Sammen Design

What Sammen Design does

Sammen Design is a family-owned floral and garden design studio founded in 2008 by Marie Raley in Minnetonka, Minnesota, and operating previously as Laine Moire Floral until its 2023 rebrand. The company provides personalized floral and event design (full-service and DIY), garden and landscape design, hands-on floral workshops, and small business digital support services, serving individual consumers and small businesses primarily in the Minneapolis-St. Paul metropolitan area and out-state Minnesota. Its service model is project-based and appointment-driven from a single Minnetonka studio, supplemented by community education workshops delivered through Minnetonka Community Education partnerships. Marie Raley, a Certified Master Gardener (University of Minnesota, 2021), is the sole lead designer and primary customer-facing point of contact. The business has no proprietary technology platform, no external funding, and operates with 2-10 family-affiliated staff.

Revenue is generated through four one-time/service-based streams: (1) custom-quoted floral and event design for weddings and special events, ranging from full-service installations to DIY packages; (2) workshops and classes priced from $59 to $200+ per participant, including public community education classes, private group sessions, and flower bar events; (3) residential garden consultation, design, and installation services; and (4) custom-quoted website design, CRM customization, and digital support for small businesses. Go-to-market is event- and community-driven, relying on word-of-mouth referrals, wedding vendor network partnerships, editorial features (MN Bride, Midwest Home Magazine, WeddingWire, Wedding Rule), and recurring community education distribution. Differentiators include 15+ years of operating history, sustainable/foam-free floristry practices, local sourcing, and the Master Gardener credential of the lead designer.

Name

Sammen Design

Legal name

Sammen Design

Website

https://sammendesign.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sammen Design is a family-owned floral and garden design studio in Minnetonka, MN, offering wedding/event florals, garden design, hands-on workshops, and small business digital services to individual consumers and SMBs across the Minneapolis-St. Paul metro and out-state Minnesota.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYHSAIAFAA

Garden Bed Design, Layout & Planting Plans

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

Keywords

• Floral design services
• Wedding florals
• Garden landscape design
• Floral workshops
• Sustainable floristry

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Floral and Event Design Services: One-time service revenue from wedding and event floral design, including full-service design and DIY options. Clients can choose from complete design services to instruction-only packages.
2. Workshops and Classes: Revenue from group workshops, one-on-one classes, and flower bar events. Offerings include public community education classes and private corporate/group events. Packages start at $200.
3. Garden and Landscape Design: Garden consultation, design, and installation services for residential outdoor spaces.
4. Small Business Digital Services: Website design, CRM customization, and digital support services for small businesses. Custom-quote-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sammen Design is a family-owned floral and garden design studio offering personalized floral arrangements for weddings and events, garden and landscape design and installation services for residential outdoor spaces, hands-on floral design workshops and classes, DIY event floral support packages, and digital support services for small businesses. The studio operates by appointment from Minnetonka, MN and serves the Minneapolis-St. Paul metropolitan area and out-state Minnesota.

Product overview

Sammen Design is a family-owned floral and garden design studio offering a portfolio of services including Floral and Event Design (full service and DIY), Garden and Landscape Design, Workshops (one-on-one, group classes, and flower bars), DIY Events support, and Small Business Assistance. The company operates from Minnetonka, MN, formerly known as Laine Moire Floral (2008-2023). Workshops range from introductory floral design to advanced arrangements, with pricing starting at $200 for private sessions and $59-70 for public classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral and Event Design Full-service and DIY event floral design and styling for weddings and events, including custom arrangements, installations, bouquets, boutonnieres, corsages, and ceremony and reception decoration design, tailored to client vision and budget.
• Garden and Landscape Design Design and installation of outdoor gardens and landscapes for residential clients, including consultation, conceptual ideas, and full garden design services to enhance outdoor living spaces.
• Workshops Educational floral design and gardening workshops for all skill levels, including one-on-one classes, group classes, and flower bars. Topics include hand-tied bouquets, compote arrangements, tablescapes, wreaths, corsages, orchid arrangements, and seasonal designs.
• DIY Events Do-it-yourself floral design support for events, including instruction, design guidance, tool rental, and supply options for clients who want to create their own floral arrangements.
• Small Business Assistance Digital support services for small businesses including website design and management, CRM customization and maintenance, and practical digital help such as managing Google Business and Yelp profiles, domains, hosting, and email setup.

Quantifiable outcome

• Over 15 years of continuous operation and community service
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Minnetonka Community EducationcoreChannel Partner/ Reseller/ DistributorOngoing partnership to offer floral design and gardening workshops through community education programs. Classes held at Minnetonka Community Education Center locations in Minnetrista and Excelsior, MN.
• Minnetonka FoundationminorStrategic or Co-development PartnerCharitable partnership where Friends & Flowers event proceeds support the Minnetonka Foundation. Collaborative community event at Bear Cave Brewing.
• Bear Cave BrewingminorGTM or Marketing PartnerVenue partner for Friends & Flowers workshop events in Hopkins, MN. Provides space and complimentary beverages for workshop participants.
• Wedding RuleminorGTM or Marketing PartnerFeatured as Editor's Choice in '7 Best Florists in Minneapolis' list, providing editorial credibility and referral traffic.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Bouqs Co. Nationally scaled direct-to-consumer floral delivery company with subscription and event offerings. Not a direct competitor in custom local weddings, but operates in the same floral category with overlapping end customers.
• Bachman's: Long-established Twin Cities florist, garden center, and landscaping provider with both retail floral and residential landscape services. Overlaps with Sammen Design across floral design and garden/landscape work, but operates at significantly larger scale and as a multi-generational incumbent.
• FTD Companies: National floral delivery network connecting consumers to local florists for events and occasions. Competes indirectly for event and gift floral demand but at vastly different scale and delivery model.
• Teleflora: National floral delivery network aggregating independent florists for gift and event orders. Overlaps with the floral design category broadly but operates a different distribution and marketing model than a local boutique studio.
• Terrain: National garden-inspired lifestyle brand offering plants, garden design services, and outdoor living products. Comparable on the garden/landscape design and sustainability positioning, though at much larger scale and with a retail-led model.

Emerging players

• BloomNation: Online marketplace connecting consumers to local florists for custom arrangements and event orders. Operates adjacent to Sammen Design's local florist category with a digital-first model that competes for the same end customers.

Direct peers

• Munster Rose: Minneapolis-based wedding and event floral design studio serving the Twin Cities market with a similar boutique, design-led offering. Directly comparable in service mix, geography, and target customer (engaged couples seeking custom floral design).
• Foxglove Floral: Minneapolis-based floral design studio specializing in weddings and events with a similar boutique positioning. Overlaps in service offering (custom event florals) and target customer profile.
• Sadies Floral: Minneapolis-area floral designer offering wedding and event florals with a similar small-studio, custom-design approach. Comparable target customer and service model in the same local market.
• Studio Floral: Minneapolis-based wedding and event floral design studio with a comparable boutique service model and target market of engaged couples in the Twin Cities. Similar service breadth including full-service and DIY floral options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sammendesign
• LinkedInlinkedin.com/company/sammendesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sammen Design