Sully's

What Sully's does

Sully's is a privately held convenience store and fuel retail operator headquartered in Bakersfield, California, operating seven physical locations across the Bakersfield metropolitan area under multiple sub-brand DBAs (Sully's Heath, Sully's Coffee, Sully's Ming, Sully's Olive, Sully's Stockdale, Sully's Buena Vista, and Extra Mile - Ming Chevron), with most stores open 5am to midnight and two locations (Stockdale and HEATH) operating 24 hours. The core offering combines traditional convenience store merchandise (snacks, beverages, grab-and-go items) with Chevron-branded fuel sales at six of the seven sites, complemented by three ancillary product lines: a mobile loyalty app for iOS and Android, a branded merchandise storefront, and a formal vendor placement program that generates slotting fee revenue from CPG suppliers seeking shelf space.

The technology stack is lightweight and commodity-based: a Rovertown-built mobile app distributed via Apple App Store and Google Play Store provides rewards access and promotion delivery, while the Sully's Rewards loyalty program itself is operated through a third-party platform, My Rewards Butler, which handles enrollment and point accounting. Delivery is fulfilled through a partnership with Vroom Delivery, and the company runs an active Paycom-based hiring portal with a $17.00/hour starting wage (plus $1.50/hour overnight differential), indicating a labor-intensive operating model. The go-to-market motion is direct-to-consumer through physical retail, supplemented by app-based engagement and third-party delivery.

The business model is diversified across four revenue streams: retail merchandise sales at the point of sale, fuel sales through Chevron-branded locations, a loyalty rewards program that functions effectively as a cash-redemption discount mechanism (points redeemable at $0.01 each), and slotting or placement fees from vendors. The customer base is fragmented across individual Bakersfield-area consumers and travelers, with marketing conducted primarily through organic Facebook and Instagram channels rather than paid acquisition, and the company presents itself as a community-oriented 'Local Destination' brand rather than competing on price against larger c-store and fuel chains.

Name

Sully's

Legal name

Sully's

Website

https://sullys.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Sully's is a privately held convenience store and Chevron-branded fuel operator running seven retail locations across the Bakersfield, California metro area, serving local consumers with grab-and-go merchandise, fuel, a mobile loyalty rewards app, and delivery via Vroom Delivery.

Ownership category

akta.pro rank

Product category

Convenience Store & Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Grocery and Convenience Retailers (4451)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Convenience Stores (5412)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Convenience store retail
• Fuel station operations
• Loyalty rewards program
• Grab-and-go food
• Local retail chain

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Convenience store retail sales including snacks, beverages, and everyday items at 7 Bakersfield locations
2. Fuel Sales: Fuel sales at Chevron-branded locations including 24-hour stores at Stockdale and HEATH locations
3. Rewards Program: Customer loyalty program where points are earned on purchases (excluding tobacco, smokeless, vape, gift cards, bakery, and lottery products) and redeemed like cash
4. Vendor Slotting Fees: Revenue from vendors seeking to place products inside Sully's stores through a formal vendor application process

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sully's operates a chain of convenience stores and Chevron-branded fuel stations in Bakersfield, California, selling snacks, beverages, coffee, fuel, and grab-and-go everyday items across 7 locations with extended hours (including two 24-hour stores). The retail operation is supported by a points-based loyalty rewards program, an iOS/Android mobile app, and a delivery service via the Vroom Delivery platform.

Product overview

Sully's is a convenience store chain operating multiple locations in Bakersfield, CA. The company operates several branded stores including Sully's Heath, Sully's Coffee, Sully's Ming, Sully's Olive, Sully's Stockdale, Sully's Buena Vista, and Extra Mile locations. The core offering consists of retail convenience store services complemented by a loyalty rewards program (Sully's Rewards), delivery service, and branded merchandise. The business operates as a single unified retail operation rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Sully's Rewards Points-based customer loyalty program where shoppers earn points on in-store purchases (excluding tobacco, smokeless, vape, gift cards, bakery, and lottery) redeemable like cash at any Sully's location, with bonus points on select promoted products.
• Sully's Delivery Home delivery service for convenience store products operated through the Vroom Delivery platform, allowing customers in the Bakersfield area to order items for delivery from Sully's locations.
• Sully's Mobile App Branded mobile application for iOS and Android that allows customers to manage their Rewards account, view point balances, scan for purchases, and access in-app promotions.
• Sully's Merch Branded merchandise line including apparel and promotional items sold through the Sully's website.
• Retail Convenience Store Sales In-store sale of snacks, beverages, coffee, and everyday convenience items across 7 Bakersfield, CA locations with extended hours.
• Fuel Sales (Chevron-branded) Retail motor fuel sales at Chevron-branded Sully's locations, including two 24-hour stations at Stockdale and HEATH.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Vroom DeliverycoreChannel Partner/ Reseller/ DistributorVroom Delivery serves as the delivery partner for Sully's, enabling customers to order products online for delivery. Orders can be placed through the Vroom Delivery platform at https://www.vroomdelivery.com/bakersfield/sullys7/featured
• My Rewards ButlercoreTechnology or IntegrationThird-party rewards program management platform that powers Sully's Rewards card program, handling point tracking, card enrollment, and customer account management through their platform at sullysrewards.myrewardsbutler.com

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ARCO: BP-owned low-price fuel and convenience banner with strong California presence, directly competitive with Sully's on price-sensitive fuel trips in the Bakersfield market.
• Wawa: Privately held c-store/fuel chain known for its loyalty app, prepared food, and digital engagement — a benchmark for the kind of digital and loyalty depth Sully's is building.
• 7-Eleven: The largest U.S. convenience-store and fuel retailer, operating branded fuel and 7Rewards loyalty with a mobile app — directly comparable to Sully's combined c-store/fuel/loyalty/app model.
• GPM Investments (ARKO Corp): Public c-store and fuel consolidator that acquires and operates independent regional c-store/fuel banners; directly comparable as a peer operating multi-banner, multi-format convenience retail at small-to-mid scale.
• QuikTrip: Privately held multi-state c-store and fuel chain emphasizing clean stores, premium locations, and self-service tech — a comparable operator model for Sully's footprint-quality strategy.
• Circle K: Alimentation Couche-Tard's global c-store and fuel banner with Inner Circle loyalty, mobile app, and branded fuel — directly comparable in format, mix, and customer engagement model.
• Sheetz: Privately held, family-owned c-store and fuel chain with strong app/loyalty, made-to-order food, and extended hours — directly comparable as an independent-format competitor pursuing digital and food differentiation.
• RaceTrac: Privately held regional c-store and fuel chain expanding into California with extended-format stores and digital rewards — directly comparable as a growing independent-format peer.

Broad incumbents

• Chevron Corporation: The fuel brand under which Sully's forecourts operate; comparable as a fuel retail ecosystem incumbent and the de facto supplier of Sully's branded fuel economics.
• Pilot Flying J (Berkshire Hathaway): Largest U.S. travel center and truck stop chain, owned by Berkshire Hathaway; relevant as a scaled incumbent in the broader c-store/fuel/loyalty space, especially around fleet and ancillary services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/sullysbakersfield
• LinkedInlinkedin.com/company/sully-s-neighborhood-markets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sully's