What Zoku does

Zoku operates a hybrid hotel-apartment concept under the Zoku brand across four European cities: Amsterdam (headquarters, opened 2015), Copenhagen (2022), Paris (2023), and Vienna (2023). The company's core product is the Zoku Loft — a patented micro-apartment (24-26m2) featuring a hideable lofted bed, full kitchen, 4-person convertible table, and modular storage, designed to flex between home and office for stays ranging from one night to several months. Zoku supplements this with multiple Loft variants (XL, XXL, Studio, Corner Loft, Movie Room, Balcony, Rollercoaster, Accessible), plus compact Zoku Rooms and Zoku Bootstrap bunk rooms. The company differentiates through an inverted hotel architecture in which all social spaces — coworking (WorkZoku), meetings, events, restaurant (The Living Kitchen), and bar (Kindred Spirits) — are concentrated on the rooftop to maximize natural light and community interaction.

Zoku's business model combines five revenue streams: accommodation (the primary stream, priced on tiered Hotel/Short Stay/Long Stay rates), coworking day passes and monthly memberships, meeting and event space rentals (up to 175 people in Amsterdam), food and beverage, and ancillary fees (e.g., pet accommodations). Distribution is primarily direct-to-consumer via livezoku.com with 10-15% direct-booking incentives and a LiveZoku membership program, complemented by OTAs and a corporate/group sales team handling RFPs for 10+ room bookings. Pricing varies by city (Amsterdam/Vienna in EUR, Copenhagen in DKK), with coworking monthly memberships ranging from €200 (Amsterdam) to €239 (Paris) and event space starting at €75-€100/person.

Zoku serves four customer segments: business travelers and digital nomads (primary), relocating professionals, corporate groups (with named enterprise logos including Deloitte, DR, Danske Bank, LEGO, and Levi's across 100+ companies hosted at Copenhagen alone), and leisure travelers. The company is privately held (no disclosed VC or PE backing) and operates through five wholly-owned legal entities across the Netherlands, Denmark, France, and Austria. It maintains strong brand recognition with 9.0-9.4/10 review scores across all locations and editorial coverage in Forbes, Bloomberg, CNN, Business Insider, Condé Nast Traveller, and Fast Company, alongside B Corp certification.

Name

Zoku

Legal name

Zoku Amsterdam B.V.

Website

https://livezoku.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoku is a privately held European hospitality company operating four hybrid hotel-apartment properties (Amsterdam, Copenhagen, Paris, Vienna) that combine a patented micro-apartment "Loft" design with rooftop coworking, F&B, event spaces, and community programming, serving business travelers, digital nomads, relocating professionals, and corporate groups.

Ownership category

akta.pro rank

Product category

Hybrid Hospitality and Aparthotel

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)

Keywords

• Hybrid aparthotel accommodations
• Extended stay hospitality
• Coworking and meeting spaces
• Corporate offsites and retreats
• Relocation housing solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation (Lofts & Rooms): Primary revenue stream from renting Zoku Lofts (studio, XL, XXL), Rooms, and Apartments. Tiered pricing: Hotel Stay Rate (0-4 nights), Short Stay Rate (5-27 nights), Long Stay Rate (28+ nights). Deposit structures vary by length.
2. Coworking Memberships & Day Passes: WorkZoku coworking offers day passes and monthly memberships for rooftop coworking access with community perks, including 15% off F&B and discounted lunch.
3. Meeting & Event Spaces: Rental of meeting rooms (MeetingLoft, Not a Bored Room, Work & Play Room) and event spaces (Event Space up to 175 people in Amsterdam) with catering options.
4. Food & Beverage: The Living Kitchen restaurant and Kindred Spirits Bar generating revenue from breakfast, brunch, lunch, dinner, and bar bites. 20% discount on drinks for long-stay residents.
5. Pet Accommodations: Pets welcome with daily cleaning fee of €15 (shorter stays), weekly €95, or monthly €250 rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Zoku operates a hybrid hotel-apartment concept combining apartment-scale loft accommodations with hotel services, on-site coworking (WorkZoku), bookable meeting and event spaces, and restaurants and bars. Its core product, the Zoku Loft, is a modular room designed to switch between living, sleeping, and working modes, sold on nightly, weekly, and extended-stay bases to individual travelers and corporate clients. The portfolio spans multiple European cities including Amsterdam, Copenhagen, Paris, and Vienna, with directly operated properties rather than franchised assets.

