Susan G. Komen Central Indiana

What Susan G. Komen Central Indiana does

Susan G. Komen Central Indiana (operating as "Susan G. Komen Indiana") is the Indiana regional affiliate of Susan G. Komen, a 501(c)(3) non-profit breast cancer organization (EIN 75-1835298) founded in 1982 and headquartered in Dallas, Texas. The Indiana chapter, led by Development Director Stephen Hunt in Indianapolis, delivers breast cancer education, patient navigation support, and community fundraising across all 92 Indiana counties, serving 2,152 Hoosiers per week through the national Patient Care Center and the 1-877 GO KOMEN multilingual Breast Care Helpline. Its product surface spans signature community events (Indianapolis MORE THAN PINK Walk scheduled October 3, 2026; Race for the Cure; 3-Day Walk; galas; the MBC conference; Advocacy Summit), proprietary patient and research technology (ShareForCures consented data-sharing registry, Big Data for Breast Cancer / bd4bc.komen.org, MyKomen Health portal on Salesforce Experience Cloud, and the Navigation Nation patient navigator training program), advocacy infrastructure (3,184 Indiana advocates), and cause-marketing partnerships (Oriental Trading Company's year-long "Go Pink" link donating 10% of purchases, the Indy Eleven × MELI collaboration donating 11% of merchandise proceeds, and Scag Power Equipment's "Mow for a Cure").

The business model is a non-profit multi-stream fundraising architecture: individual giving (one-time, Give Monthly, memorial, planned giving), employer gift matching, event-driven registration-based fundraising (walks, races, galas, DIY Fundraising, Play for a Purpose), and percentage-of-proceeds corporate cause-marketing. The Indiana affiliate does not publish pricing for services — patient-facing services are free — and is supported by a long tail of individual donors, corporate cause-marketing partners, employer matching programs, and grants from the national organization (which itself disbursed $15.4M in research grants leveraging AI and advanced technologies in its most recent round). The technology backbone is a Salesforce-based account/subscription system at komen.my.site.com, the MyKomen Health patient portal at mykomen.my.site.com, and the ShareForCures research registry; the affiliate's reach is fundamentally event-driven, community-led, and direct-to-supporter rather than transactional or SaaS.

Name

Susan G. Komen Central Indiana

Legal name

Susan G. Komen

Website

https://komencentralindiana.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations & Monthly Giving: One-time and recurring (Give Monthly) donations solicited via the website's main navigation CTAs; supplemented by individual giving, memorial giving, planned giving, and employer gift matching programs.
2. Event Fundraising (Race for the Cure / MORE THAN PINK Walk / 3-Day Walk / Galas): Fundraising through signature events such as the Indianapolis MORE THAN PINK Walk (Oct 3, 2026), the 3-Day Walk, Race for the Cure, galas, concerts, and DIY Fundraising — including the VIPink BigWig Ambassador campaign.
3. Corporate Cause Marketing & Partnerships: Percentage-of-proceeds and donation-based partnerships such as Oriental Trading Company (10% of purchases via dedicated Go Pink link through Dec 31, 2026), Scag Power Equipment/Your Central Indiana Scag Dealers (donation with Scag Warrior purchases), and the MELI × Indy Eleven co-branded merchandise line (11% of proceeds).
4. Workplace / Employee Giving & Corporate Engagement: Employer gift matching programs and employee engagement resources, allowing companies to engage employees in the mission to end breast cancer.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Susan G. Komen Central Indiana provides free breast cancer education, patient navigation, financial assistance referrals, and clinical trial information to Hoosiers across all 92 Indiana counties, primarily through its Breast Care Helpline (1-877 GO KOMEN), Patient Care Center, and MyKomen Health portal. The affiliate raises funds for research and community programs via signature events such as the Indianapolis MORE THAN PINK Walk, Race for the Cure, and the 3-Day Walk, and supports research through the proprietary ShareForCures registry and Big Data for Breast Cancer (BD4BC) platform.

