Smitten Events
Smitten Events is a Vancouver-based boutique wedding and event planning firm founded in 2013 by Jordan Maxey and Devon Dunn, offering tiered wedding, corporate, and private event services across British Columbia and worldwide via an eight-person specialist team.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Smitten Events does
Smitten Events is a privately held, boutique wedding and event planning firm headquartered in Vancouver, British Columbia, with a secondary presence in the Okanagan Valley. Founded in 2013 by Jordan Maxey and Devon Dunn, the company delivers full-service event design, vendor coordination, timeline management, and day-of execution for weddings, corporate events, and private celebrations across British Columbia and select destination engagements worldwide.
The company's product portfolio is structured around tiered service packages: Full Wedding Planning (starting at $15,000), Partial Wedding Planning (starting at $7,000), and a Two-Month Takeover coordination product for self-directed couples, alongside Corporate Events (starting at $12,500) covering galas, branded launches, conferences, retreats, and fundraisers, and Private/Social Events (starting at $5,000) for milestones such as birthdays, showers, and celebrations of life. The offering is entirely service-based, with no proprietary technology platform; the core deliverable is human expertise in creative direction, vendor management, and on-site orchestration.
Smitten Events generates revenue through one-time professional service fees per engagement. Go-to-market is direct and relationship-driven, relying on a portfolio-driven website, Instagram (@smitten_events), client referrals, and inbound inquiries handled by the founders. A team of eight (two co-founders and six specialist planners, including a dedicated Okanagan planner) executes the work, with named institutional clients including Vancouver Opera, City of North Vancouver, North Shore Crisis Services Society, Silversea Cruises, and Kiehl's, alongside high-profile private clients such as Jillian Harris.
Smitten Events firmographics
Firmographics- Name
- Smitten Events
- Legal name
- Smitten Events
- Website
- https://smittenevents.ca
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smitten Events is a Vancouver-based boutique wedding and event planning firm founded in 2013 by Jordan Maxey and Devon Dunn, offering tiered wedding, corporate, and private event services across British Columbia and worldwide via an eight-person specialist team.
- Ownership category
- akta.pro rank
Smitten Events industry classification
Industry- Product category
- Wedding and Event Planning Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Destination Wedding Planning (HSACABAD)
- akta.pro secondary industries
- Strategic Meetings Management (SMM) & Governance (THACAFAA), Bachelor/Bachelorette Party Services (HSACACAC)
Keywords
Where Smitten Events is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Smitten Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Full Wedding Planning: Comprehensive end-to-end wedding planning service from initial concept through wedding day execution, including vendor sourcing, design development, timeline management, and day-of coordination. One-time service fee starting at $15,000.
- Partial Wedding Planning: Guidance and support service for couples who want to lead planning while accessing expert consultation, vendor recommendations, budget guidance, and checklists. Includes on-site wedding day coordination. Starting at $7,000.
- Two-Month Takeover Coordination: Final-stage coordination service for couples who have planned most of their wedding independently but need professional support in the last two months. Includes digital planning guide, logistics coordination, timeline development, vendor correspondence takeover, rehearsal coordination, and wedding day orchestration.
- Corporate Events: Corporate event planning including galas, branded launches, conferences, retreats, product unveilings, annual fundraisers, and brand anniversary celebrations. Starting at $12,500.
- Private Events: Planning services for celebrations including birthday parties, anniversaries, mitzvahs, baby showers, bridal showers, engagement parties, and memorials. Starting at $5,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full Wedding Planning - Comprehensive planning from start to finish |
| One time/ perpetual license | Multi-year contract | Partial Wedding Planning - Support and guidance while client leads planning |
| One time/ perpetual license | Multi-year contract | Two-Month Takeover Coordination - Final-stage coordination for self-planners |
| One time/ perpetual license | Multi-year contract | Corporate Events - Galas, conferences, launches, retreats, fundraisers |
| One time/ perpetual license | Multi-year contract | Private Events - Birthdays, anniversaries, showers, mitzvahs, celebrations of life |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Smitten Events product offering
Product offeringCore offering
Smitten Events is a boutique wedding and event planning company offering end-to-end wedding planning (Full, Partial, and Two-Month Takeover coordination), corporate event planning (galas, conferences, launches, retreats, fundraisers), and social event planning (birthdays, showers, mitzvahs, anniversaries). Services include vision development, vendor sourcing, budget guidance, design direction, timeline management, rehearsal coordination, and day-of execution for clients in Vancouver, the Okanagan Valley, and worldwide.
