SUSAN B. ANTHONY LIST

What SUSAN B. ANTHONY LIST does

Susan B. Anthony List, operating as SBA Pro-Life America, is a 501(c)(4) nonprofit political advocacy organization founded in 1997 and headquartered in Arlington, Virginia. Founded by Marjorie Dannenfelser, the organization pursues a mission to end abortion by electing pro-life national leaders and advocating for laws that save lives, with a stated special calling to promote pro-life women leaders. It serves three principal segments: pro-life voters and advocates, pro-life political candidates at federal and state levels, and through its Her PLAN sister organization, pregnant and parenting women connected to life-affirming care services.

The organization operates a "family of organizations" comprising SBA Pro-Life America (the 501(c)(4) advocacy arm), Women Speak Out PAC (voter mobilization), SBA Candidate Fund (candidate financial support), SBA Education Fund (education and research), Charlotte Lozier Institute (scientific and medical research), and Her PLAN (direct services for women). Its core programmatic offerings include the National Pro-Life Scorecard (a legislative accountability tool), the Voter Contact Program (the largest door-to-door canvassing operation in the pro-life movement), the Student Deployments program, and supporting resources such as the Abortion Exposed Podcast, polling, life-saving laws documentation, and a Censorship Tracker.

Revenue is generated almost entirely through individual donations with suggested tiers of $35, $50, $100, and $250, supplemented by monthly giving, legacy giving (IRA charitable gift annuities up to $55,000), investment giving, and individual fundraising campaigns. In the 2024 election cycle the organization spent $92 million reaching 10 million voters across 8 battleground states with 4 million+ home visits, supported by a network of 1+ million pro-life advocates nationwide. The go-to-market motion is community-led (grassroots canvassing and volunteer mobilization) and event-driven (annual galas, press conferences, and public awareness campaigns), with no proprietary technology products or AI/ML capabilities disclosed.

Name

SUSAN B. ANTHONY LIST

Legal name

Susan B. Anthony List Inc.

Website

https://sba-list.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Susan B. Anthony List (SBA Pro-Life America) is a 501(c)(4) nonprofit political advocacy organization that works to end abortion by electing pro-life national leaders and advocating for life-saving legislation, mobilizing 1+ million grassroots advocates through door-to-door voter contact across key battleground states.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Social Advocacy Organizations (81331), Other Social Advocacy Organizations (813319)

akta.pro primary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Political advocacy services
• Voter outreach programs
• Pro-life legislation
• Political action committee
• Conservative grassroots mobilization

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: The organization raises funds through individual donations, with suggested giving tiers of $35, $50, $100, and $250. Donors can give one-time or monthly. Additional giving options include Legacy Giving (charitable gift annuities), Investment Giving, and other planned giving vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Susan B. Anthony List (operating as SBA Pro-Life America) is a 501(c)(4) nonprofit political advocacy organization that works to end abortion by electing pro-life national leaders and advocating for life-saving laws. Its core offerings include the Voter Contact Program (door-to-door canvassing in key battleground states), the National Pro-Life Scorecard (legislator rating tool), political candidate endorsements, and a network of 1+ million pro-life advocates. It coordinates a family of affiliated entities—Women Speak Out PAC, SBA Candidate Fund, SBA Education Fund, Charlotte Lozier Institute, and Her PLAN—that deliver political action, candidate support, research, education, and direct services to pregnant and parenting women.

Product overview

SBA Pro-Life America operates a political advocacy platform centered on electing pro-life national leaders and advocating for life-saving laws. The core offerings include the National Pro-Life Scorecard (legislative tracking tool), the Voter Contact Program (door-to-door grassroots outreach), and comprehensive research resources including Polling and Life-Saving Laws documentation. The organization also runs the Student Deployments program for grassroots activation, produces the Abortion Exposed Podcast for education, and maintains the Censorship Tracker for monitoring free speech issues. Supporting resources include endorsed candidate listings, pregnancy help resources via Her PLAN referral, event listings, and an online donation platform for supporter contributions. The 2024 Election Report documents outcomes of $92 million spent reaching 10 million voters across eight battleground states.

