Getting to Zero

What Getting to Zero does

Getting to Zero is an Australian sustainability technology and consulting firm headquartered in Collingwood, Melbourne, that targets CFOs and FP&A teams at mid-to-large organizations subject to mandatory climate-related disclosures. The company's central product, Grabi, is an AI-powered platform that automatically extracts supplier-level activity data from invoices, bills of materials, and PDF source documents — capturing quantitative inputs such as kWh, MJ, Kg, L, and Km — and produces audit-ready emissions data for Scope 1, 2, and 3 disclosure workflows. The platform combines machine learning, LLMs, SLMs, and validation algorithms to clean, reconcile, and align extracted data with financial reporting periods, with a full audit trail back to source documents and API access into customer BI, EPM, and carbon accounting environments (Microsoft Power BI, SAP Analytics Cloud, Pigment, Jedox, TM1, Microsoft Sustainability Cloud, Salesforce Net Zero Cloud, IBM Environmental Intelligence Suite, SAP Sustainability Footprint Management, and Xero).

The company operates a hybrid software-plus-services model. Alongside Grabi, it sells Data Strategy (supplier data quality and master data consulting), Plan + Reduce (integration of sustainability drivers into financial forecasts and integrated business planning), and a CFO Sustainability Playbook educational resource. Its go-to-market is direct enterprise sales targeting CFOs, FP&A teams, and sustainability officers, supported by a content-led funnel (blog, resource hub, planning workshops) and positioning built around ISSB IFRS S1/S2 standards, GHG Protocol, and Australia's Treasury-mandated climate disclosure regime — an estimated 23,000-company Australian addressable market. Pricing is quote-based with annual subscription billing; no public price points, named customer logos, funding rounds, or disclosed revenue figures are available. The firm was founded in 2023, has 11–50 employees, and is led by co-founders Chris Mentor and David Upton.

Name

Getting to Zero

Legal name

Getting to Zero

Website

https://gettingtozero.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Getting to Zero is an Australian sustainability technology firm whose Grabi platform uses AI to extract supplier invoice activity data for audit-ready Scope 1/2/3 climate disclosures, serving CFOs and FP&A teams at mid-to-large enterprises facing mandatory climate reporting.

Ownership category

akta.pro rank

Product category

ESG and Climate Disclosure Software

NAICS

Environmental Consulting Services (54162), Software Publishers (513210), Environmental Consulting Services (541620)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro primary industry

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH)

akta.pro secondary industries

Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG), Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA)

Keywords

• ESG data automation
• Carbon accounting software
• Climate disclosure reporting
• Sustainability consulting services
• Emissions data extraction

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Getting to Zero platform including Grabi data extraction, data preparation, and disclosure workflow tools. Billed likely on annual or multi-year contract basis for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Getting to Zero provides an AI-powered platform called Grabi that automatically extracts supplier activity data (kWh, MJ, Kg, L, Km) from invoices, PDFs, and source documents to produce audit-ready emissions data for climate disclosure workflows. The company also delivers complementary consulting services—Plan + Reduce (translating climate risks into financial impacts) and Data Strategy (closing supplier data quality gaps)—targeted at CFOs and FP&A teams at mid-to-large organizations needing ISSB/IFRS S1 & S2 and Australian climate disclosure compliance.

Product overview

Getting to Zero is a sustainability and emissions reporting solutions provider offering a platform approach centered on its core product Grabi, complemented by planning/reduction services and educational resources. Grabi is an AI-powered data extraction platform that automatically pulls supplier activity data from invoices and source documents to provide audit-ready emissions data. This core product is supported by the Data Strategy consulting service for supplier data quality, Plan + Reduce for financial integration of sustainability, and the CFO Sustainability Playbook for guidance on ISSB-aligned disclosure requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Grabi: AI-powered platform for extracting supplier invoice activity data for emissions disclosure workflow

Products and services

• Grabi AI-powered platform that automatically extracts supplier invoice activity data (kWh, MJ, Kg, L, Km) from source documents including PDFs, invoices, bills of materials, and reports. Uses machine learning, LLMs, SLMs, and smart algorithms to provide audit-ready, granular activity data for emissions reporting across Scope 1, 2, and 3 categories. Designed for CFOs, FP&A teams, and sustainability officers at mid-to-large organizations needing ISSB/IFRS S1 & S2 and Australian climate disclosure compliance.
• Plan + Reduce Planning and reduction consulting service that translates climate risks and opportunities into financial impacts. Helps businesses integrate sustainability drivers into financial forecasts to assess impact on revenue, expenses, and working capital. Includes supply chain engagement, risk identification, and collaboration improvement through supplier data gathering. Targeted at finance and sustainability leaders at mid-to-large organizations.
• Data Strategy Consulting service focused on closing gaps in supplier data quality for mandated climate disclosures. Addresses the challenge that climate disclosure regulations require accurate activity data rather than spend-based methods. Provides data transparency, centralised master data management, and insights for GHG emissions reporting. Designed for finance and sustainability teams at organizations preparing for mandatory climate disclosure.

Quantifiable outcome

• Reduce manual data entry time through automated invoice processing
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emitwise: Carbon accounting platform for supply chain Scope 3 measurement and reduction; overlaps directly with Getting to Zero's supplier data extraction and decarbonization planning.
• Persefoni: Climate management and accounting platform serving enterprise finance and sustainability teams with carbon-footprint calculation and disclosure tools; directly comparable product positioning to Getting to Zero.
• Watershed: US-based enterprise climate platform offering carbon accounting, reporting, and audit-ready disclosures; the most direct functional competitor to Grabi's Scope 1–3 measurement and disclosure workflow.
• Normative: Carbon accounting platform focused on activity-based emissions and science-based target alignment; competes head-on with Grabi on data quality and IFRS/ISSB-aligned reporting.
• Greenly: Carbon accounting SaaS that automates emissions measurement from financial and activity data; comparable in automating data extraction and preparing audit-ready outputs for mid-market and enterprise customers.

Broad incumbents

• Workiva: Enterprise SaaS for regulatory and ESG reporting with audit-ready data lineage; a broader incumbent in the disclosure workflow where Getting to Zero's Grabi feeds emissions data.
• Salesforce Net Zero Cloud: Carbon accounting and ESG reporting product within the Salesforce platform; bundled incumbent competing for the same CFO/enterprise buyer against Grabi's data layer.
• Microsoft Sustainability Cloud: Cloud-based carbon accounting and emissions reporting suite integrated with Microsoft 365, Dynamics, and Power BI; competes via bundling and the existing finance/BI ecosystem Getting to Zero plugs into.
• IBM Environmental Intelligence Suite: Enterprise climate and ESG data management suite from IBM; comparable in targeting large organizations needing audit-grade emissions disclosure and decarbonization planning.

Regional players

• Toitū Envirocare: New Zealand-based carbon management and Toitū carbonreduce certification program; regional peer in the Australasian climate disclosure and net-zero advisory market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getting-to-zero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getting to Zero