Solgar

What Solgar does

Solgar Vitamins Holding B.V. is a privately held Dutch nutritional supplements company headquartered in Heiloo, Netherlands, with a Belgian subsidiary (Solgar België). Founded in 1947, the company develops, formulates, and distributes a premium portfolio of more than 350 vitamin, mineral, herbal, probiotic, and omega-3 products sold under the Solgar 'gold label' brand. Core products are organized by health benefit (beauty, bones, brain, cardio, energy, children, relaxation, digestion, resistance, pregnancy) and include the renewed Man/Woman/Prenatal Multiple lines, Ester-C Plus vitamin C in multiple formats, Albion-chelated Gentle Iron and Magnesium Bisglycinate, plant-based DHA (AvailOM), Ovoderm Vegetarian Collagen Complex, and Chr. Hansen probiotic strains.

Product differentiation is driven by patented or proprietary ingredient technologies licensed from third parties — Ester-C® (The Ester-C Company), Albion® chelation (Albion International), Metafolin® (Merck KGaA), AvailOM™ (Evonik), Oxxynea® (Fytexia), Ovoderm® (Eggnovo), Rhodiolife® (Nektium Pharma), and CSP Activ-Vial® probiotic packaging — combined with in-house small-batch manufacturing, a 100% label-claim quality standard, and dark-glass packaging for stability. Kosher (KOF-K), vegan, vegetarian, gluten-free, and dairy-free certifications are applied across the assortment.

Solgar generates revenue through one-time sales of finished supplements via a multi-channel distribution model: physical retail through Etos drugstores, specialty health food stores, and reform shops across the Netherlands and Belgium; its own e-commerce storefront (solgar.nl); and listed online sales points. The Solgar Academy retailer training platform supports channel partners with product education. Marketing is primarily digital (e-commerce, Instagram, Facebook, email newsletter, blog) and is amplified through prize draws and seasonal campaigns. The company is independently operated, with no disclosed parent entity, no external funding rounds, and no revenue or headcount disclosures in the available data.

Name

Solgar

Legal name

Solgar Vitamins Holding B.V.

Website

https://solgar.nl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Solgar Vitamins Holding B.V. is a Dutch premium nutritional supplements company (founded 1947) that develops and distributes 350+ vitamins, minerals, herbs, probiotics, and omega-3 products through Etos, health food stores, and its own e-commerce site in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Vitamin supplements
• Mineral supplements
• Herbal supplements
• Omega-3 oils
• Probiotic supplements

Headquarters

HQ city

Heiloo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Food Supplement Sales: Solgar generates revenue primarily through the sale of premium vitamin, mineral, and herbal food supplements. Products are sold through retail channel partners (drugstores, health food stores, reform shops) and directly through the company's own e-commerce platform. The company has over 350 products in its assortment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Solgar develops, manufactures, and distributes a premium portfolio of more than 350 nutritional supplements, including vitamins (A–K), minerals, herbal formulas, omega-3 fish oils, probiotics, amino acids, and antioxidants. Products are formulated with proprietary patented ingredient technologies (Ester-C®, Albion® chelation, Metafolin®, AvailOM™, Oxxynea®, Ovoderm®, PhytO2x™) and packaged in dark glass to preserve potency. The assortment is sold through retail channel partners such as Etos drugstores, specialty health food stores and reform shops, and directly via the company's own e-commerce website solgar.nl.

