Swiss Color

What Swiss Color does

Swiss Color, legally SC Cosmetics Handels GmbH, is an Austrian private limited company founded in 2003 and headquartered in Angerberg, Austria. The company develops, manufactures, and distributes a comprehensive portfolio of products for the Permanent Make Up (PMU), microblading, and dermaneedling professional beauty market. Its offering spans proprietary PMU devices (Swiss Liner Smart, Swiss Liner Advanced, SC Genius FLEX 2.5, SC Universal FLEX 2.5) built in Germany, a full range of REACH-compliant and ECHA-conform pigments covering Lip, Brow, Eyeliner, Areola, Skin, and Scalp applications, microblading tools (pens, blades, starter sets), laser-free pigment removal products (SC colorX, SC colorLight), and the Derma SR cosmeceutical sub-brand for dermaneedling treatments.

The company's business model is a hybrid of direct-to-consumer ecommerce (via three country-specific online shops for Switzerland, Germany/Austria/International, and France), a worldwide distribution partner network serving 65+ countries, and a structured training and certification program called SC Academy. SC Academy delivers tiered curricula (SC Stylist L1, SC Pro Stylist L2, SC Expert Stylist L3) at training locations in Angerberg and St. Gallen, supported by a certified international trainer network. Revenue is generated primarily through hardware and consumables sales (one-time/perpetual pricing on devices and consumables), supplemented by training and academy services.

Swiss Color targets professional PMU artists, microblading specialists, paramedical practitioners (areola, scar, scalp pigmentation), professional cosmeticians offering dermaneedling, and aspiring professionals entering the field. The company has 11-50 employees, no disclosed funding or parent company, and operates as a privately held entity with global reach achieved through a partner-distributed model rather than owned retail or franchise expansion.

Name

Swiss Color

Legal name

SC Cosmetics Handels GmbH

Website

https://swiss-color.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Color is an Austrian company that develops, manufactures, and distributes PMU pigments, microblading tools, proprietary PMU devices, laser-free removal products, and Derma SR cosmeceuticals for professional PMU artists, microblading specialists, and paramedical practitioners across 65+ countries, supported by a global training academy and partner network.

Ownership category

akta.pro rank

Product category

Professional Beauty Equipment and Pigments

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

akta.pro secondary industries

Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB), Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL)

Keywords

• Permanent makeup pigments
• PMU devices
• Microblading tools
• Dermaneedling products
• Professional beauty training

Headquarters

HQ city

Angerberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. PMU Pigments Sales: Swiss Color sells a comprehensive range of pigments for permanent make up and microblading including lip, brow, eyeliner, areola, skin, and scalp pigments. They offer both organic and iron oxide-based pigments with various color options.
2. PMU Devices Sales: Sale of Swiss Liner Smart, Swiss Liner Advanced, SC Genius FLEX 2.5, and SC Universal FLEX 2.5 PMU devices along with compatible cartridges, handpieces, and accessories.
3. Microblading Tools Sales: Sale of microblading pens (Pro, Light, single-use), microblading blades, and MB Startsets for beginners and professionals.
4. Removal Products Sales: Sale of SC colorX and SC colorLight for laser-free pigment removal, along with SC aftercareX cream.
5. Derma SR Products Sales: Sale of Derma SR Cosmeceutical products for dermaneedling/microneedling treatments, including professional care and home care product lines.
6. Training and Academy Services: SC Academy provides training programs including basic training (SC Stylist L1), Masterclasses (SC Pro Stylist L2), and Paramedical Masterclasses (SC Expert Stylist L3). Training is offered at locations in Angerberg/Austria and St. Gallen/Switzerland, and through their worldwide trainer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Swiss Color develops, manufactures, and distributes permanent make-up (PMU) pigments, microblading tools, German-engineered PMU devices (Swiss Liner and SC FLEX series), and Derma SR cosmeceutical products for dermaneedling. The offering is complemented by laser-free pigment removal solutions (SC colorX/SC colorLight) and the SC Academy training programs, supplying professional practitioners in 65+ countries.

