Surf Works Limited

What Surf Works Limited does

Surf Works Limited is a Worcestershire-based creative agency established in 2010 that provides integrated marketing, branding, and production services to businesses across the Midlands region of the United Kingdom. The company operates five core service lines: Print & POS (paper printing, direct mail, and large-format output such as banners, posters, and vehicle graphics); Promotional Products (branded desk items, trade show merchandise, and corporate gifts, marketed through the Surf Merch sub-brand at surfmerch.co.uk); Sign & Display (interior and exterior signage, illuminated and non-illuminated signs, 3D lettering, vehicle wrapping, and trade show stands); Garment Supply & Decoration (work wear and uniforms with in-house embroidery, transfer printing, heat-applied screen print, sublimation, and access to over 100,000 clothing lines via the Surf Stitched sub-brand); and Web Design (bespoke websites using WordPress, HTML, PHP, Laravel, and WooCommerce with hosting, email, and ongoing maintenance).

The revenue model is predominantly project-based, with one-time production orders across print, promo, signage, and garments, alongside professional services for web design and development. Pricing is fully bespoke and quote-based; nothing is publicly disclosed and there is no eCommerce checkout for primary services. Surf Works uses a sales-led go-to-market approach, acquiring customers through direct outreach, word-of-mouth referrals, and partner company referrals, and markets itself primarily through organic social channels (Facebook, X, Instagram) and a corporate blog. Customer segmentation is horizontal — the firm serves a broad mix of SMBs and mid-market clients across many sectors requiring marketing materials, branding, signage, and digital presence, plus a smaller trade segment (designers and creative agencies) served plain-label through Surf Stitched.

The company operates from a single headquarters at Unit 22, Wilden Industrial Estate, Stourport-on-Severn, with a small named team consisting of director/author Chris Parkes and part-time staff member Jenny Swiggs. Surf Works has expanded its service scope through a sister-company and sub-brand ecosystem: Surf Merch (promotional products), Surf Stitched (garment decoration trade services), and Surf Tech IT (IT solutions, remote support, and infrastructure monitoring launched in April 2015 and headed by Matt Parsons). This ecosystem enables the firm to bundle IT, accountancy, and social media management into a 'full business services package.' The company is a privately held UK limited company, has raised no external funding, and does not disclose revenue.

Name

Surf Works Limited

Legal name

Surf Works Limited

Website

https://surfworks.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print & POS Services: Paper printing (flyers, leaflets, brochures, business cards, stationary), direct mail services, and large format printing (banners, posters, vehicle graphics, trade show stands).
2. Promotional Products: Desk items, trade show products, and corporate gifts including branded pens, mugs, notepads, calendars, bags, power banks, and engraved items.
3. Sign & Display: Internal and external signage, vehicle graphics, illuminated and non-illuminated signs, 3D lettering, trade show stands with design, build, and installation.
4. Garment Supply & Decoration: Supply and decoration of over 100,000 clothing lines including uniforms, work wear, Hi-Vis, PPE. Trade services for designers and creative agencies under plain label.
5. Web Design Services: Website design, development, hosting, email services, eCommerce solutions, and ongoing maintenance for all budgets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Surf Works Limited is a Midlands-based creative agency that provides design, print, signage, garment decoration, promotional merchandise, and web design services to businesses across a variety of sectors. The company operates in-house garment decoration (embroidery, transfer printing, sublimation) and offers bespoke website design and development with hosting and ongoing maintenance.

Product overview

Surf Works Limited is a Worcester-based creative agency offering a comprehensive suite of marketing and branding services. The company operates five core service lines: Print & POS (paper printing, direct mail, large format), Promotional Products (merchandise and corporate gifts via Surf Merch), Sign & Display (interior/exterior signage and vehicle graphics), Garment Supply & Decoration (work wear with embroidery and printing via Surf Stitched), and Web Design (bespoke websites using WordPress, PHP, Laravel). The company has formed strategic partnerships with sister companies including Surf Merch, Surf Stitched, and Surf Tech IT to deliver a full business services package covering marketing materials, IT solutions, accountancy, and social media management.

Differentiator

Problem solved

Functional benefit

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Surf Tech IT LtdcoreStrategic or Co-development PartnerSister company launched in April 2015 offering IT solutions, remote support, system monitoring, and free system surveys. Headed by Matt Parsons with years of business IT sector experience.
• XerominorOthersCloud accounting software used internally for financial accounts management and bookkeeping.

Scale indicators2 records

Recent moves7 records

Direct peers

• Pureprint Group: UK commercial printing group with production facilities and a broad service portfolio — competes with Surf Works' Print & POS line and offers similar multi-service marketing material capabilities.
• Instantprint: Leeds-based UK online commercial printer focused on small-business print orders — competes head-on with Surf Works' Print & POS offering on price, speed, and range.
• Brand Addition: UK-headquartered global promotional merchandise and corporate gifting business — comparable to Surf Works' Promotional Products and corporate gift lines but operating at significantly larger enterprise scale.
• Signs Express: UK-wide signage franchise network offering design, manufacture, and installation of interior/exterior signs and vehicle graphics — directly comparable to Surf Works' Sign & Display service line for Midlands-region clients.
• Solopress: UK online commercial printer offering flyers, business cards, banners, and large-format print with rapid turnaround — a direct competitor in the Print & POS category with a national, eCommerce-led model.
• Banana Moon Studio: UK creative and design agency producing branding, print, and digital materials for SMEs — directly comparable as a small, multi-discipline Midlands/UK creative agency serving similar customer segments.
• Wild Thang: Liverpool-headquartered UK promotional products company supplying branded merchandise, garments, and print — competes with Surf Works across Promo, Garment Supply & Decoration, and Print & POS service lines.

Broad incumbents

• Vistaprint (Cimpress): Global online printing and marketing services platform — broad incumbent competing across Surf Works' print, signage, promo, and web design categories with mass-market scale and lower unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SurfWorks
• Facebookfacebook.com/surfworksltd
• Instagraminstagram.com/surfworksltd
• LinkedInlinkedin.com/company/surf-works-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Works Limited