What Indy Eleven does

Indy Eleven is a privately held professional soccer organization headquartered in Indianapolis, Indiana, founded in 2013 by Keystone Corporation Group CEO Ersal Ozdemir and operating since its 2014 inaugural season. The club fields a men's team in the USL Championship (formerly NASL) playing home matches at Carroll Stadium, and a women's team in the USL W League — branded the 'Girls in Blue' — playing at the Community Health Network Events Center within the Droplight Grand Park Sports Campus in Westfield, Indiana. The organization generates revenue through a diversified mix of single-game and season ticket memberships, premium hospitality (Desnuda Tequila Deck, Pabst Blue Ribbon Party Deck), multi-tiered corporate sponsorships (Pillar, Official, and Supporting Partners), merchandise/apparel e-commerce, youth soccer camps and clinics ($79-$250 per participant), broadcast rights via ESPN+, CBS Sports Golazo Network, and WISH-TV, and foundation grants administered through the Indy Eleven Soccer Foundation, a 501(c)(3) nonprofit.

Beyond its on-field operations, Indy Eleven has built an extensive grassroots soccer ecosystem across Indiana. The Club Affiliate Program partners with 24 youth clubs serving 18,000+ recreational players, supplemented by a state-level partnership with Indiana Soccer (140 member clubs, 65,000+ players), satellite camps, 'Train With The Pros' sessions led by players like Hayden White and Reice Charles-Cook, and a Pro Academy pathway. Community engagement is delivered through the Brickyard Battalion (~1,500-member independent supporters group), the official mobile app, weekly Soccer Saturday (English) and A Nivel de Cancha (Spanish) radio shows, the Zeke mascot appearances program, watch parties, and the Campeones de la Comunidad annual community awards (50+ Hoosiers honored since 2014). The club competes under owner Keystones' funding without disclosed external venture or private equity investment, and does not publicly disclose revenue figures.

Name

Indy Eleven

Legal name

Indy Eleven

Website

https://indyeleven.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Indy Eleven is a privately owned professional soccer club in Indianapolis, Indiana, operating men's (USL Championship) and women's (USL W League) teams alongside a statewide youth development ecosystem, corporate sponsorship program, and 501(c)(3) foundation serving Indiana fans, families, and recreational players.

Ownership category

akta.pro rank

Product category

Professional Sports Clubs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Professional soccer club
• Sports entertainment services
• Youth soccer development
• Soccer training camps
• Sports corporate partnerships

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season ticket memberships, group tickets, family packs, and flex mini-plans for USL Championship home matches at Carroll Stadium and W League matches at Grand Park.
2. Corporate Sponsorships: Partnership revenue from corporate partners including Pillar Partners (dormakaba, Ford, Droplight, IU Health, Johnson Controls, Keystone), Official Partners (Abrams Eye Care, BSMT Indy, Desnuda Tequila, Grand Park, Heartland Ambulance, Harding Poorman, Hyatt, Midwest Sport & Spine, Sherwin-Williams, Under Armour, Riley Children's Health), and Supporting Partners. VP of Corporate Partnerships & Broadcasting: Larry Linde.
3. Youth Development Programs: Revenue from youth camps ($79-$250), elite camps, specialized clinics, satellite programs, and 'Train With The Pros' sessions ($165 full program, $45 individual).
4. Merchandise & Apparel: E-commerce sales of official team merchandise including jerseys, scarves, and branded apparel through the Indy Eleven Shop (shop.indyeleven.com).
5. Foundation Donations: Indy Eleven Soccer Foundation, a 501(c)(3) nonprofit, receives donations and awards grants ($2,500-$10,000 range) to youth soccer programs. Club contributes annually to support foundation mission.
6. Broadcast Rights: Revenue from USL Championship broadcast rights including ESPN+, CBS Sports Golazo Network, WISH-TV local coverage, and Spanish-language broadcasts on Exitos 94.3 FM.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels11 records

Core offering

Indy Eleven operates two professional soccer teams — a men's first team in the USL Championship (home matches at Carroll Stadium) and a women's team in the USL W League (home matches at Droplight Grand Park Sports Campus) — and sells ticketed match access to consumers. Complementing the teams is a youth development ecosystem of camps, clinics, satellite training, and a Club Affiliate Program serving 24 affiliated clubs and 18,000+ recreational players across Indiana.

