Localgiving
Localgiving is a UK online fundraising and grant delivery platform that combines SEO-optimised donation processing with an AI Toolkit (RAG-based grant prospecting, project planning, and bid writing) for small charities, CICs, and community groups, and delivers grant programmes for corporate and government funders.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Localgiving does
Localgiving, operated by Localgiving Ltd (a wholly owned trading subsidiary of Localgiving Foundation, a registered charity), is a UK online fundraising and grant delivery platform serving small charities, Community Interest Companies, and community groups. Founded in 2010 and headquartered in Eastchurch, Sheerness, the platform combines an SEO-optimised donation processing system (supporting Direct Debits, card payments via Stripe/PayPal, GoCardless recurring collections, and automated Gift Aid claims) with an AI Toolkit launched in November 2025 covering Project Planner, Grant Recommendations, and Bid Writer. The AI Toolkit is built on a Retrieval-Augmented Generation (RAG) framework integrating Charity Commission register data and 360Giving's open grant database (1.47 million historical grants across 358 active UK funders), with enterprise-grade AI models configured for Zero Data Retention. The platform also delivers grant programmes on behalf of corporate and government funders including National Grid (£10m+ Community Matters Fund since 2021), SP Energy Networks (£6.82m Community Benefit Funding tranche), DCMS (£2m+ COVID-19 emergency programme), People's Postcode Lottery (£1m+ Magic Little Grants), and FareShare.
The business model is a hybrid of SaaS subscriptions and transaction/processing fees. Three membership tiers are offered: Fundraiser Tier at £150/year (+VAT), Grant Success Tier at £43/month or £516/year (+VAT, first 14 days free), and Fully Managed Tier at £499/month (+VAT) which combines AI tooling with human-drafted bids. Transaction revenue includes a 5% fee on donations over £200 (with voluntary donor tips under that threshold), payment processing margins, a 15% fee on match-fund campaign donations, and a 5% Gift Aid processing fee when reclaimed via Localgiving Foundation. Grant delivery partnerships — involving due diligence, application management, fund distribution, and compliance monitoring for corporate and government funders — represent a managed-services revenue stream.
Distribution is primarily self-serve via localgiving.org, supported by monthly Lunchtime Learning webinars (which double as acquisition tools with a £50 Grant Success Tier discount for registrants), organic SEO content, email newsletters, community noticeboards, and peer referrals within the 2,800+ charity member network. The go-to-market motion combines product-led growth (free preview tier with conversion to paid), community-led growth (peer referrals, webinars, training), and direct enterprise sales for grant delivery partnerships. Geographic scope is United Kingdom only, with Welsh-language donation pages serving the Wales programme. Cumulative platform outcomes cited include £70m+ raised by member organisations since 2010, £25m+ in grants secured, and 68,000+ fundraising campaigns launched.
Localgiving firmographics
Firmographics- Name
- Localgiving
- Legal name
- Localgiving Ltd
- Website
- https://localgiving.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Localgiving is a UK online fundraising and grant delivery platform that combines SEO-optimised donation processing with an AI Toolkit (RAG-based grant prospecting, project planning, and bid writing) for small charities, CICs, and community groups, and delivers grant programmes for corporate and government funders.
- Ownership category
- akta.pro rank
Localgiving industry classification
Industry- Product category
- Nonprofit Fundraising & Grant Platform
- NAICS
- Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
Keywords
Where Localgiving is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Localgiving business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Annual/Monthly Membership Subscriptions: Charities and community groups pay tiered subscription fees for platform access. Fundraiser Tier is £150/year (+VAT), Grant Success Tier is £43/month or £516/year (+VAT), and Fully Managed Tier is £499/month (+VAT). Subscriptions auto-renew annually or monthly via Direct Debit or recurring card payment.
- Donation Processing & Platform Fees: A 5% fee is applied to donations over £200 (either deducted from the donation total or covered by the donor). For donations under £200, donors are asked to make a voluntary tip to Localgiving. Payment processing fees are charged on top: 1.9% + 20p for UK debit/credit cards, 2.9% + 20p for PayPal (Europe), 2.9% + 26p for international cards and Amex. Monthly Direct Debits incur a 20p GoCardless charge per collection. Gift Aid claims are subject to a 5% processing fee when reclaimed via Localgiving Foundation.
- Grant Delivery Partnership Fees: Localgiving earns fees for acting as grant delivery and due diligence partner for corporate and government funders (e.g., National Grid, Scottish Power, DCMS, People's Postcode Lottery, FareShare). These partnerships involve grant programme administration, due diligence, fund distribution, and compliance monitoring.
- Match Fund Campaign Management Fees: During match fund campaigns, Localgiving charges a 15% fee on donations to cover the additional management costs of running the campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fundraiser Tier — £150/year (+VAT) |
| Subscription | Monthly | Grant Success Tier — £43/month or £516/year (+VAT) |
| Subscription | Monthly | Fully Managed Tier — £499/month (+VAT) |
| Transaction based/ take rate | Pay-as-you-go | Donation fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Localgiving product offering
Product offeringCore offering
Localgiving operates an online fundraising and grant discovery platform for UK charities, CICs, and community groups. It provides SEO-optimised donation pages with Direct Debit, card, and Gift Aid processing, alongside an AI Toolkit that conducts grant prospecting, application drafting, and project planning grounded in live Charity Commission and 360Giving data. The platform also acts as a grant delivery partner for corporate and government funders, handling due diligence and fund distribution.
Product overview
Localgiving is a unified online fundraising platform and grant delivery partner for UK charities, CICs, and community groups. The platform combines an SEO-optimised donation processing system (including Direct Debits and Gift Aid) with an AI Toolkit for grant prospecting, project planning, and application drafting. Three subscription tiers (Fundraiser Tier at £150/year, Grant Success Tier at £43/month, and Fully Managed Tier at £499/month) provide escalating access to fundraising tools and AI-powered grant support. The company also provides grant delivery partnership services for corporate funders and maintains Welsh language donation functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Fundraising Platform SEO-optimised donation platform that lets UK charities, CICs, and community groups create fundraising pages, accept donations via Direct Debit and cards, automate Gift Aid claims, and access real-time reporting and donor communications.
- AI Toolkit AI-powered suite for grant prospecting, project planning, and application drafting that helps UK charities find currently-open grants and produce tailored applications using their Charity Commission profile and platform fundraising history.
- Grant Delivery Partnership Services Managed service in which Localgiving acts as delivery partner for corporate and government grant programmes, providing due diligence on recipient charities, fund distribution, application processing, and programme monitoring.
- Fundraiser Tier Membership Entry-level annual subscription at £150/year (+VAT) providing online donations including Direct Debits, fundraiser and project pages, intuitive reporting, 2 grant projects, 10 AI grant searches, and ability to draft 20 grant application questions.
- Grant Success Tier Membership Mid-tier subscription at £43/month or £516/year (+VAT) including full grant funder database access, 5 active grant projects, 10 new grant searches each month, scheduled weekly searches, deeper AI profile search, and 200 grant application question drafts per month. First 14 days free.
- Fully Managed Tier Membership
Quantifiable outcome
- £70m raised by charities on the platform since 2010
- +6 more outcomes
Companies that use Localgiving
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Localgiving technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature6 records
Localgiving partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- National GridcoreNational Grid partners with Localgiving as delivery partner for its Community Matters Fund, supporting grassroots organisations near National Grid electricity transmission infrastructure across the UK. The fund has awarded over £10m to grassroots organisations since 2021. Localgiving handles due diligence, application management, grant distribution, and monitoring. Separate Bramford to Twinstead Community Fund (up to £20,000 grants) is also administered by Localgiving for National Grid Electricity Transmission.
- Scottish Power (SP Energy Networks)coreLocalgiving is the delivery partner of SP Energy Networks Community Benefit Funding programme, supporting organisations across central and southern Scotland near eligible transmission infrastructure. First tranche offers grants from a pot of £6.82m alongside practical support to community groups.
- FareShareminorLocalgiving carried out due diligence and fund distribution services for FareShare, the UK's largest charity fighting hunger and food waste. Services supported over 300 local charities and community groups through FareShare Emergency Funding.
- Department for Culture, Media and Sport (DCMS)coreLocalgiving delivered a £2m+ grant programme on behalf of the UK government DCMS, supporting 400+ organisations through emergency COVID-19 funding via the Community Match Challenge.
- 360GivingcoreLocalgiving's AI toolkit integrates 360Giving's open grant data — covering 1.47 million historical grants from 358 active UK funders — to power live grant discovery and funder matching for charity members.
- Charity Commission (UK)coreLocalgiving integrates Charity Commission register data into its AI toolkit to pull charity profiles (registration status, governance documents, financial data) for grant eligibility verification and AI context.
- GoCardlesscoreGoCardless is used by Localgiving to: (1) assist in confirming correct bank account details for donations, (2) confirm ownership, and (3) run anti-money laundering activities. Also processes monthly Direct Debit donations at 20p per transaction.
