RUMRUM

What RUMRUM does

RUMRUM is a privately held, full-service interior design studio founded in 1997 and headquartered at Gustav Adolfs torg 10A in Malmö, Sweden. The company delivers customized interior design concepts, spatial planning, bespoke joinery, and curated furniture and lighting sourcing for four primary segments: corporate offices, retail and showrooms, hospitality venues, and private residences. Its client roster spans enterprise customers across technology (Trustpilot, Beckhoff, Coffee Stain, Invise), food and beverage (Findus), luxury retail (Bergströms Ur), hospitality (Hotel Duxiana, Hos Talevski), real estate (Bjurfors, Castellum), and healthcare (OneMed), with project sizes ranging from 100 sqm coworking activations to 2,000 sqm headquarters fit-outs. Operations are conducted across Scandinavia with selective international project assignments.

The company's core offering is built around an integrated end-to-end workflow that bundles concept development, documentation, 3D visualization, tenant adaptation, custom joinery manufactured in the Skåne and Småland regions, furniture procurement from internationally recognized brands, delivery, mounting, and styling under one roof. Differentiated capabilities include on-site-measured bespoke joinery, full project lifecycle ownership that removes the need for multiple vendors, and a tightly integrated cross-functional team of interior designers, architects, project managers, and sales representatives. The firm holds ISO 9001 and ISO 14001 certifications (achieved in 2023) and partners with Møbelfakta and Svanen-certified producers on sustainability initiatives.

Revenue is generated through three principal streams: professional services fees for interior design consulting and project management, hardware markups on furniture and lighting procurement, and project-based bespoke joinery work, with a fourth managed-services revenue line tied to a financing partnership with Wasa Kredit. Go-to-market is sales-led, combining direct enterprise field sales, project referrals from existing clients, and an architect partnership channel that resells furniture. Pricing is quote-based and project-specific, with multi-year enterprise contracts observed. The firm operates without external venture or private equity funding and has grown organically since inception, maintaining a headcount of 11-50.

Name

RUMRUM

Legal name

Rumrum

Website

https://rumrum.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

RUMRUM is a Malmö-based, full-service interior design studio founded in 1997 that delivers concept design, bespoke joinery, and furniture/lighting sourcing for corporate offices, retail, hospitality, and private residences across Scandinavia.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Full-scale interior design consulting and concept development for offices, retail spaces, hospitality, and private residences. Revenue generated through design fees, project management, and consultancy services.
2. Furniture and Lighting Sales: Resale of high-quality furniture and lighting from internationally recognized brands. Revenue generated through markups on furniture procurement with guidance on brands, material choices, and ergonomics.
3. Bespoke Joinery and Custom Furniture: Custom furniture production including measurements, manufacturing in Skåne and Småland, delivery, and installation. Premium pricing for tailored solutions.
4. Financing Services: Partnership with Wasa Kredit to offer project financing to customers, providing flexibility in payment structure for larger projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

RUMRUM is a full-service interior design studio that creates customized interior concepts for offices, retail spaces, hospitality venues, and private residences. The company delivers end-to-end services including concept development, documentation, 3D visualization, bespoke joinery manufactured in Skåne and Småland, and procurement of internationally recognized furniture and lighting brands with delivery and installation.

Product overview

RUMRUM is an interior design studio based in southern Sweden offering a comprehensive suite of services as a one-stop-shop for interior design projects. The core offering encompasses furniture and lighting sales, interior concept development, documentation, 3D visualization, tenant adaption, bespoke joinery, delivery and mounting, quotation and financing, sustainability services, and final styling and graphics. Services are designed for offices, retail spaces, hospitality venues, and private residences, with projects spanning from concept development through to complete installation.

Differentiator

Problem solved

Functional benefit

Brands

• Objects by Rumrum: A product line featuring designed objects and interior details.

Products and services

• Interior Concept Full-service interior design concept creation for offices, restaurants, retail spaces, and private residences, delivered as a one-stop-shop from idea to finished custom-made product. Includes layout planning, documentation, 3D visualization, furniture and lighting procurement, delivery, mounting, bespoke joinery, and styling.
• Furniture and Lighting Sales Sale of high-quality furniture and lighting sourced from internationally recognized brands, with consulting on brand selection, material choices, and ergonomics to fit client needs and budgets. Available to both business customers and private individuals, including international clients.
• Bespoke Joinery Custom-designed furniture and interior fittings measured on-site and produced in Skåne and Småland, delivered and assembled on-site to ensure perfect fit within each project concept. Premium-priced tailored solutions.

Quantifiable outcome

• Successfully designed and delivered interior projects ranging from 30 sqm to 2500 sqm

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Norm Architects: Danish architecture and interior design studio with a similar minimalist Scandinavian design philosophy, serving residential, commercial, and hospitality clients across the Nordics and internationally.
• Space Copenhagen: Danish design and interiors studio executing furniture, interiors, and hospitality projects. Comparable to Rumrum on hospitality design and bespoke interiors with a strong Nordic design identity.
• Studioilse: Ilse Crawford-led interior design studio with hospitality and residential expertise and a human-centered design philosophy. Comparable to Rumrum in delivering premium hospitality and high-end residential interiors.
• Note Design Studio: Stockholm-based multidisciplinary design studio working across interior, product, and graphic design. Comparable to Rumrum in Scandinavian boutique studio positioning and project-based commercial interior work.
• Claesson Koivisto Rune: Stockholm-based architecture and design studio known for premium residential, hospitality, and product design. Comparable to Rumrum on small-team Scandinavian studio design quality and bespoke interiors.
• Stylt: Swedish interior design studio specializing in hospitality and restaurant environments across Scandinavia. Comparable to Rumrum as a small, design-led Nordic interior studio serving commercial and hospitality clients.
• Form Us With Love: Swedish design studio working across product, furniture, and interior design with Nordic manufacturing partners. Comparable to Rumrum on bespoke product/interior design with Scandinavian craftsmanship at a similar boutique scale.

Broad incumbents

• Tengbom: Major Swedish architecture firm with a substantial interior design practice. Comparable to Rumrum as a broader incumbent offering office, retail, and hospitality interior design within a wider architectural portfolio.
• Yabu Pushelberg: Globally recognized interior design and architecture practice focused on luxury retail, hospitality, and residential. Comparable to Rumrum as a much larger premium interior design firm serving enterprise brands across geographies.
• White Arkitekter: One of the largest Nordic architecture practices with a dedicated interior design team. Comparable to Rumrum on commercial interior design but at much greater scale and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUMRUM