See the Good!

Name

See the Good!

Legal name

See the Good!

Website

https://seethegood.app

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning Software

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)

akta.pro secondary industries

School-Based SEL Curriculum & Instructional Programs (EDAKAMAA), Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Digital/Interactive SEL Apps & Media for Early Childhood (EDACAOAL), Social-Emotional Learning (SEL) & Character Development (EDAGACAC)

Keywords

• Social-emotional learning
• K-12 education platform
• Teacher training programs
• Strengths-based curriculum
• Digital learning platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. School/District Licensing: See the Good! generates revenue through licensing its program to schools and school districts, providing access to the digital platform, teacher training, and curriculum materials as part of a comprehensive SEL implementation package.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

See the Good! provides a digital social-emotional learning (SEL) platform for teachers of grades pre-K-9, featuring instructional materials, goal-setting, reflection, and progress tracking tools with AI-supported coaching. The platform is bundled with a research-based strengths curriculum (including signature characters such as Strength Crow) and teacher professional development training, sold as a licensing package to schools and districts.

Product overview

See the Good! is a Finnish research-based teaching method and digital platform for social-emotional learning (SEL). The core offering consists of a Digital Platform (a SaaS tool for teachers of pre-K-9 grades providing goal-setting, reflection, and progress tracking), supported by a Teacher Training Program (professional development for educators) and a Strength-Based SEL Curriculum (standards-aligned lessons using signature characters like Strength Crow). Additional offerings include Free Webinars, Teacher Resources (activity cards, books, posters), and an Ambassadors Program. The platform is complemented by physical materials from the Shop, all unified under the guiding principle that recognizing strengths in people leads to positive outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• See the Good! Digital Platform Subscription digital platform for pre-K-9 teachers delivering instructional materials, tools for goal-setting, reflection, and progress tracking to support social-emotional learning and well-being, with AI-supported coaching and signature curriculum characters such as Strength Crow.
• Teacher Training Program Professional development service for educators that introduces the See the Good! method, strengths-based feedback, and positive pedagogy, typically delivered as in-person training sessions tied to school or district implementations.
• Strength-Based SEL Curriculum Research-based social-emotional learning curriculum with standards-aligned, ready-made lessons featuring signature characters (e.g., Strength Crow), designed to integrate into pre-K-9 classroom instruction at a 15-30 minute weekly commitment.

Quantifiable outcome

• Reached over 30,000 teachers globally
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• P.S. 006 Lillie D. BlakecoreStrategic or Co-development Partner · 5 February 2026Partnership with New York City public school to foster positive, supportive classrooms through whole school approach to strengths-based education. First teacher training session introduced educators to positive interaction, SEL, and recognizing the good in every student.
• Transfiguration SchoolcoreStrategic or Co-development Partner · 5 February 2026New York City school partnership launched with teacher training session and parent kickoff event. Collaboration designed to foster stronger, more positive learning environment for students, educators, and families.
• P.S. 121 Throop NYCcoreStrategic or Co-development Partner · 5 January 2026See the Good! launched partnership with P.S. 121 Throop in Bronx, NYC, implementing the SEL program through teacher training and family engagement events. The partnership extended into community involvement with parent evenings focused on recognizing and nurturing children's strengths.
• Brentwood School DistrictcoreStrategic or Co-development Partner · 5 November 2025K-6 district-wide implementation across every classroom. Includes professional development, hands-on resources (activity cards, books, posters), and digital platform access. Teachers discover their own core strengths before bringing approach into classrooms.
• California Area School DistrictcoreStrategic or Co-development Partner · 28 March 2025Multi-year partnership entering second year. Year 2 implementation focuses on strength portfolios for teachers and students, exploring how strengths extend beyond school walls into home lives and family relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nearpod: Nearpod is a widely used K-12 instructional platform with interactive lessons, formative assessment, and SEL/social-emotional content libraries. Both compete for K-12 digital curriculum budgets, with Nearpod being a broader incumbent offering lesson delivery alongside SEL content.
• ClassDojo: ClassDojo is a widely adopted K-12 classroom engagement and communication platform that has expanded into SEL content and activities. Its huge teacher user base (millions of classrooms) and freemium model make it a broader incumbent encroaching on See the Good!'s PLG-friendly SEL niche.
• Newsela: Newsela is a broader K-12 content and instruction platform with district licensing, professional development, and a teacher user base. While its core focus is literacy, it competes for the same district-wide content licensing dollars that See the Good! targets with its SEL curriculum and teacher training bundle.

Direct peers

• BASE Education: BASE Education provides online SEL curriculum and character development programs for K-12, often used in tier 2/tier 3 interventions. Both target the same district SEL procurement process with online, research-based curricula and teacher-led implementation.
• Committee for Children (Second Step): Committee for Children is the leading provider of Second Step, one of the most widely adopted SEL curricula in US K-12 schools. It directly competes with See the Good! for district SEL contracts with similar age targeting, lesson-based delivery, and teacher professional development components.
• Kickboard: Kickboard (now part of SchoolMint) provides K-12 behavior tracking, SEL, and culture-building tools for schools, overlapping with See the Good!'s positive classroom culture and SEL offerings. Both sell into K-12 schools focused on student behavior, wellbeing, and teacher-friendly implementation.
• CharacterStrong: CharacterStrong offers K-12 character development and SEL curriculum with school-wide implementation and professional development, closely mirroring See the Good!'s strengths-based, whole-school approach. Both compete for the same district SEL/character education RFPs at similar price points.
• Panorama Education: Panorama provides a K-12 student success platform with strong SEL, wellbeing, and survey capabilities, competing for the same district SEL/wellbeing budgets. Both target K-12 with a mix of curriculum, assessment, and educator support, though Panorama is more assessment-focused while See the Good! emphasizes strengths-based curriculum.
• Aperture Education: Aperture Education provides the DESSA SEL assessment suite and intervention tools for K-12, serving the same district buyers with complementary SEL measurement and curriculum offerings. Both target district-level implementations requiring educator training and progress monitoring.

Emerging players

• BetterLesson: BetterLesson delivers K-12 teacher professional development, coaching, and curriculum support. It is comparable because both companies sell teacher PD as a core component of their K-12 offering, often bundled with curriculum and instructional resources for school districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seethegoodapp
• LinkedInlinkedin.com/company/weareseethegood
• Instagraminstagram.com/seethegood.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See the Good!