Svenska Odlarlaget Ek.for.

What Svenska Odlarlaget Ek.for. does

Svenska Odlarlaget Ek. för. ("Odlarlaget") is a Swedish member-owned cooperative association headquartered in Helsingborg, founded in 1992, that aggregates greenhouse-grown vegetables from member growers and markets, sells, and distributes them to Swedish grocery chains, foodservice operators, and wholesalers. Its core product portfolio covers four fresh categories — tomatoes, cucumbers, fresh herbs, and lettuce — supplied year-round under IP Sigill, IP Arbetsvillkor, EU-ekologiskt, KRAV, and Från Sverige certifications, with documented sustainability advantages (up to 9x lower climate impact and 19x lower pesticide residues than imported equivalents).

The cooperative operates two physical infrastructure assets: a modern logistics center in Helsingborg (certified to IP Livsmedel) and a shared cucumber packing facility in Landskrona. Member growers are distributed nationally from Ystad in the south to Hällnäs in the north. Beyond distribution, Odlarlaget provides bundled services including EU administration support, marketing, education programs (including biological plant protection in collaboration with Koppert), and — from 2026 — bundled LRF Trädgård industry association membership.

Its revenue model is a transactional take rate: members pay a 1.9% sales fee (described as the market's lowest) on sales transacted through the cooperative, plus an annual profit-sharing (återbäring) distribution tied to member sales volume. The 2024 financial year was a record turnover year, enabling both the fee reduction and a substantial member dividend. The go-to-market combines enterprise field sales into grocery chains and wholesalers with the membership-based channel that onboards and retains grower-members. Distribution is exclusively domestic (Sweden).

Name

Svenska Odlarlaget Ek.for.

Legal name

Svenska Odlarlaget Ek. för.

Website

https://odlarlaget.se

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Svenska Odlarlaget is a Swedish grower-owned cooperative that aggregates greenhouse-grown tomatoes, cucumbers, herbs, and lettuce from member growers and distributes them to all major Swedish grocery chains, foodservice operators, and wholesalers via a Helsingborg logistics center and Landskrona packing facility, earning a 1.9% sales fee.

Ownership category

akta.pro rank

Product category

Agricultural cooperative produce distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Vegetable and Melon Farming (11121), Farm Product Warehousing and Storage (493130)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industries

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA), Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Greenhouse vegetables
• Cooperative distribution
• Fresh produce wholesale
• Biological plant protection
• Swedish horticulture sales

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sales Fee/Transaction Fee: Members pay a sales fee of 1.9% (lowest in the market) on their sales through the association. This covers sales, marketing, distribution, EU administration, and provides annual profit-sharing (återbäring) to members.
2. Annual Profit Sharing (Återbäring): Members receive annual profit-sharing based on their sales volume through the association. The 2024 record year resulted in a substantial dividend to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Svenska Odlarlaget is a grower-owned cooperative that markets, sells, and distributes Swedish greenhouse-grown vegetables (tomatoes, cucumbers, fresh herbs, and lettuce) on behalf of its member growers to grocery retail chains, restaurants, and food-service wholesalers. Members receive bundled services including a 1.9% sales fee model, EU administration support, education programs, annual profit sharing, and access to a modern logistics center in Helsingborg and a shared cucumber packing operation in Landskrona.

Product overview

Svenska Odlarlaget Ek.for. is a cooperative organization for Swedish greenhouse vegetable growers. The core offering is a unified distribution platform that aggregates fresh vegetables (tomatoes, cucumbers, herbs, lettuce) from member growers and supplies them to grocery chains and restaurants nationwide. The cooperative provides members with access to a modern logistics center in Helsingborg (certified IP Livsmedel) and a joint cucumber packing operation in Landskrona. Members receive bundled services including marketing, sales, distribution, EU administration support, and education programs. The product portfolio spans four main vegetable categories (tomatoes, cucumbers, herbs, lettuce), all produced under IP Sigill/EU-ekologiskt/KRAV certifications, with packaging marked Från Sverige (From Sweden).

