Sol Levinson and Bros.

What Sol Levinson and Bros. does

Sol Levinson & Bros., Inc. is a private, family-owned funeral home incorporated in Maryland, continuously operated by the Levinson family for five generations since its founding in 1892. The company serves primarily Jewish families and individuals in the Baltimore metropolitan area, with documented expertise in Jewish funeral customs including taharah, shomer, kriah, shiva setup, and yahrzeit observance, alongside green and cremation services for observance levels ranging from Orthodox to Reform. It also arranges out-of-town burials across the mid-Atlantic (NY, PA, VA, NJ) and burials in Israel, and operates a sister business, Levinson Monuments, for headstone design and unveiling services.

The company delivers services through three Maryland arrangement centers: the Pikesville headquarters at 8900 Reisterstown Road, the Columbia Arrangement Center at 5560 Sterrett Place (opened 2014), and the Annapolis Arrangement Center at 170 Jennifer Road (opened January 2020). Service lines include traditional funerals, green funerals, cremation, an Advance Planning Program with prepayment options, grief support (including the Marjorie Levinson Bereavement Library and children's grief resources), webcasting, a twenty-year Yahrzeit reminder calendar, shiva setup guidance, and an extensive educational programming slate (Life Happens Educational Series, Ask the Expert Luncheons, Irving B. Levinson Lecture Series, hospice-professional CEUs, and student/adult-group tours).

Revenue is generated primarily through one-time funeral service fees with ancillary charges, supplemented by pre-need advance-planning contracts (described as subscription/recurring) and professional services such as webcasting, Yahrzeit calendars, and grief support programming. Pricing is not publicly disclosed and is provided on a consultation basis. Go-to-market is sales-led through the three arrangement centers and community-led through deep partnerships with Jewish Community Services, area synagogues (Beth El, Chizuk Amuno), Jewish Federations, the Associated: Jewish Community Federation of Baltimore, the Jewish Community Center, Gilchrist Hospice, the Jewish Cemetery Association, and LifeBridge Health. Technology stack is limited to the FrontRunner Professional ULC website platform and Google Analytics, with no public APIs, AI capabilities, or proprietary software products.

Name

Sol Levinson and Bros.

Legal name

Sol Levinson & Bros., Inc.

Website

https://sollevinson.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Sol Levinson and Bros. is a fifth-generation, family-owned Jewish funeral home founded in 1892 in Pikesville, Maryland, operating three Maryland arrangement centers (Pikesville, Columbia, Annapolis) and serving Jewish families with traditional, green, and cremation services, advance planning, grief support, and burial coordination across the mid-Atlantic and Israel.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Funeral Homes and Funeral Services (81221), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

akta.pro secondary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Jewish funeral services
• Cremation arrangements
• Funeral pre-planning
• Green burial services
• Bereavement support

Headquarters

HQ city

Pikesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Funeral Services: Traditional Jewish funerals, green funerals, cremation services, graveside services, and memorial services. One-time service fees plus ancillary charges.
2. Advance Planning Services: Pre-arranged funeral planning services with prepayment options, including the Levinson Advance Planning Guide and consultation services.
3. Related Services: Webcasting services, yahrzeit calendars, grief support resources, and educational programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sol Levinson and Bros. operates a family-owned Jewish funeral home that arranges traditional funerals, green funerals, cremation services, and graveside services for families in Maryland and the mid-Atlantic region. The company also runs an Advance Planning Program that allows individuals to pre-arrange and pre-pay for funeral services, supplemented by grief support, educational programming, and out-of-region burial coordination. Services are delivered through three Maryland arrangement centers in Pikesville, Columbia, and Annapolis, with a related monument business under the Levinson Monuments brand.

Product overview

Sol Levinson and Bros. operates as a family-owned funeral home (five generations, established 1892) offering a comprehensive suite of funeral and memorial services. The core portfolio includes traditional, green, and cremation funeral services, supplemented by an Advance Planning Program for pre-arrangement. The company provides extensive grief support services including bereavement groups and the Marjorie Levinson Bereavement Library, along with educational programming such as the Life Happens Educational Series, Ask the Expert Luncheons, and funeral home tours. Additional services include webcasting, cemetery direction resources, burial arrangements in Israel, and out-of-town burial coordination. A separate brand, Levinson Monuments, handles monument design. Services are delivered through three Maryland locations (Pikesville main chapel, Columbia Arrangement Center, and Annapolis Arrangement Center).

Differentiator

Problem solved

Functional benefit

Brands

• Levinson Monuments: Monument design and creation service with dedicated website to guide families through headstone design, unveiling planning, and related services.

