Se Lab Group
SE Lab Group, founded in 1967 and headquartered in Hickory, North Carolina, designs and manufactures automated animal drinking systems, components, and monitoring solutions for animal care facilities across the United States via field sales and direct e-commerce channels.
- Company typePrivate
- Founded1967
- HeadquartersHickory, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Se Lab Group does
SE Lab Group Inc. (previously operating as Systems Engineering) is a privately held U.S. manufacturer founded in 1967 and headquartered at 5565 Icard Ridge Road, Hickory, North Carolina. The company designs and supplies automated animal drinking systems and supporting components, with its core portfolio organized around five product categories: precision drinking valves for animals of all sizes; rack manifolds manufactured to exact measurements; complete water distribution systems; and add-on modules including facility monitoring (real-time text and email alerts), Napa Nectar gel water packs for transportation or quarantine, and a catalog of maintenance and replacement items. The company also offers specialized services for disaster planning and animal shippers, and explicitly commits to servicing and supporting all of its product lines for the life of the product without obsolescence.
The business operates a hardware-led revenue model with two streams: direct sales of animal watering equipment and Napa Nectar gel products, and professional services revenue from installation, maintenance, training, and ongoing customer support. Go-to-market is executed through a dual-channel approach — a domestic field-sales network of sales representatives and service technicians covering the United States for enterprise buyers, paired with an owned e-commerce storefront (shop.selabgroup.net) for smaller and self-service purchasers. Customer segmentation is horizontal, targeting animal care facilities across research, veterinary, breeding, agricultural, and transportation use cases, with no public pricing or list prices disclosed; sales are quote-based.
Strategically, SE Lab emphasizes operational simplicity ("concise" product line), exceptional product quality, and lifetime product support as its core differentiators. The company operates within a narrow niche with 55+ years of continuous operation, no disclosed institutional investors, no parent company, and no published financials. Its presence is domestic-only, with the sole confirmed operating geography being the United States. Distribution, product support, and brand longevity — rather than software, AI, or platform economics — are the defining features of the current operating model.
Se Lab Group firmographics
Firmographics- Name
- Se Lab Group
- Legal name
- SE Lab Group Inc.
- Website
- https://selabgroup.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Short description
- SE Lab Group, founded in 1967 and headquartered in Hickory, North Carolina, designs and manufactures automated animal drinking systems, components, and monitoring solutions for animal care facilities across the United States via field sales and direct e-commerce channels.
- Ownership category
- akta.pro rank
Se Lab Group industry classification
Industry- Product category
- Laboratory Animal Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Watering Systems (Troughs, Waterers, Monitoring) (AFAAAIAF)
Keywords
Where Se Lab Group is headquartered
LocationHeadquarters
- HQ city
- Hickory
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Se Lab Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Animal Watering Equipment Sales: Sale of complete animal watering systems including drinking valves, manifolds, distribution systems, and conditioning equipment. The company sells directly through their e-commerce platform and via sales representatives across the country.
- Gel Water Products: Napa Nectar gel water packs sold for animal transportation or quarantine purposes
- Maintenance and Support Services: Installation, maintenance, training, and ongoing customer support services provided by their nationwide network of service technicians
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Se Lab Group product offering
Product offeringCore offering
SE Lab Group manufactures and sells automated animal drinking systems and water distribution equipment for laboratory and research animals. Founded in 1967 and headquartered in Hickory, NC, the company produces drinking valves, rack manifolds, water distribution systems, facility monitoring tools, gel water products, and supporting maintenance and disaster-planning services.
Product overview
SE Lab Group is a hardware-focused manufacturer providing comprehensive animal drinking water systems since 1967. The company offers a unified portfolio of automated watering products including Drinking Valves (the core component for all animal sizes), Rack Manifolds (precision-fit distribution hardware), and Water Distribution systems. Add-on capabilities include Facility Monitoring (real-time text/email alerts), Napa Nectar Gel Watering (portable hydration for transport/quarantine), Maintenance Items (replacement parts), and specialized services for Disaster Planning and Animal Shippers. The product line covers the complete lifecycle from installation through ongoing maintenance, with the company providing support for all product lines for the life of the product.
