Lubing Systems
Lubing Systems is a family-owned German-founded manufacturer (since 1949) of nipple drinking systems, egg conveyors, and climate-control equipment serving commercial poultry operations and greenhouse horticulture in North America, Europe, and select Asia/Middle East markets.
- Company typePrivate
- Founded1949
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lubing Systems does
Lubing Systems, L.P. is the North American subsidiary of the German family-owned LUBING Maschinenfabrik Ludwig Bening GmbH & Co. KG, founded in 1949 in Barnstorf, Germany and now operating globally through wholly-owned subsidiaries in the US, France, UK, and Spain. The company designs and manufactures agricultural equipment for two end markets: commercial poultry operations and controlled environment agriculture (CEA) / greenhouse horticulture. Its three core product systems are Drinking-Systems (patented nipple drinkers, regulators, and flushing controls), Conveyor-Systems (rod, curve, belt, steep and breeder egg conveyors with throughput up to 750 cases per hour), and Climate-Systems (high-pressure fogging at 1015 psi with 5-micron droplets, OptiCOOL evaporative cooling pads, and the AGS automated gutter system). All products are custom-engineered to farm specifications and assembled in-house at the 52,500 sq ft Cleveland, Tennessee facility, with plastic components produced at the adjacent 57,000 sq ft BARKU Plastics USA injection molding plant.
The company's revenue model is predominantly direct hardware sales to enterprise poultry and greenhouse operators, conducted through a regional field sales organization in the US and Canada and through OEM relationships such as the multi-decade supply partnership with Big Dutchman. Pricing is not publicly disclosed; quotes are handled through regional sales managers who provide custom engineering layouts. LUBING USA serves customer segments including layer, broiler, breeder, and turkey operations, with the 2019 launch of the LUBING Greentec division extending the climate-control and automation product lines into the CEA market. The company is positioned as a top-3 global manufacturer in several product areas, claims 3 billion birds worldwide drinking from Lubing systems daily, and has accumulated 55 million nipples sold globally, supported by decades of patented designs dating back to the 1970 Combi nipple. Leadership transitioned generationally in 2022, with Chris Hawk assuming the presidency of North American operations and Michael Abeln promoted to Technical Director at the German headquarters.
Lubing Systems firmographics
Firmographics- Name
- Lubing Systems
- Legal name
- LUBING Systems, L.P.
- Website
- https://lubingusa.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lubing Systems is a family-owned German-founded manufacturer (since 1949) of nipple drinking systems, egg conveyors, and climate-control equipment serving commercial poultry operations and greenhouse horticulture in North America, Europe, and select Asia/Middle East markets.
- Ownership category
- akta.pro rank
Lubing Systems industry classification
Industry- Product category
- Agricultural Poultry and Greenhouse Equipment Manufacturing
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Farm Machinery & Equipment (3523), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Watering Systems (Troughs, Waterers, Monitoring) (AFAAAIAF)
Keywords
Where Lubing Systems is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lubing Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Poultry Drinking Systems: Sale of nipple drinkers, drinking regulators, and associated components for layers, broilers, breeders, and turkeys. Products include OptiGROW, FeatherSoft, EasyLine 2.0, and breeder drinking systems.
- Egg Conveying Systems: Sale of curve conveyors, belt conveyors (OvoTrac-60, SoftRide), steep conveyors, accumulator tables, breeder egg conveyors, and egg transfer units. Custom engineered to farm specifications.
- Climate Control Systems: High-pressure fogging systems, evaporative cooling pads, and Modular Pump System (MPS) for poultry houses and greenhouse climate control applications.
- Greenhouse Automation: Automated Gutter System (AGS) for greenhouse production of leafy greens with automatic spacing and indexing capabilities.
- Brooder Guards and Perches: Plastic brooder guards for chick rearing and Comfort Perch ergonomic perching systems for poultry.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Lubing Systems product offering
Product offeringCore offering
Lubing Systems designs, manufactures, and assembles three core product systems for North American commercial poultry and greenhouse operations: Drinking-Systems (nipple drinkers, regulators), Conveyor-Systems (curve, belt, steep conveyors and egg transfer equipment), and Climate-Systems (evaporative cooling pads, high-pressure fogging, automated gutter systems). All offerings are custom-engineered to each farm's specifications and ship pre-assembled from the Cleveland, Tennessee facility.
