Sponsorlive

Sponsorship Conference and Industry Awardssponsorlive.be

SponsorLive is a Brussels-based private event company that organizes an annual sponsorship conference co-hosted with the European Sponsorship Association and the Belgian Sponsorship Awards, serving European sponsorship professionals, brands, rights holders, and agencies.

Company typePrivate
Founded2014
HeadquartersBrussels, Belgium
Headcount1–10
GTM typeB2B
OfferingServices

What Sponsorlive does

SponsorLive is a Brussels-based private event company that organizes an annual sponsorship conference and the Belgian Sponsorship Awards. Founded in 2014 as the Belgian Sponsorship Awards and expanded into a full conference format around 2016, SponsorLive delivers its 11th edition in April 2026 at the Proximus Lounge in Evere, in co-organization with the European Sponsorship Association (ESA). The company serves European sponsorship professionals, brands, rights holders (clubs, federations, event organizers), and agencies by providing a single annual venue for keynote content, case study presentations, networking, and awards recognition.

The core products are the SponsorLive Conference (a one-day summit featuring international speakers, roundtables, and case studies) and the Belgian Sponsorship Awards (a juried ceremony recognizing sponsorship excellence in sports, arts, and the societal sphere). There is no proprietary technology platform; award entries and tickets are transacted directly through the sponsorlive.be website. SponsorLive integrates AI-themed content through partner-led sessions (Pluginto.ai on AI creative personalisation, Shikenso on sponsorship benchmarking) but does not build or license its own AI systems. The event is operated by Golazo Consulting, headquartered at Radiatorenstraat 23, 1800 Vilvoorde, Belgium.

The business model rests on three revenue streams: ticket and package sales for the annual conference, award entry fees (€375 per entry, free for SponsorLive sponsors), and official partnership/sponsorship fees from a small set of recurring partners (Proximus, Ethias, and Telenet as flagship partners; Sharingbox, Duvel, and AG Insurance as supporters). Customer concentration is correspondingly high given the reliance on a handful of flagship sponsors. Marketing is conducted through the company website, email newsletters, LinkedIn, and partner network distribution via ESA and Golazo Consulting. The organization has 1-10 employees and is privately held with no disclosed funding rounds, acquisitions, or institutional investors.

Sponsorlive firmographics

Firmographics

Name: Sponsorlive
Legal name: Golazo Consulting
Website: https://sponsorlive.be
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1–10 employees
Short description: SponsorLive is a Brussels-based private event company that organizes an annual sponsorship conference co-hosted with the European Sponsorship Association and the Belgian Sponsorship Awards, serving European sponsorship professionals, brands, rights holders, and agencies.
Ownership category
akta.pro rank

Sponsorlive industry classification

Industry

Product category: Sponsorship Conference and Industry Awards
NAICS: Convention and Trade Show Organizers (56192), Professional Organizations (813920)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
akta.pro secondary industry: Event Sponsorship Sales & Partnership Brokerage (THAHAGAB)

Keywords

Sponsorship conference
Industry awards program
Corporate networking events
Marketing event management
Professional conference services

Where Sponsorlive is headquartered

Location

Headquarters

HQ city: Brussels
HQ country: Belgium
HQ region: Europe

Offices1 record

Markets served

Sponsorlive business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Event tickets and attendance: Revenue is generated through the sale of tickets to the annual SponsorLive conference and Belgian Sponsorship Awards ceremony. Various ticket packages are available for attendance.
Award entry fees: Entry fees for the Belgian Sponsorship Awards generate revenue. Entries cost €375 per entry and include one entry ticket at SponsorLive. Entries are free for sponsors of SponsorLive.
Sponsorship and partnerships: Revenue is generated through official partnerships with sponsors including Ethias and Telenet as official partners, and supporters such as Sharingbox and Duvel.

Pricing tiers

Model	Billing	Price
Other	One time/ perpetual license	Belgian Sponsorship Awards Entry

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Sponsorlive product offering

Product offering

Core offering

SponsorLive organizes an annual sponsorship conference and the Belgian Sponsorship Awards ceremony, held in Brussels, Belgium. The conference brings together sponsorship professionals, brands, rights holders, and agencies for keynote sessions, case-study presentations, and networking, while the awards program recognizes excellence in sponsorship across sports, arts, and societal campaigns. Tickets are sold directly through the website and award entries are submitted at €375 per entry.

