Rooted In Birth

What Rooted In Birth does

Rooted In Birth is a Maine-based, founder-operated sole proprietorship that delivers birth and postpartum doula services, childbirth education, placenta encapsulation, and lactation counseling to expectant and new families. Founded by Jessica Ruscetta and rebranded in Maine in 2021 after her earlier Two Hands Birth Services practice in New Jersey closed, the company offers five core service lines — Birth Doula, Postpartum Doula, Placenta Encapsulation, Childbirth Education, and Lactation Services — with placenta processing performed via the Traditional Chinese Medicine method under OSHA Bloodborne Pathogens and Safe Food Handlers protocols. Pricing is structured as a three-tier sliding scale across most offerings (e.g., Birth Doula at $2,300/$1,800/$1,600; Remote Doula at $900/$700/$500; Complete Birth Package at $3,000/$2,700/$2,400), with postpartum visits at $200 per four-hour session and lactation sessions ranging $85-$120.

The business operates as a direct-to-consumer service model with in-person delivery within a 40-mile radius of Poland, Maine, supplemented by virtual offerings (remote doula, virtual education) that extend geographic reach. Customer acquisition relies on content marketing through the company blog, organic SEO, Instagram presence, healthcare-provider referrals, and word-of-mouth from past clients. Distribution is anchored in Jessica Ruscetta's professional ecosystem — formal roles at Maine Doula Coalition Hospital Doula Collaborative (Doula Liaison), Community Doulas (Program Director, Board Member, Doula Mentor), and Birth Roots (Childbirth Education Facilitator) — with 5% of proceeds donated to Community Doulas. The company has no external investors, no disclosed technology platform beyond a password-protected client portal, no API or app, and operates as a single-practitioner business with all service delivery, training, and client engagement dependent on the founder.

Name

Rooted In Birth

Legal name

Rooted In Birth

Website

https://rootedinbirth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooted In Birth is a Maine-based solo doula practice founded by Jessica Ruscetta, offering birth doula, postpartum doula, childbirth education, placenta encapsulation, and lactation counseling services on a sliding-scale model to expectant and new families within a 40-mile radius of Poland, ME, with virtual options.

Ownership category

akta.pro rank

Product category

Doula and Maternal Support Services

NAICS

Other Individual and Family Services (624190), Child Care Services (6244), Educational Support Services (61171)

SIC

Services-Home Health Care Services (8082), Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Family Helper (Non-Medical) (HSAAAGAJ), Newborn Routine Setup & Household Newborn Logistics (NCS) (HSAAACAI), Newborn/Infant Mother’s Helper Support (HSAAAGAB)

Keywords

• Birth doula services
• Postpartum doula support
• Childbirth education
• Placenta encapsulation
• Lactation counseling

Headquarters

HQ city

Poland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Birth Doula Services: In-person birth doula support including prenatal visits, continuous labor support, and postpartum follow-up. Sliding scale pricing: $2300/$1800/$1600. Also available as Complete Birth Package at $3000/$2700/$2400.
2. Postpartum Doula Services: Postpartum support visits (4 hours each) at $200 per visit or discounted packages: 6 visits ($1200-$1000) or 12 visits ($2350-$1950). Birth doula clients receive 10% discount.
3. Placenta Encapsulation: Placenta processing and encapsulation service at $300. Includes pickup, processing, encapsulation, delivery, cord keepsake, and postpartum follow-up. Add-ons: Placenta Tincture ($25), Placenta Salve ($40).
4. Childbirth Education: Private 3-class series for $350. Home Birth Prep Crash Course (one-day intensive) at $150-$250. Home Birth Prep 4-Week Series at $200-$350. All available on sliding scale.
5. Lactation Services: Prenatal counseling ($85), postpartum counseling ($120), pump consultation ($85), back to work consultation ($85).
6. Remote Doula Package: Virtual doula support including phone/text/email support, prenatal calls, birth plan assistance, and postpartum call. Sliding scale: $900/$700/$500.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rooted In Birth is a service-based doula practice that provides continuous physical, emotional, and informational support to expectant and new families through birth doula services (in-person and remote), postpartum doula visits, private childbirth education, placenta encapsulation (Traditional Chinese Medicine method), and prenatal/postpartum lactation counseling. All services are offered on a sliding scale with payment plans to make support accessible.

Product overview

Rooted In Birth is a service-based doula practice offering a comprehensive suite of birth and postpartum support services. The core offerings include Birth Doula Services (in-person and remote packages), Postpartum Doula Services, Childbirth Education (private classes, home birth prep courses), Placenta Encapsulation (with tincture and salve add-ons), and Lactation Services (prenatal and postpartum counseling, pump consultations). Services are offered through a tiered sliding scale pricing model to ensure accessibility. The Complete Birth Package bundles multiple services together for families seeking comprehensive support throughout pregnancy, birth, and the postpartum period.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Doula Services Continuous physical, emotional, and informational support during pregnancy, labor, and birth, including two prenatal visits, on-call availability from 38 weeks, continuous in-person labor support, and one postpartum follow-up visit. Offered on a sliding scale at $2,300/$1,800/$1,600, with services delivered in person within a 40-mile radius of Poland, ME.
• Complete Birth Package Comprehensive bundled package combining childbirth preparation, birth doula support, a postpartum planning session, and three four-hour postpartum doula visits. Designed to support families through pregnancy, childbirth, and the postpartum period. Offered on a sliding scale at $3,000/$2,700/$2,400.
• Remote Doula Package Virtual doula support for clients who cannot have an in-person doula or already have sufficient support. Includes unlimited phone/text support, access to the client portal, birth plan assistance, two prenatal video calls, and one postpartum video call. Offered on a sliding scale at $900/$700/$500.
• Postpartum Doula Services In-home postpartum support including a prenatal planning visit, text availability between visits, non-medical physical and emotional support, breast/chestfeeding support, infant care assistance, household organization, and referrals. Each visit is 4 hours. Offered as a 6-visit package ($1,200/$1,100/$1,000) or 12-visit package ($2,350/$2,150/$1,950); birth doula clients receive a 10% discount.
• Prenatal Postpartum Planning Visit One-time 1-2 hour home visit to help clients prepare for the fourth trimester, providing postpartum resources, referrals to support groups, and assistance creating a postpartum plan. Priced at $200 per visit.
• Private Childbirth Education Three-class series taught by Jessica covering anatomy and physiology of labor, stages of labor, comfort measures, labor positions, hormones, informed consent, medical pain relief, interventions, birth plans, newborn care, and postpartum planning. Classes are 2-3 hours each over three weeks, priced at $350 per pregnant person.
• Home Birth Prep Crash Course One-day intensive class covering home birth and birth center preparation, including stages and signs of labor, comfort measures, variations in labor, hospital transfers, newborn care, and postpartum planning. Priced at $150-$250 on a sliding scale.
• Home Birth Prep 4-Week Series Four-week course covering home birth and birth center preparation, including contractions, variations in labor, interventions and complications, newborn behavior, feeding, sleep, postpartum planning, and support. Priced at $200-$350 on a sliding scale.
• Placenta Encapsulation Traditional Chinese Medicine method of processing placenta into capsules for postpartum consumption. Includes a virtual prenatal chat, placenta pickup, processing and encapsulation, delivery of capsules, an umbilical cord keepsake, and postpartum follow-up. Priced at $300.
• Placenta Tincture Concentrated alcohol solution containing placenta nutrients and hormones, providing balance after capsules are finished. Add-on priced at $25.
• Placenta Salve Topical skin salve for cesarean birth recovery, scarring, itching, discomfort, hemorrhoids, burns, diaper rash, eczema, and minor skin irritations. Add-on priced at $40.
• Prenatal Breast/Chestfeeding Counseling 45-60 minute prenatal session addressing breastfeeding concerns and equipping clients with knowledge for their breastfeeding journey. Priced at $85.
• Postpartum Breast/Chestfeeding Counseling Up to 2-hour session addressing nipple or breast pain, supplementation concerns, weight gain issues, and conflicting breastfeeding information. Includes phone or email follow-up. Priced at $120.
• Pump and Back to Work Consultation Consultation covering pump troubleshooting, flange sizing, and pump maintenance ($85) or comprehensive planning for returning to work including milk storage, bottle selection, and caregiver education ($85).

