What Biotouch does

Biotouch Inc. is a privately held manufacturer and distributor of pigments and supplies for the permanent makeup and microblading industry, founded in 2011 and headquartered in City of Industry, California, with 11–50 employees. The company sells professional-grade pigments and procedural supplies directly to licensed permanent makeup technicians and other beauty professionals, primarily through its e-commerce storefront at biotouch.store and an e-wholesaler program at sell.biotouch.ink that enables schools, trainers, and influencers to resell products.

Beyond physical products, Biotouch has constructed a layered platform ecosystem covering adjacent workflow stages for practitioners: biotouch.academy for training and certification, beautydemo.pro as a technician marketing platform, beautytip.pro as a social media partnership program, beautydemo.directory as a technician discovery directory, and biotouch.chat for community discussion. This positions the company less as a pure pigment manufacturer and more as a vertically integrated services-and-supply brand for a niche cosmetic-tattoo segment.

The business model combines one-time product sales through the storefront, transaction-fee revenue from the e-wholesaler program, and training-fee revenue from the academy. Distribution is global via e-commerce, with no enterprise anchor customers, no public pricing, no disclosed revenue, and no external funding reported. The company is led by founder Tanu Anand as CEO and President.

Name

Biotouch

Legal name

Biotouch Inc.

Website

https://biotouch.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Biotouch Inc. manufactures and distributes permanent makeup pigments and supplies to professional microblading technicians globally through a multi-platform ecosystem of e-commerce, training, wholesaler, and marketing tools.

Ownership category

akta.pro rank

Product category

Permanent Makeup Pigments & Supplies

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

akta.pro secondary industries

Permanent Makeup & Cosmetic Tattoo Training (HSALANAH), Permanent Makeup (PMU) & Microblading (EDAOALAJ)

Keywords

• Permanent makeup pigments
• Microblading supplies
• Cosmetic tattoo pigments
• Permanent makeup training
• Beauty professional supplies

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of permanent makeup supplies and pigments through e-commerce storefronts including biotouch.store.
2. E-Wholesale Program: Biotouch offers an e-wholesaler program through sell.biotouch.ink, allowing partners to resell products.
3. Training and Education: Revenue from permanent makeup training schools and classes offered through biotouch.academy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Biotouch manufactures and sells professional-grade pigments and supplies for microblading and permanent makeup (cosmetic tattooing) procedures. The company also provides complementary permanent makeup training and certification courses through its online academy, an e-wholesaler reseller program for schools, trainers, and influencers, and marketing/community platforms that support practicing technicians.

Product overview

Biotouch is a multi-platform ecosystem offering permanent makeup supplies and pigments through a distributed set of online services. The core offering is supported by the Biotouch Portal as the central hub, with the Biotouch Store serving as the primary e-commerce platform. The ecosystem includes education (Biotouch Academy), marketing tools (BeautyDemo.Pro), social media partnerships (BeautyTip.Pro), a technician directory (BeautyDemo.Directory), an e-wholesaler program for schools and influencers (Sell.Biotouch.Ink), video content (Biotouch.BeautyTip.Pro), and community discussion forums (Biotouch.Chat). Together, these platforms provide a comprehensive suite covering supplies, training, marketing, and professional networking for the permanent makeup industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Biotouch Permanent Makeup Pigments & Supplies Professional-grade pigments and supplies for microblading and permanent makeup procedures, including eyebrow micropigmentation, lip coloring, and eyeliner, sold through the company's e-commerce storefront for licensed permanent makeup technicians and practitioners.
• Biotouch Academy Training Programs Online learning platform offering classes and certification training for permanent makeup techniques, targeted at aspiring and practicing permanent makeup professionals seeking formal education and credentials.
• Biotouch E-Wholesaler Program Reseller program that allows Permanent Makeup Schools, Trainers, and Influencers to enroll as e-wholesalers and resell Biotouch products to their own customers via a dedicated platform.
• BeautyDemo.Pro Technician Marketing Platform Marketing platform designed for permanent makeup technicians to promote their services and acquire clients, available to beauty professionals in the Biotouch ecosystem.
• BeautyDemo.Directory Technician Directory Online directory that allows end clients to find and connect with certified permanent makeup technicians, giving listed technicians visibility and lead-generation support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Microbeau: Microbeau, the maker of the Brow Daddy and Bellar Vaire machines, supplies PMU devices and consumables to professional technicians. Adjacent peer overlapping with Biotouch on PMU supply ecosystem.
• Li Pigments: Li Pigments is a long-established US manufacturer of cosmetic tattoo pigments and supplies for permanent makeup. Comparable to Biotouch as a pigment-first brand serving professional PMU artists.
• Nouveau Contour: Nouveau Contour is a global PMU training and equipment brand with pigment ranges targeting professional artists. Comparable in terms of training-plus-supplies bundle offered to PMU professionals.
• PhiAcademy (PhiBrows): PhiAcademy is the training arm of PhiBrows, providing microblading and PMU certification globally with branded pigments and supplies. Comparable to Biotouch Academy and biotouch.store offering.
• Tina Davies Professional: Tina Davies is a PMU educator and pigment supplier offering brow pigment lines, training courses, and after-care products. Closely mirrors Biotouch's combined pigment-plus-education ecosystem.
• Perma Blend: Perma Blend is one of the most recognized manufacturers of PMU and microblading pigments, targeting licensed technicians globally. Direct overlap with Biotouch on pigment product offering and end-customer segment.
• Brows By Divaderma / Swiss Color: Swiss Color produces PMU and microblading pigments widely used by trainers and academies. Closely comparable to Biotouch on professional-grade pigment supply.

Broad incumbents

• Amiea by MT.DERM: MT.DERM/ Amiea manufactures PMU machines, needles and pigments, operating as an established player in cosmetic tattooing. Wider portfolio than Biotouch but directly overlapping on pigment supply.

Emerging players

• Everlasting Brows (Lush Brows): Everlasting Brows offers cosmetic tattoo pigments and training for brow artists. Comparable emerging competitor to Biotouch on pigments and education bundle.
• Kolibri Pigments: Kolibri focuses on microblading and PMU pigments marketed for shorter-fade and cosmetic-tattoo use cases. Emerging peer competing on pigment quality and shade range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biotouch