Product overview

Indy Eleven is a professional soccer organization operating as a single unified entity with multiple interrelated programs. The core offerings are the men's professional team competing in the USL Championship (the 'Boys in Blue') and women's W League team (the 'Girls in Blue'), supported by an extensive youth development ecosystem. Youth programs include camps, clinics, satellite training sessions, and the Club Affiliate Program connecting with recreational clubs statewide. Fan engagement is facilitated through an official mobile app, radio programs (Soccer Saturday in English, A Nivel de Cancha in Spanish), the Zeke's Kids Club mascot program, and the Brickyard Battalion supporters group. Community impact is delivered through the Indy Eleven Soccer Foundation (501c3 non-profit) and the annual Campeones de la Comunidad awards. All programs collectively support the mission of growing soccer in Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Indy Eleven Men's Professional Soccer (USL Championship) The men's professional soccer team (Boys in Blue) competing in the USL Championship, playing home games at Carroll Stadium in Indianapolis. Participates in regular season league play, USL Cup tournament, and the Lamar Hunt U.S. Open Cup.
• Indy Eleven W League (Women's Soccer) The women's professional soccer team (Girls in Blue) competing in the USL W League Valley Division. Plays home games at the Community Health Network Events Center at Droplight Grand Park Sports Campus in Westfield, Indiana. Has claimed five USL W League division titles in five years.
• Youth Soccer Camps & Clinics Youth development programs including USL Championship Camps ($250, 4-day), W League Clinics ($79), Elite Camps, and specialized position clinics (Striker-Defender, Goalkeeper, Midfielder-Defender, Striker-Midfielder). For boys and girls ages 5-14 at all playing levels.
• Train With The Pros A 5-week training program for boys and girls ages 8-12 where participants train directly with current Indy Eleven players, focusing on skill development and confidence building. Full program $165; individual sessions $45 each.
• Club Affiliate Program A grass roots initiative supporting recreational soccer programs at partnering youth clubs across Indiana, currently supporting 24 member clubs and 18,000+ rec-level players.
• Satellite Camps (Small Group Training & Backyard Clinics) Off-site youth soccer programs including Small Group Training sessions ($99 for 3 one-hour sessions) and Backyard Clinics (2-hour mini-camps) conducted at partner clubs and schools throughout Indiana.
• Indy Eleven Official Mobile App Official mobile application for iOS and Android providing team schedule access, player updates, highlight videos, matchday notifications, ticket specials, roster information, social media integration, merchandise shopping, in-venue offers, and FanCam photo sharing.
• Soccer Saturday Radio Show Weekly English-language radio show presented by Indy Eleven on 93.5/107.5 The Fan, hosted by Greg Rakestraw, airing Saturdays 9:00-10:00 AM ET. Available on Apple Podcasts, Spotify, and Anchor.fm archives.
• A Nivel de Cancha (Spanish-language Radio Program) Spanish-language radio program produced locally in Indianapolis, airing Saturdays at 10:00 AM on Exitos Radio 94.3 FM and Exitos943.com. Covers Indy Eleven, Mexican National Team, Liga MX, and MLS.
• Indy Eleven Soccer Foundation Grants 501(c)(3) non-profit foundation awarding grants of $2,500 to $10,000 to support youth soccer equipment, futsal court development, and after-school programs in under-served Indiana communities.
• Zeke's Kids Club Youth fan club program featuring Indy Eleven's mascot Zeke (an English mastiff), offering exclusive experiences for young fans including appearances at games and events. Zeke mascot appearances booked at $150/hour for organizations; $75/30 minutes for birthday parties (within 25 miles of Indianapolis; +$0.25/mile beyond).
• Brickyard Battalion Membership Indy Eleven's independent supporters group, a not-for-profit organization with approximately 1,500 members creating an inspiring fan environment with drums, banners, and active displays of support in the West Goal Stand at Carroll Stadium.
• Campeones de la Comunidad Awards Annual community awards program recognizing peer-nominated leaders across civic and industry categories, presented in partnership with Morales Group and Financial Center First Credit Union. Over 40-50 Hoosiers have been honored since 2014.

