What Dynamite Baits does

Dynamite Baits is a UK-based, privately held manufacturer of specialized fishing baits for the carp and match/coarse angling categories. The company's product portfolio spans boilies, pellets, groundbaits, liquid attractors, hookbaits, particles, zig and surface baits, worms, and accessories, organized into sub-brands including CompleX-T (co-developed with carp angler Terry Hearn), Monster Tiger Nut, The Source, The Crave, Red Amo, Hot Crab & Krill, Frenzied Particles, SwimStim (match/coarse groundbaits and additives), and the newly launched Big Fish River range for specimen river angling. The technical core is bait formulation backed by Animal Feed Registration GB/258/R1244, with notable signature products such as CompleX-T and Monster Tiger Nut associated in marketing materials with 40lb+ carp captures and lake records across the UK and continental Europe.

The company operates a community-led go-to-market model anchored by a network of sponsored professional and amateur anglers spanning at least 18 countries (UK, Germany, Spain, Italy, Poland, Croatia, Slovenia, Romania, Netherlands, Austria, France, plus USA, Japan, and others), who produce ongoing catch reports, articles, and video content. Distribution is two-tier: direct-to-consumer via the shop.dynamitebaits.eu.com e-commerce storefront and a UK retail stockist network searchable through a storefinder tool, supplemented by long-standing venue partnerships at fisheries such as Lindholme Lakes, Linear Fisheries, RK Leisure, Yateley, and Dynamite Maver Hayfield Lakes. Marketing combines content (website articles, an "In The Mix" e-magazine, YouTube series like SwimStim Challenges and Euro Sessions), social media, the annual SAS (Sponsored Angler Search) competition, and sponsored competitive events including the £10,000 Swim Stim In The Mix match and the £15,000 Golden Rod Final. Revenue is generated through unit-pricing on consumable bait products sold one-time via e-commerce and stockists, with recent price reductions on boilies cited as enabled by improved operational efficiency.

Name

Dynamite Baits

Legal name

Dynamite Baits

Website

https://dynamitebaits.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamite Baits is a UK-based, privately held manufacturer of specialized fishing baits (boilies, pellets, groundbaits, liquids, particles) for carp and match/coarse anglers, distributed via e-commerce and a UK retail stockist network and promoted through a large international network of sponsored team anglers.

Ownership category

akta.pro rank

Product category

Carp and Coarse Fishing Bait Manufacturing

akta.pro primary industry

General Fishing Tackle & Bait Retail (CRAMALAA)

Keywords

• Carp fishing baits
• Match fishing baits
• Coarse fishing baits
• Boilies and pellets
• Groundbaits liquids

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fishing Bait Products: Dynamite Baits generates revenue through the manufacture and sale of fishing baits including boilies, pellets, groundbaits, liquid attractors, hookbaits, particles, and accessories. Products are sold through their e-commerce platform and a network of retail stockists. The company has recently implemented price reductions on boilie products following improved operational efficiency.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dynamite Baits manufactures and sells specialized fishing baits including boilies, pellets, groundbaits, liquid attractors, hookbaits, particles, and accessories for carp, match, and coarse fishing. The company produces its own product lines (CompleX-T, Monster Tiger Nut, The Source, The Crave, Red Amo, Hot Crab & Krill, Swim Stim, Frenzied Particles, Big Fish River) and distributes them through an e-commerce store and a UK retail stockist network.

Product overview

Dynamite Baits is a fishing bait company offering a diverse portfolio of products across three main segments: Carp fishing (boilies, particles, liquids, hookbaits, groundbaits), Match & Coarse fishing (groundbaits, pellets, additives), and Specimen fishing. Key product lines include CompleX-T (carp boilie with Terry Hearn), Monster Tiger Nut, The Source, Red Amo, Hot Crab & Krill, and The Crave for carp angling, while the Swim Stim range serves match and coarse fishermen. The company also sponsors competitive events including the £10,000 Swim Stim In The Mix Match and various SAS (Sponsored Angler Search) competitions.

Differentiator

Problem solved

Functional benefit

Brands

• SwimStim: Match fishing groundbait and pellet range including various flavors and formulations
• CompleX-T
• Monster Tiger Nut
• The Source
• The Crave
• Red Amo
• Hot Crab & Krill
• Frenzied Particles
• Big Fish River