Product overview

Swiss Color is a comprehensive Permanent Make up (PMU) and Microblading product company offering a complete ecosystem of professional beauty equipment and consumables. The portfolio centers on proprietary PMU devices (Swiss Liner Smart, Swiss Liner Advanced, SC Genius FLEX 2.5, and SC Universal FLEX 2.5) paired with dedicated hygiene cartridges and handpieces, complemented by an extensive range of REACH/ECHA compliant pigments covering all treatment areas (Lip, Brow, Eyeliner, Areola, Skin, Scalp) and pigment optimization helpers. The company also provides Microblading tools (pens, blades, and starter kits), laser-free removal solutions (SC colorX and SC colorLight), and Derma SR dermaneedling/cosmeceutical products. The ecosystem is supported by a global network of trainers and partners, with operations based in Austria serving over 65 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Derma SR: A professional cosmeceutical product line for skin regeneration and rejuvenation through dermaneedling treatments, consisting of professional care and home care products.

Products and services

• PMU Pigments World-class pigments for Permanent Make up and Microblading covering all treatment areas including Lip, Brow, Eyeliner, Areola, Skin, Scalp, and Mix Only categories. The pigments are REACH and ECHA compliant, vegan, and free from animal testing. All pigments are fully intermiachable for customized color matching.
• Swiss Liner Smart Compact, lightweight (350g) entry-level PMU device with illuminated glass touch surface and built-in treatment timer. Offers 70-150 needle stitches per second with quiet, low-vibration operation, designed for mobile use by professional PMU artists.
• Swiss Liner Advanced State-of-the-art pigmentation device with silky-smooth handling and low-vibration design. Features 50-150 needle punctures per second and is compatible with multiple handpiece types including Classic, Genius, Derma SR, and SC Genius FLEX 2.5.
• SC Genius FLEX 2.5 Wireless PMU device offering complete freedom of movement with 4 hours of non-stop performance via two batteries. Features 2.5mm stroke strength for precise pigment application with optional cable connection. Usable without control unit with magnetic coupling for battery or connection cap exchange.
• SC Universal FLEX 2.5 Wireless PMU device compatible with all universal hygiene cartridges, offering maximum flexibility. Includes 2 batteries for 4 hours of performance with adjustable needle frequency (60-150 stitches per second).
• Cartridges and Handpieces Hygiene cartridges and handpieces for Swiss Liner devices including SC Genius, Classic, and Derma SR lines. Made from medical-grade synthetics and stainless surgical steel with various needle configurations.
• MB Startsets Complete Microblading starter kits (PRO and SMART variants) containing essential tools for launching a Microblading business, including pens, pigments, micro blades, and preparation tools for beginners and professionals.
• Microblading Pens and Blades Microblading tools including reusable Pen Pro (slip-proof design, premium weight) and Pen Light (light, straight-line handling) models, plus disposable single-use handpieces, all paired with Swiss Color Micro Blades made from stainless surgical steel.
• SC PMU Removal (SC colorX and SC colorLight) Laser-free correction products for permanently removing or brightening unwanted PMU and Microblading results. SC colorX can dissolve up to 100% of pigments while SC colorLight provides a lightening effect for corrective work.
• Derma SR Cosmeceutical Products Professional cosmeceutical product line for skin regeneration and rejuvenation through dermaneedling/microneedling treatments. Includes Professional Care and Home Care product ranges with high-quality hyaluronic acid combinations, free of parabens, paraffines, silicones, mineral oils and dyes; dermatologically tested.
• Pigment Helpers (901/902/903/904) Four accessory products for pigment optimization: 901 Pigment Solution for diluting pigments for watercolor looks; 902 Pigment Performer for thicker, creamier consistency; 903 Pigment Vitalizer for smooth consistency and shine; 904 Pigment Sealer as a finish for treatments.
• SC Academy Training Programs Structured education programs for PMU professionals including basic training (SC Stylist L1), Masterclasses (SC Pro Stylist L2), and Paramedical Masterclasses (SC Expert Stylist L3). Training is offered at locations in Angerberg/Austria and St. Gallen/Switzerland and through a worldwide trainer network.

