Right on Crime

What Right on Crime does

Right on Crime is a national, conservative criminal justice reform campaign operated as a programmatic initiative of the Texas Public Policy Foundation, a 501(c)(3) nonprofit think tank headquartered in Austin, Texas. Founded in Texas in 2007 and launched nationally in 2010, the organization advocates for cost-effective, evidence-based criminal justice policies including alternatives to incarceration, parole and reentry programs, prosecutorial innovation, civil asset forfeiture reform, juvenile justice reform, and victim-centered approaches. Its core deliverables are policy research papers, legislative testimony, coalition advocacy, and thought-leadership content organized across nine named initiatives (Correctional Leadership Network, Prosecutorial Innovation, Overcriminalization, Civil Asset Forfeiture, Parole & Re-Entry, Juvenile Justice, Adult Probation, Law Enforcement, and Victims), a podcast (The ROC Podcast), and direct engagement with state legislatures in 38 states.

The organization is staffed by 16 policy analysts, researchers, and law experts and operates through a regional director and state director field network covering at least 15 states. Right on Crime does not develop technology products; its distribution is built on direct legislative advocacy, coalition partnerships with organizations such as Prison Fellowship, Faith & Freedom Coalition, and the Due Process Institute, and a multi-channel content footprint including a podcast, blog, social media, video, and a newsletter. Funding is provided through donations and foundation support routed via TPPF, with a public donation link at texaspolicy.com/donate/right-on-crime; no revenue figures, pricing, or financial performance is disclosed. Leadership is led by Executive Director Brett Tolman, a former U.S. Attorney for the District of Utah and Senate Judiciary Committee counsel who led drafting and passage of the First Step Act, supported by Deputy Director Nikki Pressley, National Policy Director Rachel Wright, Senior Fellow Derek M. Cohen (also TPPF Chief Research Officer), and a team of state directors whose backgrounds include former federal prosecutors, deputy sheriffs, and legislative chiefs of staff.

Name

Right on Crime

Legal name

Right On Crime

Website

https://rightoncrime.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Right on Crime is a nonprofit, conservative criminal justice reform campaign of the Texas Public Policy Foundation that advocates for evidence-based sentencing, reentry, and prosecutorial policies across 38 U.S. state legislatures through research, testimony, and coalition building.

Ownership category

akta.pro rank

Product category

Public Policy Advocacy — Criminal Justice Reform

NAICS

Human Rights Organizations (813311), Justice, Public Order, and Safety Activities (922), Legal Counsel and Prosecution (92213)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Criminal Justice Reform & Legal System Advocacy (BPAGAFAI)

akta.pro secondary industries

Community Corrections (Probation, Parole & Reentry) (BPAIAFAE), Prosecution & District/State Attorney Services (BPAIAFAB), State/Provincial Corrections, Probation & Parole Administration (BPAIABAF)

Keywords

• Criminal justice reform
• Conservative policy advocacy
• Prison reform
• Public safety policy
• Sentencing reform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Donations and Foundation Support: Right on Crime is a national campaign of the Texas Public Policy Foundation, a 501(c)(3) nonprofit think tank. Funding comes from donations and foundation support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Right on Crime is a national policy advocacy campaign that researches, drafts, and advocates for conservative criminal justice reforms in state legislatures. It engages lawmakers through testimony, coalition building, state directors, publications, podcasts, and events to advance alternatives to incarceration, parole and reentry reforms, prosecutorial accountability, and victim-centered policies.

Product overview

Right on Crime is a national campaign of the Texas Public Policy Foundation advocating for conservative criminal justice solutions. The organization operates as a policy advocacy organization rather than a software product company. Its offerings include nine distinct initiative/program areas covering criminal justice reform topics (Correctional Leadership Network, Prosecutorial Innovation, Overcriminalization, Civil Asset Forfeiture, Parole & Re-Entry, Juvenile Justice, Adult Probation, Law Enforcement, and Victims), a podcast series (The Right On Crime Podcast), and publications/research papers. The portfolio is organized around policy advocacy and education rather than a unified software platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• The ROC Podcast: A podcast focused on conservative criminal justice solutions and discussions with experts in the field
• Correctional Leadership Network
• Prosecutorial Innovation

Products and services

• State-level criminal justice reform advocacy campaigns
• The Right On Crime Podcast