Product overview

Solgar is a premium vitamins and dietary supplements brand with over 75 years of history (since 1947). The product portfolio consists of a wide range of supplements organized by health category (Beauty, Bones, Brain, Cardio, Energy, Children, Relaxation, Digestion, Resistance, Pregnancy) and product type (Amino acids, Anti-oxidants, Herbs, Minerals, Multi-vitamins, Omega, Vitamins A through K). Key products include the renewed Man, Woman, and Prenatal Multiple multi-vitamin lines (2026), the Ovoderm Vegetarian Collagen Complex for skin health, Ultimate Calm Night for sleep support, Ester-C Plus vitamin C in multiple formats (capsules, tablets, effervescent drink), Omega-3 fish oils in Double and Triple Strength, Super Cod Liver Oil, Magnesium supplements in Glycinate and Citrate forms, Gentle Iron bisglycinate, Folacin folic acid, Vitamin D-3 in drops, tablets, and chewable forms, and the Ester-C Plus Immune Complex. Products use patented ingredient technologies (Ester-C, Metafolin, Albion chelation, Oxxynea, AvailOM, Ovoderm, Rhodiolife) and are packaged primarily in dark glass for quality preservation. Most products carry Kosher, Vegan, Vegetarian, Gluten-free, Dairy-free, and Sucrose-free certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal Multi bij zwangerschap Premium multi-vitamin/mineral complex for women planning pregnancy, during pregnancy, and during breastfeeding. Contains Metafolin folate, Ester-C vitamin C, Gentle Iron bisglycinate, AvailOM plant-based DHA, and Oxxynea fruit/vegetable mix.
• Man Multiple Multivitamine voor Mannen Premium multi-vitamin/mineral complex for men with an active lifestyle. Contains Ester-C, Metafolin folate, zinc, selenium, lycopene, ginseng extracts, Rhodiolife rhodiola, and Oxxynea fruit and vegetable mix.
• Woman Multiple Multivitamine Vrouw Premium multi-vitamin/mineral complex for women with an active lifestyle. Contains Ester-C, Metafolin folate, Gentle Iron, B6, Siberian ginseng extract, cranberry powder, beetroot powder, and Oxxynea fruit and vegetable mix.
• Vegetarisch Collageen Complex Ovoderm Vegetarian collagen complex combining Ovoderm eggshell membrane (collagen types I, V and X, elastin, hyaluronic acid) with Co-enzyme Q10, Ester-C, and bamboo silica. Supports skin elasticity, firmness, and reduces visible signs of skin aging.
• Ultimate Calm Night (Nachtrust) Sleep support supplement containing valerian (150 mg), passionflower (40 mg), and hop (15 mg) extracts for nighttime relaxation and restful sleep, with vitamin B-6.
• Ester-C Plus Vitamine C 1000 mg pH-neutral (non-acidic) vitamin C supplement. Contains 1000 mg Ester-C (calcium-L-ascorbate) per tablet with metabolites, citrus bioflavonoids, rutin, and rosehip. Stays in body tissues longer than standard vitamin C.
• Ester-C Plus Vitamine C 500 mg pH-neutral (non-acidic) vitamin C in plant-based capsules. Contains 500 mg Ester-C per capsule with citrus bioflavonoids, rosehip, acerola, and rutin for immune support.
• Ester-C Plus Bruispoeder Effervescent drink powder with orange flavor. Contains 1000 mg Ester-C Plus per sachet combined with B-vitamins, magnesium, zinc, and electrolytes. Vegan. For daily immune support.
• Magnesium Glycinaat Magnesium bisglycinate supplement — 120 mg magnesium per vegetable capsule. Highly bioavailable organic form, gentle on the digestive system even at higher doses. Packaged in dark glass.
• Magnesium Citraat Poeder Magnesium citrate powder. Contains 250 mg magnesium per scoop (1.8 g). Well-absorbed organic form, easily soluble in water. Free from excipients, individually dosable.
• Gentle Iron (IJzer) 20 mg Iron bisglycinate supplement — 20 mg iron per vegetable capsule. Uses patented Albion process for optimal absorption. Does not cause constipation or nausea, making it suitable for pregnancy.
• Folacin (Foliumzuur) 400 mcg Folic acid supplement — 400 mcg per tablet. Recommended for pregnant women and women planning pregnancy. Folate supplementation increases maternal folate status, reducing the risk of neural tube defects.
• Vitamine D-3 druppels (vloeibaar) — Liquid D Liquid vitamin D-3 supplement with natural orange flavor. Contains 62.5 mcg (2500 IE) per 0.5 ml dose. Derived from lanolin (sheep wool fat) via UV process. Provides 295 daily doses at 25 mcg. Cold-pressed sunflower oil base.
• Vitamine D-3 1000 IU (25 mcg) tabletten Vitamin D-3 tablets containing 25 mcg (1000 IU) cholecalciferol per tablet, sourced from lanolin. Small tablets for easy intake. Natural vitamin D preparation without vitamin A.
• Vitamine D-3 1000 IU kauwtabletten Chewable vitamin D-3 tablets with 25 mcg (1000 IU) cholecalciferol per tablet from lanolin. Flavored with natural strawberry and banana flavors. Less sweeteners than a sip of apple juice.
• Omega-3 Visolie Double Strength Concentrated fish oil supplement providing 360 mg EPA and 240 mg DHA per softgel. Derived from sardines, anchovies, and mackerel from non-threatened species (wild-caught off Chile and Peru). More than twice as strong as standard 1000 mg fish oil capsules.
• Omega-3 Visolie Triple Strength Highly concentrated fish oil supplement providing 504 mg EPA and 378 mg DHA per softgel. More than three times stronger than standard 1000 mg fish oil capsules. Sourced from sardines, anchovies, herring, and mackerel, wild-caught to GOED standards.