Product overview

SponsorLive is an event company organizing the annual SponsorLive conference (the European Sponsorship Association Summit) and the Belgian Sponsorship Awards. The company delivers a premier sponsorship conference and networking event in Brussels, featuring international speakers, case studies, and the Belgian Sponsorship Awards ceremony recognizing excellence in sports, arts, and societal sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

SponsorLive Conference Annual sponsorship conference (the European Sponsorship Association Summit) held in Brussels, featuring keynote sessions, roundtable discussions, case-study presentations, and networking opportunities for sponsorship professionals, brands, agencies, and rights holders across Europe.
Belgian Sponsorship Awards Annual awards ceremony celebrating outstanding sponsorship excellence in Belgium, recognizing innovative and effective partnerships in sports, arts, and the societal sphere. Entries are submitted via the website and evaluated by an appointed jury.

Quantifiable outcome

Škoda won Best Sponsorship award for its always-on cycling partnership activation across Europe, with agency Golazo Brands

Companies that use Sponsorlive

Customer profile

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Sponsorlive technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Sponsorlive partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

European Sponsorship Association (ESA)coreStrategic or Co-development PartnerESA Summit partner - SponsorLive is the annual summit of the European Sponsorship Association. ESA and SponsorLive joined forces to deliver one of Europe's leading sponsorship conferences. The Belgian Sponsorship Awards winners (Best of Belgium) represent Belgium at ESA's Best of Europe Awards in London.
Golazo ConsultingcoreStrategic or Co-development PartnerParent organization - Golazo Consulting organizes SponsorLive and the Belgian Sponsorship Awards. The company is headquartered at Radiatorenstraat 23, 1800 Vilvoorde, Belgium (TVA: 0842504188).
ProximusflagshipGTM or Marketing PartnerOfficial partner providing venue hosting - SponsorLive events are held at the Proximus Lounge in Evere, Brussels. Proximus also sponsors the Belgian Sponsorship Awards and partnered on initiatives like 'Proximus Red Reporters' with the Royal Belgian Football Association.
EthiasflagshipGTM or Marketing PartnerOfficial partner of SponsorLive - Belgian insurance company actively involved in sponsorship of sports events including athletics and cycling.
TelenetflagshipGTM or Marketing PartnerOfficial partner of SponsorLive - Belgian telecommunications company. Won 'coup de coeur' award at Belgian Sponsorship Awards 2026 for 'Dance Now, Scroll Later' festival campaign.
SharingboxminorGTM or Marketing PartnerSupporter of SponsorLive - provides photo sharing and fan engagement solutions for events.
DuvelminorGTM or Marketing PartnerSupporter of SponsorLive - Belgian brewery brand known for sponsorship of various sports and cultural events.
AG InsuranceminorGTM or Marketing PartnerSupporter of SponsorLive - Belgian insurance company active in sponsorship of cycling (Ardennes classics) and social responsibility campaigns.
Golazo BrandscoreStrategic or Co-development PartnerAgency partner that worked with Škoda on the winning 'Exploration Redefined' campaign at Belgian Sponsorship Awards 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Sponsorlive competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Sponsorlive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sponsorlive leadership team

Management profile

Number of profiles

Sponsorlive funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sponsorlive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sponsorlive

What does Sponsorlive do?

Is Sponsorlive a public or private company?

Sponsorlive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Sponsorlive founded?

Sponsorlive was founded in 2014. It employs 1 to 10 people.

Where is Sponsorlive based?

Sponsorlive is headquartered in Brussels, Belgium, in the Europe region.

How does Sponsorlive make money?

Three revenue lines are on record. Event tickets and attendance is the primary driver. The others are award entry fees and sponsorship and partnerships.

Does Sponsorlive have an API?

No public API is recorded for Sponsorlive.

What industry is Sponsorlive in?

Sponsorlive's product category is Sponsorship Conference and Industry Awards. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of THAHAGAB, Event Sponsorship Sales & Partnership Brokerage. Its NAICS code is 56192 and its SIC code is 8600.