AJ's Good Time Bar

What AJ's Good Time Bar does

AJ's Good Time Bar (legal entity Good Time, LLC) is a privately held, single-location honky tonk venue founded by Country Music Hall of Famer Alan Jackson in 2016, operating at 421 Broadway on Lower Broadway in Nashville, Tennessee. The venue occupies the oldest building on Broadway, a structure with documented history as a Civil War hospital, Nashville's first used record store, and the original home of Bullet Records, and is fitted out across four distinct floors: a 125-capacity rustic Honky Tonk with live country music seven days a week and a Tiki Bar; an 80-capacity G.T. Bar with sports viewing on 11 flat screens and Alan Jackson memorabilia including the jukebox from his 'Don't Rock the Jukebox' video; a 125-capacity Hullbilly Bar themed around a replica of Jackson's Merritt Sportsfish boat and configured for nightly karaoke, DJ, and live performances; and a 125-capacity Star Bar rooftop offering specialty cocktails and panoramic views of Historic Lower Broadway.

The core product is live country music entertainment paired with full-service beverage operations on every floor, supplemented by nightly karaoke, line dancing lessons, and a private events program for corporate gatherings, parties, and special occasions. There is no proprietary technology platform; the venue relies on industry-standard hospitality infrastructure augmented by BOSE L1 model 2 sound systems on the second floor, with third-party SaaS tools (TripleSeat for event bookings, Eventbrite for ticketed events, StompingRounds for lessons, eGift.technology for gift cards) handling the transactional layer.

Revenue is generated almost entirely through point-of-sale food and beverage transactions from walk-in patrons (tourists and locals), supplemented by quote-based private event bookings across multiple floors and digital gift card sales. Distribution is exclusively physical and domestic: the venue is open to walk-ins 11am to 2:30am daily at a single address, with no e-commerce, delivery, or multi-location footprint, and customer acquisition is driven by the Broadway tourist corridor, organic social media (Facebook, Instagram, Twitter), an email mailing list, and earned media including Billboard Magazine's 2021 ranking of the venue as the #1 honky tonk in Nashville.

Name

AJ's Good Time Bar

Legal name

Good Time, LLC

Website

https://ajsgoodtimebar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AJ's Good Time Bar is a four-floor honky tonk venue on Lower Broadway in Nashville, founded by Alan Jackson in 2016, serving tourists, locals, and private event bookers with live country music, nightly karaoke, sports viewing, line dancing lessons, and rooftop bar service.

Ownership category

akta.pro rank

Product category

Live Music Bar & Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Bars & Venues (CRANACAH)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD), Karaoke Bars & KTV Lounges (MPAGAIAG)

Keywords

• Country music bar
• Live music venue
• Honky tonk bar
• Private event hosting
• Karaoke entertainment

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue stream from alcohol sales (full service bars on each floor), including specialty cocktails, beer, and spirits. The venue features multiple bars including an 'It's 5 O'Clock Somewhere' Tiki Bar.
2. Private Event Hosting: Revenue from booking private events including corporate events, parties, celebrations, and after-work functions. Event bookings can be made through their website for parties of various sizes.
3. Gift Cards: Sale of gift cards for the venue, as evidenced by the Gift Cards link on the website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AJ's Good Time Bar operates a four-floor honky tonk bar and live country music venue on Lower Broadway in Nashville, offering nightly live music, karaoke, full-service bars on each floor, private event hosting, and line dancing lessons. The venue sells food and beverages including specialty cocktails, beer, spirits, and gift cards, with multiple themed spaces (Honky Tonk, G.T. Bar, Hullbilly Bar, Star Bar rooftop) accommodating walk-in patrons and private events of varying sizes.

Product overview

AJ's Good Time Bar is a multi-floor honky tonk venue founded by Country Music Superstar Alan Jackson in 2016, located on Lower Broadway in Nashville. The venue features four distinct areas: AJ's Honky Tonk (1st Floor) for rustic live country music with a Tiki Bar, AJ's G.T. Bar (2nd Floor) for sports viewing with memorabilia, Hullbilly Bar (3rd Floor) featuring a nautical boat bar theme with nightly karaoke, and AJ's Star Bar (4th Floor rooftop) for specialty cocktails with city views. The venue operates daily from 11am-2:30am, offering live music on multiple floors, nightly karaoke, private events hosting, and line dancing lessons. All three floors feature live music with the 3rd floor dedicated to karaoke.

