Swansea MAD

Name

Swansea MAD

Legal name

Swansea MAD CIO

Website

https://swanseamad.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community and Youth Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Education & Teaching Volunteer Programs (EDAIAGAD)

Keywords

• Community youth services
• Digital inclusion programs
• Music arts education
• Creative arts workshops
• Digital skills training

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Charitable Donations: Individual donations through Localgiving platform and direct contributions. One-off and regular donation options available.
2. Government and Trust Funding: Grants from Welsh Government, UK Government (UK Shared Prosperity Fund), BBC Children in Need, and various charitable trusts including The Clothworkers' Foundation, Arnold Clark, and others. Major funders include West Glamorgan Regional Partnership.
3. Corporate Partnerships: Corporate social responsibility partnerships including Charity of the Year nominations, sponsorship, easyfundraising for business, gifts in kind (IT equipment, stationery, musical instruments), work experience/mentoring provision, volunteering, and pro bono support in marketing and communications.
4. Legacies and Wills: Gifts in Wills program where supporters can leave bequests to support future generations. Formal name: Swansea MAD CIO, Charity Number 1190983.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swansea MAD is a grassroots youth and community charity that delivers free digital skills training (including the Google AI Professional Certificate), creative arts workshops (music production, podcasting, video editing, animation), youth clubs, employability support, advocacy services, and community hub services. All offerings are provided at no cost to beneficiaries through a physical venue on Swansea High Street, remote channels, and partner venues across West Wales.

Product overview

Swansea MAD is a grassroots youth and community charity offering a diverse portfolio of community-focused programs and digital services. The organization provides digital skills training including the free Google AI Professional Certificate (via Coursera and Good Things Foundation), IT services (web/app development, interactive media, music/audio production), and technology education sessions (Python programming, video editing, podcasting, WordPress). Their community projects span youth clubs, family support, creative arts (MAD Creative, UpBeat music workshops), digital inclusion programs (ThinkDigital, Digital Futures, Sky Up Digital Hub), and advocacy services (advice, democratic engagement). The organization operates as a unified community hub rather than a modular software platform, with services accessible through their physical venue and remote offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Google AI Professional Certificate Program Free industry-recognised AI certification delivered in partnership with Good Things Foundation and Coursera, teaching generative AI skills for text-based tasks. Participants can learn at their own pace from home or attend free Thursday workshops at the Swansea High Street venue.

Quantifiable outcome

• Google AI Professional Certificate provided free to community members
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Good Things FoundationcoreStrategic or Co-development PartnerKey delivery partner for the Google AI Professional Certificate program. Good Things Foundation coordinates the Coursera e-learning platform access for free AI certification, enabling Swansea MAD to offer industry-recognised credentials to community members at no cost.
• Sky (Sky Up Digital Hub)coreStrategic or Co-development PartnerSwansea MAD is a designated Sky Up Digital Hub as part of a programme delivering 100 new Digital Hubs in partnership with local charities. Provides free internet access and digital skills support to communities.
• Boys and Girls Clubs of Wales (BGC Wales)coreStrategic or Co-development PartnerLong-standing partnership on Raise Your Voice project and other youth initiatives. Won Welsh Government Youth Work Excellence Award together in December 2021. Works across Swansea, Neath Port Talbot and Bridgend.
• SustainableTech4GoodcoreStrategic or Co-development PartnerPartner organisation for SustainableTech4Good initiative offering refurbished technology to communities. Supports computer recycling and digital inclusion programs.
• DeryncoreStrategic or Co-development PartnerPartner in Raise Your Voice project alongside BGC Wales. Works to empower young people to raise their voice on issues affecting them including democratic participation.
• Smart Energy GB in CommunitiesminorStrategic or Co-development PartnerDelivery partner for Smart Energy GB programme providing smart meter support and energy efficiency information to communities.
• LocalgivingcoreChannel Partner/ Reseller/ DistributorOnline fundraising platform used for one-off and regular donations. Enables supporters to make secure donations and manage recurring contributions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cwmbran Young People's Centre: Long-standing Welsh youth work charity with Gold Quality Mark recognition; comparable because it operates community-based youth services with digital/creative programmes similar to Swansea MAD's portfolio (and its former CEO is now a Swansea MAD trustee).
• NYAS Cymru: Wales arm of National Youth Advocacy Service, providing advocacy for looked-after children; comparable as a peer Welsh children's/youth charity also employing Swansea MAD's vice-chair and operating in overlapping safeguarding and youth-voice territory.
• Deryn: Wales-based youth participation charity and partner with Swansea MAD on Raise Your Voice; comparable because both deliver democratic engagement, voter registration and youth voice programmes across Wales.
• Boys and Girls Clubs of Wales (BGC Wales): Welsh youth development network and long-standing partner of Swansea MAD on the Raise Your Voice project; both run youth clubs, digital inclusion and democratic engagement work for 11–25 year-olds across Wales.

Emerging players

• Locality: UK membership body for community-led organisations including Community Anchor organisations; comparable because Swansea MAD holds Community Anchor status and Locality provides the national peer network, support and policy voice for analogous community groups.
• Media Trust: UK charity equipping marginalised communities with media, communications and digital storytelling skills; comparable because it sits in the same digital-and-creative inclusion niche as Swansea MAD's MAD Creative, podcasting, video editing and Hidden Stories offerings.

Broad incumbents

• Prince's Trust: Nationally recognised UK youth charity delivering employability, training and personal development to disadvantaged 11–30 year-olds; comparable in mission (employability/digital skills for marginalised young people) though operating at significantly greater scale.
• Good Things Foundation: Larger UK digital-inclusion charity that is itself a direct delivery partner to Swansea MAD for the Google AI certificate; comparable because both organisations target digitally excluded communities through free training programmes and run a UK-wide hub network.
• UK Youth: UK-wide membership body supporting youth organisations; comparable as a peer funder/network visible in Swansea MAD's logo wall and as a sector-level body representing the same youth-work field.
• Warm Welcome Spaces: UK-wide coalition of warm hubs that awards the Warm Welcome Awards (which Swansea MAD attended); comparable as the umbrella network Swansea MAD sits within to deliver cost-of-living, food and warm-space services to struggling communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SwanseaMAD
• Facebookfacebook.com/SwanseaMAD
• LinkedInlinkedin.com/company/swansea-mad
• Instagraminstagram.com/swanseamad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swansea MAD