Saffi Saana
Saffi Saana is a Madison, Wisconsin-based private food company founded in 2014 that sells single-origin, cold-pressed oils and vinegars in zero-waste and bag-in-box bulk packaging to consumers via Shopify e-commerce and to fine-dining restaurants and specialty retailers via wholesale.
- Company typePrivate
- Founded2014
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saffi Saana does
Saffi Saana is a Madison, Wisconsin-based private food company founded in 2014 that sells single-origin, cold-pressed oils and vinegars (extra virgin olive oil, extra virgin avocado oil, organic canola oil, sherry vinegar, white and dark balsamic vinegars, and organic apple cider vinegar) with an emphasis on zero-waste and closed-loop packaging. Products are offered across three format tiers: 8oz retail bottles, 3L-5L bag-in-box bulk packaging, and 25oz upcycled wine bottle packaging supported by a community wine bottle collection program and a bag take-back recycling program. The technical differentiators are sourcing authenticity (direct partnerships with family farms in Chile, Spain, Kenya, and Canada, including Solera-method sherry vinegar aged in 50-year-old oak barrels), single-origin traceability, and the closed-loop packaging system.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on Shopify with a B2B wholesale channel. The wholesale channel distributes through the Airgoods marketplace (offering 60-day payment terms and free first-year shipping for new buyers) and a dedicated application-based wholesale portal, with named customers including 30+ Michelin Star restaurants, James Beard awarded chefs, New Seasons Markets, MOM's Market, and independent wine retailers. The DTC channel is supported by a subscription program (Seal Subscriptions) offering 5% savings on configurable delivery cadences and free standard shipping over $100, plus a $70 Michelin Star Edition Tasting Kit that leverages chef credibility for consumer conversion.
Saffi Saana is independently owned with no disclosed funding rounds, parent company, or institutional investors. The team is small (approximately 5-6 named members) covering founder, production, office, brand/marketing, and partnerships functions. Brand validation comes from external recognition including NYT Wirecutter's 'Best Olive Oils' and the Flos Olei international guide, and certifications include MOSA organic certification for the Dark Balsamic Vinegar. The company has begun expanding beyond its core oils and vinegars with a 5L bag-in-box Wisconsin organic maple syrup, signaling a strategy to broaden the bulk-and-sustainable format into adjacent premium pantry categories.
Saffi Saana firmographics
Firmographics- Name
- Saffi Saana
- Legal name
- Safi Gourmet Company
- Website
- https://saffisaana.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saffi Saana is a Madison, Wisconsin-based private food company founded in 2014 that sells single-origin, cold-pressed oils and vinegars in zero-waste and bag-in-box bulk packaging to consumers via Shopify e-commerce and to fine-dining restaurants and specialty retailers via wholesale.
- Ownership category
- akta.pro rank
Saffi Saana industry classification
Industry- Product category
- Premium Cooking Oils and Vinegars
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Virgin & Cold-Pressed Culinary Oils (AFAJALAB)
- akta.pro secondary industry
- Olive Oil Production & Bottling (AFAKAEAC)
Keywords
Where Saffi Saana is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saffi Saana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: One-time purchases of oils and vinegars across multiple size formats (8oz bottles, 25oz zero waste wine bottles, 3-5L bulk bag-in-box). Products include Extra Virgin Olive Oil, Avocado Oil, Canola Oil, and various vinegars (Sherry, Dark Balsamic, White Balsamic, Apple Cider).
- Subscription Recurring: Subscribe & Save program offering 5% discount on regular deliveries through Seal Subscriptions platform. Customers choose delivery frequency (1, 3, or 6 months) for bulk products.
