Rockett Studio

What Rockett Studio does

Rockett Studio is a privately held, founder-owned boutique hospitality interior design firm established in Singapore in 2014 by interior architect Geila Daughtrey, with a second studio opened in Brighton, UK in 2022. The firm operates as Rockett Studio Pte Ltd (Singapore) and Rockett Studio Ltd (UK), with reported headcount of 1-10 employees and a boutique studio model in which every project is personally overseen by the Founder and Creative Director.

The firm delivers concept-driven interior design and full project execution for restaurants, bars, hotels, and private members' clubs, with a secondary practice in luxury residential and retail interiors. Its service stack spans branding and feasibility studies, interior architecture and design, coordination of multi-discipline project teams, tender and fit-out management, bespoke design of furniture, lighting and tableware, and styling and photography. The proprietary creative methodology is described as a 'story-led design approach' focused on narrative, contextual and cultural authenticity. Rockett Studio does not develop proprietary technology platforms; it operates as a professional services consultancy using standard design tooling, and there are no disclosed APIs, SDKs or AI/ML capabilities in the source material.

Revenue is generated through project-based, custom-quoted design fees for hospitality operators, hotel groups and restaurant chains including 67 Pall Mall, Burger & Lobster, PizzaExpress, InterContinental Hotels, Accor, Marriott (Wild Honey), Gordon Ramsay, Little Farms and Wallpaper* Magazine exhibitions. Projects are multi-year and geographically dispersed across the UK, Europe, the Middle East, Asia and Australia. The firm has been bootstrapped (no funding rounds disclosed) and earns repeat mandates — explicitly stating that every client has chosen to work with them more than once. Distribution is direct relationship-led, with the Founder personally leading business development, supplemented by an active Instagram, LinkedIn, Facebook presence and a curated website portfolio. The firm is a member of 1% for the Planet, committing 1% of gross revenue to environmental partners.

Name

Rockett Studio

Legal name

Rockett Studio Pte Ltd

Website

https://rockett.studio

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockett Studio is a privately held boutique hospitality interior design firm with studios in Singapore and Brighton, UK. Founded in 2014 by Geila Daughtrey, it delivers concept-driven interior architecture, branding, and fit-out services for restaurants, bars, hotels, and members' clubs globally.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Architectural Services (541310)

akta.pro primary industry

Hospitality & Entertainment Venue Construction (IMAFACAC)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Hospitality interior design
• Restaurant interior design
• Hotel interior design
• Members club design
• Bespoke interior architecture

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Consultancy Services: Comprehensive hospitality interior design services including branding, feasibility studies, interior architecture and design, coordination, tender and fit-out, bespoke design, and styling and photography services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rockett Studio is a boutique hospitality interior design firm that delivers end-to-end interior design services for restaurants, bars, hotels, members' clubs, luxury retail, and select residential projects. Offerings span branding, feasibility studies, interior architecture and design, project coordination, tender and fit-out, bespoke furniture/lighting/tableware design, and styling and photography. Every engagement is personally overseen at the Director level by Founder and Creative Director Geila Daughtrey, with execution delivered from studios in Singapore and Brighton, UK.

