The Reynolds Group

What The Reynolds Group does

The Reynolds Group is a privately held, founder-led marketing agency headquartered in St. Louis Park, Minnesota, that delivers brand strategy, business development, creative storytelling, brand development, campaign execution, and relationship marketing services to B2B clients. The firm operates on a custom professional services engagement model, with no publicly disclosed pricing, acquiring clients through direct sales and referrals and showcasing work through detailed website case studies. Its customer base spans healthcare providers (e.g., Minneapolis Radiation Oncology, EPPA Physicians), professional services firms (Patterson Thuente IP, Sieben Carey, Fitzgerald Recruiting), higher education (University of Minnesota Rochester), and a wall of large enterprise logos (3M, Honeywell, General Mills, Pepsi, Land O Lakes, Trek, Dairy Queen, Red Wing Shoes, Thrivent).

The firm offers six integrated service lines spanning development through execution across channels including TV, digital, print, and social media. Active case-study work is concentrated in the Midwest regional market, while the logo wall suggests episodic or historical engagements with national brands. There is no proprietary technology platform, no AI/ML capabilities described, no documented funding or M&A activity, and no subsidiary or parent-company structure. The only registered intellectual property on record consists of client-side brand assets (the 'Ideas.Owned.' trademark for Patterson Thuente IP and the 'PRECISION PLACEMENT' mark for Fitzgerald Recruiting), developed on behalf of clients rather than for the firm itself.

The Reynolds Group is led by founder and CEO Tish Reynolds, a journalism graduate of the University of Minnesota, with a team reported at 1-10 employees. The business is privately held with no evidence of external institutional investment, operating as a single-entity boutique consultancy. Revenue, contract values, and headcount trends are not publicly disclosed, limiting visibility into firm-level scale, customer retention, and growth direction.

Name

The Reynolds Group

Legal name

The Reynolds Group

Website

https://reynoldsgroup.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reynolds Group is a privately held, founder-led marketing agency in St. Louis Park, Minnesota that provides brand strategy, creative storytelling, campaign execution, and business development services to B2B clients across healthcare, legal, education, and consumer industries.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Brand Development Services: Professional services revenue generated through delivering brand strategy, business development, creative storytelling, brand development, campaign execution, and relationship marketing services to business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Reynolds Group is a marketing and brand development agency that helps businesses and organizations deliver relevant branded messaging and experiences to the right people at the right time. Its core offering is a unified suite of six integrated services—Brand Strategy, Business Development, Creative Storytelling, Brand Development, Campaign Execution, and Relationship Marketing—delivered through a collaborative engagement model that spans from strategic development through execution across channels including TV, digital, outdoor, print, and social media.

Product overview

The Reynolds Group offers a unified suite of six integrated marketing and branding services designed to help businesses deliver relevant branded messaging to the right audiences. The core portfolio consists of Brand Strategy (defining competitive positioning), Business Development (growth and messaging), Creative Storytelling (narrative development), Brand Development (identity building), Campaign Execution (multi-channel advertising), and Relationship Marketing (customer retention). These services work together as a cohesive offering, from development through execution across channels including TV, digital, print, and social media, helping brands build sustainable connections with their target audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy

Quantifiable outcome

• Significant increases in call volume and website inquiries for Sieben Carey personal injury law firm campaign
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Fallon: Historic Minneapolis ad agency now part of Publicis, serving global enterprise brands across strategy, creative, and media. Comparable as a Minneapolis-rooted incumbent operating at much larger scale across overlapping service categories.

Direct peers

• Russell Herder: Minneapolis-based strategic brand, marketing, and creative agency serving healthcare, consumer, and B2B clients. Directly comparable independent Midwest agency with overlapping verticals and service offering.
• Colle+McVox (Deloitte Digital): Minneapolis-based creative agency offering brand development, campaign execution, and relationship marketing to consumer and enterprise brands. Direct peer in the same Midwest agency cluster.
• Mithun: Minneapolis-based integrated agency with design, brand, and advertising capabilities serving large enterprise clients. Comparable Midwest integrated agency operating at slightly larger scale.
• Preston Kelly: Minneapolis independent advertising agency providing brand strategy, creative, and campaign services to mid-market and enterprise clients. Comparable boutique Midwest agency competing for similar accounts.
• Carmichael Lynch: Minneapolis-based full-service advertising and brand agency serving enterprise clients across multiple verticals with brand strategy, creative, and media. Directly comparable as a Midwest boutique agency of similar vintage competing for the same regional enterprise accounts.
• Haberman: Minneapolis-based full-service brand storytelling and integrated marketing agency. Directly comparable in size, geography, and storytelling-driven brand development offering.
• Martin Williams: Minneapolis independent agency serving regional and national brands with brand strategy, creative, and media. Comparable as a Midwest-rooted, mid-sized integrated agency with similar client mix.
• Periscope (now Liquid): Minneapolis-based integrated marketing agency offering brand strategy, creative, and campaign execution. Closely comparable in geography, service mix, and target mid-market/enterprise client profile.
• Hunt Adkins: Minneapolis-based creative agency focused on brand building and campaign execution for consumer and B2B clients. Directly comparable boutique Midwest agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tishreynoldsadvertising
• LinkedInlinkedin.com/company/reynolds-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reynolds Group