Italians Do It Better
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Italians Do It Better firmographics
Firmographics- Name
- Italians Do It Better
- Website
- https://italiansdoitbetter.info
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Italians Do It Better industry classification
Industry- Product category
- Artisanal Italian Food Products
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Cookie, Cracker, and Pasta Manufacturing (31182), Seasoning and Dressing Manufacturing (31194)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)
- akta.pro secondary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
Keywords
Where Italians Do It Better is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Italians Do It Better business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct product sales of artisanal Italian food items including sauces, pasta, olive oils, and aperitivo products. Customers purchase individual units through the e-commerce platform with free shipping threshold of 70 euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Italians Do It Better product offering
Product offeringCore offering
Italians Do It Better is a direct-to-consumer e-commerce brand specializing in artisanal Italian food products manufactured in Italy. Its portfolio includes pasta sauces and pestos (Tartufo, Pesto Genovese, Pomodoro, Aglio), spreads for aperitivo (cream of peppers, black olive cream, artichoke cream with truffle), Italian ancient wheat spaghetti, and extra virgin olive oil, all formulated with 100% natural ingredients, no preservatives, no added sugars, and PDO-certified components such as Parmigiano Reggiano PDO and Genovese PDO basil.
Product overview
Italians Do It Better is an e-commerce company specializing in artisanal Italian food products with 100% Italian manufacturing. The product portfolio centers on four main categories: (1) Sauces and pestos including Tartufo (truffle cream), Pesto Genovese, Pomodoro, and Aglio tomato sauces; (2) Spreads and creams for aperitivo including cream of peppers, black olive cream, and artichoke cream with truffle; (3) Pasta and grains including Italian ancient wheat spaghetti; and (4) Extra virgin olive oils. All products emphasize natural ingredients with no added sugars, seasonal sourcing, and PDO-certified Italian origins. The company positions itself as democratizing healthy Italian cuisine through artisanal-quality products sold directly to consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tartufo - Parmigiano Reggiano and summer truffle - 130g A 130g cream and Parmigiano Reggiano PDO sauce with summer truffle, sold to consumers seeking authentic Italian truffle pasta accompaniments.
- Tartufo - Parmigiano Reggiano and summer truffle - 180g A 180g format of the Tartufo cream sauce with Parmigiano Reggiano PDO and summer truffle for consumers who want a larger pack size.
- Pesto Genovese - Basil and Parmigiano Reggiano PDO - 135g A 135g classic Genovese pesto made with fresh basil, Parmigiano Reggiano PDO, pine nuts, and olive oil, prepared in Liguria, sold to consumers seeking authentic Italian pesto.
- Pesto Calabrese - Peppers and ricotta - 135g A 135g Calabrian pesto made with peppers and ricotta, sold as an alternative regional pesto for consumers seeking variety.
- Pomodoro - Fresh tomatoes and basil PDO - 290g A 290g traditional tomato sauce made with fresh seasonal Italian tomatoes and Genovese PDO basil, cooked in Piedmont, targeting consumers wanting natural Italian pasta sauce.
- Aglio - Fresh tomatoes and minced garlic - 290g A 290g tomato sauce with fresh tomatoes and minced garlic for consumers preferring a garlicky Italian pasta sauce.
- Cream of peppers - 100g A 100g spread made with fresh Italian peppers (47%) intended for aperitivo or pasta salads, sold to consumers seeking Italian ready-to-use appetizer spreads.
- Black olive cream - 100g A 100g spread made with 87% Italian black olives designed for bruschetta with white ham and ricotta, sold to consumers hosting Italian-style aperitivo.
- Artichoke cream with truffle - 90g A 90g spread made with 63% artichokes and truffle, intended for bruschetta with Parma ham and parmesan, sold to consumers seeking premium Italian aperitivo toppings.
- Italian ancient wheat spaghetti - 500g A 500g spaghetti made from Italian ancient wheat for consumers wanting an artisanal pasta to pair with the brand's sauces.
- Rosemary Grissini - 120g A 120g pack of rosemary breadsticks (grissini) sold to consumers seeking accompaniments for Italian aperitivo.
- Extra virgin olive oil - 100% Italian A 100% Italian extra virgin olive oil sold to consumers seeking premium, single-origin Italian olive oil.
