AMANI Birth

What AMANI Birth does

AMANI Birth is a Delaware-incorporated childbirth education and doula training company founded in 2010 that delivers an Islamically-founded, evidence-based maternal health curriculum. Its primary customers are expectant Muslim families, with secondary audiences including non-Muslim expectant families, certified childbirth educators, doulas, and medical professionals. The company operates globally across 50+ countries including the US, Canada, Saudi Arabia, UAE, Kuwait, Egypt, Jordan, Indonesia, Pakistan, India, Singapore, Malaysia, Bangladesh, the UK, and Switzerland, and holds BBB A+ accreditation, UAE Ministry of Health CME/CEU recognition, and Midwives College of Utah affiliation.

Its core products include the AMANI Birth Book (30 chapters, available in English, Arabic, and Indonesian), a Quick Guide for Fathers, the Blessed Start Online Course, a Teacher/Doula Training Program, and Medical Professional Workshops. The underlying technology is an online learning management system (amanibirth.online) hosting video content, assignments, and evaluations for self-paced and facilitator-led courses, supported by a "Find Teachers & Doulas" directory. The curriculum integrates Quranic and Hadith references with contemporary maternal health evidence, which functions as a differentiated content asset.

The business model operates through five revenue streams: in-person training workshops ($3,000), online workshops ($900), course subscriptions ($37/year), annual certification fees ($50), book sales ($20), and medical professional training. Pricing varies by region with sliding scales, scholarships, payment plans, and referral discounts. Distribution is driven by a 1,000+ certified affiliate network of teachers and doulas who deliver workshops and refer customers, supplemented by direct-to-consumer online sales and institutional partnerships with hospitals and ministries of health in the US, Pakistan, and the Gulf.

Name

AMANI Birth

Legal name

AMANI Birth

Website

https://amanibirth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

AMANI Birth is a Delaware-based childbirth education and doula training company that delivers an Islamically-founded maternal health curriculum via online courses, in-person workshops, publications, and a global network of 1,000+ certified teachers and doulas serving expectant families and medical professionals across 50+ countries.

Ownership category

akta.pro rank

Product category

Childbirth Education and Doula Training

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Parenting Skills & Child Development Education (EDACALAA)

akta.pro secondary industry

Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Childbirth education
• Doula training
• Prenatal health education
• Natural birth preparation
• Birth worker certification

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Teacher/Doula Training Workshops: In-person and online training workshops for certification as AMANI Birth Childbirth Educators and/or Doulas. The standard fee is $3,000 USD for in-person, discounted to $900 USD for online workshops. Payment plans and scholarships are available.
2. Books and Publications: Sale of AMANI Birth books including the main 30-chapter book ($20 USD plus shipping) available in English, Arabic, and Indonesian. Also includes Quick Guide for Fathers and other parenting resources sold through Amazon and regional bookstores.
3. Online Course Subscriptions: Blessed Start Online Childbirth Education Course offered with one-year access to replays for $37. The course includes pre-recorded video content and facilitated options with certified educators.
4. Annual Certification Fees: Certified teachers and doulas pay an annual certification fee of $50 USD to maintain their affiliation and listing on the website directory.
5. Medical Professional Training: Hospital workshops and training programs for doctors, nurses, and midwives on evidence-based maternity care practices, ICI 12 Steps implementation, and Saving Lives at Birth programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

AMANI Birth provides Islamically-founded childbirth education and doula training services to expectant families and aspiring birth workers globally. The company offers a 30-chapter childbirth education curriculum delivered through live in-person classes, an online learning platform (Blessed Start), a Teacher/Doula Training and Certification program, supplementary books and audio resources, and medical professional workshops for hospitals and ministries of health.

Product overview

AMANI Birth offers a comprehensive childbirth education ecosystem centered on its core AMANI Birth Book (30-chapter curriculum in English, Arabic, and Indonesian) and the Blessed Start Online Course. The portfolio includes supplementary publications: the Quick Guide for Fathers (condensed 30-chapter guide), The Ultimate Islamic Birth Preparation CD (audio resources with Quran recitations and duas), Refocus (positive parenting guide/course), and Secrets from the Labor Room. The organization provides multiple delivery channels: live in-person classes in 21+ countries (20-module curriculum), the online Blessed Start course with facilitator-led or self-paced options, and medical professional workshops. Teacher and doula certification training (21+ hours) is offered through 10-week online cohorts or intensive in-person workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Blessed Start: Online childbirth education course offering evidence-based, comprehensive, and Islamic-faith based content with pre-recorded videos, facilitated options with certified childbirth educators, and downloadable parent journal pages.

