Stek-usa, Inc.
STEK USA manufactures and distributes paint protection films, window tints, ceramic coatings, and car care products for automotive and marine applications across North America, sold exclusively through a certified installer network.
- Company typePrivate
- Founded1980
- HeadquartersWoodinville, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stek-usa, Inc. does
STEK-USA, Inc. is the North American arm of STEK, a film-protection manufacturer with over 40 years of industry presence. The company produces paint protection films (PPF), window tints, ceramic coatings, and car care products for automotive and marine applications, selling exclusively through a certified installer network of more than 400 US locations and over 50 Canadian locations, with additional Mexico coverage.
The company's core technology is built around thermoplastic polyurethane (TPU) films with hydrophobic and self-healing topcoats. Differentiated SKUs include the AIRFORCE dry-apply PPF, which uses proprietary air-channel adhesive technology and is gated to the Black Label Installer tier; the Lunaray tint series with patent-pending graphene-infused heat rejection and deep-carbon color stabilization; the DYNO fashion film line, which uses automotive-grade paints and is positioned as roughly three times more durable than vinyl wraps; and the recently launched STEK Marine range (AQUA SHIELD, AQUA SHADE, AQUA COAT) extending TPU and ceramic-coating technology to marine vessels.
Revenue is generated through one-time wholesale product sales to certified installers, supplemented by installer training and certification fees; pricing is not publicly disclosed. End-customer segments include automotive enthusiasts, general vehicle owners, marine vessel owners, and commercial accounts. Marketing is multi-channel, combining an installer locator funnel, organic social, the Off the Roll podcast, SEMA trade show presence, influencer collaborations, and a co-branded partnership with the Cars and Bids auction platform.
Stek-usa, Inc. firmographics
Firmographics- Name
- Stek-usa, Inc.
- Legal name
- STEK-USA, Inc.
- Website
- https://stek-usa.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- STEK USA manufactures and distributes paint protection films, window tints, ceramic coatings, and car care products for automotive and marine applications across North America, sold exclusively through a certified installer network.
- Ownership category
- akta.pro rank
Stek-usa, Inc. industry classification
Industry- Product category
- Automotive Paint Protection Films
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial Protective Coatings (IMAEAHAB)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Marine Coatings, Insulation & Corrosion Protection (Paints, Thermal/Acoustic) (IMAJAIAH)
Keywords
Where Stek-usa, Inc. is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stek-usa, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D
Revenue model
- Paint Protection Film Sales: STEK manufactures and sells PPF products including clear bra films, fashion/color change films through a network of certified installers. Products come with warranties ranging from 3-5 years (marine) to 10 years (automotive).
- Window Tint Sales: Sale of automotive and commercial window tint films including carbon and ceramic options. Distributed through certified installer network.
- Marine Protection Products: Marine Protection Film, ceramic coatings, and window tints for boats and watercraft launched in early 2026.
- Ceramic Coating Products: STEK Formula Car Care line including Final Coat Ceramic Coating for automotive surfaces.
- Installer Certification and Training: Revenue from training courses and certification programs for PPF installers who want to become authorized STEK installers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Stek-usa, Inc. product offering
Product offeringCore offering
STEK USA manufactures and distributes paint protection films (clear bra and colored/fashion films), automotive and commercial window tints, and marine protection films and coatings under brands including DYNO, FORCESHIELD, AIRFORCE, Lunaray, Formula Car Care, and STEK Marine. Products are sold exclusively through a network of certified and authorized installers across the United States, Canada, and Mexico, with installer training, certification, and the Black Label premium program supporting the channel.
Product overview
STEK USA is a manufacturer of protective automotive and marine films offering multiple product lines. The core offerings include: (1) Paint Protection Films (DYNO Series, FORCESHIELD Series, and AIRFORCE) providing clear and colored protection with hydrophobic and self-healing properties; (2) Window Tints (ACTION+, SMART+, NEX+) using carbon and ceramic technologies with graphene-infused heat rejection; (3) Marine Protection Products (AQUA SHIELD, AQUA SHADE, AQUA COAT) for boats and watercraft; and (4) Formula Car Care products including ceramic coatings. DYNO Series includes clear PPF (DYNOshield, DYNOmight) and Fashion Films (colored patterns like carbon, forged-carbon, camo, and solid colors). FORCESHIELD Series offers premium PPF options. AIRFORCE features dry-apply technology with air-channel adhesive. Window tint lines progress from ACTION+ (carbon) to SMART+ (ceramic with carbon) to NEX+ (graphene-infused ceramic). Marine line includes protection film, window tint, and ceramic coating. The company has over 40 years in the film protection market and operates through a network of certified installers across the USA and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- DYNO Series: Paint protection film product line including DYNOshield, DYNOmight, DYNOmatte, and various fashion films with colors and patterns.
- FORCESHIELD Series
- AIRFORCE
- Lunaray Tint
- Formula Car Care
- STEK Marine
- Off the Roll Podcast
Products and services
- DYNO Series Paint Protection Film STEK's flagship paint protection film line including clear and matte TPU films designed to protect vehicle paint from rock chips, scratches, and road debris while providing hydrophobic and self-healing properties. Includes DYNOshield, DYNOmight, DYNOmatte, and DYNOmatte-flat variants.
- DYNO Fashion Films (Colored PPF) Colored and patterned paint protection films that combine vehicle customization (carbon fiber, forged-carbon, damascus, camo, prism, and solid colors including black, white, red, blue, green, purple, orange, gray, tanzanite, rubystone) with paint protection. Approximately 3x more durable than vinyl wraps.
- FORCESHIELD Series Paint Protection Film Premium paint protection film series under the FORCESHIELD brand offering gloss, matte, twilight, and carbon-gloss finishes for vehicle paint protection with hydrophobic and self-healing properties.
- AIRFORCE Dry-Apply Colored PPF Dry-apply colored paint protection film with proprietary air-channel adhesive technology enabling dry installation. 100% TPU construction with hydrophobic and self-healing topcoat and 10-year warranty, offering vibrant colors at a lower price point than full automotive paint films.
- Lunaray Automotive Window Tint (ACTION+, SMART+, NEX+, NEX+ Curve) Automotive window tint line under the Lunaray brand with three tiers: ACTION+ (carbon technology), SMART+ (ceramic with carbon), and NEX+ (graphene-infused ceramic with patent-pending heat rejection). Includes deep carbon addition maintaining charcoal gray without fading over 20+ years, scratch-resistant coating, and easy-shrink PET material. NEX+ Curve variant serves curved glass applications.
- Commercial Window Tint Window tint products designed for commercial applications including buildings and commercial vehicle fleets, delivering heat rejection, UV protection, privacy, and glare reduction for commercial properties.
- STEK Marine Product Line (AQUA SHIELD, AQUA SHADE, AQUA COAT) Marine protection product line for boats and watercraft including AQUA SHIELD marine protection film (high-gloss, self-healing topcoat protecting gel coat from UV, scratches, dock rash), AQUA SHADE marine window tint (TPU-based with ceramic-level heat rejection, safe for glass and polycarbonate), and AQUA COAT marine ceramic coating (hydrophobic surface protection for hull and interior).
- Windshield Protection Film Paint protection film product designed specifically for windshield applications to protect against rock chips and road debris.
- Formula Car Care (including Final Coat Ceramic Coating) Complete line of car care and surface maintenance products including Final Coat Ceramic Coating, formulated for use on vehicles protected by STEK PPF and tints to maintain hydrophobic and protective properties.
- Installer Certification and Training Programs Training and certification services for PPF installers, including an Intro to PPF installation course for new installers and the premium Black Label Installer Program for elite installers, required for authorization to install STEK products.
Quantifiable outcome
- Fashion films are approximately 3x more durable than vinyl wraps
- +4 more outcomes
Companies that use Stek-usa, Inc.
Customer profileSegments4 records
Ideal customer profiles2 records
Stek-usa, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stek-usa, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cars and BidsminorSTEK USA has a partnership with Cars and Bids, an automotive auction platform. The partnership includes co-branding on the STEK website and likely involves joint marketing activities to reach automotive enthusiasts on the Cars and Bids platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Stek-usa, Inc. competitors and assessment
Company assessmentDirect peers
- Avery Dennison Supreme Wrapping Film: Avery Dennison's Supreme Wrapping Film competes directly with STEK's DYNO fashion film line in the color-change wrap category. As a major vinyl wrap incumbent pivoting into paint protection, Avery represents the most likely adjacent-category threat to STEK's fashion film positioning.
- Hexis S.A. (GraphiTek): Hexis is a French manufacturer of self-adhesive vinyl and PPF films with comparable product breadth to STEK, including TPU-based protective films and colored finishes. Hexis distributes via a similar certified installer model, making them a meaningful international comparable.