Companies that use Italians Do It Better
Customer profileSegments2 records
Ideal customer profiles2 records
Italians Do It Better technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Italians Do It Better partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Italians Do It Better competitors and assessment
Company assessmentDirect peers
- Sabatino Tartufi: Specialty truffle-based products (sauces, oils, condiments) sold direct and through specialty retail. Directly comparable on truffle sauce SKU (Tartufo), premium positioning, and Italian ingredient sourcing.
- Bona Furtuna: D2C premium Sicilian olive oil and pantry brand sold direct to US consumers with provenance storytelling. Comparable in product mix (olive oil, sauces), direct-to-consumer model, and premium positioning around Italian origin and clean ingredients.
- Gustiamo: D2C importer and online retailer of premium artisanal Italian pantry staples sourced directly from small Italian producers. Closely comparable business model, customer base (US foodies seeking authentic Italian), and product mix (olive oils, sauces, preserved vegetables).
- Ditalia: Online specialty retailer of authentic Italian pantry products shipped to US homes. Comparable D2C Italian pantry model with multi-category product mix including sauces, olive oil, and pasta.
- Manicaretti Italian Food Importers: Specialty Italian food importer and D2C retailer serving US customers with artisanal sauces, oils, and condiments from small Italian producers. Directly comparable D2C specialty Italian pantry model targeting home chefs and food enthusiasts.
Broad incumbents
- Colavita USA: Major Italian olive oil and pasta brand with broad US retail distribution. Directly comparable product categories (olive oil, sauces) but operates at incumbent scale with supermarket shelf presence.
- Cucina Antica: Premium Italian sauce brand with US grocery distribution. Directly competes in the Italian pasta sauce category but at larger scale with retail partnerships.
- Rao's Homemade: Established premium Italian sauce brand with broad retail distribution and brand recognition. Overlaps on tomato sauce and Italian condiment category but operates at significantly larger scale with mass retail presence.
- Eataly: Global Italian food marketplace and retail chain with both physical and online stores selling artisanal Italian pantry products. Comparable product mix (sauces, olive oil, pasta) and premium positioning but operates as a multi-category marketplace rather than a single-brand D2C.
Emerging players
- Masienda: D2C premium pantry brand sourcing heritage grains and authentic ingredients with strong storytelling. Comparable D2C model, premium pricing, and content-driven marketing, though focused more on grains/Mexican heritage than Italian.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Italians Do It Better social profiles
Digital presenceItalians Do It Better financial estimates
Financial estimateRevenue estimate
Valuation estimate
Italians Do It Better leadership team
Management profileNumber of profiles
Italians Do It Better funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Italians Do It Better M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Italians Do It Better
What does Italians Do It Better do?
Italians Do It Better is a direct-to-consumer e-commerce brand specializing in artisanal Italian food products manufactured in Italy. Its portfolio includes pasta sauces and pestos (Tartufo, Pesto Genovese, Pomodoro, Aglio), spreads for aperitivo (cream of peppers, black olive cream, artichoke cream with truffle), Italian ancient wheat spaghetti, and extra virgin olive oil, all formulated with 100% natural ingredients, no preservatives, no added sugars, and PDO-certified components such as Parmigiano Reggiano PDO and Genovese PDO basil.
Is Italians Do It Better a public or private company?
Italians Do It Better is a private company. It is classified as unknown and is currently operating.
When was Italians Do It Better founded?
Italians Do It Better was founded in 2016. It employs 11 to 50 people.
Where is Italians Do It Better based?
Italians Do It Better is headquartered in Paris, France, in the Europe region.
How does Italians Do It Better make money?
One revenue line is on record: product Sales.
Who are Italians Do It Better's main competitors?
Direct peers on record are Sabatino Tartufi, Bona Furtuna, Gustiamo, Ditalia and Manicaretti Italian Food Importers. Broad incumbents are Colavita USA, Cucina Antica, Rao's Homemade and Eataly. Masienda is listed as an emerging player.
Does Italians Do It Better have an API?
No public API is recorded for Italians Do It Better.
What industry is Italians Do It Better in?
Italians Do It Better's product category is Artisanal Italian Food Products. Its primary akta.pro industry code is AFAKADAN, Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing, with a secondary code of AFAKABAB, Pasta Manufacturing (dry, fresh, filled). Its NAICS code is 311941 and its SIC code is 2090.