Quantifiable outcome

• SC colorX can dissolve up to 100% of pigments without laser treatment
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered regional and core.

• Swiss Color SwitzerlandregionalChannel Partner/ Reseller/ DistributorDedicated Swiss online shop operated by Swiss Color for customers in Switzerland, providing direct access to Swiss Color and Derma SR products.
• Swiss Color FranceregionalChannel Partner/ Reseller/ DistributorDedicated French online shop for customers in France, offering Swiss Color and Derma SR products with French-language support.
• Worldwide Distribution PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of distribution partners responsible for selling Swiss Color and Derma SR products in countries not served by Swiss Color's own online shops. Partners are selected based on their commitment to expanding the global network and providing local market expertise.
• SC Trainers WorldwidecoreChannel Partner/ Reseller/ DistributorCertified trainers located in countries around the world who provide high-quality PMU and microblading training using Swiss Color products. Trainers include Master Trainers, Trainers, and Instructors who share their expertise through the SC Academy programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Biotouch: Larger US-based PMU and micropigmentation brand with a broad catalog of pigments, devices, and training programs across many categories. Comparable to Swiss Color as a full-stack PMU player, but with a wider portfolio and longer-established US-centric distribution.

Direct peers

• Nouveau Contour: Netherlands-based PMU device and pigment brand with a long-established international training academy. Closely comparable as a full-stack PMU peer (devices + pigments + academy + global distribution).
• Li Pigments: US-based long-established PMU pigment company offering a wide range of inorganic and organic pigments. Comparable as a direct pigment competitor targeting professional PMU artists in the same skin/brow/lip/eye categories.
• Tina Davies Professional: UK-based PMU pigment and device brand offering a comprehensive line of brow, lip, and eyeliner pigments plus training and aftercare. Comparable on product breadth, target customer (PMU artists), and training-led content strategy.
• Goldeneye Pigments: German PMU pigment and microblading brand with a strong European footprint. Comparable to Swiss Color on pigment portfolio, geographic focus (DACH/Europe), and professional artist customer base.
• Permablend: US-based PMU pigment manufacturer with a broad pigment portfolio used by professional PMU artists worldwide. Comparable as a direct pigment competitor to Swiss Color's core pigment offering.
• PhiBrows: Bulgarian-origin microblading and PMU brand built around a proprietary training academy (PhiAcademy) and consumables. Highly comparable to Swiss Color's academy-led, training-driven GTM and its focus on microblading/eyebrow PMU artists.
• Microbeau / FK Irons: US/Korean manufacturer of PMU and tattoo machines (Bellar, Flux, Spektra lines) and consumables. Comparable to Swiss Color on the device-engineering side — premium machines sold to professional artists globally — though more tattoo-led.
• Amiea (MT.Derm): German-based manufacturer of PMU devices (e.g., Amiea Mast, Vytal) and pigment lines, with global distribution. Closely comparable to Swiss Color as a premium, German-engineered full-stack PMU brand selling both devices and pigments to the same professional artist customer base.

Emerging players

• HD Brows (Karen Herzog): UK-based brow treatment, microblading, and professional training brand with a salon/spa channel. Comparable to Swiss Color on the microblading/brow training ecosystem, though focused more on the service/salon side and less on pigment chemistry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SwissColorVideo
• Facebookfacebook.com/SwissColorInternational
• Instagraminstagram.com/swisscolor
• Pinterestpinterest.com/swiss_color
• LinkedInlinkedin.com/company/swiss-color

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Color