-theft wall brackets. Pricing via custom quote. Reference customers include JAM Hôtel, Maison Sportive, and Side House.
- Refyld Subscription Refill Plan Recurring subscription delivering chosen refills every 1, 2, or 3 months with free shipping, no commitment, and no cancellation fees.
Companies that use Refyld
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Refyld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Refyld partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eve SchneiderminorCollaboration with ceramicist Eve Schneider for exclusive accessories. Created the glazed ceramic bottle holder and designed the ceramic candle jar. Each piece is unique, handcrafted in Eve's studio in the hills above Nice, France.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Refyld competitors and assessment
Company assessmentDirect peers
- Plaine (formerly La Boum): French refillable personal care startup with body wash, shampoo and conditioner in glass bottles plus paper refills; competes with Refyld for the same eco-conscious French consumer and hospitality channel.
- 900.care: French refillable personal care brand selling shower gel, shampoo, deodorant and toothpaste in glass bottles with paper refills via DTC e-commerce — the closest head-to-head comparable to Refyld in product range, channel, and refill-system model.
- Respire: French natural personal care brand offering refillable deodorant, toothpaste and body care with strong sustainability positioning and DTC-led distribution; comparable in target audience, certification messaging, and European footprint.
- By Humankind: US-based refillable personal care brand with shampoo, conditioner, body wash, deodorant and toothpaste in reusable containers; mirrors Refyld's refillable DTC model and serves as the North American comparable for category trajectory.
Emerging players
- Attitude: Canadian EWG-verified natural personal care and household brand with refillable formats; comparable in natural-ingredient certification focus and refillable packaging, though with a broader household-cleaning portfolio beyond Refyld's body/hair/dental focus.
- Muuhl: European refillable natural personal care brand with body wash, shampoo and conditioner in refillable formats; comparable niche positioning and refill-system mechanics to Refyld though smaller scale and limited geographic distribution.
- Common Good: US refillable household and personal care brand offering refill pouches for body wash, hand soap and similar SKUs; comparable in refill-system mechanics and sustainability narrative but with household-cleaning heritage rather than personal-care heritage.
Regional players
- Druide: Canadian natural personal care brand with refillable body and hair care products certified organic and vegan; overlaps with Refyld on refillable natural personal care but operates primarily in North America rather than Europe.
Broad incumbents
- L'Occitane en Provence: Global French natural personal care incumbent operating in body, hair and skincare across retail and hospitality amenity channels; competes for the same end consumer and hospitality contracts, with vastly greater distribution and capital resources.
- Melvita: Established French organic cosmetics and personal care brand (L'Occitane group) with broad body/hair/skincare range and organic certification heritage; overlaps with Refyld's natural/certified positioning but lacks a refillable packaging focus at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Refyld social profiles
Digital presenceRefyld compliance and trust
Trust signalCompliance4 records
Refyld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refyld leadership team
Management profileNumber of profiles
Profiles1 record
Refyld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refyld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refyld
What does Refyld do?
Refyld designs, formulates, and sells refillable body, hair, and dental care products (shower gel, body cream, shampoo, conditioner, toothpaste, deodorant) in reusable amber glass bottles paired with paper-based recyclable refill pouches. Products are Cosmos Organic certified with 99-100% natural origin ingredients, manufactured in the French Alps, and sold direct-to-consumer via a Shopify e-commerce store across 8 European countries plus a recurring subscription refill program. A parallel B2B Professional channel supplies custom-branded toiletry products and accessories to hotels, spas, boutique gyms, and restaurants.
Is Refyld a public or private company?
Refyld is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Refyld founded?
Refyld was founded in 2019. It employs 1 to 10 people.
Where is Refyld based?
Refyld is headquartered in Paris, France, in the Europe region.
How does Refyld make money?
Three revenue lines are on record. Product Sales (One-Time) is the primary driver. The others are subscription Refills and B2B Professional/Hospitality.
Who are Refyld's main competitors?
Direct peers on record are Plaine (formerly La Boum), 900.care, Respire and By Humankind. Emerging players are Attitude, Muuhl and Common Good. Druide is listed as a regional player. Broad incumbents are L'Occitane en Provence and Melvita.
Does Refyld have an API?
No public API is recorded for Refyld.
What industry is Refyld in?
Refyld's product category is Natural and Organic Personal Care. Its primary akta.pro industry code is IMALAJAM, Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable), with a secondary code of IMALAEAF, Returnable & Refillable Glass Packaging (Deposit, Reuse Systems). Its NAICS code is 32562 and its SIC code is 2844.