Product overview

Susan G. Komen Indiana is a state-level community chapter of the national Susan G. Komen® 501(c)(3) breast cancer organization, operating as a portfolio of programs and services rather than a single unified software product. The Indiana chapter's offering is a community-driven platform-plus-programs architecture: at the core are breast cancer patient and caregiver services (the Breast Care Helpline 1-877 GO KOMEN, the Patient Care Center, and the MyKomen Health portal), which are surrounded by signature fundraising events (Indianapolis MORE THAN PINK Walk on October 3, 2026, the Race for the Cure series, and the 3-Day Walk), advocacy programs (Advocates in Science and the state advocacy effort, with 3,184 Indiana advocates reported), research data initiatives (ShareForCures and the Big Data for Breast Cancer / BD4BC platform), and health professional training (Patient Navigator Training Program / Navigation Nation, Center for Applied Research, and the Inflammatory Breast Cancer Initiative). The chapter also runs local partner activations such as the Indy Eleven × MELI collaboration and Oriental Trading Company's "Go Pink" year-long partnership. Together these named offerings — MORE THAN PINK Walk, Race for the Cure, 3-Day Walk, ShareForCures, Big Data for Breast Cancer, Patient Care Center, Breast Care Helpline, MyKomen Health, Real Pink Podcast, Patient Navigator Training, Center for Applied Research, Inflammatory Breast Cancer Initiative, and the Health Equity Initiative — make up the integrated suite that Susan G. Komen Indiana delivers across all 92 Indiana counties.

Differentiator

Problem solved

Functional benefit

Brands

• Real Pink: Susan G. Komen's branded podcast focused on breast cancer topics.
• ShareForCures
• MORE THAN PINK Walk

Products and services

• Indianapolis MORE THAN PINK Walk Annual flagship community fundraising walk in Indianapolis supporting Komen's breast cancer mission, scheduled Saturday, October 3, 2026, paired with the VIPink BigWig Ambassador program.
• Race for the Cure National Komen fundraising race/walk series referenced as a volunteer-supported signature event for raising critical funds for the organization's mission programs.
• 3-Day Walk Multi-day, long-distance fundraising walk operated by Komen as one of its signature fundraising event formats.
• ShareForCures Breast cancer information registry that combines individual patient data into a large, diverse dataset to accelerate scientific discovery, positioned as a "next step" data contribution program alongside the Big Data for Breast Cancer initiative.
• Big Data for Breast Cancer (BD4BC) Large-scale breast cancer data platform referenced under Komen's Researcher & Health Care Provider offerings, supporting big-data-driven breast cancer research.
• Patient Care Center Direct patient support channel through which 2,152 people per week in Indiana seek help and information, offering resources across screening, diagnosis, treatment, and survivorship.
• Breast Care Helpline 1-877 GO KOMEN (1-877-465-6636) helpline providing assistance with local screening and diagnostic facility navigation, clinical research trial information, financial assistance requests, and general breast cancer care questions; Spanish support available ("Se habla español").
• MyKomen Health Authenticated web portal for personalized breast cancer information, account management, subscriptions, and profile tools, hosted on Komen's Salesforce-based Experience Cloud site (komen.my.site.com).
• Real Pink Podcast Komen's branded breast cancer podcast offering stories and educational content for patients, survivors, and caregivers.
• Patient Navigator Training Program (Navigation Nation) Training program equipping patient navigators with skills to support individuals through the breast cancer care continuum, part of Komen's health professional offerings.