• Super Cod Liver Oil Levertraan Complex Combination of cod liver oil and fish oil. Cod liver oil provides vitamins A and D; fish oil provides omega-3 EPA and DHA. Contains 202 mg EPA, 185 mg DHA, 3021 IE vitamin A, and 1000 IE (25 mcg) vitamin D-3 per softgel.
• Ester-C Plus Immuun Complex Comprehensive immune support formula combining Ester-C Plus (1000 mg non-acidic vitamin C per daily dose), 600 IU vitamin D3, vitamin A, B-vitamins, magnesium, zinc, and an herbal mix of elderberry, echinacea, and astragalus.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EtoscoreChannel Partner/ Reseller/ DistributorEtos, a major Dutch drugstore chain, is a key retail channel partner for Solgar products in the Netherlands. Etos store employees have access to Solgar Academy for product training and education. Products are available at Etos physical stores and online.
• Albion Minerals (Albion International Inc.)coreTechnology or IntegrationSolgar uses Albion's patented amino acid chelation process for its mineral ingredients including iron bisglycinate (Gentle Iron) and magnesium bisglycinate. The Albion process ensures optimal mineral bioavailability and stomach-friendly delivery, forming a key quality differentiator for Solgar's mineral supplements.
• Chr. HansencoreTechnology or IntegrationSolgar uses Chr. Hansen's patented probiotic bacterial strains in its Advanced Acidophilus, Advanced 40+ Acidophilus, and Advanced Multi-Billion Dophilus products. Strains include L. acidophilus (LA-5®), B. lactis (BB-12®), LGG®, L. CASEI 431®, and S. thermophilus (TH-4®), all backed by clinical research.
• Roundtable on Sustainable Palm Oil (RSPO)minorStrategic or Co-development PartnerSolgar is committed to using sustainable palm oil from RSPO members whenever palm oil is used in any product. This reflects the company's environmental responsibility in its supply chain.
• KOF-K (Kosher Certification)minorOthersSolgar products are certified kosher by KOF-K, an organization that verifies every step from raw material to final product according to traditional food, nutrition combinations, hygiene, and quality requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nature's Way: Established herbal and vitamin supplement brand with global distribution through health food stores and drugstores. Comparable to Solgar in its herbal focus, traditional premium positioning, and health-food store channel strategy.
• NOW Foods: US-based premium nutritional supplements manufacturer with a broad portfolio of vitamins, minerals, herbs, and specialty supplements sold globally through health food stores and online. Highly comparable to Solgar in product breadth, premium positioning, and multi-channel distribution.
• Thorne Health Sciences: Premium practitioner-grade supplement brand offering vitamins, minerals, and botanical extracts with emphasis on bioavailability and clinical substantiation. Comparable to Solgar in its focus on differentiated ingredient forms and high-quality positioning.
• Life Extension: Premium supplement brand with a wide assortment of vitamins, minerals, hormones, and wellness products sold direct-to-consumer and through health practitioners. Comparable to Solgar in product breadth, premium pricing, and emphasis on clinically substantiated formulations.
• Nordic Naturals: Premium omega-3 fish oil specialist brand with global distribution. Comparable to Solgar in its premium supplement positioning, drugstore and specialty store channel strategy, and focus on differentiated, high-purity ingredient forms.
• Orthica: Dutch premium supplement brand offering vitamins, minerals, and herbal formulations through health food stores and reform shops in the Netherlands and Belgium. Direct local competitor to Solgar in the same channels and target consumer.
• Pharma Nord: Danish premium supplement manufacturer with broad European distribution through pharmacies and health food stores. Comparable to Solgar in clinical-grade positioning, geographic breadth within Europe, and emphasis on patented/bioavailable ingredient forms.
• Pure Encapsulations: Premium hypoallergenic supplement brand sold primarily through healthcare practitioners with a focus on purity and clinical efficacy. Comparable to Solgar in premium positioning and emphasis on ingredient quality and bioavailability.

Broad incumbents

• Bayer Consumer Health: Global consumer health major with mass-market vitamin brands including Supradyn, One A Day, and Elevit. Comparable as a competing vitamins supplier in the same drugstore channels, though at mass-market positioning rather than Solgar's premium niche.

Emerging players

• Ritual: Direct-to-consumer premium supplement brand targeting the modern health-conscious consumer with traceable ingredients, clinical formulations, and a digitally native subscription model. Comparable as an emerging competitor for the same premium consumer, particularly via online channels in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solgarvitamins
• Instagraminstagram.com/solgarvitamins
• LinkedInlinkedin.com/company/solgar-vitamins-holland-b-v-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solgar