Differentiator

Problem solved

Functional benefit

Products and services

• Greenhouse Vegetable Distribution Services Cooperative distribution platform that aggregates fresh greenhouse vegetables from member growers and supplies them to retailers and restaurants across Sweden, including marketing, sales, and distribution support via a logistics center in Helsingborg and cucumber packing in Landskrona.
• Tomatoes (Närodlade Tomater) Swedish greenhouse-grown tomatoes available year-round, certified under IP Sigill and EU-ekologiskt/KRAV, marketed to grocers and food-service buyers as a local, low-climate-impact alternative to imports.
• Cucumbers (Gurka) Swedish greenhouse-grown cucumbers distributed year-round to grocery chains and restaurants, featuring shorter transport distances and lower climate impact than imported cucumbers.
• Fresh Herbs (Färska Örter) Fresh herbs grown in Swedish greenhouses by member growers, available in conventional (IP Sigill certified) and organic (EU-ekologiskt/KRAV certified) varieties.
• Lettuce (Sallat) Swedish greenhouse-grown lettuce distributed through the cooperative's network under IP Sigill certification for conventional production or EU-ekologiskt/KRAV for organic production.
• Membership and Member Support Services Comprehensive membership services for Swedish greenhouse growers including a 1.9% sales fee (lowest in market), EU administration support, marketing and sales assistance, education programs (workplace safety, biological plant protection), professional network access, and (from 2026) included LRF Trädgård membership.

Quantifiable outcome

• Swedish tomatoes have up to 9 times lower climate impact than imported tomatoes
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• LRF TrädgårdcoreOthers · 1 January 2026From 2026, membership in LRF Trädgård is included for all members of Svenska Odlarlaget. This is an important step to strengthen both community and power in the green industry. The association's chairman Thomas Lilja states this enhances member benefits alongside the market's lowest sales fee.
• ÖresundskraftcoreStrategic or Co-development Partner · 24 November 2025Odlarlaget and Öresundskraft have partnered to make Swedish greenhouse operations and the power grid smarter and stronger. The solution helps growers monitor their energy consumption while helping to stabilize the electrical grid. This benefits Sweden's electricity supply, Swedish growers, and Swedish self-sufficiency.
• KoppertcoreTechnology or Integration · 3 April 2025Odlarlaget has entered a close collaboration with Koppert, a leading company in biological plant protection and pollination. Together they are educating and supporting Odlarlaget's growers with lectures, farm visits, consulting, and tailored plant protection plans - all focused on future farming. The first training session had 35 participants. The goal is clear: zero chemicals in member operations.
• Holy GreenscoreGTM or Marketing Partner · 17 March 2025Holy Greens, a restaurant chain, has partnered with Odlarlaget to serve Swedish cucumbers and tomatoes year-round. Holy Greens previously imported cucumbers but now sources exclusively from Odlarlaget's Swedish growers. This partnership strengthens Swedish self-sufficiency and reduces food miles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Greenery B.V. Dutch grower cooperative for fresh fruit and vegetables, supplying European retailers on a unified basis. Closely parallels Odlarlaget's structure of aggregated grower-to-retailer distribution under collective sales governance.
• Gartnerhallen SA: Norwegian agricultural cooperative representing Norwegian fruit, berry, vegetable, and potato growers. Operates a near-identical grower-owned distribution and sales model to Odlarlaget, serving major Norwegian grocery and foodservice customers in the same Nordic market context.
• Årstiderne A/S: Danish fresh-produce company producing and distributing organic and conventional greenhouse vegetables (tomatoes, cucumbers, herbs, salads) across Scandinavia and Northern Europe. Same product focus and Scandinavian retailer customer base as Odlarlaget.

Broad incumbents

• Dole plc: Global fresh-produce giant (formed via Total Produce merger) distributing fruit and vegetables to retailers and foodservice worldwide. Overlaps with Odlarlaget on fresh-produce wholesale to grocery channels, though at vastly larger scale and broader geography.
• Fresh Del Monte Produce Inc. Vertically integrated multinational producer, transporter, and distributor of fresh and fresh-cut fruit and vegetables, with global retail and foodservice relationships. Comparable in business model (fresh-produce distribution to grocery) but at global scale with a much broader product portfolio.
• Capespan Group (Pty) Ltd: South Africa-headquartered international fresh-produce marketer and distributor, with a strong European presence for citrus, grapes, and other categories. Overlaps with Odlarlaget on the fresh-produce distribution and category-management model delivered to retailers.
• Greenyard NV: One of the largest European providers of fresh, frozen, and prepared fruit and vegetables, vertically integrated from sourcing through distribution to retailers and foodservice. Comparable in customer base and category to Odlarlaget but operates across multiple countries with broader scale and product breadth.
• Bonduelle SCA: French-headquartered global vegetable specialist (fresh ready-to-eat salads, canned, frozen) supplying European retailers and food service. Comparable on the vegetables/category dimension but predominantly processed rather than fresh whole produce, and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/odlarlaget
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/6835766

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Odlarlaget Ek.for.