- Wholesale/Bulk Orders: Wholesale channel through Airgoods marketplace and direct wholesale portal, serving retailers, restaurants, and refill shops. Order minimums and wholesale pricing via application process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oil - $18 (8oz), $43 (25oz zero waste), $100 (5L bulk), $95 subscription |
| Unit Pricing | Pay-as-you-go | Extra Virgin Avocado Oil - $19 (8oz), $49 (25oz zero waste), $130 (3L bulk), $123.50 subscription |
| Unit Pricing | Pay-as-you-go | Sherry Vinegar - $12 (8oz), $30 (25oz zero waste), $45 (3L bulk), $42.75 subscription |
| Unit Pricing | Pay-as-you-go | White Balsamic Vinegar - $14 (8oz), $49 (3L bulk), $46.55 subscription |
| Unit Pricing | Pay-as-you-go | Dark Balsamic Vinegar - $55 (3L bulk), $52.25 subscription |
| Unit Pricing | Pay-as-you-go | Organic Apple Cider Vinegar - $11 (8oz), $28 (25oz zero waste) |
| Unit Pricing | Pay-as-you-go | Bulk Organic Canola Oil - $90 (5L bulk), $85.50 subscription |
| Unit Pricing | Pay-as-you-go | Bulk Organic Maple Syrup - $219 (5L bulk) |
| Unit Pricing | Pay-as-you-go | 6 Bottle Oil & Vinegar Tasting Kit - $70 |
| Subscription | Pay-as-you-go | Gift Cards - $25, $50, $75, $100 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Saffi Saana product offering
Product offeringCore offering
Saffi Saana sells premium, single-origin, cold-pressed culinary oils and vinegars (extra virgin olive oil, extra virgin avocado oil, organic canola oil, white balsamic, dark balsamic, sherry, organic apple cider vinegar, and bulk maple syrup) sourced directly from family farms. Products are offered in three packaging tiers — 8oz standard bottles, 3L–5L bag-in-box bulk formats, and 25oz upcycled wine bottle zero-waste packaging — with a Subscribe & Save subscription option and wholesale distribution to restaurants and retailers.
Product overview
Saffi Saana is a premium food company specializing in single-origin, sustainably sourced oils and vinegars. The product portfolio centers on extra virgin olive oil, extra virgin avocado oil, and organic canola oil across three packaging tiers: standard bottles (8oz), bag-in-box bulk formats (3L-5L), and zero waste upcycled wine bottle formats (25oz). Vinegar offerings include white balsamic, dark balsamic, sherry, and organic apple cider vinegar in similar tiered packaging. The company also offers maple syrup, a MICHELIN Star Edition tasting kit, and accessories (pour spouts, refillable bottles). Sustainability initiatives include wine bottle collection programs and bag take-back recycling. Products are sold directly to consumers online and through wholesale partnerships with restaurants and retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Extra Virgin Olive Oil
Companies that use Saffi Saana
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Saffi Saana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Saffi Saana partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and supporting.
- AirgoodscoreWholesale marketplace partnership enabling specialty food and beverage stores to purchase Saffi Saana products. Offers 'Buy now, pay 60 days later' terms with free shipping for the first year ($100 minimum first order).
- New Seasons MarketscorePacific Northwest grocery chain offering Saffi Saana olive oils and vinegars in bulk at their stores.
- Green Life Trading CominorMadison-based partner location accepting wine bottle donations for Saffi Saana's zero waste packaging program. Located at 1334 Williamson St, Madison, WI 53703.
- Pasture & PlentyminorMadison-based partner location accepting wine bottle donations for Saffi Saana's zero waste packaging program. Located at 2433 University Ave, Madison, WI 53726.
- Family Farms (Chile)coreLong-term partnerships with family farms in Chile sourcing olives for Extra Virgin Olive Oil. Origin of founder's initial industry exposure to olive oil adulteration.
- Family Farms (Spain)coreSmall family-owned farm in Jerez, Spain producing Sherry Vinegar for 4 generations using traditional Solera method in oak barrels up to 50 years old. Also sources Pedro Ximenez grapes for Dark Balsamic and Moscatel grapes for White Balsamic.
- Partner Farm (Kenya)coreFemale cooperative-run partner farm in Kenya supplying Hass avocados for First Cold Pressed Extra Virgin Avocado Oil. Avocados sorted by hand for market-quality produce.
- Family Farms (Canada)minorPartnership with Canadian family farms sourcing organic rapeseeds for Organic Canola Oil products.
- Recycling PartnersupportingPartner recycling company that transforms returned bag-in-box bags into park benches, reusable pallets, and composite decking.
- Seal SubscriptionssupportingSubscription management platform powering the Subscribe & Save program offering 5% savings on regular deliveries.
- The DeliciouserminorMadison-based culinary business partnering with Saffi Saana to host Food Network-style cooking competitions for local food enthusiasts.
