Sticky Baits
Sticky Baits Ltd is a UK-based carp fishing bait manufacturer founded in 2012, producing The Krill boilies, Manilla, Bloodworm, pellets, liquid attractants, and merchandise. It sells directly to UK anglers via its e-commerce site and physical retail stores including a Basingstoke superstore.
- Company typePrivate
- Founded2012
- HeadquartersGoole, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sticky Baits does
Sticky Baits Ltd is a UK-based carp fishing bait manufacturer and retailer founded in 2012 and headquartered in Goole, operating as a privately-held limited company with 1-10 employees. The company produces and sells a focused portfolio of consumable carp angling products organized around a flagship product, The Krill (a fishmeal boilie), and complemented by Manilla (nut-based boilies for winter use), Bloodworm boilies, pellets, liquid food attractants, fluorescent hookbaits, and branded clothing and merchandise. Its business model is direct-to-consumer sales through its e-commerce website at stickybaits.com, supplemented by physical retail presence including a new superstore opened in March 2025 at Go Outdoors Basingstoke.
The company serves recreational and competitive carp anglers across the United Kingdom, supported by a team of consultants/anglers and a content-driven marketing approach that includes the Heritage Project documentary series, technical articles, video content, and a Catch of the Month competition. It maintains a network of venue partnerships with at least ten UK fisheries spanning Yorkshire, Essex, Nottinghamshire, Oxfordshire, Wales, and the Midlands, where products are used, tested, and promoted by team anglers — generating authentic catch validation that reinforces brand credibility.
Monetization is driven entirely by one-time product sales at consumer price points across the e-commerce site, partner retail, and venue channels. Product pricing is not publicly disclosed; venue day-ticket pricing across partner fisheries ranges from £7.50 (6-hour session) to £770 (full week), indicating Sticky Baits does not own these venues but benefits from mutual promotion arrangements. The company operates with no disclosed external funding, no parent organization, and no enterprise contracts, consistent with a bootstrapped specialty consumer brand.
Sticky Baits firmographics
Firmographics- Name
- Sticky Baits
- Legal name
- Sticky Baits Ltd
- Website
- https://stickybaits.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sticky Baits Ltd is a UK-based carp fishing bait manufacturer founded in 2012, producing The Krill boilies, Manilla, Bloodworm, pellets, liquid attractants, and merchandise. It sells directly to UK anglers via its e-commerce site and physical retail stores including a Basingstoke superstore.
- Ownership category
- akta.pro rank
Sticky Baits industry classification
Industry- Product category
- Carp Fishing Bait Manufacturing
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Bait, Chum & Livewell Supply Retail (CRAMALAK)
- akta.pro secondary industries
- General Fishing Tackle & Bait Retail (CRAMALAA), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)
Keywords
Where Sticky Baits is headquartered
LocationHeadquarters
- HQ city
- Goole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sticky Baits business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of carp fishing bait products including boilies, pellets, liquid foods, fluoro hookbaits, clothing and merchandise through e-commerce website and physical retail locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ladywood Big Lake day tickets |
| Unit Pricing | Pay-as-you-go | Ladywood Small Lake |
| Unit Pricing | Pay-as-you-go | Q Lake Pool Bridge Farm |
| Unit Pricing | Pay-as-you-go | Berners Hall Fishery |
| Unit Pricing | Pay-as-you-go | Cromwell Lake |
| Unit Pricing | Pay-as-you-go | Bayeswater Day Ticket Lake |
| Unit Pricing | Annual | The Wharf Fishery |
| Unit Pricing | Annual | Stables Carp Fishery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sticky Baits product offering
Product offeringCore offering
Sticky Baits manufactures and sells premium carp fishing baits including flagship fishmeal boilies (The Krill), nut-based boilies (Manilla), bloodworm boilies, pellets, liquid food attractants, and fluorescent hookbaits. Products are sold direct-to-consumer via the company's e-commerce website, physical superstores, and through partner retailers and fisheries.
Product overview
Sticky Baits is a carp fishing bait manufacturer offering a focused product portfolio centered on boilies, pellets, and liquid attractants. The core range includes flagship products The Krill (fishmeal boilie), Manilla (nut-based boilie), Bloodworm, and Pellets, complemented by Liquid Foods (boosting liquids), Fluoro hookbaits, and branded Merchandise. The company positions itself as 'Home of The Krill' with emphasis on high-quality baits that 'really speak for themselves.' Products are available through their physical superstores and online store.
Differentiator
Problem solved
Functional benefit
Products and services
- The Krill Flagship fishmeal boilie range and core product line for Sticky Baits, designed for year-round carp fishing with high attractant properties.
- Manilla Nut-based boilie range recommended as an alternative to The Krill, particularly during winter months when fish have slower metabolism.
- Bloodworm Specialized boilie product line featuring bloodworm attractants for carp fishing.
- Pellets Range of fishing pellets including Ellipse Pellets and high-oil pellets designed for carp attraction and feeding.
- Liquid Foods Liquid attractants including Cloudy Krill Liquid, Cloudy Liquid, and Hemp Oil for boosting boilies and creating attraction zones.
- Fluoro Hookbaits High-visibility fluorescent hookbaits including Mulbz pop-ups in various colours for increased visibility and bite detection.
- Clothing Branded apparel and clothing merchandise featuring Sticky Baits branding.
- Merchandise General branded merchandise items beyond clothing.
