Her PLAN
Her PLAN is a U.S. nonprofit that operates a vetted directory of 8,000+ life-affirming providers across 29 states and coordinates Her Community coalitions serving abortion-vulnerable women and families through pregnancy centers, churches, and local partners.
- Company typePrivate
- Founded2020
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Her PLAN does
Her PLAN is a U.S.-based nonprofit organization founded in 2020 that operates the pro-life safety net framework to connect and grow life-affirming resources for mothers and babies. The organization is a project of Susan B. Anthony Pro-Life America Education Fund and is headquartered at a mailing address in Arlington, Virginia, while operating nationally through state coordinators and digital channels. Its mission centers on increasing access to local resources that sustain a woman's decision for life, targeting women facing unexpected pregnancies who lack emotional or financial support, as well as the pregnancy centers, maternity homes, churches, and faith-based organizations that serve them.
Her PLAN's core technology is a web-based directory platform (directory.herplan.org) backed by a companion iOS mobile app, hosting 8,000+ vetted providers across 29 states organized into seven categories of care: care coordination, women's health, finances/work/education, material/legal support, recovery/mental health, prenatal diagnosis, and care for children. The directory supports search by location, service type, and price, and includes a needs assessment quiz and a custom case management software module used by Her Care Partners pregnancy centers. The product surface has expanded to include Her Community coalitions (local multi-stakeholder partnerships in 14 communities across 11 states), the Pathways platform (a volunteer engagement-matching tool launched June 2026), Her Story (a testimonial content hub), and a 30-Day Prayer Guide email resource.
Her PLAN's revenue model is donation-driven, operating as a 501(c)-style nonprofit project under its parent fund; no fees are charged to providers or to women seeking assistance. Go-to-market combines community-led mobilization (Her Community coalitions enrolling churches, businesses, public officials, and individuals), event-driven engagement (e.g., car maintenance days in Georgia, North Carolina, and Virginia), and field-based direct outreach through state coordinators who facilitate provider training and legislative briefings. Marketing is concentrated in faith-based media (Christian Post, Townhall, The Blaze, Daily Signal), podcasts, organic social media, and news/earned media. Distribution is digital self-serve (directory and app) for end beneficiaries and direct field sales for pregnancy-center partners and state-level coalitions.
Her PLAN firmographics
Firmographics- Name
- Her PLAN
- Legal name
- Her PLAN (Her Pregnancy and Life Assistance Network)
- Website
- https://herplan.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Her PLAN is a U.S. nonprofit that operates a vetted directory of 8,000+ life-affirming providers across 29 states and coordinates Her Community coalitions serving abortion-vulnerable women and families through pregnancy centers, churches, and local partners.
- Ownership category
- akta.pro rank
Her PLAN industry classification
Industry- Product category
- Pro-Life Social Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
Keywords
Where Her PLAN is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Her PLAN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Her PLAN is a nonprofit organization that operates as a project of Susan B. Anthony Pro-Life America Education Fund. Revenue is generated through donations from individuals and organizations who support the pro-life safety net mission.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Her PLAN product offering
Product offeringCore offering
Her PLAN is a nonprofit organization that operates a national directory of vetted life-affirming providers across 29 states, connecting women facing unexpected pregnancies with resources across seven categories of care (care coordination, women's health, finances/work/education, material/legal support, recovery/mental health, prenatal diagnosis, and care for children). The organization complements this directory with Her Community coalitions that mobilize local churches, charities, businesses, and government officials to strengthen the pro-life safety net, plus the Her Care Partners program providing advanced case management and training for pregnancy centers.
Product overview
Her PLAN operates as a platform connecting pregnant women to life-affirming resources through multiple integrated products. The core offering is the Her PLAN Directory, an interactive web and mobile directory with over 8,000 vetted providers across 29 states. This is complemented by Her Community coalitions that organize local coalitions to assess and strengthen the pro-life safety net at the grassroots level. Pathways is a newer platform launched in June 2026 that catalogs volunteer and engagement models for individuals wanting to support the cause. Her Care Partners provides advanced case management and training for pregnancy centers. Her Story shares testimonial content from women served by the network. The organization also offers a mobile app and prayer resources. All products work together to connect mothers with wraparound support addressing housing, transportation, childcare, mental health, and other needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Her PLAN Directory Interactive web-based directory providing access to thousands of vetted pro-life safety net resources across 29 states, searchable by location, service type, and price. Organizes providers across seven categories of care including care coordination, women's health, finances/work/education, material/legal support, recovery/mental health, prenatal diagnosis, and care for children. Available free to women, families, and providers.
- Her Community Local coalitions bringing together public officials, charities, ministries, businesses, and individuals to assess existing support and identify gaps in the pro-life safety net. Active in Arkansas, Florida, Georgia, Nebraska, North Carolina, Tennessee, Virginia, West Virginia, and Ohio. Includes community events, leader dinners, legislative briefings, and provider training.
