Morgenmakers

What Morgenmakers does

Morgenmakers is a Belgian nonprofit social enterprise (vereniging zonder winstoogmerk) registered as vzw SW WEB / vzw WEB, headquartered at Steenweg op Tielen 70, Turnhout, and operating in the Kempen region of Belgium. Founded in 1992 and reorganized under the Morgenmakers umbrella brand, it runs an integrated portfolio of thirteen sub-brands organized around three pillars: helping job seekers discover and develop talent into meaningful work, supporting organizations in building sustainable and inclusive practices, and operating inclusive workplaces themselves. The career-services pillar is delivered through WEB Werkt (career guidance), Digidak and Digidak Pro (digital-skills training), and I-Diverso (inclusive entrepreneurship consulting); the circular-economy pillar through Kringwinkel WEB (second-hand retail), Kom'af (lunch restaurant), Kontoer (upcycling/repair) and Informatek (IT refurbishment); and the inclusive-workplace pillar through Eethuis Turnhout (restaurant), Poetshulp (cleaning via the Belgian dienstencheques service-voucher system), Klusdienst (handyman services), Energiesnoeiers (energy-efficiency consulting) and Koers (childcare).

The organization earns revenue primarily through transactional service delivery, including domestic cleaning billed through the regulated dienstencheques channel across the Turnhout, Geel and Mol corridor, walk-in revenue from second-hand retail and restaurant locations, fees for repair, upcycling and IT-refurbishment work, and payments for digital-skills training and inclusive-employer consulting. Pricing is not publicly disclosed and the marketing footprint is community-led, relying on a project-showcase website, community outreach, and partner networks rather than paid acquisition. Customer segments are deliberately diversified across individual job seekers and vulnerable workers, local households purchasing cleaning or food services, and organizations procuring inclusive-employer advisory services, with no single named enterprise customer or anchor contract disclosed.

Name

Morgenmakers

Legal name

vzw SW WEB / vzw WEB

Website

https://blenders.be

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Morgenmakers is a Belgian nonprofit social enterprise headquartered in Turnhout that operates thirteen interconnected sub-brands across career services, digital inclusion, circular-economy retail and repair, food services, childcare, and home services for job seekers, households, and inclusive employers in the Kempen region.

Ownership category

akta.pro rank

Product category

Social Enterprise and Workforce Activation Services

NAICS

Business Associations (813910), Other Services (except Public Administration) (81)

SIC

Services-Membership Organizations (8600), Services-Employment Agencies (7361)

akta.pro primary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

akta.pro secondary industry

Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL)

Keywords

• Social enterprise services
• Workforce reintegration
• Inclusive entrepreneurship
• Circular economy retail
• Community childcare

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Service delivery (cleaning, maintenance, food services): Revenue generated through provision of services including domestic cleaning (with service vouchers), food services (Eethuis Turnhout), repair and maintenance services, and handyman services to local consumers and businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Morgenmakers is a Belgian non-profit social enterprise headquartered in Turnhout that delivers an integrated portfolio of workforce-activation, care, retail, hospitality, and circular-economy services through a network of branded units (WEB Werkt, I-Diverso, Koers, Digidak, Kringwinkel WEB, Kom'af, Kontoer, Poetshulp Morgenmakers, Informatek, Energiesnoeiers, Klusdienst). Its core economic activity is providing supervised employment, training, and on-the-job learning paths, combined with fee-based social services for households and contracted services for businesses and public-sector partners in the Kempen region.

Product overview

Morgenmakers is a social enterprise operating as a multi-service platform that functions as a portfolio of interconnected initiatives rather than a single unified product. The organization focuses on three core pillars: (1) helping people discover and develop their talents to find meaningful work, (2) building organizations that contribute to a sustainable, inclusive, and green society, and (3) providing inclusive workplaces. The product ecosystem includes career services (WEB Werkt), inclusive business consulting (I-Diverso), digital skills training (Digidak, Digidak Pro), circular economy retail (Kringwinkel WEB, Kom'af), upcycling (Kontoer), food services (Eethuis Turnhout), childcare (Koers), and practical home services (Poetshulp, Informatek, Energiesnoeiers, Klusdienst). These initiatives are coordinated through the Morgenmakers umbrella brand and share a common mission of social inclusion and circular economy.