Quantifiable outcome

• Texas saved $4 billion by investing $241 million in alternative sentencing rather than $2 billion in prison construction
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Unify.UsminorGTM or Marketing Partner · 1 July 2026Joined a coalition of conservative and center-right organizations in urging Congress to fully fund the Bureau of Prisons at the level requested in President Trump's Fiscal Year 2027 budget proposal.
• Tzedek AssociationminorGTM or Marketing Partner · 1 July 2026Coalition partner for Bureau of Prisons funding advocacy.
• Americans for Public SafetyminorGTM or Marketing Partner · 1 July 2026Coalition partner for Bureau of Prisons funding advocacy.
• Faith & Freedom CoalitionminorGTM or Marketing Partner · 1 July 2026Coalition partner for Bureau of Prisons funding advocacy.
• Due Process InstituteminorGTM or Marketing Partner · 1 July 2026Coalition partner for Bureau of Prisons funding advocacy.
• Prison FellowshipminorGTM or Marketing Partner · 1 July 2026Coalition partner for Bureau of Prisons funding advocacy.
• Conservatives for Criminal Justice ReformminorGTM or Marketing Partner · 1 July 2026Coalition partner for Bureau of Prisons funding advocacy.
• Texas Public Policy FoundationcoreOthersRight on Crime is a national campaign of the Texas Public Policy Foundation, a conservative think tank based in Austin, TX. TPPF provides organizational infrastructure, funding, and administrative support.
• Clean Slate InitiativeminorStrategic or Co-development PartnerPartnership on clean slate legislation research and advocacy, with Clean Slate Initiative's National Campaign Manager participating in podcast discussions on record clearance.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Council on Criminal Justice: Nonpartisan criminal justice policy and research organization producing evidence-based reports and convening stakeholders. Highly comparable as a research-and-advocacy peer operating in the same reform space, though more bipartisan and centrist in orientation.
• Due Process Institute: Nonprofit focused on criminal justice reform emphasizing due process and proportionality. Comparable in federal-level advocacy and bipartisan posture; explicitly a Right on Crime coalition partner.
• Faith & Freedom Coalition: Conservative grassroots advocacy organization engaging on criminal justice among other social issues. Comparable in ideological positioning, donor base, and coalition-style federal advocacy; explicitly a Right on Crime coalition partner.
• Prison Fellowship: National faith-based nonprofit advocating for criminal justice reform from a values-driven (Christian) perspective. Highly comparable to Right on Crime in mission (reentry, sentencing reform, victim advocacy), federal advocacy posture, and donor-funded operating model; explicitly listed as a coalition partner.

Emerging players

• R Street Institute: Center-right think tank with a dedicated criminal justice and harm-reduction program advocating for evidence-based reforms. Comparable as a more libertarian-leaning peer in the conservative criminal justice reform space.
• Clean Slate Initiative: National nonprofit campaign focused specifically on automatic record clearance and expungement reforms. Comparable as a single-issue criminal justice reform peer with a campaign-style operating model; explicitly a Right on Crime partner.

Broad incumbents

• Heritage Foundation: Large national conservative think tank producing policy research across many domains including criminal justice. Comparable in ideological positioning, donor base, and federal-level policy influence, though Right on Crime is narrower in focus.
• Vera Institute of Justice: Established national nonprofit focused on criminal justice reform through research, technical assistance, and direct service pilots. Comparable in mission and operating model, with a much larger budget and broader programmatic reach.
• Texas Public Policy Foundation: Parent organization and a major state-level conservative think tank that houses Right on Crime. Directly comparable in operating model (501(c)(3) advocacy, policy research, state legislative engagement) and provides the infrastructure Right on Crime relies on.
• Brennan Center for Justice: Major policy and law reform organization working on criminal justice, voting rights, and democracy. Comparable as a high-impact advocacy/research peer; ideologically opposite but structurally a near-direct analog to Right on Crime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RightOnCrime
• YouTubeyoutube.com/playlist?list=PL_ZlMq4uik77n0hUZDgMhd18Ped-8jCFN
• Facebookfacebook.com/rightoncrime
• LinkedInlinkedin.com/company/right-on-crime
• Instagraminstagram.com/RightOnCrime

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right on Crime