Quantifiable outcome

• 1000+ Childbirth Educators and Doulas trained worldwide since 2010
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dow University Hospital (Pakistan)coreImplementation/ SI/ Consulting Partner · 1 April 2025AMANI Birth conducted multi-day medical workshops at Dow University Hospital in Karachi, Pakistan including ICI (International Childbirth Initiative) training and CBE/Doula Advanced training programs for hospital staff.
• Medicare PakistancoreImplementation/ SI/ Consulting Partner · 1 April 2025AMANI Birth delivered medical training programs at Medicare Pakistan facilities in Karachi, Lahore, and Islamabad including workshops and professional development sessions for healthcare providers.
• Saudi Ministry of HealthcoreStrategic or Co-development PartnerAMANI Birth partners with the Saudi Ministry of Health for evidence-based practice updates for medical staff, including training Saudi midwives and updating obstetric guidelines.
• Midwives College of UtahminorStrategic or Co-development PartnerAMANI Birth has been reviewed and recognized as an approved doula training organization that meets MCU standards. MCU midwifery students can use AMANI training to fulfill doula requirements or waive Childbirth Education class.
• International MotherBaby Childbirth Initiative (IMBCI)minorStrategic or Co-development PartnerAisha Al Hajjar serves as the GCC countries representative for IMBCI and works to update medical staff on evidence-based practices and implementation of ICI 12 Steps in hospitals.
• Saving Lives at Birth ProgramminorStrategic or Co-development PartnerAMANI Birth founder Aisha Al Hajjar works in low resource settings for the Saving Lives at Birth program, providing Master Training in PPH and Helping Babies Breathe with hands-on simulation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ICEA (International Childbirth Education Association): Long-established childbirth educator certification body offering CBE and postpartum doula credentials. Comparable in educator training, certification infrastructure, and global professional recognition, though secular in positioning.
• Evidence Based Birth: Provides evidence-based childbirth education content, professional training for birth workers, and instructor certification. Comparable in combining evidence-based content with instructor/educator training and digital course delivery.
• Birth Boot Camp: Provides childbirth education curricula and instructor training with a structured classroom-based program. Comparable in offering both parent-facing classes and instructor certification through a defined curriculum.
• Lamaze International: The most widely recognized childbirth education organization, offering educator certification and evidence-based curriculum. Directly comparable as a structured childbirth education training and content provider, though secular and broader in demographic focus than AMANI.
• DONA International: The largest doula certification body globally, training birth and postpartum doulas. Closely comparable as a doula training and certification organization, though secular and operating through independent certified doulas similar to AMANI's affiliate model.
• ProDoula: Modern doula training and certification company offering labor, postpartum, and specialty doula credentials. Closely comparable as a workshop-based doula training and certification business targeting aspiring birth workers.
• CAPPA (Childbirth and Postpartum Professional Association): Provides training and certification for childbirth educators, labor doulas, and postpartum doulas through workshop-based programs. Directly comparable in business model (workshop-driven certification) and product portfolio (CBE + doula dual certification).
• HypnoBirthing: Specialty childbirth education method offered through certified practitioner training and parent classes. Comparable as a branded, methodology-based childbirth education program with a global affiliate/instructor network.
• Birthing From Within: Offers childbirth mentor and doula training programs with a distinctive holistic/philosophical framework. Comparable as a workshop-based childbirth educator and doula training organization with a defined pedagogical approach.

Others

• International Childbirth Initiative (ICI): Global initiative promoting evidence-based maternity care including the 12 Steps framework, with which AMANI's hospital training programs align. Comparable as an adjacent standards-body and training-content partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AMANI_Birth
• Facebookfacebook.com/wwwamanibirth
• Instagraminstagram.com/amani_birth
• LinkedInlinkedin.com/company/amani-birth

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMANI Birth