Sleeping Beauties
Sleeping Beauties is a small Utrecht-based property management company, founded in 2015, that rents and manages residential properties in the Netherlands while positioning around the revitalization of outdated and underutilized spaces.
- Company typePrivate
- Founded2015
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sleeping Beauties does
Sleeping Beauties is a property management company based in Utrecht, Netherlands, that rents and manages residential properties. The firm was founded in 2015 and operates with a small team of 1-10 employees. Its stated mission is to address spaces that are "stuck in the past or trying to be something they are not," and to transform stagnant, outdated, or underutilized spaces into vibrant environments suited for living, working, and connection. The company's public positioning is anchored in a distinctive brand narrative — "Sleeping Beauties, Unreal for Real" — and frames its work as "waking up" and reviving underutilized spaces.
The underlying business model appears to be real estate rental and management, though the precise mechanics (portfolio size, lease structures, tenant segments, pricing, fee basis) are not disclosed in available source material. No specific named products, property listings, technology platforms, or service modules are referenced. The company website emphasizes brand storytelling and an introductory audio/video element rather than functional product detail. No proprietary technology stack, integrations, certifications, partnerships, or awards are on record.
There is no disclosed funding history, investor base, M&A activity, headcount trend, or revenue figure. Customer logos, distribution channels, and marketing channels are likewise not identified. The available evidence describes a small, locally-concentrated Dutch property management/rental operator whose public-facing differentiator is brand identity rather than scale, technology, or a clearly articulated service product.
Sleeping Beauties firmographics
Firmographics- Name
- Sleeping Beauties
- Website
- https://sleepingbeauties.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 1–10 employees
- Short description
- Sleeping Beauties is a small Utrecht-based property management company, founded in 2015, that rents and manages residential properties in the Netherlands while positioning around the revitalization of outdated and underutilized spaces.
- Ownership category
- akta.pro rank
Sleeping Beauties industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Workforce/Project-Based Extended Stay (Industrial & Construction) (THAGAEAH)
Keywords
Where Sleeping Beauties is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Sleeping Beauties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Sleeping Beauties product offering
Product offeringCore offering
Sleeping Beauties is a property management company that rents and manages residential properties. The company focuses on transforming outdated, stagnant, or underutilized spaces into vibrant, modern environments intended for living, working, and connecting, with a brand positioning built around reviving spaces that are 'stuck in the past' or 'stuck trying to be something they're not.'
Product overview
Sleeping Beauties is a real estate property transformation and revival company. The company focuses on transforming outdated, stagnant, or underutilized spaces into vibrant, modern environments for living, working, and connecting. The source content does not provide details on specific named products, modules, or service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management & Space Revitalization Ongoing property management and rental services for residential properties, combined with a space-revitalization offering that transforms outdated or underutilized spaces into vibrant environments designed for living, working, and connecting. Targeted at tenants and occupiers seeking distinctive modern residential spaces.
Companies that use Sleeping Beauties
Customer profileIdeal customer profiles1 record
Sleeping Beauties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sleeping Beauties competitors and assessment
Company assessmentBroad incumbents
- Sonder: Global operator of short-term and serviced apartments with an emphasis on design-forward, tech-enabled stays; comparable to Sleeping Beauties in the boutique serviced-apartment category, though at much larger scale.
- Airbnb: Dominant platform for short-term residential rentals; relevant to Sleeping Beauties as the underlying marketplace that distributes boutique and transformed residential stays to travelers.
- Vesteda: Dutch institutional residential investor and landlord; competes with boutique operators like Sleeping Beauties for tenants in the Dutch mid-rental segment.
Direct peers
- The Student Hotel: Dutch operator of flexible, design-led hybrid hotels/residences that combine living, working, and community — overlapping directly with Sleeping Beauties' 'live, work, connect' thesis in the Netherlands.
- Zoku: Amsterdam-based operator of hybrid live-work 'home-office' apartments; comparable to Sleeping Beauties for its Dutch footprint and focus on spaces that blend living, working, and connecting.
- Limehome: Tech-enabled serviced apartment operator in the DACH and Benelux region; comparable to Sleeping Beauties for its focus on apartment-style stays with a clear product/brand identity.
Regional players
- Pararius: Leading Dutch residential rental platform and property manager; comparable to Sleeping Beauties as a Dutch rental operator, though broader and more listings-driven rather than transformation-focused.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Sleeping Beauties social profiles
Digital presenceSleeping Beauties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleeping Beauties leadership team
Management profileNumber of profiles
Sleeping Beauties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleeping Beauties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleeping Beauties
What does Sleeping Beauties do?
Sleeping Beauties is a property management company that rents and manages residential properties. The company focuses on transforming outdated, stagnant, or underutilized spaces into vibrant, modern environments intended for living, working, and connecting, with a brand positioning built around reviving spaces that are 'stuck in the past' or 'stuck trying to be something they're not.'
When was Sleeping Beauties founded?
Sleeping Beauties was founded in 2015. It employs 1 to 10 people.
Where is Sleeping Beauties based?
Sleeping Beauties is headquartered in Utrecht, Netherlands, in the Europe region.
Who are Sleeping Beauties's main competitors?
Broad incumbents on record are Sonder, Airbnb and Vesteda. Direct peers are The Student Hotel, Zoku and Limehome. Pararius is listed as a regional player.
Does Sleeping Beauties have an API?
No public API is recorded for Sleeping Beauties.
What industry is Sleeping Beauties in?
Sleeping Beauties's product category is Residential Property Management. Its primary akta.pro industry code is THAGAEAH, Workforce/Project-Based Extended Stay (Industrial & Construction). Its NAICS code is 721 and its SIC code is 7000.