- La Estrella Farm (Chile)coreSingle-origin farm in La Estrella, Chile supplying olives for their Frantoio and Arbequina Extra Virgin Olive Oil varieties. Harvested May 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Saffi Saana competitors and assessment
Company assessmentDirect peers
- Brightland: Premium DTC extra virgin olive oil brand with a focus on California-sourced single-origin oils, sleek packaging, and gift-worthy positioning. Direct competitor in the premium culinary oil category serving conscious home cooks and chefs via DTC e-commerce.
- Graza: Premium DTC olive oil brand known for its squeezy 'Drizzle' and 'Sizzle' bottles aimed at making high-quality EVOO fun and accessible. Competes head-to-head with Saffi Saana in chef-endorsed, design-forward premium EVOO sold direct-to-consumer.
- McEvoy Ranch: Estate-grown, single-origin California extra virgin olive oil producer selling premium oils and vinegars DTC and through specialty retailers. Comparable in single-origin sourcing story and fine-dining/wholesale customer base.
- Bragg Live Food Products: Category-leading brand for apple cider vinegar and premium culinary pantry items, with strong DTC and natural-food retail presence. Direct overlap with Saffi Saana's organic unfiltered ACV and broader premium-condiment positioning.
Broad incumbents
- Colavita USA: Established Italian olive oil and vinegar brand with broad national distribution across grocery and foodservice. Overlaps with Saffi Saana on olive oil and balsamic vinegars but competes primarily on mainstream price-volume rather than zero-waste single-origin niche.
- Star Fine Foods: Large specialty food brand offering a wide range of vinegars, oils, and condiments across grocery and foodservice channels. Overlaps with Saffi Saana's balsamic, sherry, and olive oil SKUs, but distributed nationally and at lower price points.
- Pompeian: Mass-market olive oil and vinegar brand with deep US grocery penetration and growing premium/imported lines. Comparable on product category and retail channel, though at significantly lower price points and broader scale.
- Lucini Italia: Premium Italian EVOO and culinary vinegar brand positioned around single-estate sourcing and clean ingredients. Comparable to Saffi Saana on premium sourcing narrative and chef-oriented brand, but with broader grocery distribution.
- California Olive Ranch: Largest US-produced extra virgin olive oil brand with national grocery distribution across conventional and premium tiers. Comparable to Saffi Saana on product category and chef-quality positioning, but at substantially greater scale and lower price points.
Emerging players
- Public Goods: DTC essentials brand offering sustainably packaged pantry staples on a membership model. Shares the sustainability and conscious-consumer positioning with Saffi Saana, though Public Goods spans a much broader assortment and price band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Saffi Saana social profiles
Digital presenceSaffi Saana compliance and trust
Trust signalCompliance1 record
Saffi Saana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saffi Saana leadership team
Management profileNumber of profiles
Profiles5 records
Saffi Saana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saffi Saana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saffi Saana
What does Saffi Saana do?
Saffi Saana sells premium, single-origin, cold-pressed culinary oils and vinegars (extra virgin olive oil, extra virgin avocado oil, organic canola oil, white balsamic, dark balsamic, sherry, organic apple cider vinegar, and bulk maple syrup) sourced directly from family farms. Products are offered in three packaging tiers — 8oz standard bottles, 3L–5L bag-in-box bulk formats, and 25oz upcycled wine bottle zero-waste packaging — with a Subscribe & Save subscription option and wholesale distribution to restaurants and retailers.
Is Saffi Saana a public or private company?
Saffi Saana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saffi Saana founded?
Saffi Saana was founded in 2014. It employs 1 to 10 people.
Where is Saffi Saana based?
Saffi Saana is headquartered in Madison, United States, in the North America region.
How does Saffi Saana make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Recurring and wholesale/Bulk Orders.
Who are Saffi Saana's main competitors?
Direct peers on record are Brightland, Graza, McEvoy Ranch and Bragg Live Food Products. Broad incumbents are Colavita USA, Star Fine Foods, Pompeian, Lucini Italia and California Olive Ranch. Public Goods is listed as an emerging player.
Does Saffi Saana have an API?
No public API is recorded for Saffi Saana.
What industry is Saffi Saana in?
Saffi Saana's product category is Premium Cooking Oils and Vinegars. Its primary akta.pro industry code is AFAJALAB, Virgin & Cold-Pressed Culinary Oils, with a secondary code of AFAKAEAC, Olive Oil Production & Bottling. Its NAICS code is 311 and its SIC code is 2000.