Differentiator

Problem solved

Functional benefit

Brands

• Digidak: Digital inclusion - making everyone digitally skilled
• WEB Werkt
• I-Diverso
• Koers
• Digidak Pro
• Kringwinkel WEB
• Eethuis Turnhout
• Kom'af
• Kontoer
• Poetshulp Morgenmakers
• Informatek
• Energiesnoeiers
• Klusdienst

Products and services

• WEB Werkt Workforce activation, career guidance, and supported-employment programme for job seekers and people distant from the labour market in the Kempen region, delivered through Morgenmakers' social workplace model.
• I-Diverso Inclusive-entrepreneurship service that advises and guides companies and organisations on diversity, inclusion, and sustainable business practices, delivered by the Morgenmakers social enterprise.
• Koers Childcare services for families in the Kempen region, delivered as part of the Morgenmakers social-enterprise portfolio.
• Digidak Digital-skills and e-inclusion learning programme that teaches individuals in the Kempen region how to use digital tools and online services.
• Digidak Pro Workplace digital-skills training service for organisations, helping companies upskill employees on digital tools as a corporate offering of the Morgenmakers group.
• Kringwinkel WEB Second-hand shop(s) under the Kringwinkel WEB name, selling reused goods to consumers in the Kempen region as part of a circular-economy social workplace.
• Kontoer Upcycling workshop/unit that creates refurbished and upcycled products, contributing to the circular-economy offering of Morgenmakers.
• Kom'af Lunch restaurant operated by Morgenmakers in the Kempen region, providing prepared meals to the public and serving as a workplace within the social enterprise.
• Eethuis Turnhout Meal restaurant in Turnhout operated by Morgenmakers, providing meal services to the local community as part of the social-enterprise portfolio.
• Poetshulp Morgenmakers Domestic cleaning service delivered to households under the Belgian service-voucher (dienstencheque) scheme by Morgenmakers personnel.
• Informatek IT refurbishment unit of Morgenmakers that handles reuse and refurbishment of computer hardware, supporting the circular-IT needs of organisations and individuals.
• Energiesnoeiers Energy-saving and efficiency consulting service provided by Morgenmakers to households, organisations, and partners in the region.
• Klusdienst Handyman and small-repair service operated by Morgenmakers for households in the Kempen region, provided through mobile crews.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• DigidakminorOthersDigital inclusion initiative under Morgenmakers umbrella, focused on making everyone digitally skilled.
• WEB WerktminorOthersCareer services initiative serving anyone with a career question or job search needs.
• I-DiversominorOthersInitiative helping organizations transition to inclusive entrepreneurship practices.
• Kringwinkel WEBminorOthersSecond-hand shop giving items, people, and planet a second chance through circular economy.
• QFORminorOthersOrganization promoting sustainable and social entrepreneurship, evidenced by QFOR logo on Morgenmakers website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spullenhulp: Belgian non-profit specializing in collection, reuse, and redistribution of secondhand goods, partnering with social economy organizations. Directly comparable to Morgenmakers' reuse, upcycling, and second-hand retail activities under a similar social mission model.
• De Kringwinkel Antwerpen: Regional Kringwinkel second-hand network operator in the Antwerp region. Directly comparable to Morgenmakers' Kringwinkel WEB as a peer social enterprise operating the same circular retail model under the national Kringwinkel umbrella in a different Flemish sub-region.
• Atelier Groot Eiland: Brussels-based social enterprise combining upcycling, repair, and circular economy activities with workforce integration for vulnerable populations. Directly comparable to Morgenmakers' Kontoer and Kringwinkel operations as a Belgian social enterprise in the reuse and circular economy space.
• Oxfam-Solidarity (Wereldwinkels): Belgian non-profit operating second-hand shops and fair-trade retail with social employment objectives. Comparable to Morgenmakers' Kringwinkel WEB and circular economy retail sub-brand in terms of mission-aligned secondhand commerce in Belgium.

Regional players

• Actiris: Brussels regional public employment service providing job matching, training, and career guidance. Comparable to Morgenmakers' WEB Werkt career services as a public employment service in a different Belgian region with similar mission of inclusive employment.
• Le Forem: Walloon public employment and training service. Comparable to Morgenmakers' WEB Werkt and Digidak Pro as a regional employment and skills-development service operating in the same Belgian federal structure but a different linguistic region.

Others

• Recupel: Belgian Extended Producer Responsibility organization coordinating collection and recycling of end-of-life electronics and appliances. Comparable to Morgenmakers' Informatek IT refurbishment and Energiesnoeiers services as an adjacent actor in Belgium's circular economy infrastructure.

Broad incumbents

• CAW (Centrum Algemeen Welzijnswerk): Flemish umbrella organization for centers of general welfare work providing social support, guidance, and inclusion services. Comparable to Morgenmakers' WEB Werkt and I-Diverso as a broader Flemish welfare-services network operating in the same social inclusion domain.
• VDAB (Vlaamse Dienst voor Arbeidsbemiddeling en Beroepsopleiding): Flemish public employment and vocational training service. Comparable to Morgenmakers' WEB Werkt career services and Digidak digital skills training as the dominant regional provider in the same employment-inclusion space, with significantly broader scale and public mandate.
• Kringwinkel (national network): The broader Belgian second-hand retail network in which Morgenmakers' Kringwinkel WEB operates. Comparable as the umbrella structure for reuse retail with social employment across Flanders, providing both partnership and benchmark dynamics for Morgenmakers' retail sub-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/morgenmakersbe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgenmakers