Something Good

What Something Good does

Something Good Collective CIC (Registered Company No. 11947960) is a UK Community Interest Company founded in 2016 that delivers fundraising consultancy to charities and non-profit organisations. The firm operates as a collective of three senior practitioners — Kate Wareham (individual giving and community fundraising, formerly Executive Director at Depaul UK), Laura Precious (project development and bid writing, with a documented 6/6 success rate on National Lottery Community Fund – Reaching Communities applications and over £1m secured), and Justina Forristal (trust and foundation fundraising, over £5m raised across 30+ organisations) — collectively offering 15+ years of experience each across fundraising strategy, project development, bid writing, individual giving, community fundraising, legacy marketing, corporate fundraising, and campaign management.

The core commercial offering is bespoke professional services delivered on a project/consultancy basis, with pricing not publicly disclosed. A secondary direct-to-consumer product, A Merry Quizmas, is an annual downloadable PDF quiz priced at £1 sold through a Squarespace-powered e-commerce storefront, with optional £5/£10/£20 donations add-ons routed entirely to Ovacome (a national ovarian cancer charity), a partnership originating in 2018 in memory of Nicky Kirby. The quiz has raised over £15,000 for Ovacome cumulatively over 8 years.

The firm uses no proprietary technology stack beyond standard e-commerce infrastructure (Squarespace storefront, PayPal/Credit Card/Apple Pay payments, email delivery of digital goods), and operates from a distributed team footprint (London, Sheffield, Whitstable) serving clients across England and the wider UK. There is no evidence of institutional funding, venture capital, or external ownership; the entity is founder-led under a CIC structure.

Name

Something Good

Legal name

Something Good Collective CIC

Website

https://something-good.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Something Good Collective CIC is a UK Community Interest Company founded in 2016 that provides fundraising consultancy — strategy development, bid writing, and campaign management — to over 30 charities and non-profit organisations, complemented by an annual consumer quiz product whose donations benefit Ovacome.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Grantmaking and Giving Services (8132), Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Fundraising consulting
• Nonprofit consultancy
• Bid writing services
• Charity fundraising strategy
• Grant application writing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consultancy Services: Fundraising consultancy services including strategy development, project development, and bid writing for charities and non-profit organisations.
2. Product Sales - Quiz Downloads: Sale of A Merry Quizmas annual quiz at £1 per download. Optional additional donations of £5, £10, or £20 to Ovacome charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Something Good Collective provides fundraising consultancy services to UK charities and non-profit organisations, including fundraising strategy development, project development, bid writing, and campaign management. The company also sells A Merry Quizmas, an annual downloadable family quiz priced at £1, with all proceeds and optional £5/£10/£20 donations going to Ovacome, a national ovarian cancer charity.

Product overview

Something Good Collective is a Community Interest Company (CIC) offering fundraising consulting services to charities. The core offering consists of bespoke fundraising strategy development, project development, bid writing, and campaign management delivered by a team of three consultants (Kate Wareham, Laura Precious, and Justina Forristal). Their product portfolio also includes A Merry Quizmas, an annual downloadable PDF fundraising quiz priced at £1, with optional donation add-ons (£5, £10, £20) to Ovacome charity. The consulting services have been applied to various projects including community fundraising campaigns, trust and foundation applications, individual giving programmes, and event-based fundraising across UK charities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Consulting Services Consulting services for UK charities and non-profit organisations including community fundraising strategy development, project development, bid writing, and campaign management. Services are delivered by team members with expertise in individual giving, trust fundraising, community fundraising, legacy marketing, and corporate fundraising programme development, and have been delivered to organisations such as Depaul UK, The Children's Society, Tearfund, St John Ambulance, OCD Action, and Safe Haven Children's Trust.
• A Merry Quizmas 2025 An annual downloadable PDF family quiz dedicated to the memory of Nicky Kirby and used to raise money for Ovacome, a national ovarian cancer charity. Priced at £1 per download; includes 5 rounds of questions, a bonus round for kids, a template answer sheet, and a winner certificate. Sold directly via the Something Good Collective e-commerce website with payment via PayPal, credit/debit card, or Apple Pay; the quiz is delivered by e-mail download link.

Quantifiable outcome

• Doubled community fundraising income year-over-year at Depaul UK
• +4 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OvacomecoreStrategic or Co-development Partner · 1 January 2018Ovacome is a national ovarian cancer charity. A Merry Quizmas is an annual quiz dedicated to Nicky Kirby (sister of Laura Precious) who died of ovarian cancer in April 2018. All proceeds from quiz sales and donations go to Ovacome to raise awareness of ovarian cancer signs and symptoms and provide support to those affected.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Open Fundraising: UK charity fundraising consultancy offering strategic fundraising advice, training, and campaign support. Closely comparable in target market (UK charities), service mix (fundraising strategy and bid writing), and senior-led boutique model.
• THINK Consulting Solutions: UK-based fundraising and income-generation consultancy serving charities and non-profits. Directly comparable as a specialist fundraising consulting firm with similar service offerings (strategy, bid writing, campaign management).
• Bluefrog Fundraising: UK fundraising consultancy providing fundraising strategy, training, and bid writing services to charities. Directly comparable in scope of fundraising consulting services and UK charity client base.
• Raise Profile: UK fundraising consultancy helping charities with fundraising strategy, trust and foundation applications, and campaign development. Same-size specialist competitor targeting similar UK charity clients.
• More Advantage: Boutique UK fundraising and income generation consultancy serving small and medium charities. Comparable in scale, service model (consultancy support for charity fundraising), and client profile.
• Indigo Treecom: UK fundraising consultancy offering strategy, bid writing, and income generation support to charities. Comparable in specialised fundraising consulting positioning and UK charity focus.
• Bright Fundraising: Specialist fundraising consultancy focused on helping UK charities secure funding, particularly from trusts and foundations. Closely comparable in service offering and target segment.

Emerging players

• Donorfy: UK-based CRM and fundraising platform built specifically for charities. Adjacent rather than directly competitive, but often used by the same UK charities that hire fundraising consultancies.
• Bloomerang: Donor management and fundraising software platform serving UK and US nonprofits. Comparable as an adjacent player in the UK charity fundraising ecosystem, but offering technology rather than consulting services.

Regional players

• Healthy Planet UK: UK charity fundraising consultancy and training provider. Comparable in fundraising service delivery to UK nonprofits, though with a broader training and events focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/somethinggoodhq
• LinkedInlinkedin.com/company/something-good-fundraising-and-creative-projects

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Something Good