Product overview
Lubing Systems is a global agricultural equipment manufacturer offering three main product systems: Drinking-Systems, Conveyor-Systems, and Climate-Systems, serving both poultry farming and greenhouse horticulture markets. The poultry portfolio includes nipple drinkers (OptiGROW, FeatherSoft, EasyLine 2.0 for turkeys, Layer, Breeder, and Optima E-Flush regulators), egg handling equipment (Accumulator Table, Steep Conveyor, Belt Conveyor/OvoTrac-60, Curve Conveyor, Breeder Egg Conveyor, Egg Transfer Unit), climate control (Cooling Pad System, High Pressure Fogging System), and housing accessories (Comfort Perch, Brooder Guard). The horticulture division offers the Automated Gutter System (AGS) for leafy greens automation, Evaporative Cooling Pad System, and Fogging System for greenhouse climate control. The company operates from headquarters in Cleveland, Tennessee (LUBING USA) and Barnstorf, Germany (LUBING Maschinenfabrik), with over 75 years of history since founding in 1949.
Differentiator
Problem solved
Functional benefit
Brands
- GreenTec: Climate control systems for greenhouse air conditioning and humidification, including fogging systems and cooling pads for Controlled Environmental Agriculture (CEA).
- OptiCOOL
- AGS (Automated Gutter System)
- OvoTrac-60
- SoftRide
Products and services
- Layer Drinkers Nipple watering systems for layer pullets and production hens featuring 360-degree triggering and multi-stage metering pins for precise water delivery at every age. Targeted at commercial layer operations.
- Breeder Drinkers Industry's only drinker specifically designed for breeder flocks, featuring breeder nipples that deliver exact water amounts for optimum breeder bird performance. Targeted at breeder hen and rooster farms.
- OptiGROW Broiler Drinker Broiler nipple drinker with stainless steel insert encased in thermoplastic housing featuring a larger diameter triggering pin for maximum droplet retention to attract chicks. Targeted at broiler producers.
- FeatherSoft Broiler Drinker Stainless steel nipple drinker for broilers with 360-degree side action triggering and LitterGard cups for litter protection and improved environmental conditions. Targeted at broiler producers.
- EasyLine 2.0 Turkey Drinker Twin nipple drinker system designed for brooding and finishing turkeys featuring patented pendulum technology with vertical nipple triggering that eliminates sliding friction for minimal component wear. Targeted at commercial turkey producers.
- Optima E-Flush Regulator Water flow control regulator offering half-turn manual flush mode with optional solenoid integration for automatic flushing via the LUBING LCW touch controller. Targeted at commercial poultry operations.
- Accumulator Table Custom-built egg accumulation table with UHMW runners, diverter arms, and adjustable transfer plate for directing eggs into grading machines. Targeted at commercial layer operations.
- Steep Conveyor Egg conveyor system capable of inclines or declines up to 60 degrees for overcoming large elevation differences with limited horizontal space. Targeted at commercial layer operations.
- Belt Conveyor (OvoTrac-60 and SoftRide) Egg belt conveyor systems including OvoTrac-60 (750 cases per hour capacity) and SoftRide (600 cases per hour) for gentle and safe egg handling. Targeted at commercial layer operations.
- Curve Conveyor Modular egg conveyor system with round link chain for tight curves in barns without egg damage, featuring various drive units and components. Targeted at commercial layer operations.
- Breeder Egg Conveyor Automated egg conveyor system for safely transporting large volumes of eggs from nest to packer, available in 14-inch and 20-inch widths. Targeted at breeder poultry operations.
- Breeder Egg Transfer Unit Egg transfer system with injection molded transfer fingers and independent X, Y, Z adjustment for smooth transfer of breeder eggs. Targeted at breeder poultry operations.
- Comfort Perch Ergonomically designed mushroom-shaped perch system that fits bird paw contours to reduce stress and improve production with lower mortality. Targeted at commercial layer operations.
- Brooder Guard Flexible plastic brooder guard segments (800 x 400 mm) joined by connecting hinges to form rings for rearing chick groups. Targeted at poultry brooding operations.
- OptiCOOL Cooling Pad System (Poultry) Pad climate system with patented plastic pads for efficient evaporative cooling, featuring lowest pressure loss at 0.40 inches water (10 Pa). Targeted at commercial poultry operations.
- High Pressure Fogging System (Poultry) Top climate system using 1015 psi (70 bar) pressure and 5-micron droplets for direct evaporative cooling, humidification and dust binding. Targeted at commercial poultry operations.
- Automated Gutter System (AGS) Modular greenhouse automation system for leafy greens production featuring automatic gutter spacing adjustment during plant growth cycles, with web-based control for remote monitoring. Targeted at greenhouse CEA operators.
- Evaporative Cooling Pad System (Horticulture) Evaporative cooling pad system for greenhouse humidification and cooling using corrugated plastic pads with UV resistance and chemical resistance. Targeted at greenhouse operators.
- Fogging System (Horticulture) High-pressure fogging system using 1015 psi (70 bar) and 5-micron droplets for direct evaporative cooling and humidification in greenhouses. Targeted at greenhouse operators.
Quantifiable outcome
- 50% labor savings compared to static gutter systems
- +7 more outcomes
Companies that use Lubing Systems
Customer profileSegments5 records
Ideal customer profiles5 records
Lubing Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Lubing Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Big DutchmancoreLUBING's first major partnership that shaped the company's future. In 1967, founder Ludwig Bening met Big Dutchman sales representative Josef Meerpohl who was looking for suppliers for drinking valve components. The first order covered 500,000 drinking valves within one year, deciding LUBING's future product direction toward drinking systems. This partnership established LUBING as a supplier to one of the world's largest poultry equipment manufacturers.
Scale indicators8 records
Recent moves16 records
Expansion highlights5 records
Lubing Systems competitors and assessment
Company assessmentBroad incumbents
- Munters: Global air treatment and climate solutions company with agricultural applications including livestock and greenhouse ventilation. Adjacent competitor to LUBING's high-pressure fogging and OptiCOOL pad systems for poultry and horticulture.
- Cumberland (AGCO): AGCO-owned poultry production equipment brand with a broad portfolio including ventilation, heating, and feeding. Overlaps with LUBING's climate control and housing product lines within a much larger parent platform.
Direct peers
- Big Dutchman: World's largest poultry housing and equipment manufacturer, offering complete systems for layers, broilers, and breeders. Directly comparable as a full-scope poultry equipment peer; also LUBING's largest channel partner since 1967.
- Chore-Time (CTB, Inc.): Poultry and egg production equipment manufacturer offering drinkers, feeders, ventilation, and egg handling systems. Closely competes with LUBING in nipple drinkers, feeding, and climate control for North American poultry operations.
- Valco Companies: Privately held manufacturer of poultry watering, feeding, and nesting equipment serving broiler, layer, and turkey producers. Overlaps directly with LUBING's core drinking systems and egg handling product lines.
- Roxell: Belgian-headquartered poultry and pig equipment manufacturer specializing in feeding, drinking, and nesting systems. Direct competitor to LUBING in European and global poultry watering and feeding markets.
- Vencomatic Group: Dutch poultry housing systems company offering nest, egg handling, and aviary systems. Comparable to LUBING's egg conveying and breeder equipment product lines, particularly in European layer markets.
- Fancom B.V. Dutch climate control and process automation specialist for poultry and pig houses. Direct competitor to LUBING's cooling pad, fogging, and Optima E-Control climate product lines, with strong European installed base.
- Hog Slat: Privately held US-based livestock equipment manufacturer primarily serving swine but also poultry. Comparable as a family-owned direct-sales agricultural equipment business with custom-engineered installations.
Regional players
- Plasson: Israeli-headquartered manufacturer of poultry and livestock watering systems with strong presence in Middle East, Asia, and emerging markets. Directly comparable to LUBING's nipple drinker portfolio and a key regional competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lubing Systems social profiles
Digital presenceLubing Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lubing Systems leadership team
Management profileNumber of profiles
Profiles15 records
Lubing Systems subsidiaries and ownership
Company hierarchySubsidiaries6 records
Lubing Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lubing Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lubing Systems
What does Lubing Systems do?
Lubing Systems designs, manufactures, and assembles three core product systems for North American commercial poultry and greenhouse operations: Drinking-Systems (nipple drinkers, regulators), Conveyor-Systems (curve, belt, steep conveyors and egg transfer equipment), and Climate-Systems (evaporative cooling pads, high-pressure fogging, automated gutter systems). All offerings are custom-engineered to each farm's specifications and ship pre-assembled from the Cleveland, Tennessee facility.
Is Lubing Systems a public or private company?
Lubing Systems is a private company. It is classified as family owned and is currently operating.
When was Lubing Systems founded?
Lubing Systems was founded in 1949. It employs 11 to 50 people.
Where is Lubing Systems based?
Lubing Systems is headquartered in Cleveland, United States, in the North America region.
How does Lubing Systems make money?
Five revenue lines are on record. Poultry Drinking Systems are the primary driver. The others are egg Conveying Systems, climate Control Systems, greenhouse Automation and brooder Guards and Perches.
Who are Lubing Systems's main competitors?
Broad incumbents on record are Munters and Cumberland (AGCO). Direct peers are Big Dutchman, Chore-Time (CTB, Inc.), Valco Companies, Roxell, Vencomatic Group, Fancom B.V. and Hog Slat. Plasson is listed as a regional player.
Does Lubing Systems have an API?
No public API is recorded for Lubing Systems.
What industry is Lubing Systems in?
Lubing Systems's product category is Agricultural Poultry and Greenhouse Equipment Manufacturing. Its primary akta.pro industry code is AFAAAIAF, Watering Systems (Troughs, Waterers, Monitoring). Its NAICS code is 33341 and its SIC code is 3523.