StraightSmile Solutions

Name

StraightSmile Solutions

Legal name

StraightSmile Solutions LLC

Website

https://straightsmilesolutions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Orthodontic Consulting Services

NAICS

Offices of Dentists (62121)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic consulting services
• Dental continuing education
• Clear aligner training
• Pediatric orthodontic courses
• Dental practice consulting

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Consulting Plans: Monthly subscription plans (Concierge, Premium, VIP) providing ongoing orthodontic consulting, training, case support, and treatment planning. Auto-renewing subscriptions with 30-day cancellation notice.
2. A-La-Carte Case Reviews: One-time per-case consulting sessions up to 20 minutes for single patient case discussions
3. Educational Courses: Online orthodontic courses (Phase 1, Digital Straightwire, Clear Aligner) with CEU credits priced at $549 per course. Additional in-person training courses available at varying price points.
4. Custom Consulting and Speaking: Personalized engagements for organizations, dental companies, and educators seeking custom orthodontic training or speaking engagements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

StraightSmile Solutions is a web-based orthodontic consulting and education company that helps general dentists, pediatric dentists, dental support organizations (DSOs), and dental labs add or scale orthodontic services. Its primary commercial offering is a tiered monthly subscription (VIP, Concierge, Premium) delivering case selection, treatment planning, team training, and case support via a HIPAA-compliant secure portal, complemented by CEU-accredited online courses, A-La-Carte single case reviews, and in-person training in Hawaii.

Product overview

StraightSmile Solutions is a web-based orthodontic consulting platform that offers a tiered subscription model (VIP, Concierge, Premium, A-La-Carte) combined with educational courses. The core platform provides case selection, team training, operations support, case support, and treatment plans for general and pediatric dentists. Subscription plans are differentiated by response time guarantees (24-hour vs 48-hour), case volume limits, and included features like social media support. Educational offerings include Digital Straightwire Braces (14 CEU), Phase 1 Interceptive courses (13 CEU), and an Invisalign/Clear Aligner workflow (27 CEU) through CEZoom, plus free YouTube content. Additional services include in-person Hawaii training, advanced hands-on classes with Dr. Rishi Popat, scheduling/billing courses with Mrs. Bansi Popat, custom consulting, on-site training, and Click to Cancel membership management.

Differentiator

Problem solved

Functional benefit

Brands

• AirwayDontics™: Airway-focused orthodontic approach core to Dr. Wilson's philosophy
• My Phase One Smile®

Products and services

• VIP Plan Premium subscription for multi-doctor and multi-office practices priced $2,999-$9,999 per month. Includes everything in the Concierge Plan plus Instagram and social media content support and development, 24-hour response times, unlimited case support, and HIPAA-compliant secure mail portal access.
• Concierge Plan Recommended monthly subscription for single doctors, dental labs, and offices priced at $1,599/month. Includes unlimited case support, unlimited screen share sessions, HIPAA-compliant email messaging portal access, 24-hour response times 7 days a week, 365 days a year, team training, and introduction to lowest lab fees.
• Premium Plan Entry-level monthly subscription for experienced non-aligner doctors priced at $999/month. Limited to 10 case inquiries per month with a 48-hour response guarantee through the secure mail portal.
• A-La-Carte Single Case Review Pay-per-case consulting session priced at $479 per case, including one Zoom meeting up to 20 minutes to discuss a single patient case. Credits expire 365 days from purchase date.
• Digital Straightwire Braces Course Online 14 CEU hour course on orthodontic records, diagnostics, bracket types, bonding, complex cases, wire sequences, retention, and final records. Priced at $549 and sponsored by CEZoom. Does not include ongoing case support.
• Phase 1 Interceptive, Airway and Pediatric Expansion Online Course On-demand 13 CEU hour course at $549 covering Phase 1 treatment etiology, diagnosis, and treatment planning using removable and fixed appliances including braces, clear aligners, expanders, twin blocks, bionators, reverse pull headgear, habit appliances, and bite plates for children aged 6-10.
• In-Person Courses in Hawaii On-site customized orthodontic training across Hawaii locations including Waikiki ($2,999-$3,999), Kailua/Kapolei ($3,999-$4,999), Kona/Hilo/Lihue/Kahului ($6,999-$7,999), and Poipu/Princeville/Ka'anapali/Wailea/Waimea/Volcano ($9,999). No CE credits are provided.
• Advanced Hands-On Classes with Dr. Rishi Popat In-office clinical training at Popat Orthodontics in Phoenix, AZ covering Phase 1 bonding, comprehensive direct and indirect bonding, expander cementation, canine exposure and ligation surgery, orthodontic journal club, textbook review, and mentorship.
• Scheduling and Insurance Billing Course with Bansi Popat Zoom-based dental finance and scheduling course covering ADA-CDT orthodontic codes, fee determination, collection systems, Open Dental software integration, team recruiting, assistant training, branding, scheduling templates, business logistics, and marketing.
• Invisalign and Clear Aligner Educational Workflow Comprehensive 27 CEU educational workflow course teaching clear aligner therapy through a structured 7-step process, with an aligner-agnostic approach covering iTero and non-iTero scanner workflows.
• Custom Consulting, Training and Speaking Personalized engagements for practices, organizations, dental companies, and educators seeking customized orthodontic training, strategic consulting, or keynote speaking, covering clinical advisory, product development, educational content, workflow optimization, and provider education for dental manufacturers, labs, DSOs, and startups.
• On-Site Training In-person training delivered at the client's practice for dentists, labs, or DSOs looking to scale orthodontics, lower lab fees, and ensure optimal outcomes. The client provides venue and catering; additional travel fees may apply.

