What Showfer Media does

Showfer Media operates a cloud-native broadcast infrastructure platform that consolidates channel scheduling, playout automation, edge ad insertion, AI-driven contextual ad monetization, dynamic broadcast graphics, and multi-platform distribution into a single media operations layer. The company serves operators and content owners running FAST (Free Ad-Supported Streaming Television) channels, OTT applications, IPTV deployments, hospitality television networks, in-flight entertainment (IFE) systems, sports networks, and LPTV broadcasters. Showfer delivers its platform globally with regional teams across North America, EMEA, APAC, and the Middle East, and operates a 24/7 network operations center for live channel monitoring, SCTE-35 oversight, and incident response.

The platform is built around six core products. TraffiQ handles channel scheduling, playout orchestration, live feed management, SCTE workflows, and operational monitoring. Ad Storm provides end-to-end ad decisioning connecting content owners, direct advertisers, and marketplace demand through AI-powered matching. StormCloudVP performs real-time edge ad insertion that detects SCTE-35 markers and connects to Google Ad Manager, SSPs, DSPs, and direct ad integrations. ProVision, launched in 2020, is the playout automation engine with cloud and on-premise content aggregation, multi-format transcoding, and distribution over 5G, satellite, fiber, and cloud. AdCision is an AI ad intelligence module that uses a proprietary MomentScore (0-100) to score every potential ad opportunity based on real-time content analysis detecting action, emotion, objects, audio, captions, and scene changes. Swirl provides broadcast-quality interactive graphics including L-bars, lower thirds, scorebugs, and QR overlays. Airy TV is the global FAST distribution endpoint. The platform integrates natively with Roku SceneGraph, Android TV Leanback, Fire OS, webOS, Tizen, and iOS SDKs, and connects to PMS, CRM, billing, SSO, and metadata providers including Gracenote and TiVo.

Showfer monetizes through three revenue streams: enterprise SaaS subscriptions for the software modules (ProVision, Ad Storm, TraffiQ, StormCloudVP, Swirl, AdCision); advertising monetization on the Airy TV distribution network and via AI-matched ad insertion, with a reported blended eCPM of $16.40, 98.7% fill rate, and 74.2% programmatic auction win rate; and professional services for implementation, integration, and ongoing optimization. Pricing is quote-based, billed annually, and tailored to channel count, feature modules, and deployment footprint. The company is privately held as Showfer Media LLC in Texas, has no disclosed external funding rounds, and is led by co-founder and CEO Jesse Schenk, with Lenny King as SVP of Global Sales and COO.

Name

Showfer Media

Legal name

Showfer Media LLC

Website

https://showfer.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Showfer Media provides a cloud-native broadcast infrastructure platform that unifies channel scheduling, playout automation, edge ad insertion, AI-driven ad monetization, and distribution for FAST, OTT, hospitality, and in-flight entertainment operators.

Ownership category

akta.pro rank

Product category

Broadcast Automation Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Services-Advertising (7310)

akta.pro primary industry

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)

akta.pro secondary industries

Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD), Graphics, Branding & Character Generation (CG) (MPAHAKAF), Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE)

Keywords

• Broadcast automation software
• OTT streaming platform
• FAST channel management
• Edge ad insertion
• Hospitality IPTV solutions

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising Monetization: Revenue from AI-matched ad insertion across FAST, OTT, broadcast, hospitality, and sports channels. Includes programmatic demand, direct deals, and SSP marketplace revenue. Blended eCPM of $16.40 with 98.7% fill rate.
2. Platform/SaaS Subscriptions: Software platform fees for ProVision automation, Ad Storm monetization, TraffiQ ad pacing, StormCloudVP edge insertion, Swirl graphics, and AdCision AI tools. Multi-tenant SaaS model supporting cloud, on-prem, or hybrid deployments.
3. Professional Services: Implementation, integration, and consulting services for broadcasters, hospitality groups, and aviation partners. Includes discovery, deployment, and ongoing optimization phases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Showfer Media provides a cloud-native broadcast infrastructure platform that unifies channel scheduling, playout automation, edge ad insertion, AI-powered contextual advertising, broadcast graphics, and global FAST distribution. The company sells modular software products (TraffiQ, Ad Storm, StormCloudVP, Swirl, AdCision, ProVision, Airy TV) along with professional services to broadcasters, FAST operators, OTT platforms, hospitality networks, and in-flight entertainment providers.

Product overview

Showfer Media operates a unified broadcast infrastructure platform combining multiple interconnected products for media operations and monetization. The core platform integrates TraffiQ (channel scheduling and campaign trafficking), Ad Storm (end-to-end ad decisioning for CTV and broadcast), and StormCloud VP (real-time edge ad insertion). These core products are enhanced by AI-powered modules: AdCision (MomentScore-based ad opportunity intelligence and contextual matching) and Swirl (dynamic broadcast graphics and interactive overlays). Distribution is handled through Airy TV (FAST global distribution) while ProVision and FAST Orchestrator provide playout automation and channel management. The platform targets four vertical markets: IPTV/OTT apps, Broadcasters, Hospitality TV, and IFE/Destination networks, with each solution sharing the same underlying media operations layer. The architecture connects content ingestion through scheduling, SCTE ad insertion, AI-powered decisioning, graphics enhancement, and multi-platform distribution in a single workflow.