- Pathways Online platform helping pro-lifers find meaningful ways to get involved through volunteer opportunities, community programs, and local organizations. Offers step-by-step models of care inspired by real community action, searchable by designation (Community Professional, Community Servant, Influencer, Visionary, Prayer Warrior) or category (Childcare). Includes a quiz feature to match users with engagement models.
- Her Care Partners Advanced support program for women and families through life-affirming pregnancy centers. Includes case management software and advanced training for pregnancy center staff to help clients with complex needs who require intensive support to sustain their decision for life.
- Her PLAN Mobile App Mobile application available on the iOS App Store for accessing the Her PLAN directory and resources on-the-go.
- Her Story Story-sharing platform featuring testimonials from women who found hope, help, and community support at pregnancy centers and life-affirming organizations. Includes stories across categories such as Abortion Drug, Abortion Survivor, Abuse Recovery, Adoption, After-Abortion Healing, Foster Care Support, and Pregnancy Center.
- 30-Day Prayer Guide Self-guided prayer resource designed to help users pray for the unborn, their mothers, and neighbors. Includes daily prayer prompts, scripture reflections, and stories of women empowered to choose life.
Quantifiable outcome
- 3,045 women and families received care they would not have otherwise through Her Community Initiative in 2025
- +3 more outcomes
Companies that use Her PLAN
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Her PLAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Her PLAN partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered major, core and minor.
- Bethlehem Church (Barrow County, Georgia)majorHosted community car maintenance day for abortion-vulnerable moms. Partnered with Akins Ford to provide free oil changes and tire rotations for 36 families. Provided meals, childcare, and prayer support during events.
- Akins FordmajorLargest Ford Dealership in Georgia provided 10 mechanics with mobile repair vans for community car maintenance day in Barrow County, Georgia.
- Christian Brothers Automotive (South Wake, NC)majorPartnered with Her PLAN to host Road to Success Car Care Day providing free oil changes for 15 families in North Carolina. Owners Kenny and Angela Kase opened shop on Saturday to serve abortion-vulnerable moms.
- Susan B. Anthony Pro-Life America Education FundcoreHer PLAN is a project of Susan B. Anthony Pro-Life America Education Fund, providing organizational affiliation and support for the pro-life safety net initiative.
- Her Care Partners Pilot Program ProviderscoreLife-affirming pregnancy centers participating in the Her Care Partnership Pilot Program, receiving advanced training and custom case management software to provide elevated care for women with greatest needs.
- Undisputed Auto CareminorVirginia auto care provider that inspected cars and provided families with recommended maintenance lists and referrals during Road to Success Transportation Day in Leesburg.
- Valvoline Instant Oil ChangeminorProvided oil change coupons for families at Leesburg Transportation Day, with costs covered by Gabriel Project of the Diocese of Arlington.
- Seven Weeks CoffeeminorCoffee supplier based in D.C. Metro area that donates 10% of all sales to pregnancy centers across the nation. Sponsored coffee at Her Community Leesburg kickoff event.
- St. John's Lutheran Church (Washington County, Nebraska)majorPartnered with Guiding Grace Family Support network to open a small maternity home on church property for pregnant women facing barriers to choosing life.
- Guiding Grace Family Support Network (Nebraska)majorCollaborated with St. John's Lutheran Church to open and operate a maternity home on church property in Washington County, Nebraska.
- Freemont Evangelical Free Church (Dodge County, Nebraska)majorHosts quarterly Community Car Care Days providing free oil changes and minor vehicle repairs. Also launched financial literacy program for single parents and pregnant mothers in partnership with Creighton University.
- Unbridled Acres (Nebraska)minorEquine therapy refuge in Nebraska that committed to offering free services to single mothers and women facing unexpected pregnancies referred by pregnancy centers.
- Dr. Brendan ConnealymajorNebraska's leading prenatal diagnosis doctor recruited by Her PLAN to serve as medical director at a local pregnancy center that lacked one, enabling the center to offer additional medical services.
- Agape Pregnancy Center (Leesburg, Virginia)coreLocal pregnancy center participating in Her Community Leesburg coalition. Part of panel discussion on transportation gaps in the community.
- Tree of Life Ministries (Leesburg, Virginia)coreLocal ministry participating in Her Community Leesburg coalition. Established transportation fund to cover car repair and maintenance costs for moms served by other pro-life organizations.
- Gabriel Project (Diocese of Arlington)majorCatholic ministry covering costs for oil change coupons at Leesburg Transportation Day events and supporting transportation needs of abortion-vulnerable families.
- Mosaic House (Leesburg, Virginia)minorLocal organization participating in Her Community Leesburg coalition addressing needs of vulnerable women.
- Options Pregnancy Center (Arkansas)coreArkansas pregnancy center whose CEO Vikki Parker collaborates with Her PLAN on podcast initiatives to spread awareness of pro-life safety net.