- XPEL Fusion Plus (Ceramic Coating): Beyond PPF, XPEL's ceramic coating and car care line overlaps directly with STEK's Formula Car Care / Final Coat Ceramic Coating offering, representing direct competition in the post-installation vehicle protection category that increasingly bundles with PPF sales.
- SunTek (Eastman Chemical): SunTek is a major PPF and window tint brand owned by Eastman, competing head-to-head with STEK across both PPF and tint categories via distributor networks. Comparable product breadth spanning clear bra, colored films, and ceramic tints makes them a close mirror of STEK's catalog strategy.
- Orafol (ORAGUARD / KTM): Orafol is a German-based manufacturer of self-adhesive films including paint protection films (ORAGUARD) and wrapping films, competing in the same TPU PPF and color-change film categories as STEK with comparable installer-channel distribution.
- XPEL, Inc. XPEL is the largest publicly-traded pure-play PPF manufacturer and STEK's most direct competitor — both sell TPU-based paint protection films through certified installer networks targeting automotive and marine applications, with similar hydrophobic/self-healing topcoat technology.
Broad incumbents
- Llumar (Eastman Chemical): Llumar is Eastman Chemical's flagship automotive window film brand and a direct window-tint competitor to STEK's Lunaray line (ACTION+, SMART+, NEX+). Brand recognition in the tint category and broader install network make Llumar STEK's primary competitor in the auto tint segment.
- Awlgrip / International Paint (AkzoNobel): Awlgrip is AkzoNobel's premium marine coatings brand, competing with STEK's newly launched AQUA line in the marine surface protection segment. Deep incumbent relationships with yacht builders and refinishers make them the entrenched player STEK must displace in the marine vertical.
- 3M Automotive Films: 3M is a broad industrial incumbent whose automotive film division competes with STEK across PPF and window tint categories. Massive R&D budgets, OEM relationships, and global distribution make 3M the dominant incumbent PPF player STEK must differentiate against on technology and aesthetics.
Emerging players
- KDX Composite Materials: KDX is one of the largest global PPF raw material manufacturers, whose own consumer-facing paint protection film brand competes with STEK on price-sensitive tiers. Their vertical integration into TPU base film gives them cost structure leverage STEK must match via brand premium.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stek-usa, Inc. social profiles
Digital presenceStek-usa, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stek-usa, Inc. leadership team
Management profileNumber of profiles
Stek-usa, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stek-usa, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stek-usa, Inc.
What does Stek-usa, Inc. do?
STEK USA manufactures and distributes paint protection films (clear bra and colored/fashion films), automotive and commercial window tints, and marine protection films and coatings under brands including DYNO, FORCESHIELD, AIRFORCE, Lunaray, Formula Car Care, and STEK Marine. Products are sold exclusively through a network of certified and authorized installers across the United States, Canada, and Mexico, with installer training, certification, and the Black Label premium program supporting the channel.
Is Stek-usa, Inc. a public or private company?
Stek-usa, Inc. is a private company. It is classified as unknown and is currently operating.
When was Stek-usa, Inc. founded?
Stek-usa, Inc. was founded in 1980. It employs 1 to 10 people.
Where is Stek-usa, Inc. based?
Stek-usa, Inc. is headquartered in Woodinville, United States, in the North America region.
How does Stek-usa, Inc. make money?
Five revenue lines are on record. Paint Protection Film Sales are the primary driver. The others are window Tint Sales, marine Protection Products, ceramic Coating Products and installer Certification and Training.
Who are Stek-usa, Inc.'s main competitors?
Direct peers on record are Avery Dennison Supreme Wrapping Film, Hexis S.A. (GraphiTek), XPEL Fusion Plus (Ceramic Coating), SunTek (Eastman Chemical), Orafol (ORAGUARD / KTM) and XPEL, Inc.. Broad incumbents are Llumar (Eastman Chemical), Awlgrip / International Paint (AkzoNobel) and 3M Automotive Films. KDX Composite Materials is listed as an emerging player.
Does Stek-usa, Inc. have an API?
No public API is recorded for Stek-usa, Inc..
What industry is Stek-usa, Inc. in?
Stek-usa, Inc.'s product category is Automotive Paint Protection Films. Its primary akta.pro industry code is IMAEAHAB, Industrial Protective Coatings, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.