Differentiator

Problem solved

Functional benefit

Products and services

• AJ's Honky Tonk (1st Floor) Rustic honky tonk venue featuring live country music seven days a week, a full service bar, and a Tiki Bar called 'It's 5 O'Clock Somewhere.' Can accommodate up to 125 guests with a stage featuring musicians from Music City.
• AJ's G.T. Bar (2nd Floor) Cozy bar area with full bar, neon views, 11 flat screen TVs, seating, and unique Alan Jackson memorabilia including the jukebox from his 'Don't Rock the Jukebox' video. Equipped with BOSE L1 Model 2 sound system for intimate acoustic performances. Capacity: 80 guests.
• Hullbilly Bar (3rd Floor) Nautical-themed floor featuring a replica of Alan Jackson's Merritt Sportsfish boat. Multi-platform stage configured for karaoke, DJ, and live music. Includes AJ's fighting chair. Capacity: 125 guests.
• AJ's Star Bar (4th Floor - Rooftop) Rooftop bar offering panoramic views of downtown Nashville. Serves specialty cocktails. Features stunning views of Historic Lower Broadway. Capacity: 125 guests.
• Karaoke Nights Nightly karaoke entertainment available 7 days a week on the 3rd floor (Hullbilly Bar) starting at 6pm. Open to all guests.
• Private Line Dancing Lessons Private line dancing lessons offered at the venue for groups of 25 or less and groups larger than 25, available for booking through StompingRounds.
• Private Events Hosting

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nudie's Honky Tonk: Broadway live-music venue built around country music and Western wear memorabilia theme. Directly comparable format — themed floor with live music and full bar — competing for the same Lower Broadway tourist audience.
• Ole Red: Blake Shelton's celebrity-owned live-music bar and restaurant, with a flagship Nashville location. Compares directly to AJ's as a celebrity-fronted Nashville entertainment venue, targeting the same tourist and bachelor/bachelorette segments.
• Robert's Western World: Iconic Broadway honky tonk with live country music and a well-known reputation similar to AJ's. Competes head-to-head for walk-in foot traffic on Lower Broadway and is often cited alongside AJ's as a 'must visit' honky tonk.
• The Stage on Broadway: Live-music honky tonk on Lower Broadway competing for the same tourist and local audiences. Same product category (live country music with full bar) and same Broadway foot-traffic catchment.
• Tootsie's Orchid Lounge: The most iconic honky tonk on Lower Broadway, directly adjacent to AJ's and competing for the same walk-in tourists and live-music clientele. Same product (live country music + alcohol + multi-floor venue) and same Lower Broadway catchment, making it AJ's closest direct competitor.
• Dierks Bentley's Whiskey Row (Nashville): Nashville location of a celebrity-owned (Dierks Bentley) country-themed bar and restaurant chain with live music. Comparable as a celebrity-anchored live music venue, though it also has multi-city locations, making it a hybrid of direct and broader peer.
• The Valentine Nashville: Newer Lower Broadway multi-level bar with live music. Targets the same tourist and private-event visitors on Broadway with a similar themed-floor layout, competing directly with AJ's in walk-in and group-event demand.
• Whiskey Bent Saloon: Lower Broadway honky tonk with live country music and a full bar, comparable in scale and product to AJ's. Same Broadway tourist catchment and similar target audience of visitors seeking an authentic honky tonk experience.
• Kid Rock's Big Ass Honky Tonk Rock'N'Roll Steakhouse: Multi-floor celebrity-owned honky tonk and restaurant on Lower Broadway. Directly comparable to AJ's on the celebrity-ownership differentiation axis and competitive for high-volume tourist and private-event traffic.
• Honky Tonk Central: Three-floor honky tonk on Lower Broadway offering live country music with a full bar on each level — a very close structural peer to AJ's four-floor format, competing for the same multi-floor private-event and walk-in demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AJsgoodtimebar
• Facebookfacebook.com/ajsgoodtimebar
• Instagraminstagram.com/AJsgoodtimebar
• LinkedInlinkedin.com/company/ajsgoodtimebar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJ's Good Time Bar