Smart Count

What Smart Count does

Smart Count, operating under the legal name SMART COUNT (CNPJ 42341557000136), is a Brazilian-headquartered software company that sells automatic product counting solutions built on proprietary computer vision and pattern recognition algorithms. The company offers two core products: CountThings from Photos, which uses smartphone-captured images to identify and count items via algorithms specifically trained per product geometry and lighting condition, and CountThings Video, a video-based counting solution for industrial automation that counts items as they pass through frames. Outputs feed directly into customer enterprise systems through integrations with SAP, Oracle, and SQL databases, plus cloud storage connectors to OneDrive, Dropbox, and Google Drive.

The company is the Brazilian regional brand of Cupertino-based parent Dynamic Ventures, Inc (d/b/a Count Things), with a wholly-owned Romanian subsidiary (Count Things SRL) operating offices in Bucharest and Brasov that supports European market operations. Smart Count distributes its software across Apple App Store, Google Play, and Microsoft Store, reaching both SMB and individual buyers globally, while also running a consultant-led enterprise sales motion offering free orientations, custom algorithm development, and quote-based subscription pricing on monthly billing cycles. Its commercial footprint spans industrial manufacturing, healthcare, logistics, automotive, and retail verticals, with named enterprise users including Evraz, Gerdau, Cleveland Clinic, Abbott, Volkswagen, Tata, ITW, Thyssenkrup, Keurig, Nucor, Zimmer Biomet, Dentsply Sirona, Pepscan, Carapreta, and Amanco-Wavin.

Revenue is generated primarily through app-store subscriptions and professional services for custom algorithm development, with pricing kept private and structured per consultation. The company reports operational outcomes of 50-80% inventory time reduction and accuracy above 98% in customer deployments, though it does not disclose revenue, headcount, funding, or management team data in available sources.

Name

Smart Count

Legal name

SMART COUNT

Website

https://smartcountapp.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Count is a Brazilian-headquartered software company that sells computer-vision-powered automatic counting apps (CountThings from Photos and CountThings Video) to industrial, healthcare, and logistics enterprises worldwide, integrating outputs with SAP, Oracle, and cloud systems under its parent Dynamic Ventures.

Ownership category

akta.pro rank

Product category

Computer Vision Inventory Automation Software

NAICS

Information (51)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• Computer vision counting
• Inventory automation software
• Photo-based counting
• Video counting solutions
• Stock management apps

Headquarters

HQ city

Vespasiano Corrêa

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. App Downloads and Software Access: The company offers downloadable apps for iOS (iPhone, iPad), Android phones & tablets, and Windows PCs & tablets. The app enables automatic object counting through photos and videos.
2. Custom Algorithm Development: Development of specific counting models/algorithms tailored to each client's unique products and scenarios, with ongoing adjustments to ensure accuracy.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Smart Count provides computer vision and AI-powered applications that automatically count objects from photos or videos captured via smartphones or cameras. The platform offers two core counting methods — CountThings from Photos and CountThings Video — with custom algorithms developed per product type and integration with enterprise databases (SAP, Oracle, SQL) and cloud storage systems for real-time inventory data.

Product overview

SmartCount is a unified automatic counting platform that offers two core counting methods: photo-based counting (CountThings from Photos) and video-based counting (CountThings Video). The platform uses computer vision and AI to automatically count products from images or videos captured via smartphones or cameras. Available as mobile apps for iOS, Android, and Windows, plus custom video solutions for industrial automation. Supports integrations with databases (SAP, Oracle, SQL) and cloud storage (OneDrive, Dropbox, Google Drive) for data synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• CountThings from Photos Automatic counting application using computer vision that processes images captured via smartphone to identify product patterns and perform automatic counting. Uses specifically trained algorithms for each product type; for industrial and enterprise customers.
• CountThings Video Video-based counting solution using pattern recognition algorithms that count items as they pass through video frames. Designed for industrial automation with custom solutions built for each client.
• CountThings from Photos (iOS) iOS mobile application for automatic product counting through photos, available for iPhone and iPad devices.
• CountThings from Photos (Android) Android mobile application for automatic product counting through photos, available for phones and tablets.
• CountThings from Photos (Windows) Windows desktop application for automatic product counting through photos, available for PCs and tablets.
• Counting Templates Library Library of pre-built counting algorithms and templates for various product types, available for photo-based counting solutions.

Quantifiable outcome

• Reduces inventory time by 50% (Brazilian industry case study)
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• Dynamic Ventures, Inc (d/b/a Count Things)coreStrategic or Co-development PartnerParent company based in Cupertino, California (Silicon Valley) that created CountThings. Smart Count operates as a regional brand under this entity. The partnership enables shared technology, R&D resources, and global market access.
• Count Things SRLcoreStrategic or Co-development PartnerEuropean entity based in Romania (Bucharest and Brasov offices) that operates as part of the CountThings global network. Supports European market operations and development.
• SAPcoreTechnology or IntegrationEnterprise system integration for database connectivity. Smart Count integrates with SAP for seamless inventory data flow.
• OraclecoreTechnology or IntegrationEnterprise database integration. Smart Count connects with Oracle systems for enterprise inventory management.
• Microsoft SQL ServermajorTechnology or IntegrationSQL database integration for enterprise customers using Microsoft infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scandit: Scandit provides enterprise-grade computer vision for barcode, ID, and data capture on smart devices, serving large retail, logistics, and manufacturing customers — overlapping with Smart Count's smartphone-based vision counting but with a broader data-capture portfolio.
• Cognex: Cognex is a global leader in industrial machine vision, offering counting, inspection, and identification solutions for manufacturing and logistics — comparable in industrial counting applications, but anchored on dedicated vision hardware rather than smartphones.
• Planorama (NielsenIQ): Planorama, now part of NielsenIQ, uses image recognition for shelf and inventory analytics — comparable vision-based counting capability, but embedded within NielsenIQ's much larger measurement and analytics platform.

Direct peers

• Everseen: Everseen applies computer vision to inventory, checkout, and loss prevention in retail, including counting applications using camera streams — comparable to Smart Count's video AI counting model.
• Pensa Systems: Pensa uses computer vision and AI to deliver real-time shelf and inventory visibility for retailers and CPGs, a very similar application of vision-based counting and stock analytics to Smart Count's core product.
• Instrumental: Instrumental uses AI and computer vision to automate visual inspection and counting on manufacturing lines for industrial customers — closely aligned with Smart Count's video counting and industrial-manufacturing deployments (Evraz, Gerdau, ITW).
• Trax: Trax applies computer vision to retail shelf and inventory counting, using image-based analytics to track product levels and stock accuracy — directly comparable to Smart Count's photo- and video-based counting value proposition.
• Focal Systems: Focal Systems offers AI-powered computer vision for retail shelf and inventory automation, counting and tracking items via cameras — overlapping with Smart Count's video-based object counting for industrial and retail use cases.

Emerging players

• Landing AI: Landing AI provides computer vision platforms for industrial inspection and counting across manufacturing and retail — comparable in AI-vision-driven counting, but positioned as a broader vision platform rather than a turnkey counting product.
• Shelf Engine: Shelf Engine applies AI to inventory forecasting and replenishment decisions for retail and food-service operators, addressing similar pain points (overstock, stockouts) but focused on demand prediction rather than visual counting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/countthings
• Facebookfacebook.com/Smart-Count-App-101056065066137
• LinkedInlinkedin.com/company/l2vm
• Instagraminstagram.com/smartcountapp/?hl=pt-br

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Count