Product overview

Rockett Studio is an award-winning boutique hospitality interior design firm founded by Geila Daughtrey in Singapore in 2014, with a second studio in Guernsey, UK (2022). The company offers a comprehensive suite of interior design services including branding, feasibility studies, interior architecture and design, project coordination, tender and fit-out management, bespoke design, and styling and photography. The studio specializes in crafting unique interiors for restaurants, bars, hotels, and private members' clubs worldwide. Their portfolio spans completed projects such as 67 Pall Mall Singapore (a private members' wine club with whisky bar), multiple Burger & Lobster locations across Singapore and London, PizzaExpress outlets, Kinki Bar & Restaurant, Bedrock Origin, and various residential projects. Ongoing projects include 67 Pall Mall Melbourne, 67 Pall Mall Bordeaux (opening 2026), Wine Bar Bordeaux (opening 2026), and 67 Pall Mall Beaune. The studio also has a track record of exhibition design work for Wallpaper* Magazine and maintains a commitment to sustainable and timeless design.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand identity and strategy service covering brand positioning, brand identity development, and naming for new hospitality concepts or in collaboration with existing in-house branding teams. Targeted at hospitality operators seeking concept-led brand work alongside their interior design engagement.
• Feasibility Studies Site assessment and viability testing service delivering master space planning options and layout plans to help clients assess return on investment before committing to a full interior design programme. Targeted at hospitality operators evaluating new sites or refurbishment opportunities.
• Interior Architecture & Design Full interior design engagement from concept through completion covering master planning, concept design, 3D visuals, detailed technical drawings, FFE (furniture, fixtures and equipment) selection, planning applications and statutory consultations. Targeted at hospitality operators, hotel groups, restaurant chains, members' clubs and select luxury retail and residential clients seeking a single end-to-end design partner.
• Coordination Project team assembly and coordination service drawing on Rockett Studio's trusted network of project managers, architects, engineers, lighting designers, acoustic designers, suppliers, manufacturers and craftsmen. Targeted at clients needing integrated cross-discipline team management for complex hospitality fit-outs.
• Tender & Fit Out

Quantifiable outcome

• Every client has chosen to work with the firm more than once
• +1 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 1% for the PlanetcoreStrategic or Co-development PartnerRockett Studio is a member of 1% for the Planet, a global movement inspiring businesses to commit to giving 1% of their gross revenue each year to approved environmental partners. This reflects the company's commitment to sustainable design and environmental responsibility.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AvroKO: New York-based boutique hospitality interior design firm specializing in restaurants, bars, hotels, and members' clubs. Directly comparable to Rockett Studio in scope (hospitality-only boutique), award pedigree, and founder-led creative model.
• Michaelis Boyd: London-based hospitality and residential interior design firm known for members' clubs and restaurants, including long-running work with Soho House. Comparable to Rockett on boutique scale, hospitality focus, and UK-facing operations.
• Studio Sofield: New York-based interior design practice led by William Sofield with a hospitality-focused portfolio for luxury hotels and restaurants. Comparable to Rockett Studio for boutique, founder-led hospitality interior design serving premium operators.
• Universal Design Studio: London and Zurich-based studio under Ilse Crawford working across hospitality, residential, and retail interiors. Comparable to Rockett for boutique hospitality interiors and a London/European delivery footprint serving premium operators.
• Patricia Urquiola Studio: Milan-based studio working across hospitality, residential, and product design for high-end brands including Four Seasons, Mandarin Oriental, and Cassina. Comparable for boutique, founder-led, story-led hospitality interior design with international reach.
• Concrete Amsterdam: Amsterdam-based interior architecture practice with a hospitality-strong portfolio of restaurants, bars, and hotels. Comparable to Rockett as a boutique firm delivering concept-led hospitality interiors for premium operators in Europe and beyond.

Emerging players

• B3 Designers: Boutique hospitality-focused interior design firm with a comparable project profile across restaurants, hotels, and members' clubs in Asia and globally. Overlapping client type and design sensibility make it a relevant emerging boutique peer.

Broad incumbents

• Rockwell Group: New York-based multidisciplinary design firm with a large hospitality, restaurants, and hotels practice led by David Rockwell. Comparable as a hospitality interior design specialist but as a much larger incumbent with broader capability set.
• Yabu Pushelberg: Toronto and New York-based large luxury interior design firm with extensive hospitality and residential portfolios for hotel groups and luxury brands. Comparable to Rockett's hospitality/luxury hospitality design capability but at meaningfully larger scale and broader portfolio.
• Hirsch Bedner Associates (HBA): Singapore-founded, globally dominant hospitality interior design firm serving major hotel groups worldwide. Comparable as a hospitality-specialist design firm with Singapore roots, though operating at vastly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rockettstudio.sg
• LinkedInlinkedin.com/company/rockett
• Instagraminstagram.com/rockett.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockett Studio