- TrueLayercoreTrueLayer is used by Localgiving to help prevent fraud, theft of donations, and to support anti-money laundering checks via open banking. No third party accesses charity bank login details — transactional API access only.
- PayPalcorePayPal is used as a payment processing option for donations. Processing fees: 2.9% + 20p for PayPal donations from Europe (EEC); 3.9% + 20p for PayPal donations from outside the UK and Europe.
- StripecoreStripe is used as a payment processor for card donations (UK debit/credit cards) on the Localgiving platform, charging 1.9% + 20p per transaction.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Localgiving competitors and assessment
Company assessmentBroad incumbents
- Bonterra (Network for Good / CyberGrants): Large nonprofit software suite spanning fundraising, grantmaking, and donor management. Operates as a broad incumbent with overlapping functionality for charities and grantmakers, but at significantly larger enterprise scale.
- Network for Good: Established US nonprofit software and donation platform with donor management and grant resources. Competes in adjacent market on fundraising software and donor CRM, broader portfolio than Localgiving.
- Blackbaud: Major enterprise software provider for the nonprofit sector, including fundraising, CRM, and grantmaking. Acquired JustGiving in 2017, making it the broadest incumbent in UK charity fundraising technology.
- GoFundMe: Global consumer crowdfunding platform with a UK charity-giving proposition. Operates broadly in the same online-giving space, but its generalist consumer focus means less specialisation for UK registered charities and CICs than Localgiving.
Direct peers
- Donorbox: Recurring donation platform for nonprofits offering branded donation pages, recurring giving, and integrations. Competes with Localgiving for the small-to-mid nonprofit segment on online fundraising infrastructure and fee structure.
- Funraise: Online fundraising and donor management software for nonprofits. Comparable SaaS-style subscription tiers, donation processing, and grant/fundraising tooling aimed at small-to-mid nonprofits, predominantly in the US but functionally similar.
- JustGiving: UK-focused online fundraising platform for charities and individuals. Most direct competitor in the UK small-charity donation and fundraising pages space; overlaps significantly on Direct Debits, Gift Aid, and SEO-optimised donation flows.
Emerging players
- Givebutter: Modern fundraising platform for nonprofits with donation forms, events, and peer-to-peer campaigns. A younger, faster-moving entrant with overlapping functionality (donations, recurring giving, events) for small charities.
- Candid (Foundation Directory / GuideStar): Provider of nonprofit intelligence, funder databases, and grant research tools used by grant-seekers globally. Comparable on the funder-discovery and grant-intelligence axis that Localgiving's AI toolkit now competes in.
Others
- 360Giving: Open data infrastructure provider for UK grants data; Localgiving directly integrates 360Giving's data into its AI toolkit. Adjacent ecosystem participant rather than a competitor, but the relationship is structurally important to Localgiving's AI differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Localgiving social profiles
Digital presenceLocalgiving compliance and trust
Trust signalCompliance3 records
Localgiving financial estimates
Financial estimateRevenue estimate
Valuation estimate
Localgiving leadership team
Management profileNumber of profiles
Profiles2 records
Localgiving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Localgiving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Localgiving
What does Localgiving do?
Localgiving operates an online fundraising and grant discovery platform for UK charities, CICs, and community groups. It provides SEO-optimised donation pages with Direct Debit, card, and Gift Aid processing, alongside an AI Toolkit that conducts grant prospecting, application drafting, and project planning grounded in live Charity Commission and 360Giving data. The platform also acts as a grant delivery partner for corporate and government funders, handling due diligence and fund distribution.
Is Localgiving a public or private company?
Localgiving is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Localgiving founded?
Localgiving was founded in 2010. It employs 11 to 50 people.
Where is Localgiving based?
Localgiving is headquartered in London, United Kingdom, in the Europe region.
How does Localgiving make money?
Four revenue lines are on record. Annual/Monthly Membership Subscriptions are the primary driver. The others are donation Processing & Platform Fees, grant Delivery Partnership Fees and match Fund Campaign Management Fees.
Who are Localgiving's main competitors?
Broad incumbents on record are Bonterra (Network for Good / CyberGrants), Network for Good, Blackbaud and GoFundMe. Direct peers are Donorbox, Funraise and JustGiving. Emerging players are Givebutter and Candid (Foundation Directory / GuideStar). 360Giving is listed as an others.
Does Localgiving have an API?
No public API is recorded for Localgiving.
What industry is Localgiving in?
Localgiving's product category is Nonprofit Fundraising & Grant Platform. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAG, Federated Giving Organizations (e.g., United Way-type). Its NAICS code is 813219.