Quantifiable outcome

• Research shows people who work with a doula throughout pregnancy and childbirth are less likely to have preterm delivery or low birthweight baby, less likely to experience postpartum depression, and more likely to initiate and continue breastfeeding for longer periods.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and secondary.

• Community DoulascoreStrategic or Co-development PartnerRooted In Birth donates 5% of all proceeds to Community Doulas, an organization ensuring everyone has access to compassionate, expert care during pregnancy, birth, and beyond. Jessica Ruscetta serves as Program Director, Board Member, and Doula Mentor for Community Doulas in Portland, ME.
• Birth RootscoreStrategic or Co-development PartnerJessica Ruscetta serves as Current Childbirth Education Facilitator at Birth Roots in Portland, ME, providing childbirth education classes and supporting families in the Portland area.
• Maine Doula CoalitioncoreStrategic or Co-development PartnerJessica Ruscetta serves as Doula Liaison for the Maine Doula Coalition Hospital Doula Collaborative at Central Maine Medical Center. Also a Collaborator on the Doula Access Leadership Initiative (DALI).
• DONA InternationalcoreOthersJessica Ruscetta became certified as a birth doula through DONA International in July 2015. Listed on DONA International website as a certified provider.
• The Birth HousesecondaryChannel Partner/ Reseller/ DistributorHome Birth Prep courses offered at The Birth House location at 28 S. High St., Bridgton, ME.
• International Placenta & Postpartum Association (IPPA)coreOthersJessica Ruscetta received placenta encapsulation training through IPPA, following their Traditional Chinese Medicine method and safety standards.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Amani Birth: Community-based birth education and doula training program serving families and aspiring doulas. Emerging player — comparable as an alternative path to childbirth education and doula credentialing that overlaps with the educational services Rooted In Birth provides.

Broad incumbents

• DONA International: Largest U.S. doula certification body. Broad incumbent — Rooted In Birth's founder is DONA-certified and listed on its directory, and the organization sets the dominant professional standards against which the practice's certifications are benchmarked.
• ProDoula: National doula training, certification, and business-support organization. Broad incumbent — operates in the same professional doula category as Rooted In Birth's founder's certifications but at a national scale across training, mentorship, and agency services.
• Lamaze International: Nationally recognized childbirth education certification and curriculum organization. Broad incumbent — Rooted In Birth's founder holds the Lamaze Certified Childbirth Educator (LCCE) credential, and the organization defines the dominant childbirth education framework used by independent educators.

Direct peers

• The Birth House (Bridgton, ME): Birthing center and community space in Bridgton, Maine hosting home birth prep courses. Direct peer — Rooted In Birth's Home Birth Prep courses are held at this location, and both serve Maine families seeking out-of-hospital birth options.
• Community Doulas: Portland, ME nonprofit providing free and reduced-cost doula services to underserved families. Direct peer as both serve expectant families in Maine with birth and postpartum support; Rooted In Birth donates 5% of proceeds to this organization.
• Birth Roots: Portland, ME-based community organization offering childbirth and parenting education classes. Direct peer as Rooted In Birth's founder facilitates childbirth education classes there and both serve expectant families in the Maine market with overlapping educational offerings.
• Maine Doula Coalition: Statewide coalition advocating for and coordinating hospital-based doula services in Maine. Direct peer — Rooted In Birth's founder serves as Doula Liaison for its Hospital Doula Collaborative at Central Maine Medical Center.

Others

• International Placenta & Postpartum Association (IPPA): Training and standards body for placenta encapsulation specialists. Peer as the certifying/training organization for Rooted In Birth's placenta service, and adjacent given the regulated handling standards they define for the industry.
• Madriella Doula Network: Postpartum and birth doula certification organization. Peer as the certifying body for Rooted In Birth's postpartum doula credentials and a competitor for newly certified postpartum doulas in the broader Maine market.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rootedinbirthmaine
• LinkedInlinkedin.com/company/rooted-in-birth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted In Birth