Realcover Insurance
RealCover Insurance is a Miami-based, family-owned insurance brokerage that provides free Spanish-language advisory for health and life insurance to Hispanic families across multiple US states, earning commission-based revenue from a broad portfolio of carrier partners.
- Company typePrivate
- Founded2014
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Realcover Insurance does
RealCover Insurance is a Miami-based, family-owned insurance brokerage that provides free, personalized advisory services in Spanish to Hispanic families across the United States, focused on health and life insurance products. The company was founded around 2014 by Raisa Armas and Augustin Mesa, and operates as an intermediary between consumers and a broad set of major insurance carriers including Aetna, Cigna, United Healthcare, Florida Blue, Ambetter, Oscar, Molina, Kaiser Permanente, Blue Cross Blue Shield, Anthem/Wellpoint, Avmed, AmeriHealth, LA Care, National Life and Transamerica. Its core offerings include individual and family health insurance plans (including subsidized Obamacare Marketplace plans across Bronze, Silver, Gold and Platinum tiers), term and permanent life insurance, and supplementary dental and auto insurance, all delivered through phone- and web-based advisory without proprietary technology infrastructure. The company earns revenue exclusively through carrier commissions and operates virtually across Florida, Texas, Georgia, California, Arizona and additional states from a 1-10 employee base, reporting 1,500+ clients and "thousands of families" advised over its operating history.
Realcover Insurance firmographics
Firmographics- Name
- Realcover Insurance
- Legal name
- RealCover Insurance
- Website
- https://realcoverinsurancefl.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RealCover Insurance is a Miami-based, family-owned insurance brokerage that provides free Spanish-language advisory for health and life insurance to Hispanic families across multiple US states, earning commission-based revenue from a broad portfolio of carrier partners.
- Ownership category
- akta.pro rank
Realcover Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)
Keywords
Where Realcover Insurance is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Realcover Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Commission Revenue: RealCover Insurance earns commissions from insurance carriers (Aetna, Cigna, Florida Blue, United Healthcare, and others) when customers purchase health or life insurance policies through their advisory services. The company provides free advisory services to customers, earning revenue from carrier partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free advisory and enrollment support |
| Subscription | Monthly | Health insurance plans with potential subsidy eligibility |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Realcover Insurance product offering
Product offeringCore offering
RealCover Insurance is a Spanish-language insurance brokerage that provides free personalized advisory services to help individuals and families in the US compare, select, and enroll in health insurance (including Obamacare Marketplace plans with Bronze, Silver, Gold, and Platinum tiers) and life insurance (term and permanent) products from multiple carrier partners. The company also offers dental and auto insurance as additional coverage options, and supports subsidy eligibility verification and ongoing policy lifecycle assistance.
Product overview
RealCover Insurance is an insurance agency/brokerage that offers health insurance, life insurance, and advisory services. The core product portfolio consists of health insurance plans (individual, family, and Obamacare subsidized plans with Bronze/Silver/Gold/Platinum tiers), life insurance plans (term and permanent), and free personalized advisory services in Spanish. The company acts as an intermediary, connecting customers with partner insurance carriers including Aetna, Cigna, United Healthcare, Oscar, Ambetter, AmeriHealth, Wellpoint, Florida Blue, and others. Additional insurance products include dental and auto insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguros de Salud - Health Insurance Plans Health insurance plans including individual plans, family plans, and subsidized Obamacare plans (Bronze, Silver, Gold, Platinum tiers) that cover medical visits, hospitalization, prescriptions, emergency care, maternity, and preventive services. Offered in Spanish to Hispanic families and individuals across the US through partnerships with carriers such as Aetna, Cigna, United Healthcare, Florida Blue, Ambetter, Oscar, AmeriHealth, Wellpoint, Avmed, Molina, Blue Cross Blue Shield, Kaiser Permanente, and LA Care.
- Seguros de Vida - Life Insurance Plans Life insurance products including term life insurance (10, 20, or 30-year coverage periods) and permanent life insurance (lifetime coverage with cash value accumulation), designed to provide financial protection for families through carrier partnerships with National Life and Transamerica. Term coverage cited at under $30/month for families.
- Asesoría Personalizada - Personalized Advisory Services Free personalized insurance advisory services delivered in Spanish, providing step-by-step guidance through plan evaluation, multi-carrier comparison, subsidy eligibility verification, enrollment, and ongoing policy support. Available Monday-Friday, 9AM-6PM via website contact form, phone, and online/video sessions. Backed by 10+ years of experience and 1,500+ clients served.
- Dental Insurance Dental insurance plans offered as an additional coverage option alongside RealCover Insurance's health and life insurance brokerage services, helping Hispanic families in the US access comprehensive dental coverage through carrier partners.
- Auto Insurance Auto insurance coverage offered as an additional insurance product through RealCover Insurance's brokerage, complementing its health, life, and dental offerings for Hispanic families in the US.
Quantifiable outcome
- Subsidy examples: Family of 4 with $65,000 income could pay as little as $85/month after subsidies
- +2 more outcomes
Companies that use Realcover Insurance
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Realcover Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Realcover Insurance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AetnacoreInsurance carrier partner offering health insurance plans. RealCover Insurance provides advisory services to customers selecting Aetna plans and earns commissions on policies sold.
- CignacoreInsurance carrier partner offering health insurance plans. RealCover Insurance provides advisory services to customers selecting Cigna plans and earns commissions on policies sold.
- United HealthcarecoreInsurance carrier partner offering health insurance plans. RealCover Insurance provides advisory services to customers selecting United Healthcare plans.
- OscarcoreInsurance carrier partner offering health insurance plans through the Obamacare Marketplace.
- AmbettercoreInsurance carrier partner offering health insurance plans through the Marketplace.
- AmeriHealthcoreInsurance carrier partner offering health insurance plans.
- Wellpoint (Anthem)coreInsurance carrier partner offering health insurance plans.
- Florida BluecoreFlorida-based insurance carrier partner offering health insurance plans, particularly relevant for customers in the company's home market.
- AvmedcoreInsurance carrier partner offering health insurance plans.
- Molina HealthcarecoreInsurance carrier partner offering health insurance plans.
- Blue Cross Blue ShieldcoreInsurance carrier partner offering health insurance plans through the Blue Cross Blue Shield association network.
- Kaiser PermanentecoreInsurance carrier partner offering health insurance plans.
- LA CarecoreInsurance carrier partner offering health insurance plans.
- National LifecoreLife insurance carrier partner offering term and permanent life insurance products through RealCover Insurance advisory services.
- TransamericacoreLife insurance carrier partner offering life insurance products through RealCover Insurance advisory services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Realcover Insurance competitors and assessment
Company assessmentDirect peers
- SmartFinancial: Online insurance comparison platform operating a network of agencies that sell auto, home, life, and health policies from multiple carriers. Comparable to RealCover as a multi-carrier, multi-line insurance brokerage with commissioned agents.
- SelectQuote: Publicly traded direct-to-consumer insurance brokerage selling term life, senior health, and other coverage through phone-based agents. Closely mirrors RealCover's sales-led, phone-advisory model and life/health product mix.
- eHealth: Online health insurance marketplace that lets consumers compare ACA, Medicare, and individual/family health plans from multiple carriers. Comparable to RealCover in multi-carrier health brokerage, but competing via a self-service digital funnel rather than human Spanish-language advisory.
- Zander Insurance: Independent insurance agency brokering auto, home, life, and disability coverage from multiple carriers. Comparable to RealCover as a multi-carrier independent agency with a similar advisory-led, commission-based revenue model.
- GoHealth: Online health insurance marketplace focused on Medicare and ACA plans, leveraging a digital + agent hybrid model. Directly comparable as a multi-carrier health insurance brokerage, though with greater digital infrastructure.
- Insurance Care Direct: Independent health insurance agency focused on individual, family, and ACA marketplace plans across multiple states. Closely comparable to RealCover in product mix (ACA-led), multi-state reach, and advisory-driven brokerage model.
- HealthMarkets: Large multi-carrier health insurance brokerage network that recruits agents to sell ACA, Medicare, and individual/family health plans. Directly comparable to RealCover as a commissioned health insurance intermediary, though at materially greater scale and with a national agent footprint.
Emerging players
- Colonial Life: Carrier specializing in supplemental health, accident, and life insurance distributed largely through workplace benefits brokers. Comparable to RealCover's life and supplemental-product cross-sell motion but with an employer-channel GTM.
- QuoteWizard (by LendingTree): Online insurance comparison platform that distributes consumer leads to carrier and agent partners. Comparable to RealCover in matching consumers to carriers but competes primarily via digital lead-gen rather than localized Spanish-language advisory.
Broad incumbents
- State Farm: Largest US personal lines insurer with a captive agent force, including Hispanic-marketed offerings and Spanish-speaking agents. Competes with RealCover in life and health distribution but operates as a carrier, not a brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Realcover Insurance social profiles
Digital presenceRealcover Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realcover Insurance leadership team
Management profileNumber of profiles
Profiles2 records
Realcover Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realcover Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realcover Insurance
What does Realcover Insurance do?
RealCover Insurance is a Spanish-language insurance brokerage that provides free personalized advisory services to help individuals and families in the US compare, select, and enroll in health insurance (including Obamacare Marketplace plans with Bronze, Silver, Gold, and Platinum tiers) and life insurance (term and permanent) products from multiple carrier partners. The company also offers dental and auto insurance as additional coverage options, and supports subsidy eligibility verification and ongoing policy lifecycle assistance.
Is Realcover Insurance a public or private company?
Realcover Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realcover Insurance founded?
Realcover Insurance was founded in 2014. It employs 1 to 10 people.
Where is Realcover Insurance based?
Realcover Insurance is headquartered in Miami, United States, in the North America region.
How does Realcover Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are Realcover Insurance's main competitors?
Direct peers on record are SmartFinancial, SelectQuote, eHealth, Zander Insurance, GoHealth, Insurance Care Direct and HealthMarkets. Emerging players are Colonial Life and QuoteWizard (by LendingTree). State Farm is listed as a broad incumbent.
Does Realcover Insurance have an API?
No public API is recorded for Realcover Insurance.
What industry is Realcover Insurance in?
Realcover Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAA, ACA Marketplace (On-Exchange) Individual Plans. Its NAICS code is 524210 and its SIC code is 6411.