Products and services

• CompleX-T Boilie Range A carp fishing boilie range developed with Terry Hearn, designed for catching monster carp with a high-attract formulation; credited with numerous record catches worldwide.
• Monster Tiger Nut Boilie Range A carp fishing boilie featuring tiger nut, known for producing catches of 50lb+ carp internationally.
• The Source Boilie Range A premium carp boilie range popular in Europe, associated with numerous big fish catches including lake records.
• Red Amo Boilie Range A carp fishing boilie linked to numerous 40lb+ catches and UK fifty captures.
• Hot Crab & Krill Boilie Range A carp fishing boilie range used successfully in spring campaigns for specimen carp.
• The Crave Boilie Range A carp fishing boilie effective on tough venues including Belgium canals and French fisheries.
• Swim Stim Match Fishing Range A comprehensive match and coarse fishing groundbait and additive range including pellets, liquids, and specialised formulations like Betaine Green and Silverfish variants.
• Frenzied Particles Range Particle bait range including Milky Pulses and various particles for carp and coarse fishing.
• Marine Halibut Groundbait A groundbait product used successfully for bream fishing on the River Trent and other venues.
• Big Fish River Range River fishing bait range for specimen anglers targeting species such as barbel, chub, and bream on rivers.
• Carp Pellets Range Carp pellets sold as part of the carp product range for feed and hookbait applications.
• Carp Liquid Attractors Range Liquid attractor and dip range for carp fishing used to enhance the attraction of boilies, hookbaits, and pellets.
• Fluro Hookbaits Range Fluro hookbait range for carp anglers providing high-visibility hookbait options.
• Zig & Surface Baits Range Zig and surface bait range for carp fishing at varied depths and on the surface.
• Dynamite Baits Worms Range Worm bait range for coarse and match fishing applications.
• Carp Accessories Range Carp fishing accessories range supporting rig construction and bait presentation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Carp SpiritcoreGTM or Marketing PartnerCarp Spirit is a major partner for Dynamite Baits, collaborating on competitions (WCC), events, and product promotions. The partnership includes joint competitions offering boilie bundles and Carp Spirit Hydro bags as prizes.
• MavercoreGTM or Marketing PartnerMaver is a major tackle brand partner for Dynamite, sponsoring team anglers and collaborating on products. The Dynamite Maver Hayfield Lakes venue hosts major match fishing events including the £10,000 SwimStim In The Mix competition.
• MAPcoreGTM or Marketing PartnerMAP is a tackle brand partner sponsoring Dynamite team anglers including Tony Curd. The partnership involves product collaboration and team sponsorships.
• DrennancoreGTM or Marketing PartnerDrennan is a major partner sponsoring Dynamite team match anglers including Alex Dockerty. The partnership includes team sponsorships and event collaboration.
• SensascoreGTM or Marketing PartnerSensas sponsors Dynamite team anglers including the Sensas Future Networks and Sensas Starlets programs for youth development in match fishing.
• Middy TackleminorGTM or Marketing PartnerMiddy Tackle sponsors Dynamite team angler Olivia Seymour, providing tackle sponsorship in exchange for brand representation.
• Angling TrustcoreGTM or Marketing PartnerDynamite partners with the Angling Trust for the Canal Pairs Championship, a major competition in the UK match fishing calendar.
• Lindholme LakescoreChannel Partner/ Reseller/ DistributorLindholme Lakes is a key venue partner hosting Dynamite-sponsored festivals and events, with venue-specific content and product promotions.
• Linear FisheriescoreChannel Partner/ Reseller/ DistributorLinear Fisheries is a major venue partner where Dynamite-sponsored anglers frequently fish and create content, including filming for video series.
• RK LeisurecoreChannel Partner/ Reseller/ DistributorRK Leisure operates venues including Wraysbury and Horton where Dynamite team anglers conduct filming and events, including Dynamite HQ France location.
• Yateley ComplexcoreChannel Partner/ Reseller/ DistributorYateley Complex is a key UK venue partner where Dynamite team members regularly fish and create content, hosting competitions and filming sessions.
• Marchant 773 AnglingminorGTM or Marketing PartnerMarchant 773 Angling sponsors Dynamite team angler Charlie Walker, providing team sponsorship.
• NytrominorGTM or Marketing PartnerNytro sponsors Dynamite team angler Roame Frizzell, providing team sponsorship in exchange for brand representation.
• Canal & River Trust (CRT)coreGTM or Marketing PartnerCRT partners with Dynamite and Angling Trust for the Canal Pairs Championship, supporting canal fishing competitions and promotion.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Sensas: French-origin match and coarse fishing bait brand (part of Sensas Group/Marukyu ecosystem) with strong UK and European presence. Direct peer in match groundbait and additives, and an existing Dynamite sponsorship partner.
• Sonubaits: UK match and coarse fishing bait specialist producing groundbaits, pellets, maggot additives and hookbaits. Direct overlap with Dynamite's Swim Stim match/coarse range and shared UK stockist channel.
• Bait-Tech: UK bait brand producing boilies, pellets, groundbaits, and method mixes for carp, coarse, and match fishing. Competes across both carp and match disciplines with similar stockist-led distribution.
• Mainline Baits: UK carp bait manufacturer with a broad boilie, particle and liquid range distributed across UK and European stockists. Direct competitor in carp bait with similar pro-angler endorsement and stockist-based go-to-market.
• Korda: UK carp tackle and bait brand (Korda Developments) producing boilies, particles and liquids alongside rigs and terminal tackle. Competes with Dynamite across carp bait categories and shares the sponsored-angler, content-led marketing approach.
• CC Moore & Co: UK-based carp bait manufacturer offering boilies, pellets, liquids, and particles with a similar pro-angler endorsement model (e.g., partnerships with elite specimen carp anglers). Directly competes with Dynamite in the UK/European carp boilie category.
• Nash Bait: UK carp and coarse bait brand owned by Nash Tackle, producing boilies, pellets, groundbaits and liquids for carp and specimen anglers. Competes head-to-head in product range and angler-sponsorship-driven marketing.
• Sticky Baits: UK carp bait manufacturer known for The Krill and Manilla boilies, distributed through UK and European stockists with a strong sponsored-angler content model. Direct substitute offering in the premium carp boilie segment.

Emerging players

• Nutrabaits: UK specialist bait manufacturer focused on high-attraction boilies and particles for specimen carp anglers. Niche competitor with partial overlap in premium carp bait and direct-to-consumer plus stockist distribution.
• CrayZ Baits: UK-based bait brand offering boilies, dips and particles targeted at specimen carp anglers with a sponsored-angler content engine. Smaller-scale competitor with overlapping product set and distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6REi7VD1TDj3bfOWfFwL0w
• Facebookfacebook.com/DynamiteBaitsOfficial
• Instagraminstagram.com/dynamitebaits
• Xx.com/dynamitebaits
• LinkedInlinkedin.com/company/dynamite-baits-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamite Baits