Companies that use Sticky Baits
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Sticky Baits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sticky Baits partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Go Outdoors BasingstokecoreSticky Baits attended the grand opening of Go Outdoors' brand new superstore in Basingstoke on March 8-9, 2025. Team members Scott Lloyd and Lewis Read were on hand for customer advice and product demonstrations. The event featured David Seamen cutting the ribbon and Q&A sessions with customers.
- Ladywood LakescoreFeatured fishery venue with Big Lake (10 acres, 500+ carp, lake record 46lb 8oz) and Small Lake (2.5 acres, 1500+ carp). Featured prominently on website with tips and venue information.
- Pool Bridge Farm - Q LakecoreMembers-only specimen Carp and Catfish fishing lake (8 acres) with lake record 38.5lb. Unique central island design allowing anglers to fish from the island.
- Berners Hall Fisherycore24-acre Essex fishery with 600-700 carp, over 60 fish over 30lb, lake record 44lb Mirror. Featured as day ticket venue with tips from Lauren Stanford.
- Cromwell Lakecore18-acre Nottinghamshire gravel pit with 250+ carp, lake record 47lb+. Spring-fed, mature tree-lined venue with 19 swims and excellent facilities.
- Junction 12 Lakecore15-acre reed-lined lake near M4 junction 12 with stock around 500, lake record 49lb+. 100% secure with controlled gated access.
- The Wharf Fisherycore30-acre old dock in Cardiff city centre, home to some of Wales' most sought-after fish with lake record 47lb+. Maximum 160 members.
- Durleigh Reservoircore80-acre Wessex Water reservoir with 1500+ carp, lake record 33lb 8oz. Day ticket venue with tips from Tom Maker.
- South Ings Lane - Pit 3coreEmbryo Angling Habitats fishery with 100 carp, lake record 35lb. 6 swims, season ticket £240.
- Bayeswater Day Ticket Lakecore3-acre day ticket lake with approximately 300 carp including lake record 41lb Mirror. Tips from Adam Penning.
- Stables Carp Fisherycore3-acre membership day ticket venue with 160+ carp (50+ over 20lb), lake record 29lb+. Located in Essex countryside.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sticky Baits competitors and assessment
Company assessmentDirect peers
- Enterprise Tackle: UK carp fishing brand producing its own bait lines alongside terminal tackle. Directly comparable product/market overlap with Sticky Baits in UK specimen angling.
- Bait-Tech: UK bait manufacturer making boilies, pellets, groundbaits and method mixes for carp and coarse anglers. Comparable scale and channel mix to Sticky Baits in UK retail.
- Sonubaits: UK fishing bait specialist producing boilies, pellets, hookbaits and liquids for carp and match anglers. Comparable product categories and UK tackle-shop distribution.
- Nutrabaits: UK carp bait brand focused on nutritionally engineered boilies and attractants. Overlaps directly with Sticky Baits on premium boilie and active/additive positioning.
- Mainline Baits: UK carp bait brand with boilies, pellets, liquids and dedicated ranges. Competes head-to-head with Sticky Baits for shelf space in UK tackle shops and angler mind-share.
- CC Moore & Co: UK-based carp bait manufacturer producing boilies, pellets, liquids and hookbaits. Direct competitor to Sticky Baits' core product lines (Krill, Manilla, Bloodworm) serving the same specimen carp angler.
- Dynamite Baits: Established UK fishing bait manufacturer producing carp, coarse and specimen baits including boilies, pellets and liquids. Direct competitor across Sticky Baits' full bait range.
- Gardner Tackle: UK carp tackle and bait brand with terminal tackle rigs and associated bait products. Comparable target customer (specimen carp angler) and UK retail/wholesale channel profile.
Broad incumbents
- Korda: Major UK carp brand spanning tackle, clothing and bait (Korda Goo, Kraal). A broader incumbent with significant overlap on bait and the same specimen carp angler customer base.
- Nashbait (Nash Tackle): Larger UK carp fishing brand offering bait alongside terminal tackle, rods, bivvies and clothing. Overlaps with Sticky Baits on bait (boilies, liquids, hookbaits) but operates a far broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sticky Baits social profiles
Digital presenceSticky Baits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sticky Baits leadership team
Management profileNumber of profiles
Sticky Baits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sticky Baits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sticky Baits
What does Sticky Baits do?
Sticky Baits manufactures and sells premium carp fishing baits including flagship fishmeal boilies (The Krill), nut-based boilies (Manilla), bloodworm boilies, pellets, liquid food attractants, and fluorescent hookbaits. Products are sold direct-to-consumer via the company's e-commerce website, physical superstores, and through partner retailers and fisheries.
Is Sticky Baits a public or private company?
Sticky Baits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sticky Baits founded?
Sticky Baits was founded in 2012. It employs 1 to 10 people.
Where is Sticky Baits based?
Sticky Baits is headquartered in Goole, United Kingdom, in the Europe region.
How does Sticky Baits make money?
One revenue line is on record: product Sales.
Who are Sticky Baits's main competitors?
Direct peers on record are Enterprise Tackle, Bait-Tech, Sonubaits, Nutrabaits, Mainline Baits, CC Moore & Co, Dynamite Baits and Gardner Tackle. Broad incumbents are Korda and Nashbait (Nash Tackle).
Does Sticky Baits have an API?
No public API is recorded for Sticky Baits.
What industry is Sticky Baits in?
Sticky Baits's product category is Carp Fishing Bait Manufacturing. Its primary akta.pro industry code is CRAMALAK, Bait, Chum & Livewell Supply Retail, with a secondary code of CRAMALAA, General Fishing Tackle & Bait Retail. Its NAICS code is 45991 and its SIC code is 2000.