Quantifiable outcome

• 200-500% increase in orthodontic case volume within 6 months
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dr. Rishi PopatcoreStrategic or Co-development PartnerOrthodontist in Phoenix, Arizona with Harvard credentials (specialty certificate in Orthodontics and Dentofacial Orthopedics, Ph.D./DMSc in Oral Biology from Harvard). Part of StraightSmile Solutions' hands-on clinical and lab support team. Provides in-office observation, live patient tutorials, canine exposure surgery training, orthodontic mentorship, and journal club sessions.
• Bansi PopatcoreStrategic or Co-development PartnerChief Operating Officer/Chief Community Officer/Co-Founder of Popat Orthodontics in Phoenix, AZ. Holds MBA from Harvard Business School. Provides scheduling and billing courses for dental practices, covering topics including ADA-CDT orthodontic codes, insurance billing, team recruiting, orthodontic assistant training, and practice branding.
• Ho'ola ChiropracticminorStrategic or Co-development PartnerRecommended partner for collaborative care in addressing total body wellness and orthodontic treatment. Part of the Beyond Straight Teeth approach connecting orthodontics with cervical chiropractic care.
• Facial Physique Oral Myofunctional TherapyminorStrategic or Co-development PartnerRecommended partner for orofacial myofunctional therapy. Addresses head and neck soft tissues contributing to dental arch formation. Helps stabilize orthodontic outcomes, decrease treatment time, and support whole body health through proper muscle function.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Six Month Smiles: Provider of short-term orthodontic solutions for general dentists with accompanying training and education programs. Both companies serve general dentists seeking to add orthodontic services with consulting support.
• United States Dental Institute (USDI): Orthodontic continuing education provider for general dentists with multi-year training programs. Comparable as both serve the same niche of GP dentists seeking orthodontic training and case support.
• Gerety Orthodontic Seminars: Orthodontic continuing education company offering comprehensive training for general dentists. Direct comparable in the orthodontic consulting/CE space for general practitioners.
• Progressive Orthodontic Seminars: Long-established orthodontic continuing education provider teaching general dentists comprehensive orthodontic techniques. Comparable as both deliver orthodontic training and case support to general dental practitioners.
• HealthyStart by OrthoTain: Pediatric airway-focused orthodontic system with dentist education and training programs. Directly comparable as both companies focus on pediatric/Phase 1 interceptive orthodontics education for general dentists.

Others

• SmileDirectClub: Direct-to-consumer clear aligner company where founder Dr. Wilson previously served as Dental Director (2014-2016). Thematically related through orthodontic care delivery but operates a fundamentally different business model.
• Dolphin Imaging & Management Solutions: Orthodontic practice management software and imaging solutions provider serving dental/orthodontic practices. Ecosystem participant with overlapping customer base but different value proposition.

Broad incumbents

• ClearCorrect: Clear aligner manufacturer (Straumann subsidiary) offering doctor certification and training programs. Competes indirectly through aligner-specific education that may substitute for independent consulting.
• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners with extensive provider training and education programs. Competes indirectly through free/lower-cost doctor training, though not a pure consulting play.

Emerging players

• OrthoFX: Clear aligner company offering doctor support and training programs. Partial overlap in serving dentists seeking to scale orthodontic offerings with practice support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Straightsmilesolutionsortho
• Facebookfacebook.com/StraightSmileSolutions
• LinkedInlinkedin.com/company/straightsmile-solutions
• Instagraminstagram.com/straightsmilesolutions
• Xx.com/DrStraightSmile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StraightSmile Solutions