Quantifiable outcome

• $1.1B collectively invested in life-saving breast cancer research since 1982
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• Indy ElevenflagshipGTM or Marketing Partner · 16 January 2026Komen has partnered with Indy Eleven (and MELI) on a collaboration rooted in culture, community, and the power of showing up for one another. Limited-edition MELI × Indy Eleven pieces are available, with 11% of proceeds benefiting Komen. Highlighted as a "Powerful Partnership" on the Indiana community page; the source article dates to January 16, 2026.
• MELI (meli-intl.com)flagshipGTM or Marketing Partner · 16 January 2026MELI is collaborating with Komen and Indy Eleven on limited-edition co-branded merchandise, with 11% of proceeds benefiting Komen. Highlighted on the Indiana community page as a Powerful Partnership alongside Indy Eleven (announcement article dated January 16, 2026).
• Oriental Trading CompanyflagshipGTM or Marketing PartnerOriental Trading Company has signed on for a full year of support benefiting Susan G. Komen. Through December 31, 2026, every purchase across all Oriental Trading Company products made through a dedicated Go Pink link ([Susan G. Komen – Go Pink for the Cure](http://www.orientaltrading.com/GoPink)) will help support Komen's mission, with 10% of the purchase donated to Susan G. Komen. Excludes sales in AL, MA, and SC.
• Scag Power Equipment / Your Central Indiana Scag DealersflagshipGTM or Marketing Partner"Mow For a Cure" campaign: with the purchase of a Scag Warrior, a donation is made supporting breast cancer research. Acknowledged on the Indiana community page with thanks to Scag Power Equipment and Your Central Indiana Scag Dealers for their passionate support of the mission.
• Charity NavigatorminorOthersCharity Navigator is referenced in the footer as a third-party evaluator of Komen (orgid=4509) — listed as a transparency/credibility partner rather than a commercial alliance.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• METAvivor: U.S. nonprofit focused specifically on metastatic breast cancer research and advocacy — overlaps with Komen's MBC conference and Advocacy Summit and competes for the same metastatic-breast-cancer donor and advocate segments.
• Young Survival Coalition: U.S. nonprofit focused on young adults affected by breast cancer; narrower demographic niche but overlapping patient-education, peer-support and advocacy mission that competes for breast-cancer-specific giving.

Broad incumbents

• Susan G. Komen (National Organization): The Texas-headquartered national 501(c)(3) parent that controls branding, research funding (ShareForCures, BD4BC), the Salesforce platform and major partnerships — the ultimate parent and strategic decision-maker for the Indiana affiliate.
• American Cancer Society: Large, multi-cancer U.S. nonprofit with deep Indiana presence, research funding, patient services (Road to Recovery, Hope Lodge) and signature Relay For Life events — competes with Komen for the same donor and event volunteer pool but across all cancer types.
• V Foundation for Cancer Research: Major cancer-research nonprofit that funds multiple cancer types including breast cancer, with comparable signature fundraising events (e.g., V Week) — competes with Komen for research-funding dollars and corporate partners across Indiana and nationally.

Direct peers

• Living Beyond Breast Cancer: National nonprofit providing education, support programs and conferences for people impacted by breast cancer; directly comparable patient-education and survivorship programming and similar donor profile to Komen Indiana.
• Pink Fund: National nonprofit providing financial assistance to breast cancer patients in active treatment — directly overlaps with the financial-assistance services offered through Komen's Patient Care Center and helpline.
• National Breast Cancer Foundation: National U.S. nonprofit dedicated exclusively to breast cancer education, early detection, and patient support, with a similar HBCF-style navigation, mammogram-funding and education model — the closest single-disease direct competitor to Susan G. Komen Indiana's mission.
• Breast Cancer Research Foundation: U.S. nonprofit that funds breast cancer research worldwide and is consistently rated among the top-rated breast cancer charities; directly comparable to Komen's research-investment value proposition and donor base.

Regional players

• Indiana University Simon Comprehensive Cancer Center: Indiana's only NCI-designated Comprehensive Cancer Center, based in Indianapolis; a regional partner and potential collaborator — and competitor for breast cancer research funding and patient referrals across the same 92 Indiana counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@susangkomen
• LinkedInlinkedin.com/company/indianapolis-affiliate-of-susan-g--komen-for-the-cure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susan G. Komen Central Indiana