Selko Usa
Selko USA is the Indianapolis-based North American brand of Nutreco's Selko specialty feed additives business, producing trace minerals (IntelliBond®), feed ingredients, and phytogenics for livestock producers and animal feed manufacturers via direct B2B sales.
- Company typePrivate
- Founded1990
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selko Usa does
Selko USA is the United States operating brand of Nutreco's Selko specialty feed additives business, headquartered in Indianapolis and serving the North American livestock and animal feed manufacturing sector. The company produces three product categories: trace mineral products (anchored by the registered IntelliBond® brand), specialty feed ingredients, and phytogenics (plant-based botanical feed additives). Its value proposition centers on scientific backing for trace mineral optimization and animal health/performance, with manufacturing positioned as Made in the USA and a downloadable quality/certification story supporting regulatory-grade production standards.
The company operates as a B2B direct sales organization, engaging enterprise livestock producers and feed manufacturers through website contact forms, supported by top-of-funnel video content marketing on YouTube (e.g., IntelliBond® Story, Real Farmers Real Farming, Safety First) and organic social media presence. Pricing is not publicly disclosed. As a Nutreco subsidiary, Selko USA leverages its parent's corporate resources, global animal nutrition expertise, and distribution scale, while operating under a focused, brand-level go-to-market in the US market. The company falls in the 51–100 employee range and was founded in 1990.
Selko Usa firmographics
Firmographics- Name
- Selko Usa
- Legal name
- Selko
- Website
- https://selko-us.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Selko USA is the Indianapolis-based North American brand of Nutreco's Selko specialty feed additives business, producing trace minerals (IntelliBond®), feed ingredients, and phytogenics for livestock producers and animal feed manufacturers via direct B2B sales.
- Ownership category
- akta.pro rank
Selko Usa industry classification
Industry- Product category
- Animal Feed Additives
- NAICS
- Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Minerals & Chelates (Trace Mineral Complexes) (AFADAKAJ)
- akta.pro secondary industry
- Minerals & Trace Elements (Chelated Minerals, Selenium, Zinc) (AFADALAC)
Keywords
Where Selko Usa is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Selko Usa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels2 records
Selko Usa product offering
Product offeringCore offering
Selko USA manufactures and supplies specialty feed additives for animal nutrition, organized into three product categories: trace minerals (including the IntelliBond® brand), feed ingredients, and phytogenic (plant-based) solutions. The products are backed by scientific research and manufactured in the USA to optimize animal health, performance, and trace mineral nutrition for livestock producers and animal feed manufacturers.
Product overview
Selko USA offers a portfolio of specialty feed additives organized into three distinct product categories: Trace Minerals (featuring IntelliBond brand trace minerals for trace mineral optimization), Feed Ingredients (specialty formulations for animal health and performance), and Phytogenics (plant-based solutions). The products are backed by sound science and designed to help customers optimize animal performance and business profitability. Selko is a Nutreco brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Trace Minerals (IntelliBond®) Specialty trace mineral products including the IntelliBond® brand trace minerals designed to optimize animal performance and trace mineral nutrition for livestock operations. Manufactured in the USA.
- Feed Ingredients Specialty feed ingredients formulated to enhance animal health and performance in livestock operations.
- Phytogenics Plant-based feed additive solutions designed to support animal health and performance through natural botanical ingredients.
Companies that use Selko Usa
Customer profileSegments1 record
Ideal customer profiles1 record
Selko Usa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Selko Usa partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Selko Usa competitors and assessment
Company assessmentBroad incumbents
- ADM Animal Nutrition: ADM Animal Nutrition is a major feed manufacturer and additive supplier with broad portfolio coverage, including premixes, specialty ingredients, and Pancosma phytogenics. It is a broad incumbent competing across multiple of Selko's product lines.
- DSM-Firmenich Animal Nutrition & Health: DSM-Firmenich (now including BIOMIN) is a global leader in animal nutrition, offering vitamins, trace minerals, eubiotics, and phytogenics. It competes broadly with Selko, especially in specialty and science-backed feed additives.
- Cargill Animal Nutrition: Cargill's animal nutrition business provides feed additives, premixes, and species-specific solutions globally. As a broad incumbent, it competes with Selko in trace minerals and specialty additives while serving overlapping livestock producers and feed manufacturers.
Direct peers
- Kemin Industries: Kemin manufactures specialty feed additives, including trace minerals, antioxidants, and phytogenics for livestock and poultry. Its product breadth and global reach make it a close comparable to Selko USA's diversified additive portfolio.
- Zinpro Corporation: Zinpro is a leading manufacturer of performance trace minerals and nutritional feed additives for livestock, poultry, and aquaculture. It is the closest direct competitor to Selko's IntelliBond trace mineral line, competing head-to-head in trace mineral chelates and complexes.
- Alltech: Alltech is a global animal nutrition company offering feed additives, premixes, and trace mineral solutions, including its Bioplex and SelenO optimizations. It competes directly with Selko across trace minerals, feed ingredients, and phytogenic/yeast-based additives.
- Phibro Animal Health: Phibro provides animal health and nutrition products, including nutritional specialty products and trace minerals for livestock and poultry. It competes in the broader feed additive category with comparable B2B distribution to feed manufacturers.
- Novus International: Novus International produces animal nutrition solutions including trace minerals (e.g., MINTREX), amino acids, and feed preservatives. It is a direct competitor in trace mineral chelates and specialty feed additives targeting similar livestock customers.
Regional players
- Biochem (Biochem Zusatzstoffe): Biochem is a German-based manufacturer of premixes, specialty feed additives, and trace mineral products. It is comparable as a regional/European feed additive specialist with overlapping product categories to Selko's trace mineral and feed ingredient lines.
Emerging players
- Orffa Animal Nutrition: Orffa develops and distributes specialty feed additives including trace minerals, phytogenics, and functional ingredients for livestock. It is an emerging competitor with comparable specialty focus, though smaller scale than Selko's parent-backed operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Selko Usa social profiles
Digital presenceSelko Usa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selko Usa leadership team
Management profileNumber of profiles
Profiles1 record
Selko Usa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selko Usa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selko Usa
What does Selko Usa do?
Selko USA manufactures and supplies specialty feed additives for animal nutrition, organized into three product categories: trace minerals (including the IntelliBond® brand), feed ingredients, and phytogenic (plant-based) solutions. The products are backed by scientific research and manufactured in the USA to optimize animal health, performance, and trace mineral nutrition for livestock producers and animal feed manufacturers.
When was Selko Usa founded?
Selko Usa was founded in 1990. It employs 51 to 100 people.
Where is Selko Usa based?
Selko Usa is headquartered in Indianapolis, United States, in the North America region.
Who are Selko Usa's main competitors?
Broad incumbents on record are ADM Animal Nutrition, DSM-Firmenich Animal Nutrition & Health and Cargill Animal Nutrition. Direct peers are Kemin Industries, Zinpro Corporation, Alltech, Phibro Animal Health and Novus International. Biochem (Biochem Zusatzstoffe) is listed as a regional player. Orffa Animal Nutrition is listed as an emerging player.
Does Selko Usa have an API?
No public API is recorded for Selko Usa.
What industry is Selko Usa in?
Selko Usa's product category is Animal Feed Additives. Its primary akta.pro industry code is AFADAKAJ, Functional Minerals & Chelates (Trace Mineral Complexes), with a secondary code of AFADALAC, Minerals & Trace Elements (Chelated Minerals, Selenium, Zinc). Its NAICS code is 311119 and its SIC code is 2000.