- Governor Sarah Huckabee Sanders (Arkansas)majorArkansas Governor who launched the 10:33 Initiative to connect residents with nonprofits and churches, complementing Her PLAN's mission of strengthening the pro-life safety net.
- Faith and LawminorOrganization whose Friday Forum featured Executive Director Autumn Christensen speaking about challenges and opportunities facing the pro-life movement in a post-Dobbs era.
- National ReviewminorPublication that conducted exclusive interview with Executive Director Autumn Christensen on the Her Care Partnership Pilot Program.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Her PLAN competitors and assessment
Company assessmentDirect peers
- Heartbeat International: Heartbeat International is the largest network of pregnancy resource centers in the U.S., providing training, resources, and a 24/7 helpline to affiliated pregnancy centers. It is a direct peer because both organizations serve as umbrella/affiliation networks for life-affirming pregnancy centers and coordinate referrals for women facing unexpected pregnancies.
- Bethany Christian Services: Bethany Christian Services is a national pregnancy and family services organization providing adoption, foster care, pregnancy support, and refugee services. It is comparable to Her PLAN as a faith-rooted nonprofit serving pregnant women and families with wraparound support, though Bethany has a deeper adoption-services focus.
- 40 Days for Life: 40 Days for Life is a coordinated pro-life prayer and community campaign operating in front of abortion clinics globally. It is a direct peer in mobilizing grassroots pro-life community action and engaging faith-based volunteers in pro-life safety net work, with overlapping audience and volunteer base as Her PLAN.
- Care Net: Care Net is a national network of more than 1,100 pregnancy resource centers providing resources, training, and a national helpline. It is directly comparable to Her PLAN as a peer network supporting life-affirming pregnancy support services, with overlapping provider audiences and referral-coordination missions.
- Option Line: Option Line is a 24/7 helpline and referral service that connects women facing unexpected pregnancies to local pregnancy resource centers. It is a direct peer because both organizations operate as front-door referral/triage layers for abortion-vulnerable women into the life-affirming provider network.
- Crisis Pregnancy Center (industry / Care Net-affiliated network): The crisis pregnancy center (CPC) industry collectively represents the on-the-ground pregnancy resource centers that Her PLAN's directory aggregates. They are direct peers as the actual service-delivery units in the pro-life safety net that Her PLAN coordinates and supports through technology and case management.
Broad incumbents
- March for Life: March for Life is the largest annual pro-life rally in the U.S. and operates education and advocacy programs around abortion policy. It is a broad-incumbent peer in the same pro-life movement and engages many of the same faith-based volunteers, churches, and donors that Her PLAN mobilizes through Her Community and Pathways.
- Focus on the Family: Focus on the Family is a large Christian family-advocacy organization offering counseling, parenting resources, and policy advocacy. It is a broad-incumbent peer because it operates in adjacent faith-based family-services territory and shares an overlapping donor, church, and pro-life audience with Her PLAN.
- Susan B. Anthony Pro-Life America: Susan B. Anthony Pro-Life America is Her PLAN's parent organization and one of the most prominent pro-life advocacy organizations in the U.S. It is a broad-incumbent peer because it operates at the political/lobbying level while Her PLAN focuses on direct service coordination — they share an ideological base and donor pool but play distinct roles.
- National Right to Life: National Right to Life is the oldest and one of the largest pro-life advocacy organizations in the U.S., operating across legislative, educational, and affiliate-support functions. It is comparable as a broader incumbent in the same pro-life movement, though it focuses more on policy/advocacy than on direct service coordination like Her PLAN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Her PLAN social profiles
Digital presenceHer PLAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
Her PLAN leadership team
Management profileNumber of profiles
Profiles12 records
Her PLAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Her PLAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Her PLAN
What does Her PLAN do?
Her PLAN is a nonprofit organization that operates a national directory of vetted life-affirming providers across 29 states, connecting women facing unexpected pregnancies with resources across seven categories of care (care coordination, women's health, finances/work/education, material/legal support, recovery/mental health, prenatal diagnosis, and care for children). The organization complements this directory with Her Community coalitions that mobilize local churches, charities, businesses, and government officials to strengthen the pro-life safety net, plus the Her Care Partners program providing advanced case management and training for pregnancy centers.
Is Her PLAN a public or private company?
Her PLAN is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Her PLAN founded?
Her PLAN was founded in 2020. It employs 1 to 10 people.
Where is Her PLAN based?
Her PLAN is headquartered in Arlington, United States, in the North America region.
How does Her PLAN make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Her PLAN's main competitors?
Direct peers on record are Heartbeat International, Bethany Christian Services, 40 Days for Life, Care Net, Option Line and Crisis Pregnancy Center (industry / Care Net-affiliated network). Broad incumbents are March for Life, Focus on the Family, Susan B. Anthony Pro-Life America and National Right to Life.
Does Her PLAN have an API?
No public API is recorded for Her PLAN.
What industry is Her PLAN in?
Her PLAN's product category is Pro-Life Social Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations. Its NAICS code is 6241 and its SIC code is 8300.