Differentiator

Problem solved

Functional benefit

Brands

• TraffiQ: Automate campaign trafficking and pacing - channel scheduling, playout orchestration, live feed management, SCTE workflows, graphics, and operational monitoring.
• Ad Storm
• StormCloud VP
• Swirl
• AdCision
• Airy TV
• ProVision

Products and services

• TraffiQ Channel scheduling, playout orchestration, live feed management, SCTE workflows, graphics, and operational monitoring platform that automates campaign trafficking and pacing across FAST, OTT, hospitality, and broadcast workflows.
• Ad Storm End-to-end ad decisioning platform that uses AI-powered advertising intelligence to connect content owners, advertisers, direct campaigns, and marketplace demand to maximize video revenue across CTV and broadcast inventory.
• StormCloudVP Real-time edge ad insertion platform that detects SCTE-35 markers, requests ad decisions, and inserts monetized ads across broadcast, FAST, OTT, hospitality, and sports feeds with low-latency edge deployment options.
• AdCision AI ad intelligence platform that watches live content, scores every potential ad opportunity from 0-100 using MomentScore, and uses contextual AI to match advertisements to optimal moments in the feed before they occur.
• Swirl Broadcast graphics platform for L-bars, crawlers, lower thirds, scorebugs, sponsored graphics, QR promotions, and real-time messaging that transforms on-screen graphics into programmable viewer experiences and monetization opportunities.
• ProVision Advanced playout automation and traffic system providing cloud and on-premises content aggregation, multi-format transcoding, and end-to-end broadcast management with real-time delivery over 5G, Satellite, Fiber, and cloud.
• FAST Orchestrator FAST platform management tool for scheduling, content management, and analytics with dynamic scheduling using pre-programmed SCTE-35 insertion, live event insertion for static-to-live switching, and multi-feed delivery.
• Airy TV FAST distribution service providing global footprint for free ad-supported streaming TV channels, enabling publishers to distribute content across worldwide streaming platforms.
• IFE & Destination Solutions In-flight entertainment and destination network solutions for aircraft, cruise ships, and venues, providing personalized entertainment, commerce, and communications across air, sea, and live event environments with multi-device support.
• Hospitality Solutions In-room TV, IPTV, and digital signage solutions for hotels, resorts, casinos, and venues, delivering branded experiences with remote operations, IoT integration, and monetization through hyper-local ads and QR-based offers.
• IPTV/OTT Platform Launch platform for branded streaming apps across CTV, mobile, and web, unifying live, VOD, scheduling, personalization, monetization, and analytics in a single control plane with multi-device deployment.
• Broadcaster Solutions Master control and linear TV modernization solutions that consolidate scheduling, playout, monetization, and compliance with AI assistance, real-time visibility, and 24/7 NOC coverage for broadcast networks.

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• SencorecoreStrategic or Co-development Partner · 24 June 2024Joint end-to-end workflow connecting ProVision scheduling and playout automation with Centra Gateway signal management. Enables broadcasters to orchestrate FAST, OTT, and traditional transport with unified control. Includes IP, satellite, and fiber routes with automated SCTE-35 and ad pod coordination. Joint reference architectures available for enterprise broadcasters with health monitoring and shared telemetry.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Magnite: Magnite (formerly SpotX/Rubicon Project) is the largest independent SSP for CTV, providing programmatic ad serving and SSAI that directly competes with AdStorm's SSP integrations and StormCloudVP's edge insertion for premium video inventory.
• Evertz: Evertz is a large broadcast infrastructure vendor whose IP-based playout, routing, and advertising systems overlap ProVision and the StormCloudVP edge insertion architecture, particularly for traditional broadcaster customers.
• Harmonic: Harmonic is an established broadcast and video infrastructure vendor with playout, encoding, and ad-insertion offerings that overlap Showfer's ProVision and StormCloudVP. As a much larger incumbent, Harmonic competes broadly across the same broadcaster and OTT customer base.
• FreeWheel: FreeWheel provides ad management, SSAI, and monetization for premium video across broadcast, OTT, and CTV — a broader incumbent with overlapping capabilities to AdStorm and TraffiQ's campaign trafficking and pacing workflows.
• Imagine Communications: Imagine Communications provides end-to-end playout, scheduling, and advertising management for broadcasters, overlapping with Showfer's TraffiQ and AdStorm. It is a broader incumbent serving traditional broadcast workflows with cloud modernization offerings.

Direct peers

• Bitmovin: Bitmovin offers cloud-native video encoding, playback, and analytics infrastructure used by OTT/streaming platforms — overlapping with ProVision's transcoding and the broader Showfer IPTV/OTT platform offering.
• Amagi: Amagi is the closest direct competitor — a cloud-native SaaS platform for FAST channel origination, playout automation, and server-side ad insertion (SSAI) for broadcasters and OTT operators. Both companies target FAST/OTT with unified scheduling, playout, and AI-driven monetization.
• Yospace: Yospace specializes in server-side dynamic ad insertion for live streaming, the same problem space StormCloudVP addresses. Both compete for FAST/OTT/live sports ad insertion workflows with low-latency edge insertion.
• Beachfront: Beachfront provides server-side ad insertion and programmatic monetization for CTV and FAST, overlapping directly with AdStorm and StormCloudVP. Both serve the same publisher/SSP ad-decisioning and fill-rate optimization use cases.

Regional players

• Red Bee Media: Red Bee Media offers broadcast playout, media management, and access services primarily in EMEA, comparable to Showfer's ProVision and TraffiQ for broadcasters. It is a regional incumbent focused on European public and commercial broadcasters rather than Showfer's global FAST/OTT focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/showfermedia
• LinkedInlinkedin.com/company/showfermedia
• Xx.com/showfermedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showfer Media