Differentiator

Problem solved

Functional benefit

Brands

• Women Speak Out PAC: Political Action Committee focused on voter outreach and mobilization for pro-life candidates.
• SBA Candidate Fund
• SBA Education Fund
• Charlotte Lozier Institute
• Her PLAN

Products and services

• National Pro-Life Scorecard Legislative tracking tool that rates members of Congress and state legislators on their votes and actions related to protecting unborn babies from abortion; intended for voters, advocates, and policymakers seeking accountability information.
• Voter Contact Program Door-to-door outreach and direct voter contact initiative that empowers communities to choose life at the ballot box through grassroots canvassing across eight key battleground states.
• Student Deployments Travel program enabling students to visit key battleground states, meet voters face-to-face, and help elect pro-life leaders.
• Abortion Exposed Podcast Audio podcast covering abortion-related topics and exposing truths about abortion drugs and policies; intended for pro-life advocates and the general public.
• Online Donation Platform Digital donation system allowing supporters to give one-time or monthly contributions, including legacy giving, IRA charitable gift annuities, and investment giving options.
• Endorsed Candidates Directory of political candidates endorsed by SBA Pro-Life America based on their pro-life positions and voting records; serves as a service to voters seeking candidate information and to candidates seeking organizational backing.
• Pregnancy Help Resources (Her PLAN referral) Resource page connecting pregnant women with Her PLAN services including ultrasounds, baby supplies, counseling, housing, education, job training, and community support.

Quantifiable outcome

• 200K+ lives protected annually by pro-life laws
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Women Speak Out PACcoreStrategic or Co-development PartnerSBA's political action committee focused on electing pro-life women leaders. Part of the SBA Family of Organizations working in coordination on political advocacy efforts.
• SBA Candidate FundcoreStrategic or Co-development PartnerCandidate fund within the SBA Family of Organizations that supports endorsed pro-life candidates through financial contributions and campaign resources.
• SBA Education FundcoreStrategic or Co-development PartnerEducational arm of the SBA Family focused on providing research, data, and educational resources on pro-life issues and policies.
• Charlotte Lozier InstitutecoreStrategic or Co-development PartnerResearch and education institute within the SBA Family providing scientific and medical research on abortion-related topics to support pro-life advocacy.
• Her PLANcoreStrategic or Co-development PartnerSister organization that connects pregnant and parenting women with compassionate, life-affirming care including medical help, emotional support, housing, education, and job training. SBA focuses on advocacy while Her PLAN serves women directly.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Focus on the Family: Large Christian advocacy and media organization with a pro-life position alongside family-policy issues. Comparable to SBA because it mobilizes similar donor demographics, runs policy advocacy, and produces media content aligned with pro-life messaging.
• Heritage Foundation: Major conservative think tank influencing federal policy across many issues including abortion. Comparable to SBA as a Washington-based conservative advocacy player, with overlapping donor base and aligned policy goals though operating primarily through research rather than electoral field operations.
• Americans for Prosperity: Large Koch-network advocacy organization running grassroots voter contact and policy campaigns. Comparable to SBA because it operates one of the largest conservative field operations in the U.S., competing for similar donor dollars and legislative outcomes.
• Family Research Council: A larger social-conservative policy and advocacy organization with broader agenda beyond abortion. Comparable to SBA as a 501(c)(3)/aligned conservative advocacy group that competes for overlapping donor segments and policy influence in Washington.

Direct peers

• Americans United for Life: Pro-life legal and policy organization that drafts model legislation and supports state-level advocacy. Comparable to SBA because both operate in legislative-modeling and pro-life policy advocacy, though AUL is more litigation/drafting focused and SBA more electoral.
• March for Life: Annual pro-life rally organization based in Washington, D.C. Comparable to SBA as a leading pro-life movement organization that mobilizes grassroots supporters and amplifies pro-life messaging, though focused on events rather than voter contact.
• NARAL Pro-Choice America: The leading national pro-choice political advocacy organization. Comparable to SBA as the direct ideological counterpart with the same mission profile (advancing abortion policy through elections, lobbying, and donor mobilization), making it the most apples-to-apples peer structurally.
• Planned Parenthood Federation of America: Major reproductive-health and advocacy organization that runs political and electoral programs supporting pro-choice candidates. Comparable to SBA because it sits directly opposite on abortion policy and combines service delivery with political advocacy, providing an organizational mirror.
• National Right to Life Committee: The oldest and largest U.S. anti-abortion advocacy organization, operating lobbying, voter education, and affiliate networks across all 50 states. Directly comparable to SBA Pro-Life America as a single-issue pro-life political advocacy organization competing for the same donor base and electoral outcomes.

Others

• Susan B. Anthony Pro-Life America / SBA Pro-Life America: Listed here only as a placeholder if the system requires; the subject company is SBA Pro-Life America itself. Replaced for relevance: see Priests for Life as a more useful peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sbaprolife
• Facebookfacebook.com/SBAProLife
• LinkedInlinkedin.com/company/sbaprolife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUSAN B. ANTHONY LIST