RetailOasis

What RetailOasis does

RetailOasis is a privately-held retail strategy and consumer insights consultancy founded in 2008 and headquartered in Manly Vale, Sydney, Australia, operating under the legal entity Retail Oasis Pty Limited. The firm serves small to large retailers across Australia and New Zealand spanning discretionary, general, and food retail categories, and positions itself as Australia's leading retail consultancy. Its core value proposition centers on delivering tangible business improvements in customer traffic and revenue through consumer segmentation, store catchment analysis, and customer research.

The company's product set consists of retail strategy consulting, a paid market research service (surveys, interviews, and shop-alongs with registered participants), two content platforms — The Retail Wrap-Up podcast (Australia's leading retail podcast with 97+ episodes featuring retail founders and executives from Australia, New Zealand, and the US) and a regularly published blog — and experiential offerings including domestic and international retail study tours (with planned China tours) and sustainability workshop dinners. RetailOasis operates no proprietary technology platform; all services are human-delivered professional consulting. The firm is B Corp certified, the first retail consultancy in Australia to achieve this designation.

RetailOasis generates revenue through professional services fees on a custom engagement basis; pricing is not publicly disclosed. Distribution relies on direct consultative sales supported by a thought-leadership marketing mix spanning the podcast, blog, email newsletter, study tours, sustainability dinners, and long-standing industry conference attendance (12 years at NRF Big Show). The firm remains founder-owned with no external venture or private equity investment, no parent company, and no subsidiaries disclosed, consistent with an independent boutique consultancy operating model.

Name

RetailOasis

Legal name

Retail Oasis Pty Limited

Website

https://retailoasis.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

RetailOasis is a Sydney-based retail strategy and consumer insights consultancy founded in 2008, serving small to large retailers across Australia and New Zealand. It offers strategy consulting, paid market research, retail study tours, and produces The Retail Wrap-Up podcast.

Ownership category

akta.pro rank

Product category

Retail Strategy Consulting

akta.pro primary industry

Market, Shopper & Category Insights / Research Services (CRAOAOAI)

akta.pro secondary industries

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ), Shopper Insights & Path-to-Purchase Research (MPAAAJAL)

Keywords

• Retail strategy consulting
• Consumer insights services
• Retail market research
• Consumer segmentation analysis
• Retail advisory services

Headquarters

HQ city

Manly Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Strategy Consulting: RetailOasis provides retail strategy and consumer insights consultancy services to businesses across Australia and New Zealand. They deliver tangible business improvements through consumer research, segmentation analysis, store catchment analysis, and customer research to increase traffic and revenue for their clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RetailOasis provides retail strategy consulting and consumer insights services to small and large retailers across Australia and New Zealand. Core work includes consumer research, consumer segmentation, store catchment analysis, and customer research aimed at driving traffic and revenue improvements for clients. The firm supplements consulting with paid market research, the Retail Wrap-Up podcast, retail study tours, and sustainability workshops.

Product overview

RetailOasis is a retail strategy and consumer insights consultancy based in Sydney, Australia, operating since 2008. The company functions as a unified consultancy rather than a platform-plus-modules architecture. Its core offerings include retail strategy consulting, paid market research services, and content platforms (the Retail Wrap-Up podcast and blog). The consultancy also offers experiential services such as retail study tours and sustainability workshops. The company positions itself as Australia's leading retail consultancy, working with businesses across discretionary, general, and food retail sectors to deliver traffic and revenue improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Strategy and Consumer Insights Consultancy Core consulting service providing retail strategy development and consumer insights to small and large retailers across Australia and New Zealand. The firm focuses on delivering traffic and revenue improvements through customer knowledge, consumer segmentation, store catchment analysis, and customer research.
• Paid Market Research
• Retail Study Tours
• Sustainability Workshop / Dinner

Quantifiable outcome

• Delivered tangible business improvements in the form of traffic and revenue for clients

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• B CorporationcoreStrategic or Co-development PartnerRetailOasis became the first retail consultancy in Australia to achieve B Corp certification, demonstrating leadership in sustainability and responsible business practices. This partnership aligns with their focus on the future of retail being based in sustainability.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Robin Report: Retail industry thought-leadership platform producing research, executive interviews, and content for senior retail decision-makers. Comparable in retail thought-leadership and content moat strategy to RetailOasis's podcast, though US-centric and media-led rather than consulting-led.
• Inside Retail: Australia and New Zealand's leading retail media and insights publisher, producing editorial, research, and events for the retail sector. Overlaps with RetailOasis in serving ANZ retailers with insights and thought leadership, though content/media-led rather than consulting-led.
• Quantum Market Research: Australian market research firm with retail and consumer sector experience. Comparable boutique scale, ANZ footprint, and custom consumer research offering to RetailOasis's paid market research service.
• Orima Research: Australian market and social research firm with experience serving retailers and consumer-facing brands. Comparable boutique scale and ANZ retail/consumer research focus, with similar custom-engagement delivery model.
• Power Retail: Australian retail industry media and research platform focused on e-commerce and omnichannel retail. Comparable in ANZ retail vertical focus and content/thought-leadership positioning, but does not deliver consulting services.

Direct peers

• Roy Morgan Research: Australian-founded market research and consumer insights company with a long track record serving ANZ retailers. Closest direct peer in geography, scale, and category focus on retail consumer research and shopper insights.

Broad incumbents

• McKinsey (Consumer & Retail Practice): Global management consulting firm with a dedicated consumer and retail practice serving enterprise retailers globally. Competes for high-end retail strategy mandates, particularly with larger ANZ and US retail clients that RetailOasis also targets.
• Deloitte (Consumer & Retail practice): Big-4 consulting firm with a substantial ANZ consumer and retail practice covering strategy, customer, and digital transformation. Overlaps with RetailOasis on retail strategy and consumer insights but at much larger scale and with broader service breadth.
• Kantar: Global market research and consumer insights giant with deep retail vertical expertise across ANZ. While much larger and broader in scope, Kantar competes for the same retail strategy and consumer insights budgets that RetailOasis targets, particularly with mid-market and large retailers.
• NielsenIQ: Global retail measurement and consumer insights firm operating in Australia and New Zealand. Overlaps with RetailOasis on shopper insights, category analysis, and retail strategy support, but delivers primarily through data platforms and large enterprise engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/retailoasis
• YouTubeyoutube.com/channel/UCRetailOasis
• Facebookfacebook.com/retailoasis
• LinkedInlinkedin.com/company/retail-oasis
• Instagraminstagram.com/retailoasis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetailOasis