Samantha Tan Racing

What Samantha Tan Racing does

Samantha Tan Racing (also operating as ST Racing or STR) is a privately held American motorsports organization that fields professional GT3 racing teams in SRO Motorsports championships and major endurance events, and that runs a commercial race shop under the sister brand STR38 Motorsports. The racing team campaigns a BMW M4 GT3 in IMSA VP Racing SportsCar Challenge and GT World Challenge America (notably the #38 car winning the 2025 IMSA Bronze Class Championship with 8 wins and 12 podiums), and a Ferrari 296 GT3 in the GT World Challenge Europe Endurance Cup with technical partner Rinaldi Racing; entries in 2025 extended to the 24 Hours of Le Mans and 24 Hours of Nürburgring. STR38 Motorsports, founded in 2020 in Anaheim, California, commercializes the team's capabilities through arrive-and-drive race packages, driver development programs, race car rental, trackside support and coaching, vehicle storage, maintenance, and transport services. The company is owned and operated by the Tan family (Ken Tan as Team Principal, Samantha Tan as driver, co-owner, and BMW M Motorsport Global Ambassador), is structured as STR38 MOTORSPORTS LLC in California, and employs 11–50 people. Revenue is generated from racing prize money, sponsorship (BMW M Motorsport, Rinaldi Racing, MOTUL, Fanatec, and several smaller partners), and a la carte professional services; no pricing is publicly disclosed and the business is funded by owner capital rather than institutional investment.

Name

Samantha Tan Racing

Legal name

STR38 MOTORSPORTS LLC

Website

https://st-racing.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Samantha Tan Racing is a private motorsports organization operating professional BMW M4 GT3 and Ferrari 296 GT3 racing teams in IMSA and SRO championships, plus the STR38 Motorsports race shop in Anaheim offering driver development, arrive-and-drive packages, and trackside support services.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana Heights

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Racing Competition Revenue: Prize money and championship winnings from GT World Challenge America, GT World Challenge Europe, and 24H Series competitions
2. Driver Development Programs: Programs for aspiring professional drivers including coaching, training, and career development
3. Race Car Rental: Rental of race-prepared vehicles for drivers and teams
4. Arrive & Drive Race Packages: Complete racing packages including car, support, and coaching for customers wanting to race
5. Trackside Support & Coaching: Professional trackside support services for drivers at racing events
6. Sponsorship Revenue: Partnerships with automotive and racing industry sponsors

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Samantha Tan Racing is a private motorsports team that fields BMW M4 GT3 and Ferrari 296 GT3 race cars in international GT3 championships including GT World Challenge America, GT World Challenge Europe, IMSA VP Racing SportsCar Challenge, and the 24H Series. The team offers professional racing services including driver development programs, race car rentals, arrive-and-drive packages, and trackside support, backed by sister company STR38 Motorsports (a full-service race shop) and an STR ESPORTS digital racing division.

Product overview

Samantha Tan Racing operates as a multi-faceted motorsports organization consisting of three interconnected offerings: the main Samantha Tan Racing team competing in GT World Challenge America/Europe and IMSA VP Racing SportsCar Challenge (campaigning BMW M4 GT3 and Ferrari 296 GT3); STR38 Motorsports, a full-service race shop founded in 2020 offering arrive-and-drive packages, driver development, trackside support, and vehicle storage/maintenance; and STR ESPORTS, their virtual racing division. The company also offers digital merchandise including downloadable wallpapers and maintains an extensive photo gallery documenting race seasons. 2025 saw them become IMSA VP Racing Challenge Bronze Class Champions with 8 wins and 12 podiums.

Differentiator

Problem solved

Functional benefit

Products and services

• GT3 Race Team Entry Professional GT3 racing team competing in GT World Challenge America, GT World Challenge Europe, IMSA VP Racing SportsCar Challenge, and the 24H Series with BMW M4 GT3 and Ferrari 296 GT3 cars. The flagship offering for sponsors, partners, and arrive-and-drive clients.
• Race Car Rental Rental of the team's BMW M4 GT3 and Ferrari 296 GT3 race cars for customer drivers and partner teams to use in sanctioned GT3 championships. Provides access to professional-grade equipment without the capital outlay of ownership.
• Arrive & Drive Packages
• Driver Development Programs
• Trackside Support Services
• STR38 Motorsports Race Shop Services Full-service race shop operating as a sister company to Samantha Tan Racing, providing vehicle preparation, fabrication, transportation, and mechanical services to customer racing teams and the in-house program.
• STR ESPORTS

Quantifiable outcome

• 2025 IMSA VP Racing Challenge Bronze Class Championship with 8 wins and 12 podiums
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BMW MotorsportcoreStrategic or Co-development PartnerBMW M Motorsport provides factory driver support including Neil Verhagen and Bill Auberlen. ST Racing operates BMW M4 GT3 in GTWC America and IMSA competitions. Samantha Tan serves as BMW M Motorsport Global Ambassador. Technical partnership for GT3 racing program.
• Rinaldi RacingcoreStrategic or Co-development PartnerFerrari specialist partner for ST Racing's Ferrari 296 GT3 program in GTWC Europe Endurance Cup. Provides technical expertise, pit crew, and race support for European endurance racing events including Spa 24 Hours and Nürburgring.
• Lamborghini Squadra Corse Young Driver ProgramminorStrategic or Co-development PartnerJake Walker was selected into Lamborghini's Young Driver Program. ST Racing provides GT3 racing opportunities for program members at Indianapolis 8 Hours.
• MOTULcoreGTM or Marketing PartnerOfficial lubricant and performance partner supporting ST Racing and STR38 Motorsports operations.
• BMW M MotorsportcoreStrategic or Co-development PartnerFull technical and marketing partnership. Samantha Tan serves as BMW M Motorsport Global Ambassador. Factory driver support for GT3 racing programs.
• Cannonball StorageminorGTM or Marketing PartnerStorage solutions partner for STR38 Motorsports operations.
• OVNminorGTM or Marketing PartnerMarketing partner supporting STR38 Motorsports racing operations.
• SimseatsminorGTM or Marketing PartnerSimulator seat partner providing equipment for STR38 Motorsports.
• OziumminorGTM or Marketing PartnerMarketing partner supporting racing operations.
• Caza de OrominorGTM or Marketing PartnerMarketing partner for ST Racing and STR38 Motorsports.
• HRXminorGTM or Marketing PartnerPartner supporting racing operations and marketing initiatives.
• FanatecminorGTM or Marketing PartnerSim racing equipment partner for STR eSports programs and Fanatec eSports GT Pro series events.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pfaff Motorsports: Pfaff Motorsports is a North American GT3 customer team running Porsche 911 GT3 R in IMSA and GTWC America with similar arrive-and-drive and pro-am programs; it competes head-to-head with ST Racing in the same SRO/IMSA Pro-Am and Bronze classes.
• Turner Motorsport: Turner Motorsport is a long-running BMW customer racing team in IMSA and SRO, directly comparable as a fellow BMW M4 GT3 campaigner in the North American GT3 ecosystem.
• Riley Motorsports: Riley Motorsports runs Mercedes-AMG GT3 cars in IMSA and SRO with Pro-Am customer-driver programs, closely mirroring ST Racing's structure in North America.
• Wright Motorsports: Wright Motorsports runs Porsche customer GT3 cars in IMSA and GTWC America with full-service race-shop capabilities and arrive-and-drive packages, structurally analogous to ST Racing/STR38.
• Vasser Sullivan Racing: Vasser Sullivan is a Lexus factory-affiliated GT3 team in IMSA GTP/GTD racing; it is a comparable manufacturer-supported customer team competing at the Pro-Am level.
• Risi Competizione: Risi Competizione is a Houston-based Ferrari factory-supported GT3 team competing in IMSA; it is the most direct Ferrari 296 GT3 analogue to ST Racing's Ferrari program in SRO GTWC.
• Rinaldi Racing: Rinaldi Racing is a German Ferrari-specialist GT3 and endurance team already partnered with ST Racing for European events; it is a direct peer in GTWC Europe Endurance Cup and 24H Series operations.
• AWA Racing: AWA Racing is a Canadian customer GT3 team fielding Chevrolet Corvette Z06 GT3.R and other GT3 machinery in IMSA/SRO, a comparable independent North American GT3 outfit.
• K-Pax Racing: K-Pax Racing is a Lamborghini Huracán GT3 customer team competing in GTWC America with arrive-and-drive packages and a multi-car program, comparable in scale and go-to-market model.

Emerging players

• Forte Racing: Forte Racing is a newer Lamborghini- and Audi-affiliated GT customer team in SRO North America, an emerging player competing in adjacent Bronze/Am classes where ST Racing campaigns its Bronze-class championship program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stracing_team
• YouTubeyoutube.com/@samanthatanracing
• Facebookfacebook.com/samanthatanracing
• Instagraminstagram.com/samanthatanracing
• LinkedInlinkedin.com/company/samanthatanracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samantha Tan Racing