Product overview
Smitten Events is a wedding and event planning boutique offering three distinct service tiers: Full Wedding Planning (starting at $15,000), Partial Wedding Planning (starting at $7,000), and Two-Month Takeover/Takeover Coordination for final-stage support. Beyond weddings, the company provides Corporate Events services (starting at $12,500) covering galas, conferences, product launches, and team celebrations, as well as Social Events planning (starting at $5,000) for birthdays, anniversaries, showers, and other milestone celebrations. The company operates primarily in Vancouver and the Okanagan Valley while serving clients worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Wedding Planning
Quantifiable outcome
- Over 400 events planned since 2013
- +1 more outcomes
Companies that use Smitten Events
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Smitten Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smitten Events partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Smitten Events competitors and assessment
Company assessmentDirect peers
- Bash Please: Los Angeles-based boutique wedding and event design firm offering multi-tier planning packages and a portfolio-led brand model. Closely comparable in business structure, premium pricing posture, and design-forward positioning to Smitten Events.
- Lisa Vorce Events: Los Angeles-based luxury wedding and event planning firm serving a high-end clientele across multiple markets. Directly comparable in premium pricing, multi-tier wedding services, and a founder-driven creative brand model.
- Marcy Blum Associates: New York-based boutique wedding and event planning firm with a national luxury clientele. Comparable in tiered full-service wedding offerings, premium pricing, and corporate event capabilities.
- Joy Proctor Design: Design-led wedding and event planning studio based in San Francisco and New York. Comparable in creative direction, curated aesthetic, and premium full-service wedding positioning with an emphasis on design storytelling akin to Smitten's brand.
- Mindy Weiss Party Consultants: Long-established Los Angeles event planning firm specializing in weddings and high-profile private events. Comparable in offering both wedding and corporate/private event planning with a founder-led, design-forward service model.
- Easton Events: Boutique luxury wedding and event planning firm headquartered in Charleston with a national reach. Comparable in tiered wedding offerings, premium pricing, and a focus on white-glove design and execution similar to Smitten's approach.
- Blush & Vine Weddings: Canadian boutique wedding planning firm offering full-service and partial planning across Canadian destinations. A close regional comparable given shared geography, customer base, and similar tiered wedding service structure.
Broad incumbents
- Colin Cowie Weddings: Established national luxury event and wedding brand with celebrity clientele and broad portfolio across weddings, corporate, and lifestyle events. Operates at a larger scale than Smitten but competes for the same premium wedding segment.
- Preston Bailey: Internationally recognized event designer specializing in large-scale weddings, corporate events, and celebrations. Competes in the premium event space but operates at significantly larger scale and scope than a boutique firm like Smitten.
- David Tutera: Prominent celebrity wedding and event planner with a national brand spanning weddings, corporate events, and product lines. A broader incumbent competitor that overlaps with Smitten in premium wedding and corporate event design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Smitten Events social profiles
Digital presenceSmitten Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smitten Events leadership team
Management profileNumber of profiles
Profiles4 records
Smitten Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smitten Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smitten Events
What does Smitten Events do?
Smitten Events is a boutique wedding and event planning company offering end-to-end wedding planning (Full, Partial, and Two-Month Takeover coordination), corporate event planning (galas, conferences, launches, retreats, fundraisers), and social event planning (birthdays, showers, mitzvahs, anniversaries). Services include vision development, vendor sourcing, budget guidance, design direction, timeline management, rehearsal coordination, and day-of execution for clients in Vancouver, the Okanagan Valley, and worldwide.
Is Smitten Events a public or private company?
Smitten Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smitten Events founded?
Smitten Events was founded in 2013. It employs 1 to 10 people.
Where is Smitten Events based?
Smitten Events is headquartered in Vancouver, Canada, in the North America region.
How does Smitten Events make money?
Five revenue lines are on record. Full Wedding Planning is the primary driver. The others are partial Wedding Planning, two-Month Takeover Coordination, corporate Events and private Events.
Who are Smitten Events's main competitors?
Direct peers on record are Bash Please, Lisa Vorce Events, Marcy Blum Associates, Joy Proctor Design, Mindy Weiss Party Consultants, Easton Events and Blush & Vine Weddings. Broad incumbents are Colin Cowie Weddings, Preston Bailey and David Tutera.
Does Smitten Events have an API?
No public API is recorded for Smitten Events.
What industry is Smitten Events in?
Smitten Events's product category is Wedding and Event Planning Services. Its primary akta.pro industry code is HSACABAD, Destination Wedding Planning, with a secondary code of THACAFAA, Strategic Meetings Management (SMM) & Governance. Its NAICS code is 7113 and its SIC code is 7990.