Quantifiable outcome

• 18,000+ recreational youth players reached through Club Affiliate Program
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, minor and secondary.

• Indiana SoccercoreStrategic or Co-development PartnerPartnership established May 2013 enabling comprehensive collaboration to grow soccer statewide. Staff representatives join each organization's meetings to promote collaborative initiatives. Indy Eleven gains access to Indiana Soccer's 65,000 players and families across 140 member clubs. Both organizations work to promote initiatives benefiting Hoosier soccer players of all ages and abilities.
• Indiana Soccer FoundationcoreStrategic or Co-development PartnerPartnership supporting construction of futsal courts at Indianapolis area parks. Foundation supports outreach programs including Soccer Across America (SAA) and TOPSoccer, provides scholarships, and works to develop character through soccer in underserved communities.
• Brickyard BattalioncoreStrategic or Co-development PartnerIndependent not-for-profit supporters group created August 3, 2011, before Indy Eleven's launch. ~1,500 members fill West Goal Stand at Carroll Stadium creating inspiring fan environment. Supports grassroots soccer efforts and helped lay foundation for professional soccer in Indianapolis. Affiliate chapters spread from Fort Wayne to Ohio River and overseas to Cologne, Germany.
• Tolson Center for Community ExcellenceminorStrategic or Co-development PartnerCommunity organization in Elkhart partnering with Indy Eleven for 2026 youth soccer season kickoff event on April 11. Partnership aims to promote youth development, skill-building, and community engagement through organized play.
• Soccerland UnitedminorStrategic or Co-development PartnerPartner organization collaborating with Tolson Center and Indy Eleven for 2026 youth soccer season kickoff event in Elkhart.
• Revolutionary Soccer TrainingminorStrategic or Co-development PartnerTraining organization partnering with Tolson Center and Indy Eleven for 2026 youth soccer season kickoff event in Elkhart.
• DroplightcoreGTM or Marketing PartnerNaming rights partner for Droplight Grand Park Sports Campus in Westfield, Indiana. Venue for W League matches and youth camps. Includes Community Health Network Events Center (indoor arena), grass fields, and outdoor turf fields.
• IU HealthcoreGTM or Marketing PartnerPillar corporate partner and naming sponsor for IU Health Kids Club activation at youth camps. Healthcare provider supporting Indiana communities through sports partnership.
• Ford (Central Indiana Ford Dealers)coreGTM or Marketing PartnerPillar corporate partner and sponsor of Soccer Saturday radio show. Automotive retail partnership supporting Indiana's professional soccer team.
• dormakabacoreGTM or Marketing PartnerPillar corporate partner providing access control and door hardware solutions.
• Johnson ControlscoreGTM or Marketing PartnerPillar corporate partner providing building efficiency and controls solutions.
• Under ArmourcoreGTM or Marketing PartnerOfficial Apparel Partner providing team uniforms, training gear, and merchandise products.
• Pabst Blue RibbonsecondaryGTM or Marketing PartnerSponsor of Pabst Blue Ribbon Party Deck premium hospitality experience at Carroll Stadium.
• Desnuda TequilasecondaryGTM or Marketing PartnerSponsor of Desnuda Tequila Deck premium hospitality experience on East Deck at Carroll Stadium.
• Community Health NetworkcoreGTM or Marketing PartnerSponsor of Community Health Network Events Center at Droplight Grand Park Sports Campus. Healthcare partner for youth programs and W League venue naming.
• Morales GroupsecondaryGTM or Marketing PartnerCo-presenter of Campeones de la Comunidad Awards 2025 along with Financial Center First Credit Union and Indy Eleven.
• Financial Center First Credit UnionsecondaryGTM or Marketing PartnerCo-presenter of Campeones de la Comunidad Awards 2025 along with Morales Group and Indy Eleven.
• ESPN+coreChannel Partner/ Reseller/ DistributorStreaming platform for USL Championship and USL Cup matches. Part of broadcasting partnership for professional soccer content.
• CBS Sports Golazo NetworkcoreChannel Partner/ Reseller/ DistributorNational broadcast partner for select Indy Eleven matches including Brooklyn FC preview.
• WISH-TVcoreChannel Partner/ Reseller/ DistributorLocal broadcast partner for select Indy Eleven matches in Indianapolis market.
• 93.5/107.5 The FancoreChannel Partner/ Reseller/ DistributorRadio broadcast partner for Soccer Saturday show and home game broadcasts on 94.3 FM via Exitos Radio for Spanish-language coverage.
• Exitos Radio 94.3 FMcoreChannel Partner/ Reseller/ DistributorOfficial Spanish-language broadcast home of Indy Eleven for ninth season, airing all home games from Carroll Stadium live on 94.3 FM and exitos943.com. Also home of A Nivel de Cancha Spanish radio show.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Detroit City FC: Detroit City FC is a USL Championship club with a comparably passionate independent supporter base (Northern Guard) and a strong community-led brand identity, making it a direct peer in mid-market lower-division professional soccer economics.
• Pittsburgh Riverhounds SC: Pittsburgh Riverhounds SC is a long-tenured USL Championship club operating out of Highmark Stadium in a comparable Midwestern post-industrial market, with a parallel mix of ticket, sponsorship and youth-program revenue streams.
• Sacramento Republic FC: Sacramento Republic FC is a USL Championship club with a parallel MLS-expansion trajectory, comparable community-led brand strength, and one of the highest reported valuations in the league — a relevant benchmark for Indy Eleven's upside case.
• Tampa Bay Rowdies: Tampa Bay Rowdies is a USL Championship club with an Al Lang Stadium-based operation and a comparable mix of ticket, sponsorship and youth-program revenue streams in a similar market-tier city.
• San Antonio FC: San Antonio FC is a USL Championship club sharing structural similarities with Indy Eleven — multi-team organization, strong community programming, and competing for sponsorship dollars in a market with multiple major pro franchises.
• Louisville City FC: Louisville City FC is a USL Championship club based in Louisville, Kentucky — the closest geographic and demographic peer to Indy Eleven, similarly competing for upper-tier USL-C positioning with an owned soccer-specific stadium (Lynn Family Stadium) and strong community integration.
• Phoenix Rising FC: Phoenix Rising FC is a USL Championship club with comparable stadium-led premium hospitality economics (Phoenix Rising Soccer Complex), corporate sponsorship depth, and an active youth development footprint — a model peer for revenue-mix benchmarking.
• Birmingham Legion FC: Birmingham Legion FC is a USL Championship club operating in a similarly-sized Southeastern market with comparable youth development, community partnership and ticketing economics to Indy Eleven.
• El Paso Locomotive FC: El Paso Locomotive FC is a USL Championship club that plays at Southwest University Park with a strong supporter base and community engagement model, making it a structural peer for revenue mix and market economics.

Broad incumbents

• FC Cincinnati: FC Cincinnati ascended from USL to MLS in 2019, providing the most directly relevant aspirational benchmark for Indy Eleven's MLS-promotion pathway and a template for stadium economics, sponsorship tiers and supporter culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indyeleven
• YouTubeyoutube.com/user/IndyProSoccer
• Facebookfacebook.com/IndyEleven
• LinkedInlinkedin.com/company/indy-eleven-professional-soccer
• Instagraminstagram.com/indyeleven
• TikToktiktok.com/@indyeleven

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indy Eleven