Dais Records

What Dais Records does

Dais Records is an independent record label founded in 2007 and headquartered in Los Angeles, California, operating as Dais Records, LLC. The label curates and releases music across post-punk, darkwave, shoegaze, industrial, synth-pop, and experimental electronic genres, with a roster of over 45 artists including Coil, Drab Majesty, Choir Boy, ADULT., Space Afrika, Cold Gawd, TR/ST, Genesis Breyer P-Orridge, and legacy acts connected to Psychic TV and William S. Burroughs. Its primary customers are music collectors and enthusiasts who purchase physical and digital releases, plus independent and experimental musicians seeking label representation and distribution services.

The company's core product is physical music releases (vinyl LPs and CDs) priced at $13.99–$20.99, supplemented by digital downloads, branded apparel (t-shirts at $29.99–$36.99, hoodies at $59.99), limited-edition collaborative merchandise (e.g., the DAIS x NEW ERA snapback hat at $34.99), and gift cards. Underlying technology is a Shopify-powered e-commerce storefront (daisrecords.com) with international shipping, augmented by streaming distribution on Spotify and Apple Music and artist-operated Bandcamp pages. Marketing is conducted through Instagram, email newsletter, and the label's news/blog section, with analytics and advertising infrastructure via Meta and Google pixels plus Mailchimp for email campaigns.

Dais Records operates a direct-to-consumer go-to-market model, generating revenue through one-time unit purchases of physical goods, digital downloads, and apparel. The label also engages in artist signing and development as a parallel GTM motion, providing recording production support, distribution, and promotional campaigns to roster artists. Strategic partnerships include Shopify (core e-commerce platform), Mailchimp (email marketing), Meta/Google (advertising/analytics), and archival licensing relationships with the Estate of William S. Burroughs for experimental sound reissues. The company is privately held, founder-owned, and operates with a small team of 1–10 employees.

Name

Dais Records

Legal name

Dais Records, LLC

Website

https://daisrecords.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Dais Records is an independent Los Angeles-based record label founded in 2007 that curates and releases post-punk, darkwave, shoegaze, industrial, and experimental music through a roster of 45+ artists, selling physical and digital releases, apparel, and limited-edition merchandise directly to consumers worldwide via its Shopify-powered storefront.

Ownership category

akta.pro rank

Product category

Independent Recorded Music

NAICS

Record Production and Distribution (51225), Music Publishers (51223)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Master Rights Ownership & Catalog Management (MPAIAAAB)

akta.pro secondary industry

Download Stores & Digital Music Retail (Transactional) (MPAIACAM)

Keywords

• Independent music label
• Vinyl record releases
• Post-punk darkwave
• Experimental music distribution
• Music merchandise apparel

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical merchandise sales: Sales of physical music releases (vinyl LPs, CDs) and branded merchandise (t-shirts, hoodies, accessories) through the company's e-commerce store. Digital downloads of music releases.
2. Digital content and streaming: Digital downloads and streaming content availability for music releases distributed through third-party platforms.
3. Gift card sales: Gift card products sold through the e-commerce store.
4. Limited edition and collab products: Special collaborative products and limited edition releases (e.g., DAIS x NEW ERA hat) that command premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dais Records is an independent music label that produces, releases, and sells physical music (vinyl LPs and CDs) and digital downloads from a curated roster of over 45 artists in the post-punk, darkwave, shoegaze, industrial, and experimental electronic genres, alongside branded merchandise, apparel, and gift cards sold through its Shopify-powered direct-to-consumer e-commerce storefront.

Product overview

Dais Records is an independent record label operating a direct-to-consumer e-commerce platform. The core offering consists of physical music releases (vinyl records and CDs) and digital downloads from their diverse artist roster spanning post-punk, darkwave, electronic, shoegaze, industrial, and experimental genres. Secondary revenue streams include merchandise and apparel (t-shirts, hoodies, accessories) and gift cards. The label's artist roster includes over 45 acts including Coil, Drab Majesty, Choir Boy, ADULT., Space Afrika, Cold Gawd, High Vis, SRSQ, TR/ST, Helm, Drew McDowall, and Genesis Breyer P-Orridge, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Music Releases (Vinyl LP and CD)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Estate of William S. BurroughsminorStrategic or Co-development Partner · 28 April 2023Dais Records collaborated with the Estate of William S. Burroughs to present official vinyl and CD reissues of Burroughs' experimental sound works 'Nothing Here Now but the Recordings' and 'Break Through in Grey Room', remastered by Josh Bonati.
• ShopifycoreTechnology or IntegrationDais Records operates its e-commerce store on the Shopify platform, using it for order processing, inventory management, and payment fulfillment.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerDais Records uses Meta platforms (Facebook/Instagram) for marketing, advertising, and customer communications, including Meta pixel tracking on their website.
• GoogleminorGTM or Marketing PartnerDais Records uses Google services for analytics and marketing purposes, including Google pixel tracking on their website.
• MailchimpminorGTM or Marketing PartnerDais Records uses Mailchimp for email marketing, communications, and customer satisfaction surveys.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sub Pop Records: Major independent label with diversified roster spanning indie, post-punk, experimental, and alternative genres. Comparable in independent label distribution and physical format strategy but far broader in genre and commercial scale.
• 4AD: Long-established independent label with a heritage roster spanning post-punk, shoegaze, and experimental music. Comparable in historical genre focus but operates at significantly larger scale and broader commercial appeal.
• Merge Records: Independent label with diversified indie/alternative roster, strong direct-to-consumer e-commerce, and physical-first release strategy. Comparable in DTC model and indie ethos though broader in genre.

Direct peers

• Medical Records: Seattle-based independent label specializing in reissue vinyl editions of minimal synth, post-punk, and early electronic music. Closely comparable in niche reissue focus and limited-edition vinyl strategy.
• Dark Entries Records: San Francisco-based label specializing in reissues of underground electronic, post-punk, industrial, and minimal synth music. Directly comparable to Dais Records' archival reissue and electronic/darkwave focus.
• Captured Tracks: Independent NYC label with strong post-punk, shoegaze, and darkwave roster, including Mac DeMarco and DIIV. Comparable to Dais Records in underground/experimental ethos and direct-to-consumer vinyl focus.
• Sacred Bones Records: Brooklyn-based independent label specializing in post-punk, darkwave, experimental, and noise music. Closely comparable to Dais Records in genre focus, artist roster aesthetics, and physical/digital release strategy.
• Profound Lore Records: Independent label focused on underground, experimental, and heavy music across experimental electronic and industrial genres. Comparable in independent ethos and artist-driven curation.
• Italians Do It Better: Independent label known for darkwave, synth-pop, and Italo disco releases (Chromatics, Desire). Comparable to Dais Records in niche cult positioning and aesthetic-focused curation.

Regional players

• Wax Trax! Records: Reissue-focused label with strong industrial and electronic heritage catalog. Comparable to Dais Records in experimental/industrial genre and vinyl reissue focus, though predominantly operating in legacy catalog reissues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Daisrecordss
• Facebookfacebook.com/daisrecords
• LinkedInlinkedin.com/company/dais-records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dais Records