Product overview

Zoku is a new kind of hybrid hotel-apartment concept that operates as a multi-location platform across Europe (Amsterdam, Copenhagen, Paris, and Vienna). The core product portfolio centers on the Zoku Loft—a smart micro-apartment design combining home and office functionality—which comes in multiple variants including standard Loft, Loft XL, Loft XXL, plus location-specific specialty units like the Movie Room in Copenhagen, Balcony and Rollercoaster Lofts in Vienna, and Apartment, Studio, and Corner Loft options in Paris. The platform extends beyond accommodation to include WorkZoku coworking spaces (day passes and monthly memberships), MeetingLoft private workspaces, and Event Space venues for meetings and celebrations. Hospitality services include The Living Kitchen restaurants and Kindred Spirits rooftop bars at each location. The unified value proposition combines living, working, and socializing under one rooftop, with long stay benefits program offering extended perks for 28+ night bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoku Loft Modular, apartment-scale loft combining a kitchen, living area, dedicated workspace, and bedroom that converts between modes, sold per night or per extended stay to individual travelers and corporate clients across Zoku's European portfolio of directly operated properties.
• WorkZoku Coworking Subscription- and day-pass-based coworking space operating inside Zoku properties, aimed at remote workers, digital nomads, project teams, and local professionals who want a productive workspace in central European cities without committing to a traditional office.
• Meeting and Event Spaces Bookable meeting rooms and event venues within each Zoku property, rented by the hour or by the day to corporate teams, training groups, and private organizers needing central urban venues with integrated F&B and accommodation options on site.
• Zoku Restaurant and Bar On-site food and beverage outlets open to guests and the local public, providing all-day dining, bar service, and catering for meetings and events, contributing a secondary revenue stream alongside accommodation.
• Offsites and Retreats Program Dedicated B2B package combining block bookings of Zoku Lofts, meeting and event space, and F&B into a single multi-day team offsite or retreat product, sold to HR, people, and events teams in mid-market and enterprise organizations.
• Relocation Housing Program B2B serviced housing program that places relocating employees into Zoku Lofts across multiple European cities under a single supplier agreement, combining apartment amenities with hotel services for stays tied to corporate moves.
• Group Bookings Program B2B program for travel managers and event organizers booking block inventory of Zoku Lofts across one or more European cities for corporate groups, conferences, and multi-team travel, supported by a dedicated sales team.

Quantifiable outcome

• Guest satisfaction ratings of 9.0-9.4 out of 10 across all locations
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• TEDxAmsterdamminorStrategic or Co-development PartnerPartnership for rooftop storytelling events. TEDxAmsterdam hosts open mic storytelling nights at Zoku Amsterdam's rooftop space, connecting curious minds with inspiring speakers and creating community engagement.
• B Lab (B Corporation)minorOthersZoku is B Corp certified, meeting high standards of social and environmental performance, accountability, and transparency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Homewood Suites by Hilton:

Broad incumbents

• Residence Inn by Marriott: Residence Inn is Marriott's flagship extended-stay brand with suites including kitchens across thousands of locations globally. It serves the same business and family extended-stay traveller as Zoku but at much larger scale and broader footprint.

Direct peers

• Roomzzz Aparthotels: Roomzzz is a UK aparthotel brand offering serviced apartments with kitchenettes in city centres, targeting both business and leisure extended-stay travellers with a similar home-from-home concept to Zoku.
• Sonder Holdings: Sonder operates tech-enabled apartment-style hotels in major cities with kitchens, workspaces, and app-based booking — overlapping Zoku's home-office hybrid concept for business and leisure travellers.
• Adagio: Adagio is one of Europe's largest aparthotel operators (joint venture between Accor and Pierre & Vacances). It offers studio and apartment-style accommodation with kitchenettes in city centres, directly competing with Zoku's extended-stay business traveller positioning.
• Citadines (The Ascott Limited): Citadines by The Ascott Limited is a global aparthotel brand offering serviced studios and apartments in European city centres, targeting business and extended-stay travellers with similar apartment-plus-services positioning to Zoku.
• Staycity Group: Staycity is one of Europe's largest aparthotel operators, including its Wilde Aparthotels brand. It offers apartment-style accommodation with kitchens in major European cities, directly overlapping Zoku's extended-stay positioning.
• Locke (LXi REIT / edyn): Locke operates design-led aparthotels across the UK and Europe with full kitchens, workspaces, and on-site F&B. It targets the same extended-stay business traveller and remote worker segment with a similar apartment-plus-community concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/livezoku
• Xx.com/livezoku
• Facebookfacebook.com/livezoku
• LinkedInlinkedin.com/company/3230343

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoku