Sperry CGA
Sperry CGA (The Masica Company) is a privately held commercial real estate brokerage and the first SPERRY affiliate in greater Cleveland/Northeast Ohio, offering sales, leasing, property management, and advisory services for industrial, retail, and land clients.
- Company typePrivate
- Founded-
- HeadquartersMedina, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Sperry CGA does
The Masica Company, branded as Sperry CGA (SPERRY – The Masica Company), is a privately held commercial real estate brokerage operating as the first affiliate of SPERRY Commercial Global Affiliates in the greater Cleveland/Northeast Ohio market. The firm is headquartered in Medina, Ohio, with an additional Cleveland office, and is led by principal brokers Michelle Masica (Managing Broker), Steve Masica (CCIM, Principal/Owner), and Sarah Combs (Managing Partner), supported by a 7-person team that includes licensed agents and an administrative assistant handling property management. Its service portfolio spans commercial property sales, leasing, land transactions, industrial properties, retail properties, and ongoing property management, serving clients from first-time buyers to experienced investors across the Northeast Ohio region.
The firm's technology footprint is modest and conventional for a brokerage of its size: it operates a marketing website with property listings, a Vimeo channel for property and brand video content, an email newsletter signup for property updates, and incorporates SPERRY network-provided tools including real-time information and management systems, online data and research statistics, and standard communications and marketing infrastructure. There is no proprietary technology platform, no public API, and no disclosed app. Revenue is generated primarily through transaction-based commissions on commercial sales and leasing, supplemented by recurring property management fees introduced in 2022. Pricing is quote-based, tailored to property type, size, and complexity.
Commercial reach is delivered through direct, principal-led client relationships rather than inside sales or product-led growth — supported by active participation in chambers of commerce and community organizations in the Greater Medina and Cleveland areas. The firm leverages SPERRY's broader 61-office global network for cross-referrals, deal co-brokering, research resources, and brand recognition, while remaining independently owned and operated. It has earned SPERRY Power Broker Quarterly Deals recognition in Q1 2022, Q3 2022, and Q3 2024, signaling consistent regional deal performance.
Sperry CGA firmographics
Firmographics- Name
- Sperry CGA
- Legal name
- The Masica Company
- Website
- https://themasicacompany.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Sperry CGA (The Masica Company) is a privately held commercial real estate brokerage and the first SPERRY affiliate in greater Cleveland/Northeast Ohio, offering sales, leasing, property management, and advisory services for industrial, retail, and land clients.
- Ownership category
- akta.pro rank
Sperry CGA industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
- akta.pro secondary industries
- Retail Brokerage (BPAJABAB), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Sperry CGA is headquartered
LocationHeadquarters
- HQ city
- Medina
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sperry CGA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Sales Commission: Commission-based revenue from commercial property sales transactions in Cleveland and Northeast Ohio markets
- Leasing Fees: Fees from commercial property leasing services for industrial, retail, and land properties
- Property Management Services: Ongoing property management services generating recurring revenue from managed commercial properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service brokerage with advisory, leasing, sales, and property management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sperry CGA product offering
Product offeringCore offering
The Masica Company (Sperry CGA) is a diversified commercial real estate brokerage operating as a franchise affiliate of SPERRY Commercial Global Affiliates. It provides full-service commercial real estate sales, leasing, land transactions, industrial and retail brokerage, and ongoing property management services to clients in the greater Cleveland and Northeast Ohio region.
Product overview
The Masica Company operates as a diversified commercial real estate brokerage under the SPERRY Commercial Global Affiliates franchise. The firm offers an integrated suite of commercial real estate services including sales, leasing, property management, and access to commercial property listings. Services span multiple property types: industrial, retail, land, and general commercial properties across the greater Cleveland and Northeast Ohio market. The company is led by principal brokers Michelle Masica, Steve Masica (CCIM), and Sarah Combs, with offices in Cleveland and Medina, Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Sales Services
Companies that use Sperry CGA
Customer profileSegments2 records
Ideal customer profiles2 records
Sperry CGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sperry CGA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SPERRY Commercial Global AffiliatescoreThe Masica Company operates as a franchise/affiliate of SPERRY Commercial Global Affiliates, a global full-service commercial real estate brokerage network. As the first affiliate in the Northeast Ohio region, they benefit from Sperry's global network, research tools, training programs, and brand recognition while maintaining local market focus.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sperry CGA competitors and assessment
Company assessmentDirect peers
- Berkshire Hathaway Commercial: A commercial real estate brokerage franchise network operating through affiliated brokers across the U.S., providing sales, leasing, and property management. Highly comparable to The Masica Company's franchise/affiliate structure and service mix.
- NAI Global: A global commercial real estate brokerage network that operates through regional owner-operated affiliates, similar in structure to SPERRY's franchise model. Both are network-based brokerages serving commercial property clients via local franchisee offices.
- Marcus & Millichap: A national commercial real estate investment sales brokerage firm focused on middle-market transactions across property types. Directly comparable to The Masica Company given its brokerage-led, commission-based model serving similar mid-market investor clients.
- SVN International Corp (Sperry Van Ness): A commercial real estate brokerage franchise network originally founded by the Sperry family, operating with a similar affiliate model focused on sales, leasing, and investment services. Closely comparable franchise model and brand heritage.
Broad incumbents
- Colliers International: A global commercial real estate services firm offering brokerage, property management, and advisory services. Has a presence in Ohio and competes with The Masica Company for commercial sales and leasing mandates.
- Newmark Group: A global commercial real estate advisory and services firm with strong investment sales, leasing, and capital markets capabilities. Operates in Cleveland and competes for the same commercial property clients as The Masica Company.
- JLL (Jones Lang LaSalle): A global commercial real estate services firm with full-service brokerage, property management, and investment sales capabilities. Competes with The Masica Company across commercial sales, leasing, and property management in the Cleveland/Northeast Ohio market.
- CBRE Group: The world's largest commercial real estate services firm, offering brokerage, property management, valuation, and capital markets services. Operates in the Cleveland market and competes with The Masica Company for mid-market and enterprise commercial mandates.
- Cushman & Wakefield: A global commercial real estate services firm offering agency leasing, investment sales, property management, and valuation services. Directly competes with The Masica Company across most of its service lines in the Northeast Ohio market.
- Avison Young: A global commercial real estate services firm with a partnership/owner-operated model offering brokerage, property management, and advisory services. Operates in Cleveland and competes across most service lines with The Masica Company.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sperry CGA social profiles
Digital presenceSperry CGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sperry CGA leadership team
Management profileNumber of profiles
Profiles7 records
Sperry CGA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sperry CGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sperry CGA
What does Sperry CGA do?
The Masica Company (Sperry CGA) is a diversified commercial real estate brokerage operating as a franchise affiliate of SPERRY Commercial Global Affiliates. It provides full-service commercial real estate sales, leasing, land transactions, industrial and retail brokerage, and ongoing property management services to clients in the greater Cleveland and Northeast Ohio region.
Is Sperry CGA a public or private company?
Sperry CGA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sperry CGA founded?
Sperry CGA was founded in -1.
Where is Sperry CGA based?
Sperry CGA is headquartered in Medina, United States, in the North America region.
How does Sperry CGA make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are leasing Fees and property Management Services.
Who are Sperry CGA's main competitors?
Direct peers on record are Berkshire Hathaway Commercial, NAI Global, Marcus & Millichap and SVN International Corp (Sperry Van Ness). Broad incumbents are Colliers International, Newmark Group, JLL (Jones Lang LaSalle), CBRE Group, Cushman & Wakefield and Avison Young.
Does Sperry CGA have an API?
No public API is recorded for Sperry CGA.
What industry is Sperry CGA in?
Sperry CGA's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAJ, Tenant Representation & Corporate Services Brokerage, with a secondary code of BPAJABAB, Retail Brokerage. Its NAICS code is 53121 and its SIC code is 6531.