Differentiator
Problem solved
Functional benefit
Brands
- Napa Nectar: Gel watering product line for animal transportation or quarantine.
Products and services
- Automated Drinking Valves
Companies that use Se Lab Group
Customer profileSegments1 record
Ideal customer profiles3 records
Se Lab Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Se Lab Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Se Lab Group competitors and assessment
Company assessmentBroad incumbents
- SKIOLD: SKIOLD supplies complete livestock housing and feeding/drinking solutions for swine, cattle, and poultry — overlapping with SE Lab Group in automated watering but operating as a full-line European ag-equipment vendor.
- Chore-Time (CTB Inc.): Chore-Time, a CTB brand, supplies automated poultry watering (nipple drinkers, water lines) and feeding systems worldwide; competes with SE Lab Group in automated animal drinking valves but operates at far larger scale across full poultry production systems.
- Val-Co (CTB Inc.): Val-Co, part of CTB, produces automated poultry watering, feeding, and ventilation equipment, overlapping with SE Lab Group's drinking valves and distribution systems within the larger CTB livestock portfolio.
- Roxell: Roxell is a Belgian manufacturer of poultry housing equipment including drinkers, feeders, and climate systems — a comparable international competitor in automated animal watering with a broader product portfolio.
- Big Dutchman: Big Dutchman is a globally scaled incumbent offering complete poultry and livestock housing systems including automated feeding, drinking, climate control, and barn management — overlapping with SE Lab Group in automated watering but as part of a much broader equipment portfolio.
Direct peers
- Lubing Systems: Lubing Systems is a German manufacturer specializing in nipple drinkers, drinking lines, and water distribution for poultry — a direct product-overlap competitor to SE Lab Group's drinking valves and water distribution product line.
- Edstrom Industries: Edstrom Industries designs and manufactures automated animal watering systems, including drinking valves and water distribution, for research and laboratory animal facilities — directly comparable niche and product overlap with SE Lab Group's core valve and manifold business.
- Hydor (part of Patterson Companies): Hydor designs and manufactures automated watering systems for laboratory and research animals — a direct niche peer to SE Lab Group's animal drinking valve and distribution business in the lab/research-animal segment.
- Plasson Industries: Plasson manufactures plastic fittings, manifolds, and water distribution components widely used in livestock and poultry watering systems — closely comparable to SE Lab Group's rack manifold and water distribution offerings.
Emerging players
- Tecniplast: Tecniplast provides integrated housing and watering solutions for laboratory animals, including automated drinking valves and monitoring; an adjacent peer competing for similar research-animal facility buyers as SE Lab Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Se Lab Group social profiles
Digital presenceSe Lab Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Se Lab Group leadership team
Management profileNumber of profiles
Se Lab Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Se Lab Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Se Lab Group
What does Se Lab Group do?
SE Lab Group manufactures and sells automated animal drinking systems and water distribution equipment for laboratory and research animals. Founded in 1967 and headquartered in Hickory, NC, the company produces drinking valves, rack manifolds, water distribution systems, facility monitoring tools, gel water products, and supporting maintenance and disaster-planning services.
Is Se Lab Group a public or private company?
Se Lab Group is a private company. It is classified as unknown and is currently operating.
When was Se Lab Group founded?
Se Lab Group was founded in 1967.
Where is Se Lab Group based?
Se Lab Group is headquartered in Hickory, United States, in the North America region.
How does Se Lab Group make money?
Three revenue lines are on record. Animal Watering Equipment Sales are the primary driver. The others are gel Water Products and maintenance and Support Services.
Who are Se Lab Group's main competitors?
Broad incumbents on record are SKIOLD, Chore-Time (CTB Inc.), Val-Co (CTB Inc.), Roxell and Big Dutchman. Direct peers are Lubing Systems, Edstrom Industries, Hydor (part of Patterson Companies) and Plasson Industries. Tecniplast is listed as an emerging player.
Does Se Lab Group have an API?
No public API is recorded for Se Lab Group.
What industry is Se Lab Group in?
Se Lab Group's product category is Laboratory Animal Equipment. Its primary akta.pro industry code is AFAAAIAF, Watering Systems (Troughs, Waterers, Monitoring). Its NAICS code is 333914 and its SIC code is 3823.