Products and services

• Traditional Funerals Full-service traditional Jewish funeral arrangements including chapel and graveside services, with options for personalization and ceremonial rituals.
• Green Funerals Environmentally conscious funeral services aligned with Jewish burial traditions, avoiding embalming chemicals and using natural preservation methods.
• Cremation Services Cremation arrangements with rabbis and cantors of various movements available to officiate at memorial services.
• Advance Planning Program Pre-planning services allowing individuals to make funeral arrangements in advance, including a personalized Advance Planning Guide, payment options, and Medicaid asset protection strategies.
• Webcasting Services Live webcasting of funeral services enabling friends and family who cannot attend in person to view ceremonies remotely.
• Yahrzeit Calendar Service Twenty-year Yahrzeit reminder service providing Hebrew calendar calculations for anniversary of death commemorations.
• Burial in Israel Arrangements Arrangements for transportation to Israel for immediate burial, including coordination of cemetery plots at various Israeli cemeteries.
• Out of Town Burials Graveside services conducted in the mid-Atlantic region (New York, Pennsylvania, Virginia, New Jersey) without requiring a second funeral home.
• Levinson Monuments Wholly-owned subsidiary brand offering monument design and creation services including unveiling ceremony coordination, headstone design, and installation.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jewish Community Services (JCS)coreStrategic or Co-development PartnerPartnership for bereavement support groups held in Pikesville and Columbia locations. Eight-week series several times per year. Also partner for children's grief programs, addiction recovery education, and suicide awareness initiatives.
• Jewish Community Center (JCC)coreGTM or Marketing PartnerCommunity partnership for volunteer initiatives. Participates in Mitzvah Day blessing bag projects, cemetery clean-ups, and community events. Staff members are active members.
• The Associated: Jewish Community Federation of BaltimorecoreGTM or Marketing PartnerOrganizational partnership. Staff participate in professional trips to Israel and community programs. Active in the Jewish community federation network.
• Gilchrist HospicecoreStrategic or Co-development PartnerPartnership on Jewish Care and Support Committee. Co-sponsored events on end-of-life conversations. Collaboration on caring conversations programming for those experiencing loss.
• LifeBridge HealthminorImplementation/ SI/ Consulting PartnerCommunity partner listed on website. Connection to healthcare system for referrals and care coordination.
• Jewish Federation of Howard CountycoreGTM or Marketing PartnerOrganizational partnership in Howard County. Sponsors educational programs and community events in the region.
• Jewish Cemetery AssociationminorStrategic or Co-development PartnerVolunteer partnership for cemetery clean-up and restoration projects as part of 125th Anniversary Volunteer Initiative.
• Beth El CongregationminorGTM or Marketing PartnerHost venue for educational presentations on Jewish funerals and advance planning. Partnership with Rabbi Mark G. Loeb Center for Lifelong Learning.
• Chizuk Amuno CongregationminorGTM or Marketing PartnerPartner for suicide awareness and prevention programming. Hosted 2018 community seminar on suicide awareness.
• Atrium VillageminorGTM or Marketing PartnerCo-sponsor of senior living and memorialization presentation event on September 28, 2023.
• Compassionate AllyminorGTM or Marketing PartnerCo-presenter at senior living educational events. Family ally organization for senior care decisions.
• Jewish Museum of MarylandminorStrategic or Co-development PartnerReferral partner for genealogical research on cemetery records. Recommends museum for extended research. Historic records partnership for burial information.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Cake: Online end-of-life planning platform offering free funeral planning, wills, and cremation comparisons. Represents the digital-native challenger that could divert advance-planning leads away from traditional funeral homes like Levinson.
• Tulip Cremation: Direct-cremation provider with online arrangement and transparent flat-fee pricing. Adjacent disruptor taking share from traditional funeral homes in the cremation segment Levinson also serves.

Broad incumbents

• Dignity Memorial (Service Corporation International): Largest North American funeral services and cemetery operator under the SCI umbrella. Provides scale-based pricing, multi-brand regional strategy, and national marketing reach that contrasts with Levinson's single-family, niche model.
• Carriage Services: Public death-care company operating funeral homes and cemeteries nationally. Comparable in core funeral services and multi-location operations, with public-company transparency and capital access Levinson lacks.

Others

• Gilchrist Hospice Care: Maryland-based hospice provider that is an active strategic partner of Levinson for referrals and Jewish end-of-life programming. Adjacent end-of-life services provider with overlapping community relationships.

Direct peers

• Riverside Memorial Chapel: Historic Jewish funeral home serving the New York metro area with deep tradition compliance and a strong community brand. Mirrors Levinson's reliance on Jewish-ritual expertise as the core differentiator.
• Joseph Levine & Sons: Family-owned Jewish funeral home in the Philadelphia region with multi-generational brand equity. Directly comparable to Sol Levinson in serving a regional Jewish community with halachically-aligned services and advance planning.
• Foundation Partners Group: Private equity-backed multi-brand funeral and cemetery operator with locations across the U.S. Directly comparable to Levinson as a multi-location death-care platform but with institutional capital and roll-up strategy.
• Sinai Memorial Chapels: Long-established Jewish funeral home on the West Coast serving the Los Angeles Jewish community. Comparable in cultural focus, advance planning orientation, and community-anchored service model.
• Gutterman & Musicant Jewish Funeral Directors: New York-based Jewish funeral home with strong halachic and traditional ritual expertise. Closely comparable niche competitor with similar advance-planning and family-service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sollevinson

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sol Levinson and Bros.